Choosing an Internet Marketing Platform

How to Choose Which Online Marketing Platforms Are Right For You

How Do You Get From Here To There?

What Are Your Assets? What Are Your Goals?

What Are Your Goals/Targets? Conversions Leads Sales Subscriptions Downloads Membership Donations Target Market Segments Niche or Broad B2B B2C Local (Geotargeted) Positioning Branding Thought Leader Product Service

Broad Categories SEO - Search Engine Optimization SEM/PPC - Search Engine Marketing - Display Ads SMM/SMO - Social Media Marketing Email Blasts Affiliate Marketing Content Marketing (PRs, Apps, Website) Referral Marketing (Forums, Reviews) Cross Media (Postal Mail, QR) On-Line Events (Webinars)

Correlation Between Assets and Internet Marketing Platforms

Types of Social Media

Types of Social Media Avoid Dead Ends

Types of Social Media Look for Trends See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes

Types of Social Media Look for Trends See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes Long Posts Short Status Updates and Tweets (Blogger 1999) (Facebook 2001, Twitter 2006)

Types of Social Media Look for Trends See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes Push Button Interactions Likes/Share (Facebook 2001) Favorite/Like/Share (YouTube 2005) Retweets (Twitter 2006) Reblog (Tumbler 2007) Checkin (Foursquare 2009)

Types of Social Media Look for Trends See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes
Social sites are more visual.
Sharing involves less effort.
The Interest Graph is replacing the Social Graph
Recommended/Shared Content (Facebook) vs. Content Organized by Topics of Interest

Types of Social Media Look for Trends

Types of Social Media Look for Trends See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes Pinterest (launch 2010) checks all the boxes: A visual social network organizing images by topic Reshare with just one click (bookmarklets & "re-pinning") Structured sets of curated content called "boards"

Types of Social Media Look for Trends

It's Not Just What You Use, But How: INNOVATE Samples From http://nonprofitorgs.wordpress.com

It's Not Just What You Use, But How: INNOVATE (but beware)

It's Not Just What You Use, But How: INNOVATE

Content Marketing Apps Websites Online Services Podcasts Videoblogs E-Books

The Basics Your Website is Homebase Analytics tracking conversions CRO (Conversion Rate Optimization)
Use What You Learn From Analytics
Test & Track
Basic SEO

The Basics SEO Checklist
Clean, short SEF URLs
Unique title and description meta tags for each page
Title between 10 and 70 characters (spaces included).
Description 70 and 160 characters
H1 and H2 Tags
Use images wisely
Alt text
No text images
No keyword spamming
Text links with title attributes for navigation
Contextual links through the site
Sitemaps xml and html
robots.txt
404 page with navigation
301 redirects - either www.domain.com or domain.com

Be Present + Be Useful BE RELEVANT

Thank You Charlie Kalech Director, J-Town Productions Ltd. www.j-town.co.il [email_address] @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group

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Choosing an Internet Marketing Platform

by Charlie Kalech on Mar 04, 2012

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Choosing an Internet Marketing Platform Presentation Transcript