<ul><li>Social media agency, based in Glasgow… </li></ul>
 
 
 
 
 
 
HELLO <ul><li>We provide social media consultancy, outputs, optimisation for blue-chip clients  </li></ul>
Nothing New Definition of a social network: A platform or place allowing people to come together and share information Not...
Never bigger <ul><li>Facebook has 200m users </li></ul><ul><li>Over 1 bn accounts registered </li></ul><ul><li>800k+ Brito...
 
Evolving fast  Social Space(s) Evolving fast
Future social spaces Social space(s) Evolving fast
So with all this traffic,  they’re raking it in?
WRONG! Whilst revenue are high, facebook making loss despite revenues of $300m in ’08 YouTube -  losing $1.65m per day.  (...
So how can brands get   involved effectively?
Embrace your audience  on their terms
<ul><li>Engage </li></ul><ul><li>Empower </li></ul><ul><li>Enlighten </li></ul><ul><li>  </li></ul>Golden Rules
For example… <ul><ul><li>3.2m views  </li></ul></ul><ul><ul><li>50% interaction rate </li></ul></ul>
Piggy-back
But there’s no place  like home…
Or lead the way…
Racing UK brings you  Race-talk.co.uk
eircom brings you   SoccerRepublic
eircom brings you  SoccerRepublic
And it costs a fortune, right? <ul><li>Partners / sponsors </li></ul><ul><li>Tactical Advertising </li></ul><ul><li>Subscr...
And it costs a fortune, right? Added value Real-time research / feedback Word-of-mouth advocacy Cost of standing still
Return on Investment Tencent a chinese social networking platform with a completely different business model. Tencent’s ne...
The future: small is beautiful Niche communities built either by or with the help of corporate sponsors More professional ...
© Copyright Huzu 2008, Confidential Thank you Thank you
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Yomego

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Engagemnet Through Social Media

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Yomego

  1. 2. <ul><li>Social media agency, based in Glasgow… </li></ul>
  2. 9. HELLO <ul><li>We provide social media consultancy, outputs, optimisation for blue-chip clients </li></ul>
  3. 10. Nothing New Definition of a social network: A platform or place allowing people to come together and share information Nothing new
  4. 11. Never bigger <ul><li>Facebook has 200m users </li></ul><ul><li>Over 1 bn accounts registered </li></ul><ul><li>800k+ Britons network each month via mobile </li></ul><ul><li>  </li></ul>Never bigger
  5. 13. Evolving fast Social Space(s) Evolving fast
  6. 14. Future social spaces Social space(s) Evolving fast
  7. 15. So with all this traffic, they’re raking it in?
  8. 16. WRONG! Whilst revenue are high, facebook making loss despite revenues of $300m in ’08 YouTube - losing $1.65m per day. (Techcrunch) Twitter- Still no business model or real revenues Yahoo with a similar visitor volume to facebook and has revenues of over $7bn. (Yahoo) Wrong
  9. 17. So how can brands get involved effectively?
  10. 18. Embrace your audience on their terms
  11. 19. <ul><li>Engage </li></ul><ul><li>Empower </li></ul><ul><li>Enlighten </li></ul><ul><li>  </li></ul>Golden Rules
  12. 20. For example… <ul><ul><li>3.2m views </li></ul></ul><ul><ul><li>50% interaction rate </li></ul></ul>
  13. 21. Piggy-back
  14. 22. But there’s no place like home…
  15. 23. Or lead the way…
  16. 24. Racing UK brings you Race-talk.co.uk
  17. 25. eircom brings you SoccerRepublic
  18. 26. eircom brings you SoccerRepublic
  19. 27. And it costs a fortune, right? <ul><li>Partners / sponsors </li></ul><ul><li>Tactical Advertising </li></ul><ul><li>Subscription for premium content </li></ul><ul><li>UGC submission </li></ul>
  20. 28. And it costs a fortune, right? Added value Real-time research / feedback Word-of-mouth advocacy Cost of standing still
  21. 29. Return on Investment Tencent a chinese social networking platform with a completely different business model. Tencent’s network makes $1.2 billion in revenue. Only 12% of that is from web advertising
  22. 30. The future: small is beautiful Niche communities built either by or with the help of corporate sponsors More professional content More engagement More fun
  23. 31. © Copyright Huzu 2008, Confidential Thank you Thank you
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