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YouTube
for
Real Estate Agents
Why & How-To Use YouTube
Why Are You Here?
Why are you here?
YouTube is the top video destination for home shoppers
online, but most real estate agents aren't capitalizing on
YouTube.
The majority of home shoppers are looking for videos of
homes for sale to view the inside of a home.
And 80% of home shoppers are looking for videos to learn
more about a specific community.
Yet, most real estate agents are not taking advantage of
video and YouTube.
THE GOAL
Today… we will learn the How & Why to use YouTube.
How do you get visitors to your
website / get to know you?
YOUR
WEBSITE /
BLOG
YouTube
FB
Twitter
Pinterest
Google+
Other social
media
Direct mail
Business
cards
Online Visibility - A YouTube Video
Always shows up on page 1 of
google
YouTube & Video Creation for Real Estate Agents
YouTube & Video Creation for Real Estate Agents
Easy to make video
Professional Video
YouTube
YouTube is a video-sharing website headquartered in San
Bruno, California. The service was created by three former
PayPal employees in February 2005 and has been owned
by Google since late 2006.
Today:
● YouTube (Why & How)
Social Media (YouTube) isn’t going
anywhere
● It’s owned by GOOGLE!
● YouTube has 1 billion users
● 14.4% of Americans use YouTube during
work
● 40% of YouTube visits are from mobile
● The majority of home buyers use YouTube
for home videos
YouTube
● 1 billion+ unique monthly viewers
● Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth
● 100 hours of video are uploaded to YouTube
every minute
● According to Nielsen, YouTube reaches
more US adults ages 18-34 than any cable
network
Benefits of YouTube for You
the Real Estate Agent
1. Show up in the search results (with video)
2. Listings with videos have 403% more
inquiries
3. Grow your following
About me
Real Estate Broker from Scottsdale, AZ.
Worked Short Sales hard for 5 years.
Author of Pinnable Real Estate
Tested, tested & tested some more.
I love YouTube for google search results!
Especially for listings
Pinnable Real Estate - the book
The Challenge - Using YouTube
Are you avoiding social media / internet
marketing? (YouTube)
1. Do you think YouTube is a waste of time?
2. Do you think YouTube is a fad?
3. Do you think YouTube is hard?
Web Traffic = More Leads
YouTube is great for marketing listings & a
great tool for online marketing.
Shift in Thinking | Commit to Online
Marketing
● Commit to 1-2 social sites
● Commit to your Website
● Commit to always improving your brand
Today: Steps Necessary
Overview
1. Preview YouTube
2. Your Channel
3. How to have your videos found
4. Resources to make videos
YouTube Basics
Let’s go to YouTube
YouTube & Video Creation for Real Estate Agents
Videos to Share
● Listings
● Area information
● Testimonials
● Educational Information
○ Market updates
○ Area info
○ Your interests
Your Channel
● Trailer Video (shows on your channel)
● Playlists
● Use Keywords
How to have your videos found
● Promote your videos
○ Your blog
○ Trulia
○ Realtor.com
○ Google+
○ Facebook
○ Pinterest
● Keywords
○ Address
○ Neighborhood name
Video Keywords
1. Google the keywords you want
2. Pay attention to the autofill keywords
3. Look and see if there are any videos
Address works
#5 is my video
Making Videos
Use Photos
● Visual Tours (most common)
● Animoto
● Slidely
● Other movie makers
Most Important
When making videos be:
● Memorable
● Eyecatching
● DO IT!
Animoto Video
Animoto
● Share to Youtube
● Good quality
● Easy to use
● Music is older
Slidely Videos (sharing site)
http://slide.
ly/view/04ef4b79abd3c0a15027c73701506a52
Slidely
● Social site
● Shareable to all social media
○ Pinterest
○ Google+
○ FB
○ Twitter
● Fun music (younger crowd)
Your Blog Cycle
4 Topics for your blog
Ideas: (these could all be video)
1. Real estate in your city
2. Home decor
3. Home Storage
4. Your interests
5. Your community
What to do
● Take Photos
● Make Videos
● Share videos
● Use Keywords
● Be engaging - get comments
Resources
● CharlieAllred.com - Online Blue Print
● Pinnable Real Estate - Amazon.com
● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)
● Follow me on Google+: google.
com/+CharlotteAllred
● If you’re local, join the monthly mastermind
(email me at charlie@srephoenix.com)
Local Mastermind
Killer Online Real Estate Agents
● Meet once a month - 2nd Weds at 11:30am
● Next meeting: Wednesday Oct 28th
● Topic: Your Online Blue Print
○ How will someone find your website?
○ Your Niche
○ What will you talk about
● Roundtable discussion
Monthly Topics
● Your Online marketing plan
● Categories for your blog / Keywords
● Best Website Platforms
● Plug ins
● How to get visitors to opt in to your site
● Social Sites: YouTube, Google+, Pinterest
2016 Killer Online Mastermind
● Meet once a month
● Partnered with a company to do the work for
you:)
● Email me for more info: charlie@srephoenix.
com
Q & A
www.charlieallred.com
Youtube uploading
youtube uploading from phone
periscope - live streaming video

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YouTube & Video Creation for Real Estate Agents

  • 1. YouTube for Real Estate Agents Why & How-To Use YouTube
  • 2. Why Are You Here?
  • 3. Why are you here? YouTube is the top video destination for home shoppers online, but most real estate agents aren't capitalizing on YouTube. The majority of home shoppers are looking for videos of homes for sale to view the inside of a home. And 80% of home shoppers are looking for videos to learn more about a specific community. Yet, most real estate agents are not taking advantage of video and YouTube.
  • 4. THE GOAL Today… we will learn the How & Why to use YouTube.
  • 5. How do you get visitors to your website / get to know you? YOUR WEBSITE / BLOG YouTube FB Twitter Pinterest Google+ Other social media Direct mail Business cards
  • 6. Online Visibility - A YouTube Video Always shows up on page 1 of google
  • 9. Easy to make video
  • 11. YouTube YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006. Today: ● YouTube (Why & How)
  • 12. Social Media (YouTube) isn’t going anywhere ● It’s owned by GOOGLE! ● YouTube has 1 billion users ● 14.4% of Americans use YouTube during work ● 40% of YouTube visits are from mobile ● The majority of home buyers use YouTube for home videos
  • 13. YouTube ● 1 billion+ unique monthly viewers ● Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth ● 100 hours of video are uploaded to YouTube every minute ● According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • 14. Benefits of YouTube for You the Real Estate Agent 1. Show up in the search results (with video) 2. Listings with videos have 403% more inquiries 3. Grow your following
  • 15. About me Real Estate Broker from Scottsdale, AZ. Worked Short Sales hard for 5 years. Author of Pinnable Real Estate Tested, tested & tested some more. I love YouTube for google search results! Especially for listings
  • 16. Pinnable Real Estate - the book
  • 17. The Challenge - Using YouTube Are you avoiding social media / internet marketing? (YouTube) 1. Do you think YouTube is a waste of time? 2. Do you think YouTube is a fad? 3. Do you think YouTube is hard?
  • 18. Web Traffic = More Leads YouTube is great for marketing listings & a great tool for online marketing.
  • 19. Shift in Thinking | Commit to Online Marketing ● Commit to 1-2 social sites ● Commit to your Website ● Commit to always improving your brand
  • 20. Today: Steps Necessary Overview 1. Preview YouTube 2. Your Channel 3. How to have your videos found 4. Resources to make videos
  • 23. Videos to Share ● Listings ● Area information ● Testimonials ● Educational Information ○ Market updates ○ Area info ○ Your interests
  • 24. Your Channel ● Trailer Video (shows on your channel) ● Playlists ● Use Keywords
  • 25. How to have your videos found ● Promote your videos ○ Your blog ○ Trulia ○ Realtor.com ○ Google+ ○ Facebook ○ Pinterest ● Keywords ○ Address ○ Neighborhood name
  • 26. Video Keywords 1. Google the keywords you want 2. Pay attention to the autofill keywords 3. Look and see if there are any videos
  • 28. Making Videos Use Photos ● Visual Tours (most common) ● Animoto ● Slidely ● Other movie makers
  • 29. Most Important When making videos be: ● Memorable ● Eyecatching ● DO IT!
  • 31. Animoto ● Share to Youtube ● Good quality ● Easy to use ● Music is older
  • 32. Slidely Videos (sharing site) http://slide. ly/view/04ef4b79abd3c0a15027c73701506a52
  • 33. Slidely ● Social site ● Shareable to all social media ○ Pinterest ○ Google+ ○ FB ○ Twitter ● Fun music (younger crowd)
  • 34. Your Blog Cycle 4 Topics for your blog Ideas: (these could all be video) 1. Real estate in your city 2. Home decor 3. Home Storage 4. Your interests 5. Your community
  • 35. What to do ● Take Photos ● Make Videos ● Share videos ● Use Keywords ● Be engaging - get comments
  • 36. Resources ● CharlieAllred.com - Online Blue Print ● Pinnable Real Estate - Amazon.com ● Follow us on Pinterest (Pinterest for real estate) & (Charlie Allred) ● Follow me on Google+: google. com/+CharlotteAllred ● If you’re local, join the monthly mastermind (email me at charlie@srephoenix.com)
  • 37. Local Mastermind Killer Online Real Estate Agents ● Meet once a month - 2nd Weds at 11:30am ● Next meeting: Wednesday Oct 28th ● Topic: Your Online Blue Print ○ How will someone find your website? ○ Your Niche ○ What will you talk about ● Roundtable discussion
  • 38. Monthly Topics ● Your Online marketing plan ● Categories for your blog / Keywords ● Best Website Platforms ● Plug ins ● How to get visitors to opt in to your site ● Social Sites: YouTube, Google+, Pinterest
  • 39. 2016 Killer Online Mastermind ● Meet once a month ● Partnered with a company to do the work for you:) ● Email me for more info: charlie@srephoenix. com
  • 41. Youtube uploading youtube uploading from phone periscope - live streaming video