Building Your Online Credibility on LinkedIn


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With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:

- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network

Published in: Business
  • Thanks for the comments. Completely agree that it is imperative in today's business world to have a presence on LinkedIn. I see it as Digital Darwinism and those who adapt, succeed.
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  • Makes lots of sense and v useful. Went to listen to Brad Sugars speak the other night in Leeds. He includes things as Linkedin and Twitter for example under the banner of one's Interactive Database. You are either interacting or not and in today's business world, interacting on LinkedIn is crucial. As I say, really useful slides - thanks.
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Building Your Online Credibility on LinkedIn

  1. 1. IoD North Yorkshire LinkedIn and Online Credibility Wednesday 6 th October
  2. 2. “ In an affluent society, we value our time and our money, so before we invest either of them in a purchase or an activity, we want to know if it is worthwhile.  To figure that out, we turn to other people, listening to their advice and observing their behaviour.” -Craig McMurtys weblog Building your online credibility
  3. 3. Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative. Building your online credibility
  4. 4. This isn't new - the main way people work out whether to trade with people on Ebay is through their personal recommendations and reputation score. When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better. Building your online credibility
  5. 5. It is about.......... <ul><li>Establishing your reputation online in order to influence others to: </li></ul><ul><li>trust you </li></ul><ul><li>understand their need for your services </li></ul><ul><li>sign up as a customer </li></ul><ul><li>talk about your services </li></ul><ul><li>talk about you & your company </li></ul><ul><li>recommend you & your company to others </li></ul>
  6. 6. How Important is LinkedIN?
  7. 7. How Important is LinkedIN?
  8. 8. <ul><ul><li>Boost conversion / hit rate on sales </li></ul></ul><ul><ul><li>Increase traffic to their website </li></ul></ul><ul><ul><li>Become an online expert within your niche </li></ul></ul><ul><ul><li>Build trust with existing & potential customers </li></ul></ul><ul><ul><li>Opportunities for introductions to new connections </li></ul></ul>Why Invest the time in LinkedIN?
  9. 9.
  10. 10. <ul><li>Name </li></ul><ul><li>Dave / David – ensure consistent </li></ul><ul><li>Picture - Make sure it's appropriate </li></ul><ul><li>Headline – is your personal brand tag line Focus it around your niche and occupation </li></ul><ul><li>You need to draw people in to look at your profile </li></ul><ul><li>Additional Information </li></ul><ul><li>Websites - add in company website </li></ul><ul><li>Interests – be genuine & human </li></ul>Setting up your profile
  11. 11. <ul><ul><li>This is your elevator pitch about you & your business </li></ul></ul><ul><ul><li>What looking to do, what you are about, your unique selling points </li></ul></ul>Setting up your profile
  12. 12.
  13. 13. <ul><li>Work experience & education </li></ul><ul><ul><li>Put in each role – past and current </li></ul></ul><ul><ul><li>Put in each educational achievement </li></ul></ul><ul><ul><li>Summarise the impact you made there </li></ul></ul><ul><ul><li>Keep it concise, do not waffle </li></ul></ul><ul><ul><li>Be authentic, real and human </li></ul></ul><ul><ul><li>People will see through the spin </li></ul></ul>Setting up your profile
  14. 14. <ul><li>Under more > companies </li></ul><ul><li>Add company on top right </li></ul><ul><li>Ensure all employees associated with page </li></ul><ul><li>Need to set up as part of current position </li></ul><ul><li>Can integrate blog into this age </li></ul>Company Pages
  15. 15. <ul><li>Status </li></ul><ul><ul><li>Share information on projects / networking </li></ul></ul><ul><ul><li>Displayed at top of profile when it is turned on </li></ul></ul><ul><ul><li>Posted on connections home page so they can see / comment on your status </li></ul></ul><ul><ul><li>Can be integrated with Twitter (go to more>apps directory) </li></ul></ul>Setting up your profile
  16. 16. <ul><li>Specialities </li></ul><ul><ul><li>Keywords which explain what you do </li></ul></ul><ul><ul><li>Use words people would use to search for your business </li></ul></ul><ul><ul><li>People search on these </li></ul></ul>Setting up your profile
  17. 17. <ul><li>Customise Contact Settings </li></ul><ul><ul><li>Let people know what you are looking out for on LinkedIn </li></ul></ul><ul><ul><li>Be aware of putting all contact details on there such as email / mobile – spam and privacy issues </li></ul></ul>Setting up your profile
  18. 19. Introductions – search for the person, then see if any of your connections can do an introduction: Build your network
  19. 20. Integrating other applications
  20. 21. <ul><li>It's about: </li></ul><ul><ul><li>Building networks to increase the opportunities </li></ul></ul><ul><ul><li>LinkedIn is a starting point, you still have to do the leg work to get the sales! </li></ul></ul><ul><ul><li>Little and often, think of it as a networking event, 2 hours per week </li></ul></ul>It's not just about SAles.....
  21. 22. Any Other Questions? Thanks for your Time