Initial ideas and feedback

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  • 1. Initial Ideas and FeedbackCharlotte Pawson
  • 2. Idea 1Ingredients:________________________________________________________________________________________________________________________________________________________________________________________________________Method:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________For my first idea I have chosento produce a very simple andstraight forward look for therecipe card. To give the recipe aThai theme I have used apaisley pattern. At the top ofthe recipe card there is a largeplace for the image to bedisplayed, showing what theproduct should look like, oroffering a serving suggestion.Underneath the image I haveplace a bold white box, in whichwill contain the ingredients listand the method to make theproduct.
  • 3. Feedback 1What do you like about the idea?I like that the pattern on the recipe card connotes with the food product thatis being seen. It also makes the simple design of the card seem moreappealing and attractive.What areas of the idea could be developed?Perhaps the box in which the ingredients list and method are put in could bea different colour instead of just white, this could make the product seemmore interesting.What do you find interesting about the idea?I like how simple the design is and how it also looks quite fresh, I think it lookseasy to use and user friendly. This will make the product more likely to sell.
  • 4. Idea 2Ingredients:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Method:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________I have chosen this idea becauseI think it goes with my themeoverall, the shape of the card isvery girly and the pattern in thebackground gives it an orientalkind of feel to the recipe card,as my theme is Thai food. I feelthat there is plenty of room forme to fit my list of ingredientsand the method used to makethe product. I have left a smallspace at the bottom of the pageto display an image of theproduct the consumer will beproducing, giving them an ideaof what it should look like.
  • 5. Feedback 2What do you like about the idea?I like how the colour and patterns within the card correspond with the foodproduct being made. I think it makes the product seem very appealing andeye-catching.What areas of the idea could be developed?There could be a bit more room for the ingredients and method to be listed,as you may need to make the text quite small to ft in the shape of the card,which could make it hard to follow and read for the customer.What do you find interesting about the idea?I think the shape of the card is interesting. I think it makes the productdifferent to others on the market, which could make it more desirable to thespecific target audience.
  • 6. Idea 3Ingredients:_________________________________________________________________________________________________________________________________________________________________________________________________________________________________Method:________________________________________________________________________________________________________________________________________________________________________________________________________Back Inside (Bottom)Recipe NameFor my third idea I have chosen to produce a booklet-likerecipe card. The recipe card would be designed with therecipe name on the front, and an image of the product onthe back. Inside the booklet, there will be the ingredientslist on the top and the method on the bottom. Devotingthe entire inside of the booklet to the ingredients list andthe method gives me enough room to write every lastdetail, as some recipes can quite lengthy. The colourscheme I have chosen is black and white, I have chosen asimple colour scheme to give the recipe card the illusion ofthe recipe being simple.
  • 7. Feedback 3What do you like about the idea?I like the colour scheme to this idea as it looks professional and simplistic.Also the white text will stand out more on the black background, which willmake it easier for the audience to read.What areas of the idea could be developed?I don’t think there is much to be developed on with this, idea.What do you find interesting about the idea?I think the idea of this being a booklet is very interesting, the shape makes itmore
  • 8. Idea 4Recipe NameImageIngredients______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Method_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________For my forth idea I havedecided to produce anotherbooklet like recipe card, I feelthat this design is moreefficient because I can fitmore than enoughinformation on this cardwithout squashing it alltogether and giving it acramped look.Front BackInside
  • 9. Feedback 4What do you like about the idea?I like the colours, I think they stand out extremely well and the amount ofspace that there is on the card makes it look really professional. This is a reallygood design for a recipe card.What areas of the idea could be developed?What image would you have on the front of the recipe card if you have aphotograph of the finished meal on the back? How big is this card going to be.What do you find interesting about the idea?The fact that it is a booklet makes it really interesting and different.
  • 10. Idea 5Recipe NameIngredients:____________________________________________________________________________________________________________Method:____________________________________________________________________________________________________________For my fifth idea I have chosen anotherbooklet style recipe card. I think for myfinal design I will definitely use this kindof design, as of the reasons I havestated before, that it’s efficient anddoesn’t look cramped.Front BackInside
  • 11. Feedback 5What do you like about the idea?The colours stand out really well, and compliment each other. These kinds of softcolours may be better for deserts instead of main meals depending on youraudience.What areas of the idea could be developed?The photograph of the recipe could be placed differently on the recipe card. Itmay be better if the photograph was on the front page of the booklet, and takingup the whole side of the page.What do you find interesting about the idea?I find the shape interesting, its different and stands out. It is bottom heavy whichwill make it easier to stand up if needed.
  • 12. Summary of FeedbackWhat do you agree with from your feedback?I agree that the patterns I used in my first two ideas connote the image I have used,and that they also make the recipe card look interesting. I also agree that the box inwhich the method and ingredients are in, in idea one should be a different colour, aswhite doesn’t match the rest of the card. I also agree that in idea four the colours Ihave used match my theme and make the card look professional.What do you disagree with from your feedback?I would not say that I disagree with much that has been said in my feedback, all of myideas could have been improved and the feedback has really helped me come up witha decision.
  • 13. Idea EvaluationWhich idea that you came up with is your favourite and why?My favourite idea is idea four. This is my favourite because I like the shape of the cardand I think the main colour I have used for it really matches the Oriental theme I wasaiming for, I also like the idea of my recipe card looking like more of a booklet.Which idea, that your team came up with, is your favourite and why?As I was working on my own my answer would be the same as the one above, I reallyliked this recipe card and I plan on using this for my final design.