One of the earliest performance clips in 1960s pop was the promo film made by The Animals for their breakthrough 1964 hit "House Of The Rising Sun. it features the group in a lip-synched performance, depicted through an edited sequence of tracking shots, close-ups and long-shots, as singer Eric Burdon, the guitarist and the bassist walked around the set in a series of choreographed moves.
The term music video only came into popular usage in the 1980s and prior to this were called filmed inserts, promo clips, promo films or film clips.
In 1965, The Beatles began making promotional clips, then known as "filmed inserts“, for distribution and broadcast in other countries, primarily USA.
Location clips are considerably more elaborate and use vibrant colour footage shot on location in the grounds of Chiswick House, London. Both clips are notable for their use of hand-held camera work, rhythmic editing, slow motion shots and reversed film.
The colour promotional clips for "Strawberry Fields Forever" and "Penny Lane", made in early 1967 and directed by took the promotional film format to a new level.
In 1970, the record industry discovered that television programmes were a great way to promote their artists and decided to produce ‘promos’ which then started to replace live performances of artists on stage.
In 1979, the first music to include computer animation as well as traditional animation is released by Devo and is entitled ‘The Day My Baby Gave Me A Surprise’.
History of Music Videos
The long-running British TV show Top of the Pops (TOTP) began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use.
Pop Clips debuted on Nickelodeon in the 1980s and was created by Warner after former Monkee Michael Nesmith found a TV programme called Radio with Pictures while on tour in New Zealand.
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television.
In the beginning MTVs play list had little to do with what music was popular at the time and more to do with how many music videos that the companies had, and therefore, featured more diverse artists such as the Rolling Stones.
The annual Grammy awards added a music video category in 1984 and MTV launched its own music awards show in the same year.