Final avatar product and audience powerpoint

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Final avatar product and audience powerpoint

  1. 1. Avatar: product and audience
  2. 2. Case study: AvatarTarget audience -Avatar was 12a to be seen in cinemas, soprimarily anybody over the age of 12male and female.The genre of film is Action, adventure,romance and fantasy so the audience ismost likely going to be in to one of thesethree genres to most likely see the film.Although Avatar was one of the mosthyped up films in history and was said tobe a new stage of film in animation andin general film nearly everybody wasopen to the idea that avatar had to offer.So avatar having this kind of reputationfrom film critics all over the globe even ifthis wasn’t someones kind of genre it ismost likely they would of gone to see itbecause of the hype.
  3. 3. Scheduling and format18th December 2009 was the release date of avatar in cinemas so near Christmas time Ithink is an appealing time to watch the film as it would soon be later to be released onDVD for a good Christmas present.The film was 162 minutes which is a long running time for film especially a film likeavatar which is filled with amazing never seen before effects and such breath taking 3d.A lot of people enjoy having long sittings through films but others feel as though theydrag on, so the film would give a mixed opinion on the length of the film.The age for Avatar was 12a which is quite young fora film as action packed as Avatar so it was mainlydirected for teenagers and for a older audience.Avatar was made to be seen on wide screen and wasdesigned specifically for cinema viewing, this wasone of the other reasons it became so popular andsold out every night nearly everywhere.Colours and visuals of the location Pandora also massively increases the appeal fromthe audience and was said to be the most realistic view of another world.With Avatar being a film of action and adventure it also attracted a massive audience offemales because it also included a romance throughout the film, so Avatar attracted allaudiences essentially.
  4. 4. Narrative elementsThe story of Avatar was a paraplegic Marine dispatched to the moon Pandora ona unique mission and comes torn between following his orders and protectingthe world he feels is his home, in the process he finds romance on the planetPandora.Characters:Hero: Sam Worthington plays Jake sully the marine that becomes the key tosaving Pandora. Jake is a very strong character and is seen to be attractive in thefilm.Lead female: Zoe Saldana plays Neytiri one of the Navi alien race on planetPandora that helps the marine and in the process falls in love with him. Neytiri ispart of the alien race that plays the lead female role in the whole film, also tosome of the viewers she is shown to be attractive in a strange way.Villain: Stephan Lang plays colonel miles Quaritch the man in charge of theoperation to harvest/destroy Pandora. The colonel is shown as a very strict oldaged man listening non other than too his own thoughts wanting to kill Pandora,the colonel was seen as the villain throughout the films progress.Throughout the story it has the concept of humans fighting aliens over planetPandora. The planet belongs to the aliens as there home where as the humansonly want it for resources and destroy it. The film reflects on the audience in thesame way the aliens feel, the audience has earth as its home but many peopleare destroying it with pollution in ocean and power plants releasing chemicals inthe air.
  5. 5. Stars of the filmSam Worthington:Sam got his first major role in the latest terminator (Terminator salvation) in2009, this lead on to snatching the lead role of avatar. The success of theblock buster Avatar lead to Sam taking on some major roles in the futuresuch as clash of the titans, man on a ledge and even a voice acting role inone of the new call of duty’s (call of duty black ops 2). Due to the success ofthe first Avatar there are rumours of Sam returning for Avatar 2 playing thesame role Jake sully.Zoe Saldana:Zoe had featured in many small roles before Avatar but one of her first bigblock buster films she played a small role as Anamaria in pirates of theCaribbean: The curse of the black pearl 2003. Zoe then continued with smallroles for many films until 2009 when she landed the voice of Uhura in Startrek which then pushed her to finally take one of the main roles in Avatar.So really the two main roles of the film hadn’t really hit cinema fameuntil the release off avatar, this didn’t really effect the audience much inanyway because the film was not suppose to be about having big namedstars in the film, it was about creating a new incredible world throughfilm and animation.
  6. 6. Mise en sceneOne thing that determined the fact that Avatar was a fantasy film was the use of animatedcharacters and motion capturing too project that in to the film, a lot f sci-fi and fantasy filmfans will be very familiar with the use of animated characters and motion capturing, so thatalways appeals to the audience. The location of the film was taken from footage of Wellington,New Zealand and after heavily being edited by what was said to be over 900 special effectseditors, it created the beautiful tropic paradise that we all know as Pandora. Pandora as asetting is without doubt one of the most breath taking places ever created by animation andmany of the critics and public picked up on this. Pandora’s beauty and colour was attractiveand appealing to all audiences which is what made it the perfect location for such a breathtaking Fantasy film.
  7. 7. CameraOne thing that Avatar did very well when filming some ofthe scenes was making the audience feel part of the movie.James Cameron (Director) was very good at creating theatmosphere that the audience felt as if they played a part inthe film. He did this by using various shot techniques suchas panning shots during intense action scenes to give theviewer the experience of following every step of the film,he also used some free hand camera use which gave theviewer the image that they were there experiencing thefilm as if was real.The use of 3d really did have a impact on how the audiencesaw the film as well, the fact that they had all theseextreme detailed visuals and they used 3d to help make thefilm come even more to life was just the icing on the cakewhich made Avatar stand out from other fantasy sci-fi films,3d is also majorly appealing to a wide range of audiencewhen used in films.
  8. 8. EditingThe editing of the film avatar was hyped up by critics andadvertisements all over the world to have amazing editing thatwould create a new name for the word edit in the world ofcinema. Avatar defiantly lived up to its expectations with its lifelike Intense action scenes and its beautiful colourful scenerythrough out the world of Pandora. Avatar mainly uses straightcuts like any other film to transact between each scene andshot, and there were very little uses of slow motion shots unlikeother fantasy films with intense fighting and war scenes.However there was many uses of various angle shots andpanning shots, during intense action scenes through the filmthere was also many uses of panning shots that followed thecharacter during the scene this also creates the effect that yousome what take part in some of the film as well and can giveyou the feel that you are actually there in the world of Pandora.But once again the use of 3d really pushed the editing to thelimit with life like explosions and bullet fire during the actionscenes, and because of the 3d use the audience defiantly foundthis to be a top level performance for editing the film.
  9. 9. Sound elementsThe soundtrack and theme to avatar during the film contained alot of orchestra and created a very cinematic atmosphere likewhat most orchestral music does in films, the theme of Avatarappealed to the audience because it related and suited the storyand progress of the film, hence creating this strong cinematic feelthrough out the film.Other sound elements through out the film were just sound effects that were added to smallthings such as gun fire, jungle noises etc, most likely the audience didn’t take much notice offthe sound because of the visuals, but the sound would have played a key role in the film andwouldn’t off made such a successful film if not using the right sound effects.
  10. 10. Sound elementsThe soundtrack and theme to avatar during the film contained alot of orchestra and created a very cinematic atmosphere likewhat most orchestral music does in films, the theme of Avatarappealed to the audience because it related and suited the storyand progress of the film, hence creating this strong cinematic feelthrough out the film.Other sound elements through out the film were just sound effects that were added to smallthings such as gun fire, jungle noises etc, most likely the audience didn’t take much notice offthe sound because of the visuals, but the sound would have played a key role in the film andwouldn’t off made such a successful film if not using the right sound effects.

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