Medicine bottle prototype

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Medicine bottle prototype

  1. 1. 60% OF PEOPLE DO NOT COMPLETE THEIR MEDICINE PRESCRIPTIONS nps australia
  2. 2. ?HOW MIGHT WEINCREASE MEDICINEADHERANCE RATESAMONGST WOMENAGED TWENTY TOTHIRTY YEARS OLD
  3. 3. just doesTHis not go with THis cafe office
  4. 4. just doesTHis not go with THis Female 20-30 years (in the mind old Mid of a young cafe income trendsetter) office
  5. 5. so we set out to design amedisurebottle which will change theway everyone looks at anduses medicine every day(and make it cool again to take those meds)
  6. 6. ?we started with the problemhow do youfeel abouttaking yourmedicine
  7. 7. “I am embarassedto take outmy medicationat work as itmakes me looklike a geriatricM, 24 years old user insights - sda
  8. 8. “there are times inwhich i am out andwould rather not takemy medication out infront of friends ina social setting so idont take it and illlet it pass but thishappens too oftenS, 22 years old user insights
  9. 9. “i see the old schoolmedicine bottlebeing used by cafesa lot the brownorange colour theold style of shapei think its comingback into fashionC, 29 years old user insights
  10. 10. “i dont have anyconnection towhat is insideto see what imtaking or howbig the tablet isD, 28 years old user insights
  11. 11. ?we also asked young women to ratemedicine bottles currently availableugly orbeautiful fun or serious
  12. 12. and we found... The most highly rated bottle Overall affinity with the as it is both beautiful, playful amber/translucent colour and highly functional of the traditional medicine Bottles of a smaller Opaque & white in colour diameter & greater height more ugly & serious than more beautiful than small transparent bottles height & greater diameter
  13. 13. from this we identified what valueswomen look for in a medicine bottle... A set of key values which respondScientific to the findings from the Semantic Differential Analysis, user insights & moodboard.Trust These relate to the need for the bottle to offer a new & compactTrendy aesthetic which is functional & easy to use, whilst at the same timeaccuracy referencing back to the traditional medicine bottle which offers trust.discretepurposefulminimal
  14. 14. and went about designing a A visualbottle which fits into her life depiction of the values of Social the end user which the bottle is to embody, as well as an illustration of the key aspects Health a priority of the target Technologically savvy group which are important to the product - the ashionable environment, daily life & values. F Being organised in a busy life Beauty
  15. 15. through the mixing of Translation of the key values into a set of design specifications whichthree vital ingredients aim to embody the user needs &(20ml each) values in a tangible experience. + + ACCURACY MEDICINE TRENDY
  16. 16. Screw lid - measuring cap Deep screw cap our rigourous design development stage doubles as shot glass for medicine (liquid or water Test tube like for tablets) put the bottle through many iterations shape Science/trust/ label groove accuracy (record of medication taking) silicon/plastiElevation Squarer shape Cylindrical shape section “medicine time” “take on...” “next dose...” “take next...” “dose up!” Cylinder/test tube like top Colour swivel bands, Record of customisation of moveable, plastic medicine taking cap/band - compliance/ days adherence ml indentation? morning/noon/ night Screw lid, plan view square base
  17. 17. with constantusertesting andfeedback(so we areconfidentmedisure will bea sure winner)low fidelity prototype
  18. 18. to arrive at the final product process high fidelity prototype
  19. 19. (we think it is pretty damn clever) The amber transclucent colour of the bottle is a reference to the colour of traditional medicine bottles Bands are divided into days and times of day, and can be swapped for your favourite colourThe smooth &symmetrical shape Swivel bands help to keep trackmakes MediSure of when the next dose is due.discrete and modern Simply turn the band after taking. This helps to increase medicine adherance rates. A 30ml cap means that there’s no more seperate measuring glass. And for tablets, it’s a handy glass to take the water.
  20. 20. but perhaps thebest evidenceis by thosewho will use itthemselves
  21. 21. 1.00PM Wednesday She fills up the cap to conveniently take & turns the bandslunch. At the office. with water from the the medication around to remind herZoe takes prescribed office kitchen when her next dosetablets three times is due - Wednesdayper day. evening. ZOE
  22. 22. 7.00PM Monday She uses the cap To conveniently take & turns the bandsevening. At the to measure out the the medication around to remindrestaurant. Alice takes 20ml. her when her nextliquid medication dose is due - Tuesdaythree times per day. morning. ALICE
  23. 23. and with a dose full of medisure,the medicine is so much easier togo down (and not make you standout in the crowd)

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