5 Tachlis SEO TIPs
1. SEF URLs
2. Title, Description & Keyword Tags
3. “Word Spamming,” “Keyword Stuffing,”
“Keyword Densi...
SEF URLs
SEF URLs
(Search Engine Friendly Uniform Resource Locators)
SEF URLs
(Search Engine Friendly Uniform Resource Locators)


    http://wines.com/dry-red-wine/barkan-merlot-2004.php
   ...
SEF URLs
●   Use keywords in the domain, directory names
    and filenames
SEF URLs
●   Use keywords in the domain, directory names
    and filenames
●   Do not use generic or structural words (cat...
SEF URLs
●   Use keywords in the domain, directory names
    and filenames
●   Do not use generic or structural words (cat...
SEF URLs
●   Use keywords in the domain, directory names
    and filenames
●   Do not use generic or structural words (cat...
SEF URLs
●   Use keywords in the domain, directory names
    and filenames
●   Do not use generic or structural words (cat...
SEF URLs
●   Use keywords in the domain, directory names
    and filenames
●   Do not use generic or structural words (cat...
SEF URLs
●   Only have one Domian
    – Use no follow links and 301 redirect
    – Use Apache's htaccess guide
        htt...
SEF URLs
●   Be Aware of Problematic URLs
    – Search Results
    – Calendars
    – Use cookies instead of session Ids
SEF URLs
●   Be Aware of Problematic URLs
    –   Block Indexing in your robots.txt
    For a site like
    http://www.win...
SEF URLs
●   Be Aware of Problematic URLs
    Google suggests add a nofollow attribute to
    dynamically created links.
 ...
SEF URLs
●   Check your site for broken URLs (links).
Test with GOOGLE WEBMASTER TOOL
https://www.google.com/webmasters/to...
Guidelines for
    Title, Description & Keyword Tags
●   Google uses title and description tags
    –   They do not say th...
Guidelines for
    Title, Description & Keyword Tags
●   Google uses title and description tags
    –  They do not say the...
Guidelines for
    Title, Description & Keyword Tags
●   Google uses title and description tags
    –  They do not say the...
Guidelines for
    Title, Description & Keyword Tags
●   Google uses title and description tags
    –  They do not say the...
Guidelines for
    Title, Description & Keyword Tags
●   Title tag is used by Google for indexing




TITLE TAG
google.com...
Guidelines for
    Title, Description & Keyword Tags
●   Title tag is used by Google for indexing
●   Title tag is display...
Guidelines for
    Title, Description & Keyword Tags
●   Title tag is used by Google for indexing
●   Title tag is display...
Guidelines for
    Title, Description & Keyword Tags
●   Title tag is used by Google for indexing
●   Title tag is display...
Guidelines for
  Title, Description & Keyword Tags
Avoid: <title>Home</title>
Better: <title>Webmaster Central home page</...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
●   Description used by Search e...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
●   Description used by Search e...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
●   Description used by Search e...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="DESCRIPTION" CONTENT="">
●   Description used by Search e...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
●   List your keywords by priority,...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
●   List your keywords by priority,...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
●   List your keywords by priority,...
Guidelines for
    Title, Description & Keyword Tags
<META NAME="KEYWORDS" CONTENT="">
●   List your keywords by priority,...
“Word Spamming,” “Keyword
      Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
“Word Spamming,” “Keyword
        Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
●   B...
“Word Spamming,” “Keyword
        Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
●   B...
“Word Spamming,” “Keyword
         Stuffing,” “Keyword Density”
Best strategy: Write good relevant content for humans
●   ...
SEF Navigation
●   Use Text links with descriptive text, URLs and title tags
SEF Navigation

●   Use Text links with descriptive text, URLs and title tags
    –   Do not depend on jscript dropdowns o...
SEF Navigation
●   Use Text links with descriptive text, URLs and title tags
    –   Do not depend on jscript dropdowns or...
SEF Navigation

●   Use Text links with descriptive text, URLs and title tags
    –   Do not depend on jscript dropdowns o...
SEF Navigation

●   Use Text links with descriptive text, URLs and title tags
    –   Do not depend on jscript dropdowns o...
SEF Navigation

●   Use Text links with descriptive text, URLs and title tags
    –   Do not depend on jscript dropdowns o...
SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
Note that while Google can index the conte...
SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
Note that while Google can index the conte...
SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
Note that while Google can index the conte...
SEF Navigation (Flash)
google.com/support/webmasters/bin/answer.py?answer=72746
Note that while Google can index the conte...
Webmaster Tools: Sitemaps
●   Text file called sitemap.xml in your root directory




http://www.google.com/support/webmas...
Webmaster Tools: Sitemaps
●   Text file called sitemap.xml in your root directory
●   A list of URLs or sitemaps




http:...
Webmaster Tools: Sitemaps
●   Text file called sitemap.xml in your root directory
●   A list of URLs or sitemaps
●   Speci...
Webmaster Tools: Sitemaps
●   Text file called sitemap.xml in your root directory
●   A list of URLs or sitemaps
●   Speci...
Webmaster Tools: Sitemaps
●   Text file called sitemap.xml in your root directory
●   A list of URLs or sitemaps
●   Speci...
Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
●   Location (URL)




http://www.google.com/support/webma...
Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
●   Location (URL)
●   Time it was last modified




http:...
Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
●   Location (URL)
●   Time it was last modified
●   How o...
Webmaster Tools: Sitemaps
Definitions for each URL in a Sitemap
●   Location (URL)
●   Time it was last modified
●   How o...
Webmaster Tools: Sitemaps
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0....
Webmaster Tools: Sitemaps
➢   Sitemap generators
     On-line: http://www.xml-sitemaps.com/
➢   Software: We use RAGE Site...
Let's Continue The Conversation

Charlie Kalech
Charlie@J-Town.co.il
Tel: (02) 671-9918 ext 203

LINKED IN
  http://www.li...
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SEO Tips

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Practical Tips for Search Engine Optimization

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SEO Tips

  1. 1. 5 Tachlis SEO TIPs 1. SEF URLs 2. Title, Description & Keyword Tags 3. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” 4. SEF Navigation 5. Sitemaps
  2. 2. SEF URLs
  3. 3. SEF URLs (Search Engine Friendly Uniform Resource Locators)
  4. 4. SEF URLs (Search Engine Friendly Uniform Resource Locators) http://wines.com/dry-red-wine/barkan-merlot-2004.php vs https://checkout.store.com/catalog/index.jsp?cat_id=1013
  5. 5. SEF URLs ● Use keywords in the domain, directory names and filenames
  6. 6. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us)
  7. 7. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs
  8. 8. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS
  9. 9. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS ● Do not mix www and non-www in internal links (use relative links if possible)
  10. 10. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS ● Do not mix www and non-www in internal links (use relative links if possible) ● Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs
  11. 11. SEF URLs ● Only have one Domian – Use no follow links and 301 redirect – Use Apache's htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
  12. 12. SEF URLs ● Be Aware of Problematic URLs – Search Results – Calendars – Use cookies instead of session Ids
  13. 13. SEF URLs ● Be Aware of Problematic URLs – Block Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
  14. 14. SEF URLs ● Be Aware of Problematic URLs Google suggests add a nofollow attribute to dynamically created links. However, if these are linked from other sources, search engines will find them. Block pages with a no index meta tag in the template <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"> as opposed to <META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
  15. 15. SEF URLs ● Check your site for broken URLs (links). Test with GOOGLE WEBMASTER TOOL https://www.google.com/webmasters/tools/ ● Creating a Google-friendly URL structure: google.com/support/webmasters/bin/answer.py?answer=76329
  16. 16. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  17. 17. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  18. 18. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing ● Use "Old Words" http://www.useit.com/alertbox/search-keywords.html META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  19. 19. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing ● Use "Old Words" http://www.useit.com/alertbox/search-keywords.html ● Be Descriptive and Accurate META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  20. 20. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  21. 21. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  22. 22. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results ● Each page title should be unique TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  23. 23. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results ● Each page title should be unique ● Site name should be secondary, if at all TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  24. 24. Guidelines for Title, Description & Keyword Tags Avoid: <title>Home</title> Better: <title>Webmaster Central home page</title> Best: <title>Webmaster Central home page | Search engine tips and tools for webmasters</title> To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google websearch google searchresults improve search results seo optimize search searching serps</title> TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  25. 25. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines
  26. 26. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters
  27. 27. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters ● Different descriptions for each page
  28. 28. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters ● Different descriptions for each page ● Use appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
  29. 29. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma
  30. 30. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma ● Maximum characters: 874
  31. 31. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma ● Maximum characters: 874 ● Ideal is 10 keywords (or phrases) 255 characters
  32. 32. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma ● Maximum characters: 874 ● Ideal is 10 keywords (or phrases) 255 characters ● Keywords should not be repeated more than 3 times – NOT all search engines separate by commas. With some search engines this may be considered "word spamming". – If you write "Jewish, Jewish Sites, Jewish Celebration" you are wasting resources. There is no need to repeat the same word. Instead write "Jewish,sites,celebration"
  33. 33. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans
  34. 34. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms
  35. 35. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms ● Keyword Density should not exceed 6%
  36. 36. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms ● Keyword Density should not exceed 6% ● Online Tools – http://www.linkvendor.com/seo-tools/keyword- density.html – http://www.keydensity.com/ – http://www.keyworddensity.com/
  37. 37. SEF Navigation ● Use Text links with descriptive text, URLs and title tags
  38. 38. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation
  39. 39. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames
  40. 40. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames ● Do not use graphics for navigation
  41. 41. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames ● Do not use graphics for navigation ● Use Breadcrumbs
  42. 42. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames ● Do not use graphics for navigation ● Use Breadcrumbs ● CHECK YOUR SITE IN LYNX
  43. 43. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746
  44. 44. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to.
  45. 45. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to. If your site uses JavaScript to load a Flash file, we may not be able to discover & index the contents of that file.
  46. 46. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to. If your site uses JavaScript to load a Flash file, we may not be able to discover & index the contents of that file. We don't attach content from external resources loaded by Flash files such as an HTML file, an XML file, or another SWF file - we may index the contents, but we won't consider it to be part of the content in a Flash file.
  47. 47. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to. If your site uses JavaScript to load a Flash file, we may not be able to discover & index the contents of that file. We don't attach content from external resources loaded by Flash files such as an HTML file, an XML file, or another SWF file - we may index the contents, but we won't consider it to be part of the content in a Flash file. We're currently unable to index the bidirectional language content (for example, Hebrew or Arabic) in Flash files.
  48. 48. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  49. 49. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  50. 50. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  51. 51. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax ● Do not include session IDs in URLs http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  52. 52. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax ● Do not include session IDs in URLs ● Do not include URLs of images http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  53. 53. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  54. 54. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) ● Time it was last modified http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  55. 55. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) ● Time it was last modified ● How often it is updated http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  56. 56. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) ● Time it was last modified ● How often it is updated ● Priority http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  57. 57. Webmaster Tools: Sitemaps <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2008-12-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  58. 58. Webmaster Tools: Sitemaps ➢ Sitemap generators On-line: http://www.xml-sitemaps.com/ ➢ Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.html ➢ Submit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/ ➢ On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com. http://www.sitemapwriter.com/notify.php ➢ Submit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
  59. 59. Let's Continue The Conversation Charlie Kalech Charlie@J-Town.co.il Tel: (02) 671-9918 ext 203 LINKED IN http://www.linkedin.com/in/charliekalech FACEBOOK http://j-town.co.il/facebook TWITTER http://twitter.com/CharlieKalech

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