Working to a brief pro formaPresentation Transcript
Working to a BriefLO1Charlotte Pawson
Contractual BriefDefinitionThe definition of a contractual belief is, that it is a type of contract or brief where a mediabased company is employed by a client in order to complete a project within a brief, which is set tovery specific guidelines which the media based company must follow in order to finish the project.It is extremely important for the company to follow these instructions and do exactly what theclient asks them to do within the brief, if they fail to do so this could result in a breech of contractand the company would probably face legal actions.AdvantagesOne advantage of having a contractual brief, is that, it is good for the media basedcompany involved in the project, as they will know exactly what the project is and what exactly thisentails as the brief will be highly detailed and go into what the client specifically needs, and they’renot to be negotiated.DisadvantagesOne of the disadvantages of this type of this contract would be that, if the media companythink there may be issues with the plan and they produce the product to their own liking this wouldnot be considered as producing the product to the standards set by the client and then the clientcould take further action by suing the company, and even possibly give them a bad reputationwithin the media business, leaving them with no clients.
Formal BriefDefinitionA formal brief is where a media company will be given a brief by their client whichoutlines the product which they are wanting to be manufactured. This particular brief is veryopen and gives enough information only to produce the product, any issues or informationthat the media company would like to go over can be talked about during the negotiationswith the client. Both the client and the company employed by them will formally agree onthe project and the final brief but it can’t always be legally binding.AdvantagesThe advantage of having this type of brief means that the client is pen to any ideasor ideas or issues if there are any that could be brought up by the media company that hasbeen employed, this makes the work very creative for the media company and there isroom for negotiation.DisadvantagesThe disadvantage of this particular contract is that the media company couldpossibly feel that their client has not given them enough detail in the brief for them tocomplete the product to the clients desired standard. It is also a disadvantage that the briefis not always legally binding, this could raise problems within the project with things suchas, financial issues or a breech of contract.
Informal BriefDefinitionThe definition of an informal brief is that, it is usually a brief of the verbal kind, ratherthan it being documented. An informal brief is where the client and the media company theclient has employed quite simply discuss the requirements for the desired product they willbe manufacturing and come up with an agreement considering the project.AdvantagesThe advantage of this type of contract is that there is more verbal communicationbetween the client and media company the client is employing, as apposed to everythingbeing written down, which could mean that the media company will understand fully exactlywhat the client is is asking them to do and they should be able to complete the project tothe clients standards with ease.DisadvantagesThe disadvantage of this is that there is no written content to prove the employmentof the company. The fact that there is no written documentation or contract to prove theemployment of the company could mean that at the end of the project the client couldeasily fail to pay their employees. Also this could mean that certain things like deadlinesare not completely clear and this can cause confusion for both parties.
Co-Operative BriefDefinitionWith this type of brief there are usually two or more companies that are hired by theclient to work to their specific brief they have written for their project that they’re wanting tobe completed. Once both of the companies have received and read the brief they can thenproceed to work with each other on the project. If there is confrontation or a disagreementabout the project they can negotiate with the brief in order to resolve any of the issues.AdvantagesUsing this type of brief means that there could be more perspectives to creating theproduct needed by the client and therefore means that the brief can be better understoodthan if there were only one company working one the project.DisadvantagesIt is more than likely with this brief that there could be disagreements with bothcompanies than there would with any other brief. The companies are most likely to havedisagreements about each other’s different ideas.
Negotiated BriefDefinitionA negotiated brief will usually only be brought up if the co-operative, that is given totwo or more media based companies that would be completing the project, have issueswith each others different ideas for the project or if there is anything they would like to clearup with the client. Through the negotiations the brief can be altered in order to suite everygroup taking part in the project. These alterations could be anything from changing theappearance of the product, to changing the products content as well as keeping it to theguidelines set in the brief.AdvantagesThe advantages with this brief are that certain points can be negotiated between themedia companies, meaning that the project is more open to suggestions from differentpoints of view, which could possibly make an overall more successful product.DisadvantagesThe disadvantages are that negotiating the brief can often lead to time wasting andunnecessary issues are brought up that the client believes do not need to be tackled andthis can set back the production time of the product.
Commission BriefDefinitionA commission brief is when a somewhat large media group will employ anotherindependent media group to create and produce the product for them, and once theproduct has been produced the larger company may proceed to use the product for anexternal client who pays the independent group for manufacturing the product and oftenthe independent group may get a cut of the royalties too. The brief is not negotiatedbetween the company and the client, however, it can be negotiated between the two mediagroups.AdvantagesThe advantage of having this type of brief is that the larger company do not have todo all of the hard work. They can sub-contract the work that is set in the brief out to anothercompany and each company will both receive money for the work they have contributed tothe making of the product.DisadvantagesThe disadvantage of this type of brief is that is could mean that, because there aretwo different media groups working together on the same project, there could be somedisagreements, but because the brief is not negotiated with the client, the product that hasbeen made may not be up to the clients standards.
Tender BriefDefinitionA tender brief is where a client will promote their brief and a media groupwill put together a proposal that they will pitch to the client, there could be aseries of pitches to the client from different companies, so the client will then getthe chance to choose the proposal that they assume best suits their brief andoffer the to that production company.AdvantagesThe advantage of this brief is that the client will be able to look at aselection of different ideas for their product from different media groups points ofviews, and in effect will be able to produce their product to a professionalstandard if one of the pitched ideas stands out above the rest.DisadvantagesThe disadvantage of this brief is that if a certain group’s pitched idea isturned down by the client, it can set their business back, as in this day and ageit is getting increasingly harder to find work. The company may have been veryoptimistic about this project, thinking that the client would have approved theirproposal and could have gone as far to decline any work that they were offeredin that time they would have been working on the project.
Competition BriefDefinitionA competition brief is where the client can put their brief out so it can beaccessed by a range of different media groups that would be participating. Thisbrief can also be seen as a free competition as each media group will completethe brief and the client can then judge which media group has produced the bestquality product and as an award they will then have it published.AdvantagesThe advantage of a competition brief is that the client only has to pay theone winning media group, but sometimes will not have to pay them at all. Alsothe point that they have multiple companies producing a product means theyhave a large choice of products and can choose the one that they believe to bethe most successful.DisadvantagesA disadvantage of this brief is the same as that of the tender brief; thecompanies that are turned down by the client may become disheartened as theyhave missed out of potential work and money.
My BriefWhich structure/structures will the Vegetarian Recipe Cards brief use?Reference your reasons for choice/choicesI would choose a tender brief in order to complete my project, as I think it isthe best structure I could use, because of the advantages of the briefsignificantly outweigh the disadvantages. Using a tender brief in my projectwill mean that I will advertise the fact that I am needing a media product tobe made, if quite a few production companies show their interest inproducing my product, meaning that I would have several different ideas asto how I will go about producing my product. I will also have the advantageof being able to choose which brief will suit my product the best. Once Ihave chosen which media company I would like to complete the job I canthen go about negotiating the contract, then go on to production.
Reading the BriefWhy is important to thoroughly read your brief?When reading a brief, it is vital that you thoroughly read through it. You mustensure that you have fully understood what you have been asked to dowithin the brief, because if you do not meet the briefs instructions, and to aspecific standard set by the client, they may decide not to pay you for yourwork as you have not followed their instructions, and they could also tellother potential clients not to use you.
Reading the BriefWhat is the nature and demand of the Vegetarian Recipe Cards brief?The nature of this brief is to create attractive designs for a new set of vegetarianrecipe cards, these recipe cards will include, a method, a list of ingredients needed tomake the product and an image of the product. I have been asked to produce eightrecipe cards in total and for them to be recognised as a set, they could all contain onesimilar ingredient or have a specific theme, such as, Chinese. The client has insistedthat there must be a design on the front and the back of the recipe card. Theinstructions that have been given within this brief are such things as using 100%recycled paper and vegetable based inks when producing the product. The clientusually uses 350gsm paper stock so I will be sure to provide them with this as itkeeps in theme with their previous products. The client has also asked that theyusually print 3,500 of each product, so I shall do the same.
Negotiating a BriefWhy is it important to discuss the brief with your client prior to production?When meeting with the client you will be able to discuss and go through the brief withthem, this is the perfect opportunity for you to be able to raise any concerns about theproject and also offer alternative ideas that you could add to the project. Once this isdone, you can then begin to ‘green light’ any ideas that you believe will improve theproduct further with your client, your client may take your ideas into consideration orthey may refuse them if they are not appropriate to the brief. If you complete a projectwith any ideas that you have come up with but have not negotiated with the client youmay not get paid for your work if you have not spoken to them first and if you havenot worked to the guidelines within the brief that your client has provided.
Negotiating a BriefWhat are the advantages and disadvantages of employing discretion with a brief?An advantage in employing discretion within the brief is that makes it possible for theemployer to carry on with the project, completing it in the most efficient way, withoutany interruptions from the client, who could possibly need a few drafts of the work tobe sent to them. It is clear that using discretion in work, it will make it possible for youto complete the work to your best ability, without being pressurised by the client.A disadvantage of using discretion is that the client will know little about about theprogress of their project, which could leave the client feeling uneasy, who would quiteobviously prefer to know what is going on, and whether the person that they haveemployed is making any errors. Also, the lack of communication between the clientand the employer.
Negotiating a BriefAre there any potential legal/ethical/regulatory issues with the brief’s proposed product?There are no legal implications within this brief, although there are some issues withkeeping within the ecological theme of the product when it comes to laminating theproduct. Because the recipe cards will be used in the kitchen by the customers, itwould be ideal for the cards to be able to wipe clean, the initial response to dealingwith this problem would be to have the product laminated, however this would thenmake the product non biodegradable and therefore may make the product lessdesirable to the target audience and could possibly be seen as hypocritical of thebusiness as they will have put a lot of effort into making the out 100% recycledmaterials. This is an issue that we will have to think about when designing theproduct.
Negotiating a BriefAmendments you have considered to;The ProductOnce you have read the brief it will be important to be completely aware that theremay be some things that will need to be changed within the brief. Things such asoverly ambitious deadlines, time scales and scopes with need to be taken intoconsideration.The BudgetIf there isn’t enough finance supplied in the order to complete the product andamendment to the budget may need to be taken into consideration. If this is thecase, either the budget of the project will need to be increased or the scope will needto be decreased.The ConditionsIf the project was to run overtime you may need to discuss with the client theprospect of your pay being increased, this may be difficult to do after the contract issigned , so it is best to make sure to negotiate this consideration with your clientbefore the project starts.
OpportunitiesWhat opportunities could this brief allow you to explore?Self DevelopmentThe brief will allow me to explore what tasks I am particularly skilled at and there could be certainaspects that will mean that I will need to learn new skills in order to complete the production of myproduct which will add to my self development.Learning new skillsWithin the brief there could be opportunities to learn new skills, such as, designing the recipecards, which will allow me to use new equipment and strategies in order to complete the brief tothe best of my ability, therefore, learning a new skill.Multi-skillingBecause I will not be able to use a large production team to help me produce my product, this willmean that I will have to complete all of the production myself. This will mean I will have to multi-skill, for example, I will have to keep up to date with all my work, to ensure I meet the deadline.Contributing to a briefOnce I had read through the brief I may decide to create brainstorms and mood boards to helpmyself to generate ideas that could potentially add to the product so long as it sticks within thebrief instructed by the client.