Social media agency, based in Glasgow…

Social media agency, based in Glasgow…

HELLO We provide social media consultancy, outputs, optimisation for blue-chip clients

We provide social media consultancy, outputs, optimisation for blue-chip clients

Nothing New Definition of a social network: A platform or place allowing people to come together and share information Nothing new

Never bigger Facebook has 200m users Over 1 bn accounts registered 800k+ Britons network each month via mobile Never bigger

Facebook has 200m users

Over 1 bn accounts registered

800k+ Britons network each month via mobile

Evolving fast Social Space(s) Evolving fast

Future social spaces Social space(s) Evolving fast

So with all this traffic, they’re raking it in?

WRONG! Whilst revenue are high, facebook making loss despite revenues of $300m in ’08 YouTube - losing $1.65m per day. (Techcrunch) Twitter- Still no business model or real revenues Yahoo with a similar visitor volume to facebook and has revenues of over $7bn. (Yahoo) Wrong

So how can brands get involved effectively?

Embrace your audience on their terms

Engage Empower Enlighten Golden Rules

Engage

Empower

Enlighten

For example… 3.2m views 50% interaction rate

3.2m views

50% interaction rate

Piggy-back

But there’s no place like home…

Or lead the way…

Racing UK brings you Race-talk.co.uk

eircom brings you SoccerRepublic

eircom brings you SoccerRepublic

And it costs a fortune, right? Partners / sponsors Tactical Advertising Subscription for premium content UGC submission

Partners / sponsors

Tactical Advertising

Subscription for premium content

UGC submission

And it costs a fortune, right? Added value Real-time research / feedback Word-of-mouth advocacy Cost of standing still

Return on Investment Tencent a chinese social networking platform with a completely different business model. Tencent’s network makes $1.2 billion in revenue. Only 12% of that is from web advertising

The future: small is beautiful Niche communities built either by or with the help of corporate sponsors More professional content More engagement More fun

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