Greening ICT projects communications 8mar11


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Communications presentation to Greening ICT projects at their programme meeting on 8 March 2011.

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  • We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities. Brief sentence describing JISC as the project funder.JISC logo on all project outputsLink in text to the programme page and JISC website home page.
  • Your first paragraph will help the reader decide if they want to read on or not.Develop messages that reflect how you are helping to solve broader institutional issues:reducing costs and improving efficiencybeing more environmentally sustainablesupporting business goalsimproving the student experiencebuilding capacity for research-led activities
  • Greening ICT projects communications 8mar11

    1. 1. 3/9/2011| | Slide 1<br />Communicating project outputs<br />Greening ICT Programme Meeting<br />Jane Charlton, <br />Communications Co-ordinator8 March 2011<br />Joint Information Systems Committee<br />Supporting education and research<br />
    2. 2. 09/03/2011| Supporting education and research | Slide 2<br />Communicating Project Outputs<br />Why JISC branding is important<br />Effective communications<br />Communications planning<br />Helpful resources<br />
    3. 3. Communicating project outputs<br />Introducing the JISC brand<br />09/03/2011| Supporting education and research | Slide 3<br />
    4. 4. 09/03/2011| Supporting education and research | Slide 4<br />JISC branding<br />Why is JISC branding important?<br /><ul><li>Your work is more likely to be communicated via JISC channels
    5. 5. Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities
    6. 6. Builds a recognition with the end user that the JISC brand is a 'kitemark' for quality, reliable products and services</li></ul>JISC Brand Guidelines<br /><ul><li>Brand users matrix, scroll down to project and click on the relevant links
    7. 7. Good Example of JISC Project Identity</li></li></ul><li>3/9/2011| | Slide 5<br />Acknowledging JISC<br /><ul><li>Display JISC logo on all project outputs eg. project website, social media sites, events, print and digital publications, video. Link the logo to
    8. 8. Include a brief description of JISC involvement to include the name of your programme. This should appear on all press releases and the cover or inside cover of any publication or marketing material produced by your project:</li></ul>‘This project has been funded under the JISC Greening ICT programme’<br /><ul><li>Add links in the text to the programme page and JISC website homepage.
    9. 9. JISC corporate standard text to be used in all press releases:</li></ul> ‘JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education’<br />
    10. 10. 3/9/2011| | Slide 6<br />The JISC logo<br /><ul><li>Display JISC logo on all project outputs eg. websites and social media sites, events, print and digital publications, video. Link the logo to
    11. 11. Reflects our name and visual identity values
    12. 12. Must not be redrawn or modified in any way
    13. 13. Always use an approved version. </li></li></ul><li>Communicating Project Outputs<br />Effective Communication<br />09/03/2011| Supporting education and research | Slide 7<br />
    14. 14. Effective communication is …<br />Clear and concise<br />Well structured<br />Tells a story<br />Relevant to the audience<br />Easy to access<br />Doesn’t assume any prior knowledge<br />Stands out from the crowd<br />
    15. 15. Getting your message across: top tips<br />
    16. 16. Choosing the right method<br />09/03/2011| Supporting education and research | Slide 10<br />
    17. 17. Spread the word - collaborate<br />09/03/2011| Supporting education and research | Slide 11<br /><ul><li>Work with others…
    18. 18. JISC Press and PR and Communication team in your own institution
    19. 19. Networks you or your colleagues work within, including other JISC projects
    20. 20. Events and conferences
    21. 21. Use word of mouth</li></li></ul><li>Communicating project outputs<br />Communications planning<br />09/03/2011| Supporting education and research | Slide 12<br />
    22. 22. Communications planning<br />
    23. 23. Communications planning<br />
    24. 24. Communications activity plan<br />
    25. 25. 09/03/2011| Supporting education and research | Slide 16<br />Communications planning<br />Plan your resources over lifetime of your project<br />Money, people, time<br />Limited resources?<br />Carefully consider your target audience and communications objectives<br />Collaborate with others<br />Use open source digital/social media<br />
    26. 26. Communicating project outputs<br />Resources that can help you...<br />09/03/2011| Supporting education and research | Slide 17<br />
    27. 27. Resources that can help<br />Guidelines on how to produce case studies <br />JISC Brand Guidelines<br />Netskills: staff development in effective use of technologies<br />Netskills presentations on choosing and using communications technologies effectively<br />Support with accessibility issues: JISC TechDis<br />Sourcing and using images<br />JISC Legal: legal information<br />Get ideas from what other projects have done<br />09/03/2011| Supporting education and research | Slide 18<br />
    28. 28. Learning from what others have done…<br />Project website<br />Low Carbon ICT project website<br />News item <br />‘Moving files, saving energy’ news item on Planet Filestore<br />Briefing papers <br />Good Campus – A useful series covering much of the Greening ICT Agenda<br />
    29. 29. JISC involve blog<br /><ul><li>Use a blog name that is meaningful in the format:
    30. 30. Ensure blog posts are short, chatty and informal
    31. 31. Be generous in your links to other material
    32. 32. Use a disclaimer if not expressing the views of JISC
    33. 33. Do not use objectionable language or violate the privacy or publicity rights of any third party
    34. 34. Comply with copyright legislation
    35. 35. Green ICT blog:</li></li></ul><li>JISC wiki<br /><ul><li>The JISC Wiki service is a private, secure, invite-only area to share information and documents collaboratively.
    36. 36. Refer to guidelines in the Editorial Style Guide, JISC Involve Blogs and Writing for the Web Guidelines.
    37. 37. For access to the wiki or to apply for a wiki space to be created, contact</li></li></ul><li>JISC Communications contacts<br /><ul><li>Further guidance and case studies available from
    38. 38. Contact for further support</li></ul>3/9/2011| | Slide 22<br />