Top tips for social media
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Top tips for social media

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Back in 2006 when Twitter launched people didn't know what hash tags were, or in 2004 when Facebook launched, fan pages didn't exist!. ...

Back in 2006 when Twitter launched people didn't know what hash tags were, or in 2004 when Facebook launched, fan pages didn't exist!.

Since then technology has moved on. Learn the latest trends in social media, from Like gating on Facebook to Market research.

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Top tips for social media Top tips for social media Presentation Transcript

  • Turbo Charging YourSocial mediaEmail: charlotte@optimumexposure.co.ukWeb: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebrittonTwitter: http://twitter.com/charlottebritto
  • A little Bit About me42.6% of UK consumers buy somethingonline at least once a week
  • I was on the team that launchedASDA Internet shopping in 1998…….42.6% of UK consumers buy somethingonline at least once a week
  • Which is around the time #Googlelaunched…42.6% of UK consumers buy somethingonline at least once a week
  • When peopleactually usedAsk Jeeves….42.6% of UK consumers buy somethingonline at least once a week
  • And Yahoowas moreof a directory..42.6% of UK consumers buy somethingonline at least once a week
  • #thingshavechanged!42.6% of UK consumers buy somethingonline at least once a week
  • In 2004 Facebook launched42.6% of UK consumers buy somethingonline at least once a week
  • and in 2006 Twitter launched42.6% of UK consumers buy somethingonline at least once a week
  • #people didn’t know what #hash tagswere42.6% of or#how to set up a Facebook fan page
  • 42.6% of UK consumers buy somethingonline at least once a week
  • Buying Process is Changing42.6% of UK consumers buy somethingonline at least once a week• 85% users found information through search engines• 15% of social media users are more inclined to buy from brandsthat advertise in social media;• 25% Facebook users who “Like” a brand on Facebook want toreceive discounts and promotions• Recommendations from friends or family is the single mostimportant factor in the choice of website to buy from, with 71%giving this reason.Source: e-consultancy.com
  • So How Turbo Charge Social Media?
  • #1 Dynamic Customer Journey42.6% of UK consumers buy somethingonline at least once a weekSource: http://www.dutchcowboys.nl/events/25192
  • • Awareness – getting attention, using Twitter /blogging / Facebook etc as a means of doing that• Evaluation – compare product with competitors.Reviews & customer engagement key. Might asfollowers what they think• Purchase – Buys product has most confidence in• Advocate – positive experience -> leaves review /recommendations#1 Dynamic Customer Journey
  • • Decision makers no longer want to talk to salesuntil they are 60-70% down the decision cycle.• 90% of all purchases are researched online• Purchasing process has fundamentally changed,so you need to create your optimum marketing mix• Need to blend online and offline marketing togenerate awareness of brandWhat are the Implications?
  • Online Credibility & Social SellingThis isnt new - the main wayPeople work out whether to tradewith people on Ebay is throughTheir personal recommendations& reputation score.
  • Online Credibility & Social SellingPeople use the Internet to find out whether they shouldtrust somebody to do business with or buy a productfromWhen people want to do business with you, they willcheck the web to search for red flags or forinformation to help them understand you better.
  • #align social with #business goalsandcustomer buying processWhat are the Implications?
  • #2 Social Selling
  • #2 Social SellingSocial Representation• Buyers are researching your company & sales people• What do there online profiles look like?• Do you have a presence where your customers are?• Are they consistent, approachable, reflect the brand valuesof the company?Search• Where do customers go to gather information – whichsites?• Can you leverage this information
  • Develop #tone of voiceandcontent that drives #socialsellingWhat are the Implications?
  • Are you Still with me?
  • #3 Metrics + tracking• Google analytics can track social interactions
  • #3 Metrics + tracking• Google analytics can track social actions (number shares, +1,tweets) can help prioritise position of buttons + whichbuttons
  • #3 Metrics + tracking• Google analytics can track social actions (number shares,+1, tweets) can help prioritise position of buttons + whichbuttons
  • Are you #keeping up?
  • #4 Combine Your Channels
  • #4 Combine Your Channels
  • #4 Market Research
  • #4 Market Research
  • #5 Infographics
  • #5 Infographics
  • #5 InfographicsGood for sharing #dataAndcreating the #buzz
  • #6 Like Gating on Facebook
  • #6 Competitions
  • #6 Competitions
  • #How am I doing?
  • #7 Blogger Outreach
  • #8 Webinars
  • #8 Webinars
  • #8 Webinars
  • #8 Webinars
  • #8 WebinarsRecording #webinarsdevelopscontent for website
  • we’re almost there….
  • #9 Build Engagement
  • #9 Build Engagement
  • #9 Build Engagement
  • #9 Build Engagement
  • #9 Build Engagement
  • It’s more about building a community
  • #9 EngagementDevelop ways to #engagewith your audience
  • #10 Boosts SEO
  • #10 Boosts SEO
  • Email: charlotte@optimumexposure.co.ukWeb: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebrittonTwitter: http://twitter.com/charlottebritto