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Part 2 of The ABCs Of Internet MarketingTop 10 On-Site SEO PracticesSEO and SMM Terms   Jerusalem Web Professionals      T...
Top 10 On-Site SEO PracticesOn-Site SEO is the practice ofoptimizing content and technologywithin your own website so that...
Top 10 On-Site SEO Practices1) SEF URLs    (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & De...
SEF URLs(Search Engine Friendly Uniform Resource Locators)    http://wines.com/dry-red-wine/barkan-merlot-2004.php        ...
SEF URLsUse keywords in the domain, directory names andfilenamesDo not use generic or structural words (catalog,about-us)H...
SEF URLsBe Aware of Problematic URLsSearch ResultsCalendarsUse cookies instead of session Ids
SEF URLsBe Aware of Problematic URLsBlock Indexing in your robots.txt   For a site like   http://www.wine.com/wine-search-...
SEF URLsBe Aware of Problematic URLs  Google suggests add a nofollow attribute to  dynamically created links.   However, i...
SEF URLsCheck your site for broken URLs (links).Test with GOOGLE WEBMASTER TOOLhttps://www.google.com/webmasters/tools/Cre...
SEF URLs & 301 RedirectsOnly have one DomainUse no follow links and 301 redirectUse Apaches htaccess guidehttp://httpd.apa...
Top 10 On-Site SEO Practices1) SEF URLs    (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & De...
Guidelines for         Title & Description TagsGoogle uses title and description tagsThey do not say they use the keyword ...
Guidelines for          Title & Description TagsTitle tag is used by Google for indexingTitle tag is displayed in search r...
Guidelines for META Tags<HTML><HEAD><META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE"><META NAME="KEYWORDS" CONTENT=...
Guidelines forTitle & Description Tags
Guidelines for             Title & Description TagsAvoid: <title>Home</title>Better: <title>Webmaster Central home page</t...
Guidelines for           Title & Description Tags<META NAME="DESCRIPTION" CONTENT="">Description used by Search enginesSho...
Guidelines forTitle & Description Tags
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
Top 10 On-Site SEO Practices1) SEF URLs    (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & De...
“Word Spamming,” “Keyword       Stuffing,” “Keyword Density”Best strategy: Write good relevant content for humansBe aware ...
Webmaster Tools: SitemapsText file called sitemap.xml in your root directoryA list of URLs or sitemapsSpecify all URLs usi...
Webmaster Tools: SitemapsDefinitions for each URL in a SitemapLocation (URL)Time it was last modifiedHow often it is updat...
Webmaster Tools: Sitemaps<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"...
Webmaster Tools: SitemapsSitemap generators     On-line: http://www.xml-sitemaps.com/Software: We use RAGE Sitemap Automat...
XML Sitemaps
Top 10 On-Site SEO Practices1) SEF URLs    (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & De...
robots.txtTo exclude all robots from the entire server    To exclude a single robotUser-agent: *                          ...
Proper Use of HTML Tags (H1, H2)<H1>Main Title</H1><H2>Subtitle</H2><H3>Heading</H3><ul>List<li>List Item</li><li>List Ite...
Proper Use of ImagesNever Use An Image Instead of Text(What Not To Do)http://www2.kenes.com/mascc
Proper Use of ImagesAlways use Alt Text
Proper Use of Images
Use Text Links and Title Attribute
Top 10 On-Site SEO Practices1) SEF URLs    (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & De...
Error Pages (404s)
Error Pages (404s)
Error Pages (404s)
Error Pages (404s)
For More on SEO Tips and Wordpresshttp://yoast.com/articles/wordpress-seo/
Thank You           Charlie Kalech Director, J-Town Productions Ltd.www.j-town.co.ilcharlie@j-town.co.il@CharlieKalechFor ...
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Top 10 Onsite SEO Practices

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This hands-on workshop teaches the basic elements of Search Engine Optimization (SEO) which every site should have. Good for Web Designers a

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  1. 1. Part 2 of The ABCs Of Internet MarketingTop 10 On-Site SEO PracticesSEO and SMM Terms Jerusalem Web Professionals Tuesday, June 12, 2012
  2. 2. Top 10 On-Site SEO PracticesOn-Site SEO is the practice ofoptimizing content and technologywithin your own website so that itranks higher in search engines.Two Main Areas of PracticeClean and Functional CodeOptimized Content
  3. 3. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  4. 4. SEF URLs(Search Engine Friendly Uniform Resource Locators) http://wines.com/dry-red-wine/barkan-merlot-2004.php vs https://checkout.store.com/catalog/index.jsp?cat_id=1013
  5. 5. SEF URLsUse keywords in the domain, directory names andfilenamesDo not use generic or structural words (catalog,about-us)Have short content-related URLsUse lowercase URLSDo not mix www and non-www in internal linksGoogle recommends that you punctuate withhyphens (-) instead of underscores (_) in yourURLs
  6. 6. SEF URLsBe Aware of Problematic URLsSearch ResultsCalendarsUse cookies instead of session Ids
  7. 7. SEF URLsBe Aware of Problematic URLsBlock Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
  8. 8. SEF URLsBe Aware of Problematic URLs Google suggests add a nofollow attribute to dynamically created links. However, if these are linked from other sources, search engines will find them.Block pages with a no index meta tag in the template <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"> as opposed to <META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
  9. 9. SEF URLsCheck your site for broken URLs (links).Test with GOOGLE WEBMASTER TOOLhttps://www.google.com/webmasters/tools/Creating a Google-friendly URL structure:http://support.google.com/webmasters/bin/answer.py?hl=en&answer=76329
  10. 10. SEF URLs & 301 RedirectsOnly have one DomainUse no follow links and 301 redirectUse Apaches htaccess guidehttp://httpd.apache.org/docs/2.0/misc/rewriteguide.html
  11. 11. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  12. 12. Guidelines for Title & Description TagsGoogle uses title and description tagsThey do not say they use the keyword tag.Use keywords in tags but avoid keyword stuffingUse "Old Words"http://www.useit.com/alertbox/search-keywords.htmlBe Descriptive and AccurateMETA TAGSgoogle.com/support/webmasters/bin/answer.py?answer=79812
  13. 13. Guidelines for Title & Description TagsTitle tag is used by Google for indexingTitle tag is displayed in search resultsEach page title should be uniqueSite name should be secondary, if at allTITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
  14. 14. Guidelines for META Tags<HTML><HEAD><META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE"><META NAME="KEYWORDS" CONTENT="GOOGLE DOESNT USE KEYWORDS TAG"><META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"><TITLE>PUT YOUR TITLE HERE</TITLE></HEAD><BODY></BODY></HTML>
  15. 15. Guidelines forTitle & Description Tags
  16. 16. Guidelines for Title & Description TagsAvoid: <title>Home</title>Better: <title>Webmaster Central home page</title>Best: <title>Webmaster Central home page | Search engine tips and tools for webmasters</title>To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps</title>TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
  17. 17. Guidelines for Title & Description Tags<META NAME="DESCRIPTION" CONTENT="">Description used by Search enginesShould be no more than 150 characters, no lessthan 70 charactersDifferent descriptions for each pageUse appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
  18. 18. Guidelines forTitle & Description Tags
  19. 19. All In One SEO For Wordpress
  20. 20. All In One SEO For Wordpress
  21. 21. All In One SEO For Wordpress
  22. 22. All In One SEO For Wordpress
  23. 23. All In One SEO For Wordpress
  24. 24. All In One SEO For Wordpress
  25. 25. All In One SEO For Wordpress
  26. 26. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  27. 27. “Word Spamming,” “Keyword Stuffing,” “Keyword Density”Best strategy: Write good relevant content for humansBe aware of single keywords and keyphrases of two orthree termsKeyword Density should not exceed 6%Online Toolshttp://www.linkvendor.com/seo-tools/keyword-density.html http://www.keydensity.com/http://www.keyworddensity.com/
  28. 28. Webmaster Tools: SitemapsText file called sitemap.xml in your root directoryA list of URLs or sitemapsSpecify all URLs using the same syntaxDo not include session IDs in URLsDo not include URLs of imageshttp://www.google.com/support/webmasters/bin/topic.py?topic=8467
  29. 29. Webmaster Tools: SitemapsDefinitions for each URL in a SitemapLocation (URL)Time it was last modifiedHow often it is updatedPriorityhttp://www.google.com/support/webmasters/bin/topic.py?topic=8467
  30. 30. Webmaster Tools: Sitemaps<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2012-06-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url></urlset>http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  31. 31. Webmaster Tools: SitemapsSitemap generators On-line: http://www.xml-sitemaps.com/Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.htmlSubmit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) andMoreover.com. http://www.sitemapwriter.com/notify.phpSubmit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
  32. 32. XML Sitemaps
  33. 33. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  34. 34. robots.txtTo exclude all robots from the entire server To exclude a single robotUser-agent: * User-agent: BadBotDisallow: / Disallow: /To allow all robots complete access To allow a single robotUser-agent: * User-agent: GoogleDisallow: Disallow: User-agent: *To exclude all robots from part of the server Disallow: /User-agent: *Disallow: /cgi-bin/ To exclude all files except oneDisallow: /tmp/ User-agent: *Disallow: /junk/ Disallow: /~joe/stuff/
  35. 35. Proper Use of HTML Tags (H1, H2)<H1>Main Title</H1><H2>Subtitle</H2><H3>Heading</H3><ul>List<li>List Item</li><li>List Item</li></ul>
  36. 36. Proper Use of ImagesNever Use An Image Instead of Text(What Not To Do)http://www2.kenes.com/mascc
  37. 37. Proper Use of ImagesAlways use Alt Text
  38. 38. Proper Use of Images
  39. 39. Use Text Links and Title Attribute
  40. 40. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  41. 41. Error Pages (404s)
  42. 42. Error Pages (404s)
  43. 43. Error Pages (404s)
  44. 44. Error Pages (404s)
  45. 45. For More on SEO Tips and Wordpresshttp://yoast.com/articles/wordpress-seo/
  46. 46. Thank You Charlie Kalech Director, J-Town Productions Ltd.www.j-town.co.ilcharlie@j-town.co.il@CharlieKalechFor More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group
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