How to start your blog & Promote IT!

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A high level overview of starting your own blog & promoting it!

A high level overview of starting your own blog & promoting it!

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Transcript

  • 1. How to Create Your Blog & Promote It
  • 2. & Don’t Give UP! Have Your Unique Perspective
  • 3. Why do you want to write about?
  • 4. ● REALTOR / Broker Secure Real Estate ● Twin Mom ● Author ● Real Estate Blogger ● Mom Community Builder Charlie Allred
  • 5. My 1st blog www.srephoenix.com
  • 6. Why write a blog? ● Professional Exposure ● Platform/ Authority builder ● Sales Tool ● Prospect Educator (Pre-sale) ● Customer Educator (Post- sale) ● Interest ● Expert Authority ● Authenticity
  • 7. Today ● Making the decision ● Where do I start? / Technology ● What do I write about? ● How do I promote it? ● Who would read it?
  • 8. Our Focus Today... ● blog platform ● blog subject ● blog promotion Getting it Done!
  • 9. Part 1 The Experience
  • 10. Guide your reader to the outcome: 1. Shine a light on the problem 2. Verify or validate the problem (data) 3. Show that it’s even worse than that 4. Provide the solution: light at the end of the tunnel applies to design, landing page, content, description, bio. Create with the outcome in mind
  • 11. Find a Blog You Like Model an existing blog ● Landing Page ● Topics ● Categories
  • 12. Free Blog Options ● Blogger ○ Blogspot - allows custom url ○ have standard templates ● Wordpress.com ○ tons of customization - not free ○ customized url ○ more templates
  • 13. Self Hosted Blog ● Godaddy.com ○ Custom Domain ○ Wordpress ■ plenty of free themes ■ plugins - some are free, some are not Advanced Tip: Content is more important than design… Keep it Simple!
  • 14. Part 2 The Content
  • 15. ● What are people already talking about ● Read the top 5 blogs, 10 articles each ● Interview 5 Experts ● Present a unique point of view Advanced Tip: Read the blog comments, this will tell you what people actually want In Your Industry
  • 16. Maintaining a Blog ● Consistency ● Do more of what works ● Do less of what doesn’t work ● Keywords ○ URL ○ Blog Titles ○ Blog posts
  • 17. Desired Outcome What one thing do you want your reader to walk away with? Starting point Desired Outcome A B
  • 18. BIO ● include photo ● model other bios in your industry Advanced tip: what’s the end result for your reader?
  • 19. Part 3 Promote It
  • 20. Promote your message not the blog! Promotion is 80% of the work, the blog is 20%. Promote!
  • 21. BLOG ● Push links to social media ○ Hootsuite ● Google+ ● LinkedIN ● Tons of other places to Put your blog ○ Share this - toolbar ○ Ping.fm
  • 22. Blog Directories ● Technorati ● Alltop ● Industry specific ● Scoop.it (curation site)
  • 23. Tools ● TwitterFeed - automatically post new blog posts ● Onlywire ● Hootsuite ● Snap Pro- posts to Google+, gives you full control (paid wp plugin) ● SocialMarker (+20 social sites)
  • 24. Reuse Content Blog Post could be: ● YouTube Video ● SlideShare Presentation ● Pinterest - images
  • 25. Resources ● bloggerlinkup.com ● Triberr ● social buzz club ● Biz blogging Buzz ● viral buzz content
  • 26. Recap 1. Make the Decision 2. Create your blog 3. Write Your Blog 4. Promote Your Blog 5. Keep the Cycle Going