Your SlideShare is downloading. ×
0
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
MediaLab Amsterdam problem definition workshop 130214
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

MediaLab Amsterdam problem definition workshop 130214

163

Published on

Problem definition workshop for students of MediaLab Amsterdam

Problem definition workshop for students of MediaLab Amsterdam

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
163
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Problem  &  requirements  workshop   Charlie  Mulholland   13  February  2014  
  • 2. Goals   •  Clearly  understand  the  “problem”  you  have  been   asked  to  solve   –  IdenBfy  stakeholders   –  IdenBfy  their  needs,  wants  &  problems   –  IdenBfy  requirements,  restricBons  &  opportuniBes   •  Get  ready  for  inspiraBon    
  • 3. Deliverables (13 March 2014)" •  Design brief" •  Research moodboard" •  User requirements list"
  • 4. Agenda" •  Introduction" –  Who am I?" –  Some musings on creativity, the design process and the importance of defining your problem" •  (Re)defining the problem & developing initial requirements" •  Research & inspiration"
  • 5. Who am I?"
  • 6. Some musings on creativity, the design process and the importance of defining your problem"
  • 7. CreaBvity:  the  starBng  point  for  innovaBon   •  CreaBvity  is  a  process  that  involves   –  Understanding  the  problem  -­‐  Problem  defini-on   –  Genera-ng  possible  soluBons  -­‐  Divergent  thinking   –  Selec-ng  the  best  soluBons  –  Convergent  thinking  
  • 8. Tassoul’s creative process (adapted)" Problem Analysis Divergent thinking Problem Statement Idea Generation Convergent thinking Divergent thinking Idea Selection Concept Development Convergent thinking Clustering / categorizing Briefing Convergent thinking Clustering / categorizing Divergent thinking Clustering / categorizing Situation Analysis Convergent thinking Clustering / categorizing Divergent thinking Concept Selecttion Adapted from: Tassoul, M. (2009). Creative Facilitation. VSSD.
  • 9. However, creativity alone is not enough you also have to implement" This is where design comes in
  • 10. Thinking (about) design!
  • 11. Waterfall: One view of a design process"
  • 12. But design is about solving wicked problems!" Source:  hKp://farm3.staBc.flickr.com/2744/4524305428_5d6c103eca_o.jpg  
  • 13. An ill-defined problem" And  where   you  need  to   be  is  perhaps   around  here   Or  even  here   Or  maybe   here   You  are   probably   somewhere   around  here   But  actually   you  might  well   be  here  
  • 14. No good or bad solutions: just better or worse ones" Source:  hKp://farm3.staBc.flickr.com/2432/3648816968_aff7499167_b.jpg  
  • 15. Infinite definitions of the problem and the solution" Source:  hKp://farm5.staBc.flickr.com/4039/4545729148_a6ce9171d9_b.jpg  
  • 16. This makes it difficult to know when to stop" Source:  hKp://farm5.staBc.flickr.com/4047/4697637143_1e401e154c_b.jpg  
  • 17. In reality the design process is more complex than a waterfall" Definition Problem Space Research Requirements Ideation Concept Time Solution Space Design Development Implementation Follow-up
  • 18. And so we need an investigative approach…" Source: http://farm2.static.flickr.com/1037/577849928_b0cfb345ef_b.jpg
  • 19. …and design research is really important" Definition Problem Space Research Requirements Ideation Concept Time Solution Space Design Development Implementation Follow-up
  • 20. To understand why we need to enter the world of reasoning" cc licensed ( BY NC SA ) flickr photo by Olli Siebelt: http://flickr.com/photos/shinerclay/485427148/
  • 21. Forms of reasoning" Some forms of reasoning" Deductive" Truth preserving" Inductive" Highly probable" Abductive" Taking your best shot"
  • 22. Deduction" All persons are mortal Socrates is a person Therefore Socrates is mortal
  • 23. Induction" The sun has risen everyday of my life so far Therefore the sun will rise tomorrow
  • 24. Abduction" My grass is wet this morning It wasn’t wet when I went to bed Therefore it rained last night
  • 25. Wicked problems need abduction to narrow down the solution (& the problem)" I’ll check the weather forecast
  • 26. (Design) research helps check the conclusions " Definition Problem Space Analysis Research Ideation Concept Time Solution Space Design Development Implementation Follow-up
  • 27. So design is more complex than a waterfall and research takes place all the time…" Definition Problem Space Research Requirements Ideation Concept Time Solution Space Design Development Implementation Follow-up
  • 28. …but our planning is based on a waterfall!" Briefing Design brief Concept Detailed design Final product
  • 29. #fail fast, #fail early, and don’t #fail to learn" Source:  hKp://farm4.staBc.flickr.com/3272/2970063644_d70d643711_b.jpg  
  • 30. Dealing with “waterfall” planning" Define problem Define problem Define problem Design research (inspiration) Design research (inspiration) Design research (inspiration) Generate & visualize ideas Generate & visualize concepts Generate & visualize designs Design brief Briefing Milestone Test Milestone Detailed design Concept Test Milestone Test Check problem & solutions Check problem & solutions Check problem & solutions Redefine problem Redefine problem Redefine problem Iterative phase Iterative phase Iterative phase Milestone
  • 31. (Re)defining your problem"
  • 32. What’s your problem? (10 min.)" •  As a team develop answers to the following questions (from the briefing)" –  Who is your client?" –  Who is their customer?" –  Who is their user?" –  What have they asked you to do?" •  Now write an initial problem statement in one sentence"
  • 33. What’s  your  problem?:  5Ws  +  1H  (15  min.)   Who? How? How does the problem occur? Who owns the problem? Who is affected by the problem? Who has an interest in the problem’s solution? Who is else involved? Insights? Why? What? What’s going on exactly? Where? Why is it a problem? Why does it need to be solved? Where does the problem occur? When? When does the problem occur? Check your initial problem statement – does it need to change? "
  • 34. Brainstorming:  why  it  works  
  • 35. Brainstorming “rules”" •  Define the problem" •  Set a time limit on the brainstorm session" •  Capture all the ideas" –  Use a white board, flip-over sheet or (better) Post-It Notes to do this" •  •  •  •  Focus on the problem" Do not evaluate or criticize any ideas: write them down" Encourage everyone to contribute" Listen to other ideas and see if this gets you thinking" –  Look for associations" •  Have fun" •  Evaluate the ideas later NEVER during the brainstorming" •  Make sure you do a follow-up"
  • 36. Brainstorm: Who are the stakeholders?" •  Spend 10 minutes brainstorming possible stakeholders for your project and why they are interested in it" •  On a Post-its write all of them down AND state why your think they are stakeholders (what is their interest in the project)" –  One Post-it per stakeholder !
  • 37. Categorize (5 min.)" •  Look for similar types of stakeholder you identified based on:" –  Their interests" –  The type of stakeholder" •  Group the Post-its together"
  • 38. Selection (5 min.)" •  Decide on the 3 most important stakeholders or groups of stakeholders other than your client and user" •  Think about" –  How much impact your project might have on their lives / interests" –  How much influence they can have on the success of your project" –  How much influence they have on your client" –  How much influence they have on your user"
  • 39. Redefining your problem (25 min.)" How does your client define the problem?" How does stakeholder 1 see the problem?" How do you think the user might see the problem?" How does stakeholder 2 see the problem?" How does stakeholder 3 see the problem?"
  • 40. Developing initial requirements"
  • 41. Stakeholder requirements reversal" •  Reversal: What features and benefits would REALLY annoy your user? (5 min.)" •  What requirements must your product have to ensure you do not do that? (5 min.)" •  (You can do this for each of your other 4 stakeholders later)"
  • 42. Brainstorm: requirements inventory (10 min.)" •  Categorize and group the user requirements (5 min.)" •  Select which user requirements you think are essential (some of them may not be relevant) (5 min.)" •  (Again you can do this for the other key stakeholders later)"
  • 43. Other requirements brainstorm" •  What are the requirements of those who support your product? (5 min.)" •  What are the marketing, communications and visual requirements of your product? (5 min.)" •  What are the societal, legal and moral requirements of your product? (5 min.)" •  What are the security & privacy requirements of your product? (5 min.)" •  What are the technical requirements of your product? (5 min.)"
  • 44. Other tactics for redefining the problem and generating requirements" •  Keep asking questions " –  What is the real problem?" –  What problems are similar or analogous to this one?" –  What solutions have there been to similar or analogous problems?" –  Why doesn’t the current solution work?" •  Generate “quick” solutions " –  Categorize these solutions into effective / less effective" –  Look at less effective solutions and ask what makes them less effective?"
  • 45. Remember these are initial problem statements and requirements" Things will change later (trust me I used to work in marketing!)
  • 46. Research & inspiration" Getting ready to be inspired
  • 47. The story of Leonardo da Quirm"
  • 48. “Genius is 1% inspiration and 99% perspiration.” (Thomas A. Edison - attributed)"
  • 49. Watch the film & follow the instructions" Source: https://www.youtube.com/watch?v=IGQmdoK_ZfY"
  • 50. Welcome to the brain’s programmable “radar”"
  • 51. The key to being inspired is to define the problem & then research" Define problem Define problem Define problem Design research (inspiration) Design research (inspiration) Design research (inspiration) Generate & visualize ideas Generate & visualize concepts Generate & visualize designs Design brief Briefing Milestone Test Milestone Detailed design Concept Test Milestone Test Check problem & solutions Check problem & solutions Check problem & solutions Redefine problem Redefine problem Redefine problem Iterative phase Iterative phase Iterative phase Milestone
  • 52. Uses of (design) research" Design research Inspiration Evidence / support Experiment Testing explanations
  • 53. Sources of inspiration during research (or any time actually)"
  • 54. The client: briefing"
  • 55. Desk research / Internet"
  • 56. “Charlie, you’re a hunter and you won’t get good ideas just sitting behind your computer.” (Theo Backx)"
  • 57. Talking to the user" Source:  hKp://farm2.staBc.flickr.com/1010/925252775_58e2691942_o.jpg  
  • 58. Observing the user"
  • 59. Being the user"
  • 60. Going outside and looking around"
  • 61. The work of others"
  • 62. Next steps" •  Next session – idea generation & selection" •  Between now and then" –  Do your design research" •  Don’t just sit here: Go out and look for inspiration!" •  Be the user, observe the user(s) & talk to the user(s)" •  Watch out for serendipity" –  Write a design brief" –  Categorize / combine / organize your findings into a moodboard" –  Create a user requirements list (from your design brief)"

×