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Creating Sharable Graphics

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Learn what makes a viral graphic and free online tools to make graphics, memes and infographics.

Learn what makes a viral graphic and free online tools to make graphics, memes and infographics.

Published in: Design

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  • 1. How To Create Great Sharable Graphics/Infographics Charlie KalechDirector, J-Town Internet Services Ltd. @ CharlieKalech
  • 2. Trend To Graphic Content One Click “Like” and “Share” Even Text is Becoming Graphics Easier To Convey Complex Ideas
  • 3. Trend To Graphic ContentFacebook Buys Instagram for $1 Billion Sept. 2012
  • 4. Trend To Graphic Content 300 million 40 million perday 240 billion total 1.1 billion 10 million New Years 2013 Thanksgiving2013
  • 5. The New SearchSearch Engines Do Not Index Text In Graphics/Infographics BUT Images Have Meta Data Geo-tagging People-tagging User information Business & Organizations Shares, Hashtags, Likes
  • 6. The New Search
  • 7. The New Search
  • 8. The New Search
  • 9. Trend To Graphic Content Switched Walls to Timelines With Cover Photos Third Most Popular Social Network
  • 10. Corporate Facebook Cover Images
  • 11. Corporate Facebook Cover Images
  • 12. Corporate Facebook Cover Images
  • 13. Corporate Facebook Cover Images
  • 14. Corporate Facebook Cover Images
  • 15. Corporate Facebook Cover Images
  • 16. Twitter Backgrounds
  • 17. Twitter Backgrounds & Profile Picture https://twitter.com/dominos
  • 18. Food
  • 19. Things People Can Relate To: Food Sharing Pleasure
  • 20. Things People Can Relate To: Babies Strong Ideology + CTA
  • 21. Things People Can Relate To: Animals (Capture The Moment + Text)
  • 22. Things People Can Relate To: Animals & Children
  • 23. Things People Can Relate To: Signs
  • 24. The Unexpected (Funny)
  • 25. Breaking Rules(Capture The Moment, Animals)
  • 26. Anti-Authority(Capture the Moment)
  • 27. Celebrities + The Unexpected (Rare) Challenging Authority Bill & Hillary in the 1970s
  • 28. Challenging Authority Us vs. Them
  • 29. Us vs. Them
  • 30. Recycle Awesome Print Graphics
  • 31. Customers
  • 32. Inspiration/Appreciation
  • 33. Inspiration/Appreciation/Quotations
  • 34. Inspiration/Appreciation/Quotations
  • 35. Educate Your Audience
  • 36. Think Big – Think Different – Get Creative
  • 37. Challenge Your Audience
  • 38. Viral TopicsThings People Can Relate To ✔ Sex ✔ Cute ➔Babies ➔Animals ➔Children ✔ Quotes ✔ Food ✔ Signs ✔ Awesome ImagesEmotional Triggers & Inspiration
  • 39. Viral Topics Funny/Unexpected Celebrities Challenge Authority (Us vs. Them) If You Agree Share/Act, Fill in the Blank Contests CustomersInformative/Educational/Confessions
  • 40. On-Line Toolswww.recitethis.com
  • 41. On-Line Toolswww.someecards.com
  • 42. On-Line Toolswww.memecenter.com
  • 43. http://blog.lewispr.com/2011/03/infographics.ht ml
  • 44. Three Steps To Creating An Infographic1) Three Questions2) Data Collection3) Design http://blog.lewispr.com/2011/03/infographics.html
  • 45. 1. What type of infographic do we want, and what type of datawill we be collecting?There are 4 Basic Types of Infographics: Statistical Comparative numerical data & statistics Timeline Data & statistics compared to a period of time Process Data & statistics compared to a workflow Location Data & statistics compared to geography http://blog.lewispr.com/2011/03/infographics.html
  • 46. Statistical – Numerical data and statistics compared to each other
  • 47. Timeline – Data and statistics compared to a period of time
  • 48. Process – Data and statistics compared to a workflow
  • 49. Location – Data and statistics compared to geography
  • 50. 1. What type of infographic do we want, and what type of datawill we be collecting?Your Infographic Can Be A Combination Of All 4 Types http://blog.lewispr.com/2011/03/infographics.html
  • 51. 1. What type of infographic do we want, and what type of datawill we be collecting?Your Infographic Can Be A Combination Of All 4 Types2. What parts of the infographic do we know already, andwhich parts will the designer determine? http://blog.lewispr.com/2011/03/infographics.html
  • 52. 2. What parts of the infographic do we know already, andwhich parts will the designer determine?VisualColor | Graphics | Icons http://blog.lewispr.com/2011/03/infographics.html
  • 53. ContentTime – Timelines | Calendars | ClocksStatistics – Numbers | Charts | GraphsReferences Location | Size | Quantity http://blog.lewispr.com/2011/03/infographics.html
  • 54. KnowledgeFacts – Conclusions from data thatsupport the messageDeductions – The main message http://blog.lewispr.com/2011/03/infographics.html
  • 55. 1. What type of infographic do we want, and what type of datawill we be collecting?2. What parts of the infographic do we know already, andwhich parts will the designer determine?3. What basic graphic elements would we like to use andhow? Flow Charts Lists Graphs Diagrams Maps Typography Timelines Illustrations Color/Design Scheme http://blog.lewispr.com/2011/03/infographics.html
  • 56. Online Tools To Create INFOGRAPHICS easel.ly Demo Video at http://vimeo.com/37781587 piktochart.com infogr.am visual.ly
  • 57. Know Your PlatformWhat Works onWont Work onhttp://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
  • 58. Remember
  • 59. Remember
  • 60. Remember CTAs (Calls To Action)
  • 61. Thank You Charlie KalechDirector, J-Town Internet Services Ltd. www.j-town.co.il charlie@j-town.co.il @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group