We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities. Brief sentence describing JISC as the project funder.JISC logo on all project outputsLink in text to the programme page and JISC website home page.
Your first paragraph will help the reader decide if they want to read on or not.Develop messages that reflect how you are helping to solve broader institutional issues:reducing costs and improving efficiencybeing more environmentally sustainablesupporting business goalsimproving the student experiencebuilding capacity for research-led activities
Greening ICT projects communications 8mar11
3/9/2011| | Slide 1<br />Communicating project outputs<br />Greening ICT Programme Meeting<br />Jane Charlton, <br />Communications Co-ordinator8 March 2011<br />Joint Information Systems Committee<br />Supporting education and research<br />
09/03/2011| Supporting education and research | Slide 2<br />Communicating Project Outputs<br />Why JISC branding is important<br />Effective communications<br />Communications planning<br />Helpful resources<br />
Communicating project outputs<br />Introducing the JISC brand<br />09/03/2011| Supporting education and research | Slide 3<br />
09/03/2011| Supporting education and research | Slide 4<br />JISC branding<br />Why is JISC branding important?<br /><ul><li>Your work is more likely to be communicated via JISC channels
Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities
Builds a recognition with the end user that the JISC brand is a 'kitemark' for quality, reliable products and services</li></ul>JISC Brand Guidelines<br /><ul><li>Brand users matrix, scroll down to project and click on the relevant links
Good Example of JISC Project Identity</li></li></ul><li>3/9/2011| | Slide 5<br />Acknowledging JISC<br /><ul><li>Display JISC logo on all project outputs eg. project website, social media sites, events, print and digital publications, video. Link the logo to www.jisc.ac.uk.
Include a brief description of JISC involvement to include the name of your programme. This should appear on all press releases and the cover or inside cover of any publication or marketing material produced by your project:</li></ul>‘This project has been funded under the JISC Greening ICT programme’<br /><ul><li>Add links in the text to the programme page and JISC website homepage.
JISC corporate standard text to be used in all press releases:</li></ul> ‘JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk’<br />
3/9/2011| | Slide 6<br />The JISC logo<br /><ul><li>Display JISC logo on all project outputs eg. websites and social media sites, events, print and digital publications, video. Link the logo to www.jisc.ac.uk.
Always use an approved version. </li></li></ul><li>Communicating Project Outputs<br />Effective Communication<br />09/03/2011| Supporting education and research | Slide 7<br />
Effective communication is …<br />Clear and concise<br />Well structured<br />Tells a story<br />Relevant to the audience<br />Easy to access<br />Doesn’t assume any prior knowledge<br />Stands out from the crowd<br />
09/03/2011| Supporting education and research | Slide 16<br />Communications planning<br />Plan your resources over lifetime of your project<br />Money, people, time<br />Limited resources?<br />Carefully consider your target audience and communications objectives<br />Collaborate with others<br />Use open source digital/social media<br />
Communicating project outputs<br />Resources that can help you...<br />09/03/2011| Supporting education and research | Slide 17<br />
Resources that can help<br />Guidelines on how to produce case studies <br />JISC Brand Guidelines<br />Netskills: staff development in effective use of technologies<br />Netskills presentations on choosing and using communications technologies effectively<br />Support with accessibility issues: JISC TechDis<br />Sourcing and using images<br />JISC Legal: legal information<br />Get ideas from what other projects have done<br />09/03/2011| Supporting education and research | Slide 18<br />
Learning from what others have done…<br />Project website<br />Low Carbon ICT project website<br />News item <br />‘Moving files, saving energy’ news item on Planet Filestore<br />Briefing papers <br />Good Campus – A useful series covering much of the Greening ICT Agenda<br />
JISC involve blog<br /><ul><li>Use a blog name that is meaningful in the format:http://blogname.jiscinvolve.org
Ensure blog posts are short, chatty and informal
Green ICT blog:http://greenict.jiscinvolve.org</li></li></ul><li>JISC wiki<br /><ul><li>The JISC Wiki service is a private, secure, invite-only area to share information and documents collaboratively.
Refer to guidelines in the Editorial Style Guide, JISC Involve Blogs and Writing for the Web Guidelines.
For access to the wiki or to apply for a wiki space to be created, contact email@example.com</li></li></ul><li>JISC Communications contacts<br /><ul><li>Further guidance and case studies available from www.jisc.ac.uk/brand
Contact firstname.lastname@example.org for further support</li></ul>3/9/2011| | Slide 22<br />
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