Creating Sharable Graphics

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Learn what makes a viral graphic and free online tools to make graphics, memes and infographics.

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Creating Sharable Graphics

  1. 1. How To Create Great Sharable Graphics/Infographics Charlie KalechDirector, J-Town Internet Services Ltd. @ CharlieKalech
  2. 2. Trend To Graphic Content One Click “Like” and “Share” Even Text is Becoming Graphics Easier To Convey Complex Ideas
  3. 3. Trend To Graphic ContentFacebook Buys Instagram for $1 Billion Sept. 2012
  4. 4. Trend To Graphic Content 300 million 40 million perday 240 billion total 1.1 billion 10 million New Years 2013 Thanksgiving2013
  5. 5. The New SearchSearch Engines Do Not Index Text In Graphics/Infographics BUT Images Have Meta Data Geo-tagging People-tagging User information Business & Organizations Shares, Hashtags, Likes
  6. 6. The New Search
  7. 7. The New Search
  8. 8. The New Search
  9. 9. Trend To Graphic Content Switched Walls to Timelines With Cover Photos Third Most Popular Social Network
  10. 10. Corporate Facebook Cover Images
  11. 11. Corporate Facebook Cover Images
  12. 12. Corporate Facebook Cover Images
  13. 13. Corporate Facebook Cover Images
  14. 14. Corporate Facebook Cover Images
  15. 15. Corporate Facebook Cover Images
  16. 16. Twitter Backgrounds
  17. 17. Twitter Backgrounds & Profile Picture https://twitter.com/dominos
  18. 18. Food
  19. 19. Things People Can Relate To: Food Sharing Pleasure
  20. 20. Things People Can Relate To: Babies Strong Ideology + CTA
  21. 21. Things People Can Relate To: Animals (Capture The Moment + Text)
  22. 22. Things People Can Relate To: Animals & Children
  23. 23. Things People Can Relate To: Signs
  24. 24. The Unexpected (Funny)
  25. 25. Breaking Rules(Capture The Moment, Animals)
  26. 26. Anti-Authority(Capture the Moment)
  27. 27. Celebrities + The Unexpected (Rare) Challenging Authority Bill & Hillary in the 1970s
  28. 28. Challenging Authority Us vs. Them
  29. 29. Us vs. Them
  30. 30. Recycle Awesome Print Graphics
  31. 31. Customers
  32. 32. Inspiration/Appreciation
  33. 33. Inspiration/Appreciation/Quotations
  34. 34. Inspiration/Appreciation/Quotations
  35. 35. Educate Your Audience
  36. 36. Think Big – Think Different – Get Creative
  37. 37. Challenge Your Audience
  38. 38. Viral TopicsThings People Can Relate To ✔ Sex ✔ Cute ➔Babies ➔Animals ➔Children ✔ Quotes ✔ Food ✔ Signs ✔ Awesome ImagesEmotional Triggers & Inspiration
  39. 39. Viral Topics Funny/Unexpected Celebrities Challenge Authority (Us vs. Them) If You Agree Share/Act, Fill in the Blank Contests CustomersInformative/Educational/Confessions
  40. 40. On-Line Toolswww.recitethis.com
  41. 41. On-Line Toolswww.someecards.com
  42. 42. On-Line Toolswww.memecenter.com
  43. 43. http://blog.lewispr.com/2011/03/infographics.ht ml
  44. 44. Three Steps To Creating An Infographic1) Three Questions2) Data Collection3) Design http://blog.lewispr.com/2011/03/infographics.html
  45. 45. 1. What type of infographic do we want, and what type of datawill we be collecting?There are 4 Basic Types of Infographics: Statistical Comparative numerical data & statistics Timeline Data & statistics compared to a period of time Process Data & statistics compared to a workflow Location Data & statistics compared to geography http://blog.lewispr.com/2011/03/infographics.html
  46. 46. Statistical – Numerical data and statistics compared to each other
  47. 47. Timeline – Data and statistics compared to a period of time
  48. 48. Process – Data and statistics compared to a workflow
  49. 49. Location – Data and statistics compared to geography
  50. 50. 1. What type of infographic do we want, and what type of datawill we be collecting?Your Infographic Can Be A Combination Of All 4 Types http://blog.lewispr.com/2011/03/infographics.html
  51. 51. 1. What type of infographic do we want, and what type of datawill we be collecting?Your Infographic Can Be A Combination Of All 4 Types2. What parts of the infographic do we know already, andwhich parts will the designer determine? http://blog.lewispr.com/2011/03/infographics.html
  52. 52. 2. What parts of the infographic do we know already, andwhich parts will the designer determine?VisualColor | Graphics | Icons http://blog.lewispr.com/2011/03/infographics.html
  53. 53. ContentTime – Timelines | Calendars | ClocksStatistics – Numbers | Charts | GraphsReferences Location | Size | Quantity http://blog.lewispr.com/2011/03/infographics.html
  54. 54. KnowledgeFacts – Conclusions from data thatsupport the messageDeductions – The main message http://blog.lewispr.com/2011/03/infographics.html
  55. 55. 1. What type of infographic do we want, and what type of datawill we be collecting?2. What parts of the infographic do we know already, andwhich parts will the designer determine?3. What basic graphic elements would we like to use andhow? Flow Charts Lists Graphs Diagrams Maps Typography Timelines Illustrations Color/Design Scheme http://blog.lewispr.com/2011/03/infographics.html
  56. 56. Online Tools To Create INFOGRAPHICS easel.ly Demo Video at http://vimeo.com/37781587 piktochart.com infogr.am visual.ly
  57. 57. Know Your PlatformWhat Works onWont Work onhttp://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
  58. 58. Remember
  59. 59. Remember
  60. 60. Remember CTAs (Calls To Action)
  61. 61. Thank You Charlie KalechDirector, J-Town Internet Services Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group
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