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SEO Tips

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Practical Tips for Search Engine Optimization

Practical Tips for Search Engine Optimization

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  • 1. 5 Tachlis SEO TIPs 1. SEF URLs 2. Title, Description & Keyword Tags 3. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” 4. SEF Navigation 5. Sitemaps
  • 2. SEF URLs
  • 3. SEF URLs (Search Engine Friendly Uniform Resource Locators)
  • 4. SEF URLs (Search Engine Friendly Uniform Resource Locators) http://wines.com/dry-red-wine/barkan-merlot-2004.php vs https://checkout.store.com/catalog/index.jsp?cat_id=1013
  • 5. SEF URLs ● Use keywords in the domain, directory names and filenames
  • 6. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us)
  • 7. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs
  • 8. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS
  • 9. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS ● Do not mix www and non-www in internal links (use relative links if possible)
  • 10. SEF URLs ● Use keywords in the domain, directory names and filenames ● Do not use generic or structural words (catalog, about-us) ● Have short content-related URLs ● Use lowercase URLS ● Do not mix www and non-www in internal links (use relative links if possible) ● Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs
  • 11. SEF URLs ● Only have one Domian – Use no follow links and 301 redirect – Use Apache's htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
  • 12. SEF URLs ● Be Aware of Problematic URLs – Search Results – Calendars – Use cookies instead of session Ids
  • 13. SEF URLs ● Be Aware of Problematic URLs – Block Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
  • 14. SEF URLs ● Be Aware of Problematic URLs Google suggests add a nofollow attribute to dynamically created links. However, if these are linked from other sources, search engines will find them. Block pages with a no index meta tag in the template <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"> as opposed to <META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
  • 15. SEF URLs ● Check your site for broken URLs (links). Test with GOOGLE WEBMASTER TOOL https://www.google.com/webmasters/tools/ ● Creating a Google-friendly URL structure: google.com/support/webmasters/bin/answer.py?answer=76329
  • 16. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  • 17. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  • 18. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing ● Use "Old Words" http://www.useit.com/alertbox/search-keywords.html META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  • 19. Guidelines for Title, Description & Keyword Tags ● Google uses title and description tags – They do not say they use the keyword tag. ● Use keywords in tags but avoid keyword stuffing ● Use "Old Words" http://www.useit.com/alertbox/search-keywords.html ● Be Descriptive and Accurate META TAGS google.com/support/webmasters/bin/answer.py?answer=79812
  • 20. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  • 21. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  • 22. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results ● Each page title should be unique TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  • 23. Guidelines for Title, Description & Keyword Tags ● Title tag is used by Google for indexing ● Title tag is displayed in search results ● Each page title should be unique ● Site name should be secondary, if at all TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  • 24. Guidelines for Title, Description & Keyword Tags Avoid: <title>Home</title> Better: <title>Webmaster Central home page</title> Best: <title>Webmaster Central home page | Search engine tips and tools for webmasters</title> To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google websearch google searchresults improve search results seo optimize search searching serps</title> TITLE TAG google.com/support/webmasters/bin/answer.py?answer=7092
  • 25. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines
  • 26. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters
  • 27. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters ● Different descriptions for each page
  • 28. Guidelines for Title, Description & Keyword Tags <META NAME="DESCRIPTION" CONTENT=""> ● Description used by Search engines ● Should be no more than 150 characters, no less than 70 characters ● Different descriptions for each page ● Use appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
  • 29. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma
  • 30. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma ● Maximum characters: 874
  • 31. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma ● Maximum characters: 874 ● Ideal is 10 keywords (or phrases) 255 characters
  • 32. Guidelines for Title, Description & Keyword Tags <META NAME="KEYWORDS" CONTENT=""> ● List your keywords by priority, separated by a comma ● Maximum characters: 874 ● Ideal is 10 keywords (or phrases) 255 characters ● Keywords should not be repeated more than 3 times – NOT all search engines separate by commas. With some search engines this may be considered "word spamming". – If you write "Jewish, Jewish Sites, Jewish Celebration" you are wasting resources. There is no need to repeat the same word. Instead write "Jewish,sites,celebration"
  • 33. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans
  • 34. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms
  • 35. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms ● Keyword Density should not exceed 6%
  • 36. “Word Spamming,” “Keyword Stuffing,” “Keyword Density” Best strategy: Write good relevant content for humans ● Be aware of single keywords and keyphrases of two or three terms ● Keyword Density should not exceed 6% ● Online Tools – http://www.linkvendor.com/seo-tools/keyword- density.html – http://www.keydensity.com/ – http://www.keyworddensity.com/
  • 37. SEF Navigation ● Use Text links with descriptive text, URLs and title tags
  • 38. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation
  • 39. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames
  • 40. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames ● Do not use graphics for navigation
  • 41. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames ● Do not use graphics for navigation ● Use Breadcrumbs
  • 42. SEF Navigation ● Use Text links with descriptive text, URLs and title tags – Do not depend on jscript dropdowns or Flash navigation ● Do not use frames ● Do not use graphics for navigation ● Use Breadcrumbs ● CHECK YOUR SITE IN LYNX
  • 43. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746
  • 44. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to.
  • 45. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to. If your site uses JavaScript to load a Flash file, we may not be able to discover & index the contents of that file.
  • 46. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to. If your site uses JavaScript to load a Flash file, we may not be able to discover & index the contents of that file. We don't attach content from external resources loaded by Flash files such as an HTML file, an XML file, or another SWF file - we may index the contents, but we won't consider it to be part of the content in a Flash file.
  • 47. SEF Navigation (Flash) google.com/support/webmasters/bin/answer.py?answer=72746 Note that while Google can index the content of Flash files, other search engines may not be able to. If your site uses JavaScript to load a Flash file, we may not be able to discover & index the contents of that file. We don't attach content from external resources loaded by Flash files such as an HTML file, an XML file, or another SWF file - we may index the contents, but we won't consider it to be part of the content in a Flash file. We're currently unable to index the bidirectional language content (for example, Hebrew or Arabic) in Flash files.
  • 48. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 49. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 50. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 51. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax ● Do not include session IDs in URLs http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 52. Webmaster Tools: Sitemaps ● Text file called sitemap.xml in your root directory ● A list of URLs or sitemaps ● Specify all URLs using the same syntax ● Do not include session IDs in URLs ● Do not include URLs of images http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 53. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 54. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) ● Time it was last modified http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 55. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) ● Time it was last modified ● How often it is updated http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 56. Webmaster Tools: Sitemaps Definitions for each URL in a Sitemap ● Location (URL) ● Time it was last modified ● How often it is updated ● Priority http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 57. Webmaster Tools: Sitemaps <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2008-12-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • 58. Webmaster Tools: Sitemaps ➢ Sitemap generators On-line: http://www.xml-sitemaps.com/ ➢ Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.html ➢ Submit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/ ➢ On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com. http://www.sitemapwriter.com/notify.php ➢ Submit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
  • 59. Let's Continue The Conversation Charlie Kalech Charlie@J-Town.co.il Tel: (02) 671-9918 ext 203 LINKED IN http://www.linkedin.com/in/charliekalech FACEBOOK http://j-town.co.il/facebook TWITTER http://twitter.com/CharlieKalech

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