Music in the Online Age


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Music in the Online Age

  1. 1. MUSICIn The Online Age Charlotte English
  2. 2. How have online media developed?This is a phonograph. Also known as a record player or gramophone. It wasinvented in 1877 by Thomas Edison. It is a device that has had common use forreproducing sound recordings. When it was first developed, it was used torecord and reproduce sounds. Edisons was the first to be able to reproducethe recorded sound. Alexander Graham Bells Volta Laboratory made several improvements in the1880s, including the use of wax-coated cardboard cylinders, and a cuttingstylus that moved from side to side across the record.Emile Berliner then initiated the transition from phonograph cylinders to gramophonerecords. These were flat, double-sided discs with a spiral groove running from the outsideedge to near the centre. Other improvements were made throughout theyears, including modifications to the record player and its drive system, the needle andstylus, and the sound and equalization systems. The cassette tape or simply tape, is a magnetic tape sound recording system. It was designed originally for dictation, but improvements in reliability led the Compact Cassette to supplant the Stereo 8-track cartridge. The mass production of compact audio cassettes began in 1964 in Hanover, Germany. During the 1980s, the cassettes popularity grew further as a result of portable pocket recorders and high-fidelity players, such as Sonys Walkman (1979), which used a body not much larger than the cassette tape itself, with mechanical keys on one side, or electronic buttons. It was used to play a cassette .
  3. 3. The compact disc or CD was introduced in the year 1982. There wasnt a singleperson who invented it, as it was a group of people who worked together tocreate it. They were however introduced in Japan. In 2001 Apple created the iPod. This was one of the biggest hits in music media. It grew in great popularity and since then, 14 different versions have been made. They all have unique differences and feature in different ways.The iTunes Store was first launched on April 28, 2003. Apple’s idea was toprovide a virtual store where people can buy and download digital musicon-demand. Initially, the store only hosted 200,000 tracks and only Mac userswere able to buy and transfer music to the iPod. PC users had to wait untilOctober 2003 for the release of the Windows version of iTunes. Today, theiTunes Store is the largest seller of digital music in the U.S. and has sold over10 billion songsWhy buy music online?Buying music online is cheaper, more convenient and very quick. Hardback CDs take up a lot ofroom and if you want the music on your iPod it has to be converted onto iTunes anyways. ITunes isavailable 24 hours a day, 7 days a week and if downloaded from an iphone, it will be straight on yourdevice in seconds.
  4. 4. The Music IndustryThe biggest industry that has been impacted by the emergence of the new media and internet is themusic industry. It has taken advantage of the digital technologies available and has changed to alterto the consumers taste.Internet has increased all over the world.Napster is an online music store and a Rhapsody company. It was originally founded as a file sharingservice. It was estimated that by October 2000, Napsters software installed 30% of all pc sharingworldwide, and it continued to grow. Some researches showed that the average users in March2001, were spending their time using Napster rather then any other music related website.The music industry is still facing the challenge of how to adapt to new technologies and media.YouTube remains one of the key institutions to music promotion and networking relevant links to itsaudiences. YouTube provides a way for major record labels to distribute and promote artists across theglobe. It is also a cost effective way for musicians to get their music heard and shared. Artists such asJessie J and Justin Bieber were founded on You Tube and it has been a massive starting point for theirsuccessful careers. It is also an institution which allows users to explore YouTube as a social networkrather than just as a simple video base. Artists can engage with their fans and vise-versa listening tofeedback and opinions of the viewing audience.
  5. 5. Here is a useful link to a video aboutmusic in the online age. It explains how businesses have become more successful and how acts can take more control of their own destiny. It also states how the consumer relies generally on the courier to help guide them to whats good and whats useful. Music is a free for all online which is great, but can also have its issues. Musicians are trying to get their music out there, but it isnt always what the consumer wants. The people we see in the videos are an amazing group of young people that are experimenting with technologies giving very interesting end products. With technologies such as Photoshop and after effects, footage can be fused together to create new products very easily. Music blogs had a small community of people who had no central place. They bring together postings of blogs worldwide. Its the filter of the filter and you can find music that people across the world are listening too.Theres so many artists out there that create a lot of opportunities and opens the doors for many acts.
  6. 6. Across the Platforms... From Radio-TV-Online As we already know, the music industry has had a rapid change over the years. Even mobile phones now hold apps where YouTube and other sharing devices can be downloaded for FREE and music can be listened too anytime and anywhere. The Positives of Music in the Online Age- Easy and quick- Many different sharing sites- Wider audiences are achieved- Greater variety of music- Greater connectivity as interactive comments are very becoming the norm- Sites such as iTunes are available 24 hours a day, 7 days a week- Can be accessed wherever and whenever- Old music has been converted into new and effective ways- Sites gives new platforms where artists can be discovered. For example, YouTube
  7. 7. The Future of the Music IndustryFor years, the music industry has, in the words of Bonnie Tyler, been holding out for a hero. For theindustry, this certain ’hero’ must come up with an idea that is good enough to tempt fans awayfrom the illegal file sharing sites, whilst making money for artists and song writers.The young generation are prepared to pay monthly bills for mobile phones and broadband, sowhy not music?I found a website where Bob Lefsetz explains the future of the music industry and the mistakes thatnew acts should avoid. lefsetz-music-industry-lefsetz-letter-288217