SlideShare a Scribd company logo
1 of 36
TYPEWRITER COMPANIES PAY TELEPHONES TRAVEL AGENCIES PROPERTY/CASUALTY  INSURANCE AGENTS GAS STATION ATTENDANTS TRADITIONAL STOCK BROKERS We help companies make the  changes they have to make The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.
Our website is a powerful creative library for agents and companies We publish the largest on-line magazine in real estate, 270,000 readers each month More than 10,000 of our advertisements appear each month 10% of all listings in  the U.S. are taken using our strategies 39 of the top 100 agents in the U.S.  now use our services More than 1,000 top companies use our programs The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.
Featured In The Wall Street Journal The Seattle Times Real Estate Today LORE Magazine Advertising Age & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
For most agents a real estate office is not a building anymore Nor is there is just one kind of real estate agent anymore The solutions to the retention/recruiting dilemma begins by understanding an irrefutable cultural fact of life about this industry  X & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
When you look at things from the agent’s point of view… “ I’m not making money.  I have bills I have to pay.  Everything I am hearing says investing more money in my real estate career is stupid.” I have to get out. I have to quit spending  so much money. If I stay, I have to change. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
“ If so many of our agents are failing, and so many are quitting, does my company really have the answer?” Maybe I should quit too. But, I like the freedom  selling real estate has  always given me. I don’t know what to do! If your agents feel this way, most agents feel this way. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Some fairly easy conclusions to reach Agents don’t want to leave real estate Agent’s can not spend money they don’t have Agent’s want cheaper alternatives Agent’s do things their way There is more opportunity than ever  before if you have real solutions! & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Our conclusions Let people do what THEY want to do, not what YOU think  they should do  (you will not win this battle) You have to offer something TRULY DIFFERENT It has to work for THEM, if it’s going to work for YOU If they want to work from home,  help them do it right! & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Our strategy is new, and  new  is important 80% Internet functioned l 20% Positioned Recruiting Offer a NEW option that fits today’s agents… their fears, their problems,  their likes,  and their rationalizations Introduce it over the internet  (a risk-free environment) Position it in an  authentic and compatible  way, letting  them  choose what  they  want to do & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
STEP ONE Outbound Email Recruiting that will impact every agent  in your market  And do it on a regular basis & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
You email it to all agents Email a NEW message to every agent in your community once a month This is called a “CLICK CARD”
STEP TWO 80% - 85% will CLICK BACK to your recruiting website  Some will respond instantly!   Some will respond next time  Some will respond weeks later  and some will never respond & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Agents click to your landing page site 80-85% of all agents in your community see a fabulous NEW concept of yours  without anyone making a phone call
 
 
 
 
 
 
 
 
STEP THREE Those that are interested will come into the office (not a lunch appointment) You offer them the choices THEY want You will present them with a menu of Personal Business Models  & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
& townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
STEP FOUR You have to offer them what they want, not what you want them to have. You have to show them how it will work. You have to give them something to support it. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The  My Neighbor Model  needs to work, we do that through strong neighbor-oriented tools & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
THE POINT IS… When you give people more choices, you’ll have more people making them When you give people what THEY want, rather than what YOU want them to have, they’ll buy in MANAGING CHAOS Quit trying to make people fit into  your  box THE LEAST STRESSFUL WAY OF  APPROACHING REAL ESTATE & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Personal Business Model Menu Outbound E-Postcards My Neighbor Recruiting Website
My Neighbor  Personal Branding Tools
& townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
& townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
& townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
My Neighbor ™ Agent Marketing Software Over 150 Ad Agency stunning marketing pieces to support the program Fliers l Postcards l Hangers Ad Layouts l Brochures Feature Fliers l Press Releases Audio and Video Training Tomlin/Nick On-Line Services $595.00 To Participate $395.00 For Seniors (over 60) $45.00 a month to Tomlin/Nicks Whatever split you negotiate They move in and out of programs as they decide they can or want to. They stay with your company They come to your company They work from home Wide Area Potential & townsend tomlin nicks wells ADVERTISING, INC .
If the office is no longer “the office” you can literally recruit any agent who is not homeless G ood agents all over your state are already working from home They know real estate and need very little support They don’t know how to market themselves They are happy to pay someone who does You can literally recruit hundreds of agents once you  put a 21 st  century management system in place & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
LICENSE AGREEMENT 36 Month Agreement (Renewable at your option) Exclusive Rights In Your Market Customized Recruiting Website (Up in 72-hours) All Agent Collateral Marketing Tools & Materials Custom Personal Business Model Menu Robust Support and Assistance Exclusive Rights to our other products Annual  Program Upgrades The World’s Leading Real Estate Advertising Agency LICENSE FEE  BASED ON YOUR POPULATION $  6,250.00………………………… 0 – 10,000 $ 12,500.00 ……………………..10,000 – 25,000 $ 18,500.00 …………….….….  25,000 – 100,000 $  24,500.00 …………………. 100,000 – 250,000 $45.00 Per Month Per My Neighbor Agent You provide a central check due 10 th  of each month Over 250,000 Population by Quote Website changes/modifications $175.00 per hour Existing Tomlin/Nicks Client Companies receive a 50% discount on this program You keep the $595.00/$395.00 Annual Fee You negotiate all commission splits & townsend tomlin nicks wells ADVERTISING, INC.
The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.

More Related Content

Similar to Real Estate Agency Offers New Personal Business Models Menu

Counts Real Estate Marketing Presentation 2012
Counts Real Estate Marketing Presentation 2012Counts Real Estate Marketing Presentation 2012
Counts Real Estate Marketing Presentation 2012tamelmore
 
Team Knapp - Real Dynamic Agents Prelist Book
Team Knapp - Real Dynamic Agents Prelist BookTeam Knapp - Real Dynamic Agents Prelist Book
Team Knapp - Real Dynamic Agents Prelist BookRegina Kloosterman
 
Dinsmore 322 presentation
Dinsmore 322 presentationDinsmore 322 presentation
Dinsmore 322 presentationJosh Wright
 
Real Estate White Paper
Real Estate White PaperReal Estate White Paper
Real Estate White PaperDanielAttard13
 
Mathew wong century21 powerpoint
Mathew wong century21 powerpointMathew wong century21 powerpoint
Mathew wong century21 powerpointAhmed Raza
 
Zam zuu power point info
Zam zuu power point infoZam zuu power point info
Zam zuu power point infoCOliverMitch
 
YL18 media 23_peppermint
YL18 media 23_peppermintYL18 media 23_peppermint
YL18 media 23_peppermintYoungLionsCZ
 
Sell Your Home In The Least Amount Of Time For The Greatest Price Kim Rossb...
Sell Your Home In The Least Amount Of Time For The Greatest Price   Kim Rossb...Sell Your Home In The Least Amount Of Time For The Greatest Price   Kim Rossb...
Sell Your Home In The Least Amount Of Time For The Greatest Price Kim Rossb...krossbach
 
Florina Craiu Botan Presentation
Florina Craiu Botan PresentationFlorina Craiu Botan Presentation
Florina Craiu Botan Presentationfcraiubotan
 
Home Marketing Proposal by O & A Home Team
Home Marketing Proposal by O & A Home TeamHome Marketing Proposal by O & A Home Team
Home Marketing Proposal by O & A Home TeamAna Monroy
 
2013 agent unfair advantage
2013 agent unfair advantage2013 agent unfair advantage
2013 agent unfair advantageRichard Smith
 
E-commerce Broker Opportunity from Zamzuu
E-commerce Broker Opportunity from ZamzuuE-commerce Broker Opportunity from Zamzuu
E-commerce Broker Opportunity from Zamzuum59williamj
 
Zam zuu power point info
Zam zuu power point infoZam zuu power point info
Zam zuu power point infoCOliverMitch
 
A GUIDE TO SELLING YOUR HOME!
A GUIDE TO SELLING YOUR HOME!A GUIDE TO SELLING YOUR HOME!
A GUIDE TO SELLING YOUR HOME!Ted J. Georges
 
Dowell Taggart Team Listing Presentation
Dowell Taggart Team Listing PresentationDowell Taggart Team Listing Presentation
Dowell Taggart Team Listing PresentationDowell Taggart Team
 
Customer First
Customer FirstCustomer First
Customer FirstDon Harmon
 
ZamZuu License Opportunity
ZamZuu License OpportunityZamZuu License Opportunity
ZamZuu License Opportunitytvssinc
 
Digital marketing secrets
Digital marketing secretsDigital marketing secrets
Digital marketing secretskhelifabelkhiri
 

Similar to Real Estate Agency Offers New Personal Business Models Menu (20)

Counts Real Estate Marketing Presentation 2012
Counts Real Estate Marketing Presentation 2012Counts Real Estate Marketing Presentation 2012
Counts Real Estate Marketing Presentation 2012
 
Team Knapp - Real Dynamic Agents Prelist Book
Team Knapp - Real Dynamic Agents Prelist BookTeam Knapp - Real Dynamic Agents Prelist Book
Team Knapp - Real Dynamic Agents Prelist Book
 
Dinsmore 322 presentation
Dinsmore 322 presentationDinsmore 322 presentation
Dinsmore 322 presentation
 
Real Estate White Paper
Real Estate White PaperReal Estate White Paper
Real Estate White Paper
 
Mathew wong century21 powerpoint
Mathew wong century21 powerpointMathew wong century21 powerpoint
Mathew wong century21 powerpoint
 
Zam zuu power point info
Zam zuu power point infoZam zuu power point info
Zam zuu power point info
 
YL18 media 23_peppermint
YL18 media 23_peppermintYL18 media 23_peppermint
YL18 media 23_peppermint
 
Sell Your Home In The Least Amount Of Time For The Greatest Price Kim Rossb...
Sell Your Home In The Least Amount Of Time For The Greatest Price   Kim Rossb...Sell Your Home In The Least Amount Of Time For The Greatest Price   Kim Rossb...
Sell Your Home In The Least Amount Of Time For The Greatest Price Kim Rossb...
 
Florina Craiu Botan Presentation
Florina Craiu Botan PresentationFlorina Craiu Botan Presentation
Florina Craiu Botan Presentation
 
Home Marketing Proposal by O & A Home Team
Home Marketing Proposal by O & A Home TeamHome Marketing Proposal by O & A Home Team
Home Marketing Proposal by O & A Home Team
 
2013 agent unfair advantage
2013 agent unfair advantage2013 agent unfair advantage
2013 agent unfair advantage
 
sample1
sample1sample1
sample1
 
E-commerce Broker Opportunity from Zamzuu
E-commerce Broker Opportunity from ZamzuuE-commerce Broker Opportunity from Zamzuu
E-commerce Broker Opportunity from Zamzuu
 
Zam zuu power point info
Zam zuu power point infoZam zuu power point info
Zam zuu power point info
 
A GUIDE TO SELLING YOUR HOME!
A GUIDE TO SELLING YOUR HOME!A GUIDE TO SELLING YOUR HOME!
A GUIDE TO SELLING YOUR HOME!
 
Dowell Taggart Team Listing Presentation
Dowell Taggart Team Listing PresentationDowell Taggart Team Listing Presentation
Dowell Taggart Team Listing Presentation
 
Customer First
Customer FirstCustomer First
Customer First
 
Add
AddAdd
Add
 
ZamZuu License Opportunity
ZamZuu License OpportunityZamZuu License Opportunity
ZamZuu License Opportunity
 
Digital marketing secrets
Digital marketing secretsDigital marketing secrets
Digital marketing secrets
 

Recently uploaded

Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 

Recently uploaded (20)

Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 

Real Estate Agency Offers New Personal Business Models Menu

  • 1. TYPEWRITER COMPANIES PAY TELEPHONES TRAVEL AGENCIES PROPERTY/CASUALTY INSURANCE AGENTS GAS STATION ATTENDANTS TRADITIONAL STOCK BROKERS We help companies make the changes they have to make The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.
  • 2. Our website is a powerful creative library for agents and companies We publish the largest on-line magazine in real estate, 270,000 readers each month More than 10,000 of our advertisements appear each month 10% of all listings in the U.S. are taken using our strategies 39 of the top 100 agents in the U.S. now use our services More than 1,000 top companies use our programs The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.
  • 3. Featured In The Wall Street Journal The Seattle Times Real Estate Today LORE Magazine Advertising Age & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 4. For most agents a real estate office is not a building anymore Nor is there is just one kind of real estate agent anymore The solutions to the retention/recruiting dilemma begins by understanding an irrefutable cultural fact of life about this industry X & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 5. When you look at things from the agent’s point of view… “ I’m not making money. I have bills I have to pay. Everything I am hearing says investing more money in my real estate career is stupid.” I have to get out. I have to quit spending so much money. If I stay, I have to change. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 6. “ If so many of our agents are failing, and so many are quitting, does my company really have the answer?” Maybe I should quit too. But, I like the freedom selling real estate has always given me. I don’t know what to do! If your agents feel this way, most agents feel this way. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 7. Some fairly easy conclusions to reach Agents don’t want to leave real estate Agent’s can not spend money they don’t have Agent’s want cheaper alternatives Agent’s do things their way There is more opportunity than ever before if you have real solutions! & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 8. Our conclusions Let people do what THEY want to do, not what YOU think they should do (you will not win this battle) You have to offer something TRULY DIFFERENT It has to work for THEM, if it’s going to work for YOU If they want to work from home, help them do it right! & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 9. Our strategy is new, and new is important 80% Internet functioned l 20% Positioned Recruiting Offer a NEW option that fits today’s agents… their fears, their problems, their likes, and their rationalizations Introduce it over the internet (a risk-free environment) Position it in an authentic and compatible way, letting them choose what they want to do & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 10. STEP ONE Outbound Email Recruiting that will impact every agent in your market And do it on a regular basis & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 11. You email it to all agents Email a NEW message to every agent in your community once a month This is called a “CLICK CARD”
  • 12. STEP TWO 80% - 85% will CLICK BACK to your recruiting website Some will respond instantly! Some will respond next time Some will respond weeks later and some will never respond & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 13. Agents click to your landing page site 80-85% of all agents in your community see a fabulous NEW concept of yours without anyone making a phone call
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. STEP THREE Those that are interested will come into the office (not a lunch appointment) You offer them the choices THEY want You will present them with a menu of Personal Business Models & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 24. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 25. STEP FOUR You have to offer them what they want, not what you want them to have. You have to show them how it will work. You have to give them something to support it. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 26.
  • 27. THE POINT IS… When you give people more choices, you’ll have more people making them When you give people what THEY want, rather than what YOU want them to have, they’ll buy in MANAGING CHAOS Quit trying to make people fit into your box THE LEAST STRESSFUL WAY OF APPROACHING REAL ESTATE & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 28. Personal Business Model Menu Outbound E-Postcards My Neighbor Recruiting Website
  • 29. My Neighbor Personal Branding Tools
  • 30. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 31. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 32. & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 33. My Neighbor ™ Agent Marketing Software Over 150 Ad Agency stunning marketing pieces to support the program Fliers l Postcards l Hangers Ad Layouts l Brochures Feature Fliers l Press Releases Audio and Video Training Tomlin/Nick On-Line Services $595.00 To Participate $395.00 For Seniors (over 60) $45.00 a month to Tomlin/Nicks Whatever split you negotiate They move in and out of programs as they decide they can or want to. They stay with your company They come to your company They work from home Wide Area Potential & townsend tomlin nicks wells ADVERTISING, INC .
  • 34. If the office is no longer “the office” you can literally recruit any agent who is not homeless G ood agents all over your state are already working from home They know real estate and need very little support They don’t know how to market themselves They are happy to pay someone who does You can literally recruit hundreds of agents once you put a 21 st century management system in place & townsend tomlin nicks wells ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
  • 35. LICENSE AGREEMENT 36 Month Agreement (Renewable at your option) Exclusive Rights In Your Market Customized Recruiting Website (Up in 72-hours) All Agent Collateral Marketing Tools & Materials Custom Personal Business Model Menu Robust Support and Assistance Exclusive Rights to our other products Annual Program Upgrades The World’s Leading Real Estate Advertising Agency LICENSE FEE BASED ON YOUR POPULATION $ 6,250.00………………………… 0 – 10,000 $ 12,500.00 ……………………..10,000 – 25,000 $ 18,500.00 …………….….…. 25,000 – 100,000 $ 24,500.00 …………………. 100,000 – 250,000 $45.00 Per Month Per My Neighbor Agent You provide a central check due 10 th of each month Over 250,000 Population by Quote Website changes/modifications $175.00 per hour Existing Tomlin/Nicks Client Companies receive a 50% discount on this program You keep the $595.00/$395.00 Annual Fee You negotiate all commission splits & townsend tomlin nicks wells ADVERTISING, INC.
  • 36. The World’s Leading Real Estate Advertising Agency & townsend tomlin nicks wells ADVERTISING, INC.