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How to Create Your Blog
& Promote It
&
Don’t Give UP!
Have Your Unique
Perspective
Why do you want to write
about?
● REALTOR / Broker Secure Real Estate
● Twin Mom
● Author
● Real Estate Blogger
● Mom Community Builder
Charlie Allred
My 1st blog www.srephoenix.com
Why write a blog?
● Professional Exposure
● Platform/ Authority builder
● Sales Tool
● Prospect Educator (Pre-sale)
● Cust...
Today
● Making the decision
● Where do I start? / Technology
● What do I write about?
● How do I promote it?
● Who would r...
Our Focus Today...
● blog platform
● blog subject
● blog promotion
Getting it Done!
Part 1
The Experience
Guide your reader to the outcome:
1. Shine a light on the problem
2. Verify or validate the problem (data)
3. Show that it...
Find a Blog You Like
Model an existing blog
● Landing Page
● Topics
● Categories
Free Blog Options
● Blogger
○ Blogspot - allows custom url
○ have standard templates
● Wordpress.com
○ tons of customizati...
Self Hosted Blog
● Godaddy.com
○ Custom Domain
○ Wordpress
■ plenty of free themes
■ plugins - some are free, some are not...
Part 2
The Content
● What are people already talking about
● Read the top 5 blogs, 10 articles each
● Interview 5 Experts
● Present a unique ...
Maintaining a Blog
● Consistency
● Do more of what works
● Do less of what doesn’t work
● Keywords
○ URL
○ Blog Titles
○ B...
Desired Outcome
What one thing do you want your reader to
walk away with?
Starting point Desired Outcome
A B
BIO
● include photo
● model other bios in your industry
Advanced tip: what’s the end result for your
reader?
Part 3
Promote It
Promote your message not the blog!
Promotion is 80% of the work, the blog is 20%.
Promote!
BLOG
● Push links to social media
○ Hootsuite
● Google+
● LinkedIN
● Tons of other places to Put your blog
○ Share this - ...
Blog Directories
● Technorati
● Alltop
● Industry specific
● Scoop.it (curation site)
Tools
● TwitterFeed - automatically post new blog
posts
● Onlywire
● Hootsuite
● Snap Pro- posts to Google+, gives you ful...
Reuse Content
Blog Post could be:
● YouTube Video
● SlideShare Presentation
● Pinterest - images
Resources
● bloggerlinkup.com
● Triberr
● social buzz club
● Biz blogging Buzz
● viral buzz content
Recap
1. Make the Decision
2. Create your blog
3. Write Your Blog
4. Promote Your Blog
5. Keep the Cycle Going
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How to start your blog & Promote IT!

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A high level overview of starting your own blog & promoting it!

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Transcript of "How to start your blog & Promote IT! "

  1. 1. How to Create Your Blog & Promote It
  2. 2. & Don’t Give UP! Have Your Unique Perspective
  3. 3. Why do you want to write about?
  4. 4. ● REALTOR / Broker Secure Real Estate ● Twin Mom ● Author ● Real Estate Blogger ● Mom Community Builder Charlie Allred
  5. 5. My 1st blog www.srephoenix.com
  6. 6. Why write a blog? ● Professional Exposure ● Platform/ Authority builder ● Sales Tool ● Prospect Educator (Pre-sale) ● Customer Educator (Post- sale) ● Interest ● Expert Authority ● Authenticity
  7. 7. Today ● Making the decision ● Where do I start? / Technology ● What do I write about? ● How do I promote it? ● Who would read it?
  8. 8. Our Focus Today... ● blog platform ● blog subject ● blog promotion Getting it Done!
  9. 9. Part 1 The Experience
  10. 10. Guide your reader to the outcome: 1. Shine a light on the problem 2. Verify or validate the problem (data) 3. Show that it’s even worse than that 4. Provide the solution: light at the end of the tunnel applies to design, landing page, content, description, bio. Create with the outcome in mind
  11. 11. Find a Blog You Like Model an existing blog ● Landing Page ● Topics ● Categories
  12. 12. Free Blog Options ● Blogger ○ Blogspot - allows custom url ○ have standard templates ● Wordpress.com ○ tons of customization - not free ○ customized url ○ more templates
  13. 13. Self Hosted Blog ● Godaddy.com ○ Custom Domain ○ Wordpress ■ plenty of free themes ■ plugins - some are free, some are not Advanced Tip: Content is more important than design… Keep it Simple!
  14. 14. Part 2 The Content
  15. 15. ● What are people already talking about ● Read the top 5 blogs, 10 articles each ● Interview 5 Experts ● Present a unique point of view Advanced Tip: Read the blog comments, this will tell you what people actually want In Your Industry
  16. 16. Maintaining a Blog ● Consistency ● Do more of what works ● Do less of what doesn’t work ● Keywords ○ URL ○ Blog Titles ○ Blog posts
  17. 17. Desired Outcome What one thing do you want your reader to walk away with? Starting point Desired Outcome A B
  18. 18. BIO ● include photo ● model other bios in your industry Advanced tip: what’s the end result for your reader?
  19. 19. Part 3 Promote It
  20. 20. Promote your message not the blog! Promotion is 80% of the work, the blog is 20%. Promote!
  21. 21. BLOG ● Push links to social media ○ Hootsuite ● Google+ ● LinkedIN ● Tons of other places to Put your blog ○ Share this - toolbar ○ Ping.fm
  22. 22. Blog Directories ● Technorati ● Alltop ● Industry specific ● Scoop.it (curation site)
  23. 23. Tools ● TwitterFeed - automatically post new blog posts ● Onlywire ● Hootsuite ● Snap Pro- posts to Google+, gives you full control (paid wp plugin) ● SocialMarker (+20 social sites)
  24. 24. Reuse Content Blog Post could be: ● YouTube Video ● SlideShare Presentation ● Pinterest - images
  25. 25. Resources ● bloggerlinkup.com ● Triberr ● social buzz club ● Biz blogging Buzz ● viral buzz content
  26. 26. Recap 1. Make the Decision 2. Create your blog 3. Write Your Blog 4. Promote Your Blog 5. Keep the Cycle Going
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