Digital Sparks
July ‘14
A dynamic, visual & social publishing
tool for branded stories, that inspires
fans to contribute & share content
around a ...
45% of people consider a company’s history important
... but only 17% of brands deliver
A brand’s heritage is one of the m...
20% of all web traffic comes from shared content
70% of consumers prefer getting to know a company
via stories rather than...
Harley Davidson’s initiative around stories...
Ford wants to gather car owner
stories…
Marks & Spencers memories portal...
Manchester City #citystories around
heritage
Coca-Cola journey, stories that touched your
life…
Burberry, the Art of Trench
WSJ, the lasting impact of World War I
hiyali
fe
1. Heritage
as a form of
engagement
2. Quality
content buys
trust
3. Storytelling as
a differentiator
At the cor...
Brands showcase a journey
beautifully, bringing fans into the
story
Brands create & distribute rich content...
Fans contribute to a
brand’s content with
their own stories...
Build a richer history together with fans!
Brands embed dynamic timelines into their
site
A live example of the widget: Volvo Ocean Race
Visually engaging, dynamic and social
timeline
Customise for press, employees, candidates...
Re-engage consumers through your history & milestones
Create a collaborative...
1
Community engagement
Extraction of value3
- Actionable user insights
- Targeted commercial stories
- Additional space fo...
- Content management tool
- Branded stories
- Heritage angle
- Community interaction
- Off the shelf
- Embeddable into sit...
Fernando
Ripolles -
CEO
fripolles@hiyalife.com
m +44 7799
865441
@ripoe
David
Gomez - CTO
dgomez@hiyal
m +34 669
879736
@d...
Annex
1 BASIC
£29 Monthly
subscription
- Custom url
- Customised widget
- Up to 25 stories
2
- Marketing tool
- Unlimited storie...
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Hiyalife for digital_sparks

  1. 1. Digital Sparks July ‘14
  2. 2. A dynamic, visual & social publishing tool for branded stories, that inspires fans to contribute & share content around a timeline
  3. 3. 45% of people consider a company’s history important ... but only 17% of brands deliver A brand’s heritage is one of the most powerful predictors of people’s intent to purchase or recommend a brand. SHAREDSHARED DIALOGUEDIALOGUE SHAREDSHARED DIALOGUEDIALOGUE SHAREDSHARED EXPERIENCEEXPERIENCE SHAREDSHARED EXPERIENCEEXPERIENCE SHAREDSHARED GOALSGOALS SHAREDSHARED GOALSGOALS SHAREDSHARED VALUESVALUES SHAREDSHARED VALUESVALUES SHAREDSHARED PRODUCTPRODUCT SHAREDSHARED PRODUCTPRODUCT SHAREDSHARED HISTORYHISTORY SHAREDSHARED HISTORYHISTORY Correlation to consumer intent to purchase & recommend BUSINESS VALUE OF SHARING* Heritage stories * EdelmanInsights/Brandshare- 11,000 people across 8 countries Stories strengthen brand equity
  4. 4. 20% of all web traffic comes from shared content 70% of consumers prefer getting to know a company via stories rather than ads Drive leads 67% more leads achieved by companies who actively blog stories “Great marketing is great storytelling” Grows traffic Engage audiences Content marketing drives real results * * Newscred- stats presented at Digital Sparks Nov 2013
  5. 5. Harley Davidson’s initiative around stories...
  6. 6. Ford wants to gather car owner stories…
  7. 7. Marks & Spencers memories portal...
  8. 8. Manchester City #citystories around heritage
  9. 9. Coca-Cola journey, stories that touched your life…
  10. 10. Burberry, the Art of Trench
  11. 11. WSJ, the lasting impact of World War I
  12. 12. hiyali fe 1. Heritage as a form of engagement 2. Quality content buys trust 3. Storytelling as a differentiator At the core of key marketing trends for 2014* *According to experts surveyed by Content Marketing Association Is this relevant for brands?
  13. 13. Brands showcase a journey beautifully, bringing fans into the story
  14. 14. Brands create & distribute rich content...
  15. 15. Fans contribute to a brand’s content with their own stories...
  16. 16. Build a richer history together with fans!
  17. 17. Brands embed dynamic timelines into their site
  18. 18. A live example of the widget: Volvo Ocean Race Visually engaging, dynamic and social timeline
  19. 19. Customise for press, employees, candidates... Re-engage consumers through your history & milestones Create a collaborative history with your fans Add context to your story through fan contributions Distribute exclusive content Segment fanbase around content consumption data Extend engagement through digital souvenirs (places/events) Value proposition for brands Showcase your journey & culture Bond through personal stories
  20. 20. 1 Community engagement Extraction of value3 - Actionable user insights - Targeted commercial stories - Additional space for sponsors - Promotion via social media - Integration with content marketing strategy Building your story - Hiyalife creates initial timeline - Brand takes ownership (our API allows bulk uploads) 2 Getting started... Step Step Step
  21. 21. - Content management tool - Branded stories - Heritage angle - Community interaction - Off the shelf - Embeddable into sites - Highly customisable - Easy to implement Hiyalife offers a quick & visually stunning solution to execute your brand briefs around heritage & stories What? Summary Why?
  22. 22. Fernando Ripolles - CEO fripolles@hiyalife.com m +44 7799 865441 @ripoe David Gomez - CTO dgomez@hiyal m +34 669 879736 @dggzlezwww.hiyalife.com @hiyalife Many thanks!
  23. 23. Annex
  24. 24. 1 BASIC £29 Monthly subscription - Custom url - Customised widget - Up to 25 stories 2 - Marketing tool - Unlimited stories PREMIU M - All of the above - Brand dashboards - Admin users - Up to 150 stories Free Fee structure £199 Monthly subscription 3 PRO - Use of API - Commercial stories - Priority support - Content curator (options upon request)

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