Management process through which goods and services move from concept to the customer. Called the ' information superhighway ' and the 'network of networks ,' it is basically a means of connecting a computer to any other computer around the world via the TCP/IP (Transmission Control Protocol/Internet Protocol) Digital describes electronic technology that generates, stores, and processes data . Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission. Definition of Terms

The Difference I-MARKETING Internet Marketing/ Web Marketing Websites, email, SEO, digital media, SEM, generating traffic, blogs, partnership arrangement, banner ads, interactive advertising Refers to products, services & business over the web or superhighway; business transactions established online. E-MARKETING Electronic Marketing Websites, email, digital media, SEM, generating traffic, blogs, partnership arrangement, interactive advertising, wireless media, SEO and E-CRM Similar to internet marketing but broader scope because it refers to digital media. It’s a process of marketing a brand using internet & electronics DIGITAL MARKETING (Using modern communication technologies + traditional marketing) > Institute of Direct Marketing - Specialist Websites, email, digital media, SEM, SEO, blogs, partnership arrangement, interactive advertising, wireless media, E-CRM, database, mobile/ wireless, digital TV, digital billboards Involves applying E-Marketing technologies using intensive marketing tactics and customer cycle from various buying channels to the target market.

“ Achieving marketing objectives through applying digital technologies and marketing strategy” DIGITAL MARKETING is the promoting of brands using the Internet , mobile and other interactive channels using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Incorporates DIRECT MARKETING by providing the same method of communicating with an audience but in a digital fashion. DIGITAL is now being broadened to support the "servicing" and "engagement" of customers. > DIGITAL MARKETING

Digital and Internet Marketing