Building Your Online Credibility on LinkedIn

IoD North Yorkshire LinkedIn and Online Credibility Wednesday 6 th October

“ In an affluent society, we value our time and our money, so before we invest either of them in a purchase or an activity, we want to know if it is worthwhile. To figure that out, we turn to other people, listening to their advice and observing their behaviour.” -Craig McMurtys weblog http://blogs.msdn.com/craigmcmurtry/archive/2006/03/06/544748.aspx Building your online credibility

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative. Building your online credibility

This isn't new - the main way people work out whether to trade with people on Ebay is through their personal recommendations and reputation score. When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better. Building your online credibility

It is about..........
Establishing your reputation online in order to influence others to:
trust you
understand their need for your services
sign up as a customer
talk about your services
talk about you & your company
recommend you & your company to others

How Important is LinkedIN?

Boost conversion / hit rate on sales
Increase traffic to their website
Become an online expert within your niche
Build trust with existing & potential customers
Opportunities for introductions to new connections
Why Invest the time in LinkedIN?

http://blog.guykawasaki.com/2007/01/linkedin_profil.html#axzz0zOwYkkUK

Name
Dave / David – ensure consistent
Picture - Make sure it's appropriate
Headline – is your personal brand tag line Focus it around your niche and occupation
You need to draw people in to look at your profile
Additional Information
Websites - add in company website
Interests – be genuine & human
Setting up your profile

This is your elevator pitch about you & your business
What looking to do, what you are about, your unique selling points

http://blog.guykawasaki.com/2007/01/linkedin_profil.html#axzz0zOwYkkUK

Work experience & education
Put in each role – past and current
Put in each educational achievement
Summarise the impact you made there
Keep it concise, do not waffle
Be authentic, real and human
People will see through the spin

Under more > companies
Add company on top right
Ensure all employees associated with page
Need to set up as part of current position
Can integrate blog into this age
Company Pages

Status
Share information on projects / networking
Displayed at top of profile when it is turned on
Posted on connections home page so they can see / comment on your status
Can be integrated with Twitter (go to more>apps directory)

Specialities
Keywords which explain what you do
Use words people would use to search for your business
People search on these

Customise Contact Settings
Let people know what you are looking out for on LinkedIn
Be aware of putting all contact details on there such as email / mobile – spam and privacy issues

Introductions – search for the person, then see if any of your connections can do an introduction: Build your network

Integrating other applications

It's about:
Building networks to increase the opportunities
LinkedIn is a starting point, you still have to do the leg work to get the sales!
Little and often, think of it as a networking event, 2 hours per week
It's not just about SAles.....

Any Other Questions? Thanks for your Time

Building Your Online Credibility on LinkedIn

by Optimum Exposure on Oct 07, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 4

Statistics

Building Your Online Credibility on LinkedIn — Presentation Transcript

http://optimum.timparkin.co.uk	2
http://www.optimumexposure.co.uk	2