Seo Bootcamp for Small Buisinesses
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Seo Bootcamp for Small Buisinesses

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What Every Small Business Needs To Know About Search Engine Optimization from http://j-town.co.il

What Every Small Business Needs To Know About Search Engine Optimization from http://j-town.co.il

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 Seo Bootcamp for Small Buisinesses Seo Bootcamp for Small Buisinesses Presentation Transcript

  • Search Engine Optimization (SEO)
  • What IsSearch Engine Optimization (SEO) (And Why Should I Care?)
  • Quality vs. QuantityHow Many Convert?
  • Strategic SEO What Are Your Goals? Who Is Your Audience?What Is Your Unique Advantage (USP)?
  • Selecting Your Keywords
  • Long-Tail OrBestselling Blockbuster?
  • Time
  • Did You Know Most People SearchFor At Least 3 Words Most Searches Are Unique
  • Keyword Rank No. Of Visits 1 11 2-6 5 7-8 4 9-15 3 16-40 2 40-401 1
  • Things To ConsiderBroad Topics vs. Narrow NicheLong-Tail vs. BlockbusterBrand Names & Product Names
  • Keyword Tools Google Keyword Tool Google Traffic Estimator Google Insights for Search Google Trends Google Correlate Google Global Market Finder Google Suggest Google Related Searches Free Keyword Tools - The Ultimate Guidehttp://www.searchenginejournal.com/fr ee-keyword-research-tools/8153/
  • BERELEVANT
  • Off-Site SEO➢ Link Building➢ Social RelevanceOn-Site SEO➢ Relevant Updated Content (Keywords, Updates, Stickiness)➢ Clean Code➢ Speed and Usability
  • Link Building➢ High AuthoritySites➢ Vary Anchor Text➢ Deep Linking
  • DirectoriesSharable ContentGoogle Properties
  • Top 10 On-Site SEO PracticesOn-Site SEO is the practice ofoptimizing content and technologywithin your own website so that itranks higher in search engines.Main Areas of Practice● Clean and Functional Code● Optimized Content● Stickiness and Usability
  • Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formatting8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • SEF URLs(Search Engine Friendly Uniform Resource Locators) https://checkout.store.com/catalog/index.jsp?cat_id=1013 VS http://wines.com/dry-red-wine/barkan-merlot-2004.phpGeneral Rule:What is Good For People Is Good For Search Engines
  • SEF URLs● Use keywords in the domain, directory names and filenames● Do not use generic or structural words (catalog, about-us)● Have short content-related URLs● Use lowercase URLS● Do not mix www and non-www in internal links● Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs
  • SEF URLs● Be Aware of Problematic URLs – Search Results – Calendars – Use cookies instead of session Ids
  • SEF URLs● Check your site for broken URLs (links).Test with GOOGLE WEBMASTER TOOLhttps://www.google.com/webmasters/tools/● Creating a Google-friendly URL structure:● http://support.google.com/webmasters/bin/answ er.py?hl=en&answer=76329
  • Webmaster Toolswww.google.com/webmasters/tools
  • SEF URLs & 301 Redirects● Only have one Domain – Use no follow links and 301 redirect – Use Apaches htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
  • Guidelines forTitle & Description Tags
  • Guidelines for META Tags<HTML><HEAD><META NAME="DESCRIPTION" CONTENT="PUT DESCRIPTION HERE"><META NAME="KEYWORDS" CONTENT="GOOGLE DOESNT USE KEYWORDS TAG"><META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"><TITLE>PUT YOUR TITLE HERE</TITLE></HEAD><BODY></BODY></HTML>
  • Guidelines for Title & Description Tags● Google uses title and description tags – They do not say they use the keyword tag.● Use keywords in tags but avoid keyword stuffing● Use "Old Words" http://www.useit.com/alertbox/search-keywords.html● Be Descriptive and AccurateMETA TAGSgoogle.com/support/webmasters/bin/answer.py?answer=79812
  • Guidelines for Title & Description Tags● Title tag is used by Google for indexing● Title tag is displayed in search results● Each page title should be unique● Site name should be secondary, if at allTITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
  • Guidelines for Title & Description TagsAvoid: <title>Home</title>Better: <title>Webmaster Central home page</title>Best: <title>Search engine tips and tools for webmasters | Webmaster Central home page</title>To be avoided (may cause your site to be perceived as spam): <title>Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps</title>TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
  • Guidelines for Title & Description Tags<META NAME="DESCRIPTION" CONTENT="">● Description used by Search engines● Should be no more than 150 characters, no less than 70 characters● Different descriptions for each page● Use appropriate format <meta name="Description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: $17.99, Length: 784 pages">
  • Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formatting8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • “Word Spamming,” “Keyword Stuffing,” “Keyword Density”Best strategy: Write good relevant content for humans● Be aware of single keywords and keyphrases of two or three terms● Keyword Density should not exceed 6%● Online Tools – http://www.linkvendor.com/seo-tools/keyword- density.html – http://www.keydensity.com/ – http://www.keyworddensity.com/
  • “Word Spamming,” “Keyword Stuffing,” “Keyword Density”Best strategy: Write good relevant content for humans● Be aware of single keywords and keyphrases of two or three terms● Keyword Density should not exceed 6%● Online Tools – http://www.linkvendor.com/seo-tools/keyword- density.html – http://www.keydensity.com/ – http://www.keyworddensity.com/
  • Webmaster Tools: Sitemaps● Text file called sitemap.xml in your root directory● A list of URLs or sitemaps● Specify all URLs using the same syntax● Do not include session IDs in URLs● Do not include URLs of imageshttp://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • Webmaster Tools: SitemapsDefinitions for each URL in a Sitemap● Location (URL)● Time it was last modified● How often it is updated● Priorityhttp://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • Webmaster Tools: Sitemaps<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2012-06-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url></urlset>http://www.google.com/support/webmasters/bin/topic.py?topic=8467
  • Webmaster Tools: Sitemaps➢ Sitemap generators On-line: http://www.xml-sitemaps.com/➢ Software: We use RAGE Sitemap Automator (For Mac) http://www.ragesw.com/products/googlesitemap.html➢ Submit your sitemap after verifying your site on Google https://www.google.com/webmasters/tools/➢ On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com. http://www.sitemapwriter.com/notify.php➢ Submit using your robots.txt file Sitemap: http://www.example.com/sitemap.xml
  • XML Sitemaps
  • Top 10 On-Site SEO Practices1) SEF URLs (Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
  • SEF URLs and Robots.txt● Be Aware of Problematic URLs – Block Indexing in your robots.txt For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270 User-agent: Googlebot Disallow: /wine-search-results.jsp
  • robots.txtTo exclude all robots from the entire server To exclude a single robotUser-agent: * User-agent: BadBotDisallow: / Disallow: /To allow all robots complete access To allow a single robotUser-agent: * User-agent: GoogleDisallow: Disallow: User-agent: *To exclude all robots from part of the server Disallow: /User-agent: *Disallow: /cgi-bin/ To exclude all files except oneDisallow: /tmp/ User-agent: *Disallow: /junk/ Disallow: /~joe/stuff/
  • Proper Use of HTML Tags (H1, H2)<H1>Main Title</H1><H2>Subtitle</H2><H3>Heading</H3><ul>List<li>List Item</li><li>List Item</li></ul>
  • Proper Use of ImagesNever Use An Image Instead of Text(What Not To Do)http://www2.kenes.com/mascc
  • Proper Use of ImagesAlways use Alt Text
  • Use Text Links and Title Attribute
  • Error Pages (404s)
  • Error Pages (404s)
  • Error Pages (404s)
  • Error Pages (404s)
  • Thank You Charlie KalechDirector, J-Town Internet Services Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group