1. The Synchronicity Of The Editing In all the videos that we have analysed, the synchronicity of the editing seems to be very precise. For example, the pace of the cut in each of the videos seems to completely equal the pace of the music that is being played. We believe that by ensuring that the pace of the cuts are equivalent to the pace of the music the director of the video is ensuring that the video itself will look very professional, and also, if the song is fairly fast, a video full of quick changing images will cause the audience to keep their attention on the video.

2. The Synchronicity Of The Editing Similarly, at the end of all the videos the cuts seem to be almost identical due to the fact that, in all the songs, the pace of the music begins to speed up. Again, we believe that this has been done to ensure that the audience keeps their attention on the video. For example, if the synchronicity of the shots and the beat of the music was not equal, then the video would not look very professional. Similarly, if the shots did not frequently change then the audience would become bored with the video incredibly quickly, and this would mean that the video would not promote the band in a positive way. Because of this, all the videos feature a montage of the band mucking around and behaving as they normally would at the very end, before using the camera to slowly zoom out on the band as the last note begins to fade out

3. The Synchronicity Of The Editing When we create our own music video, we are going to ensure that our video has very precise synchronicity. We are going to do this as we believe that it is not only what is featured in the shots, but also the synchronicity of the shots that cause the video to be interesting and also successful within the music industry. We have also found that, at the end of our chosen song, the pace of the music speeds up which means that we may also use a montage of the band at the end to give them a chance to promote themselves as individuals and to also allow the band to show the audience what they are truly like instead of them seeing a fame hungry band.