How To Use Hashtags to Build Your Brand / Business


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Have you ever wondered how a company builds community around their brand?

In this presentation discover:
= How to find hashtags to use to attract your niche
= How to use hashtags
= How to expand a hashtag you've created

Use hashtags to build community, market your business & followers of your business.

Published in: Social Media
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How To Use Hashtags to Build Your Brand / Business

  1. 1. Hashtags
  2. 2. Hashtag Basics • Word or short phrase prefixed by the pound (#) sign • Aggregate, track, and identify content across social media platforms • Not just promotional tools, more like a search filter • Used to carry on a conversation with multiple people, not just for fun • Can help distinguish you, your company, or your community from competitors • Allow people who don’t follow you to see what you’re saying • Most popular will start ‘trending’ for you to see and join in on
  3. 3. Examples • #NavyYardShooting – – – – Send any information regarding shooter directly to Navy Updates on President Obama’s reaction & response Shared with every newspaper & article written about it Public reactions (most common for all hashtags) • #PrayForBoston – Updates on injured and deceased from Boston officials – Links for ways to help the victims – Information on candlelight & other remembrance services • #RoyalBabyWatch – Continuous guessing and polls about what the baby’s name would be – Pictures and videos of royal couples every move – Source of congratulations and celebration
  4. 4. Hashtags vs. Phrases • Hashtags are better because they automatically group your post with others who used the same hashtag • Example: – If I tweeted ‘Woo! Excited for New York!’ that could have various meanings • Am I going on vacation there? Moving? School? Did the Jets win? The Giants? – But what if I tweeted ‘Woo! Excited for New York!’ followed by the hashtag #MissAmerica • This time it is clear I am referring to Miss New York winning the Miss America pageant • Hashtags will give you a wide range on information on a topic, not just the general facts – If you want those, just search Google
  5. 5. Dominating Your Niche • Hashtags let you join a conversation instantly and address the audience directly no matter where they are in the world – @ someone specific with the hashtag to spark a separate discussion • Make sure hashtag tweets are relevant and engaging – If you make an effort to be heard, you will gain exposure beyond your followers list – If you just add to the white noise, you will continue to be ignored • Establish yourself as an expert of a ‘business-relevant’ (niche) hashtag – Showing off your knowledge will get audience to start recognizing you and waiting to see what you have to say on a topic
  6. 6. Examples • #AZshortsales – Add to any tip, advice, news, updates, and success stories you have to share about short sales in Arizona – Groups all your work together into an easy accessible collection – The more you use it, the more it will showcase you as an expert – Creates exposure and opportunity for you and your business • #StagingTips – Add with any picture, video, or tip about how to successfully stage a home – Shows you are expert, but also here to help – Makes you a go-to for design/staging tips • Value is not in whether audience understands why you used the hashtag, but that it helped you group and brand yourself I their eyes
  7. 7. Hashtag Search • – Will give you the latest chatter about topics interesting to you • – Follow @hashtags to get your hashtags tracked by this site – Search hashtags and their trending popularity • Search #business, and it will show times of day/days of week that it is most popular • Also shows latest tweets including that hashtag – Lists topics and related hashtags (help you get more specific) • #business leads to #consumer #networking and #marketing • – Gives insight on the top used hashtags and why they are trending – Can narrow search down from worldwide to countries to cities – Current trending topics, most active trends of the day, trends marked as spam, most popular trends in last 30 days
  8. 8. Hashtag Search • – Twitter users form groups around popular hashtags – Only site that groups hashtags into categories (books, movies, etc.) • – ‘Top Today’, ‘Top This Week’, ‘All Time High’ – Shows user definitions of hashtags and latest tweets using them • – Latest trends and hashtags used around the world – Shows local and global popularity • – Shows entire conversation across social media platforms – Google+, Twitter, Facebook, Instagram, Vine, Pinterest, etc. – Ultimate hashtag hub
  9. 9. Hashtag Communities • Online communities let people across the world who share a strong common interest connect anytime and anywhere – More convenient than real world • Types of Communities: – – – – – Community of Place Community of Practice Community of Interest Community of Action Community of Circumstance • Choose community type before you launch (can overlap) – Helps position and distinguish you from already existing similar sites
  10. 10. Hashtag Communities
  11. 11. Creating Your Own Hashtags
  12. 12. Repetition
  13. 13. HashtagDon’t’s • DON’T overload a post with hashtags – Too many looks cluttered and people will pass over your content and look at someone else’s – Limit yourself to maximum of 3-4 for each post – Example: • If you’re tweeting about the music performers at State Fair, use #AZstatefair #AZconcerts and maybe #(the artist’s name) • DON’T include #summer #music #stage #food #fun #crowd etc. • DON’T use hashtags just to use hashtags – Relevance is key – You are trying to target a specific audience – Remember the point is to group and carry on conversations
  14. 14. Recap