Top 10 Onsite SEO Practices

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This hands-on workshop teaches the basic elements of Search Engine Optimization (SEO) which every site should have. Good for Web Designers a

This hands-on workshop teaches the basic elements of Search Engine Optimization (SEO) which every site should have. Good for Web Designers a

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  • 1. Part 2 of The ABCs Of Internet MarketingTop 10 On-Site SEO PracticesSEO and SMM Terms Jerusalem Web Professionals Tuesday, June 12, 2012
  • 2. Top 10 On-Site SEO PracticesOn-Site SEO is the practice ofoptimizing content and technologywithin your own website so that itranks higher in search engines.Two Main Areas of PracticeClean and Functional CodeOptimized Content
  • 3. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • 4. SEF URLs(Search Engine Friendly Uniform Resource Locators) http://wines.com/dry-red-wine/barkan-merlot-2004.php vs https://checkout.store.com/catalog/index.jsp?cat_id=1013
  • 5. SEF URLsUse keywords in the domain, directory names andfilenamesDo not use generic or structural words (catalog,about-us)Have short content-related URLsUse lowercase URLSDo not mix www and non-www in internal linksGoogle recommends that you punctuate withhyphens (-) instead of underscores (_) in yourURLs
  • 6. SEF URLsBe Aware of Problematic URLsSearch ResultsCalendarsUse cookies instead of session Ids
  • 7. SEF URLsBe Aware of Problematic URLsBlock Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
  • 8. SEF URLsBe Aware of Problematic URLs Google suggests add a nofollow attribute to dynamically created links. However, if these are linked from other sources, search engines will find them.Block pages with a no index meta tag in the template <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"> as opposed to <META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
  • 9. SEF URLsCheck your site for broken URLs (links).Test with GOOGLE WEBMASTER TOOLhttps://www.google.com/webmasters/tools/Creating a Google-friendly URL structure:http://support.google.com/webmasters/bin/answer.py?hl=en&answer=76329
  • 10. SEF URLs & 301 RedirectsOnly have one DomainUse no follow links and 301 redirectUse Apaches htaccess guidehttp://httpd.apache.org/docs/2.0/misc/rewriteguide.html
  • 11. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • 12. Guidelines for Title & Description TagsGoogle uses title and description tagsThey do not say they use the keyword tag.Use keywords in tags but avoid keyword stuffingUse "Old Words"http://www.useit.com/alertbox/search-keywords.htmlBe Descriptive and AccurateMETA TAGSgoogle.com/support/webmasters/bin/answer.py?answer=79812
  • 13. Guidelines for Title & Description TagsTitle tag is used by Google for indexingTitle tag is displayed in search resultsEach page title should be uniqueSite name should be secondary, if at allTITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
  • 14. Guidelines for META Tags<HTML><HEAD><META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE"><META NAME="KEYWORDS" CONTENT="GOOGLE DOESNT USE KEYWORDS TAG"><META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"><TITLE>PUT YOUR TITLE HERE</TITLE></HEAD><BODY></BODY></HTML>
  • 15. Guidelines forTitle & Description Tags
  • 16. Guidelines for Title & Description TagsAvoid: <title>Home</title>Better: <title>Webmaster Central home page</title>Best: <title>Webmaster Central home page | Search engine tips and tools for webmasters</title>To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps</title>TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
  • 17. Guidelines for Title & Description Tags<META NAME="DESCRIPTION" CONTENT="">Description used by Search enginesShould be no more than 150 characters, no lessthan 70 charactersDifferent descriptions for each pageUse appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
  • 18. Guidelines forTitle & Description Tags
  • 19. All In One SEO For Wordpress
  • 20. All In One SEO For Wordpress
  • 21. All In One SEO For Wordpress
  • 22. All In One SEO For Wordpress
  • 23. All In One SEO For Wordpress
  • 24. All In One SEO For Wordpress
  • 25. All In One SEO For Wordpress
  • 26. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • 27. “Word Spamming,” “Keyword Stuffing,” “Keyword Density”Best strategy: Write good relevant content for humansBe aware of single keywords and keyphrases of two orthree termsKeyword Density should not exceed 6%Online Toolshttp://www.linkvendor.com/seo-tools/keyword-density.html http://www.keydensity.com/http://www.keyworddensity.com/
  • 28. Webmaster Tools: SitemapsText file called sitemap.xml in your root directoryA list of URLs or sitemapsSpecify all URLs using the same syntaxDo not include session IDs in URLsDo not include URLs of imageshttp://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 29. Webmaster Tools: SitemapsDefinitions for each URL in a SitemapLocation (URL)Time it was last modifiedHow often it is updatedPriorityhttp://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 30. Webmaster Tools: Sitemaps<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2012-06-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url></urlset>http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 31. Webmaster Tools: SitemapsSitemap generators On-line: http://www.xml-sitemaps.com/Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.htmlSubmit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) andMoreover.com. http://www.sitemapwriter.com/notify.phpSubmit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
  • 32. XML Sitemaps
  • 33. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • 34. robots.txtTo exclude all robots from the entire server To exclude a single robotUser-agent: * User-agent: BadBotDisallow: / Disallow: /To allow all robots complete access To allow a single robotUser-agent: * User-agent: GoogleDisallow: Disallow: User-agent: *To exclude all robots from part of the server Disallow: /User-agent: *Disallow: /cgi-bin/ To exclude all files except oneDisallow: /tmp/ User-agent: *Disallow: /junk/ Disallow: /~joe/stuff/
  • 35. Proper Use of HTML Tags (H1, H2)<H1>Main Title</H1><H2>Subtitle</H2><H3>Heading</H3><ul>List<li>List Item</li><li>List Item</li></ul>
  • 36. Proper Use of ImagesNever Use An Image Instead of Text(What Not To Do)http://www2.kenes.com/mascc
  • 37. Proper Use of ImagesAlways use Alt Text
  • 38. Proper Use of Images
  • 39. Use Text Links and Title Attribute
  • 40. Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • 41. Error Pages (404s)
  • 42. Error Pages (404s)
  • 43. Error Pages (404s)
  • 44. Error Pages (404s)
  • 45. For More on SEO Tips and Wordpresshttp://yoast.com/articles/wordpress-seo/
  • 46. Thank You Charlie Kalech Director, J-Town Productions Ltd.www.j-town.co.ilcharlie@j-town.co.il@CharlieKalechFor More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group