DT point of sale

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DT point of sale

  1. 1. A.S. DT COURSE WORKBy Charlie Hudson
  2. 2. POINT OF SALEThis point of sale was in M&S. this is a good point of sale as itclearly displays the product, it is eye catching to people (e.g.they just get a glimpse of it and they think it’s a person butthen when they look again they realise and by this time theproduct is already in there mind), it gives you the name of thebrand and all the items you can see are available next to thismanikin. However, it does not give you vital information suchas the price and the colour scheme is quite bland.This point of sale was in a jewellery shop in theglades. This is an example of a bad point of salebecause of a though things. Firstly it offers noinformation about the product(i.e. price, brandetc.) also you are unable to go and actually pick itup in the shop you would have to get a memberof staff( however this is understandable as it isprobably expensive jewellery). However it doesstand out with the features it has which do drawin customers.This is a point of sale in boots. I thought this was a verygood point of sale as it is a good size and eye level forshoppers, it has good colours that encourage people togo over to it, also the person on it is staring at thecustomer which catches there eye and makes themturn around and look at it. It clearly shows the brandand has a picture of the product. However it does notshow the price and the actual product is not on display(however you can see where it is suppose to be whichether means that it has run out and was being replacedof that it had been stolen as there was nothingattaching it to the point of sale.This is a point of sale in WHsmiths .this is a goodpoint of sale as it has bright colours, it was inthe middle of the shop and THE Sun is a wellknown newspaper. It has loads of productcopies that you reach in and take. However thispoint of sale does not have the price of theproduct but because THE Sun is a well knownnewspaper people who buy the sun regularlywould already know how much it costs thereforthe price does not need to be on the point ofsale as they are targeting there regularaudience.
  3. 3. POINT OF SALEThis point of sale was in Boots. This is a good point of salebecause it shows the brand clearly, it gives you the productthat is being shown by the design of the point of sale and alot of them, the design is eye catching as it is a big version ofthe product plus all the colours used in the point of sale drawthe potential customer in. also it was in a good position as itwas next to where people walked so they would have to walkpast it were ether they go.This point of sale was in Whsmiths. This is a good point of salebecause the brand, Coca-Cola, is shown clearly and also it is one of themost recognisable brands in the world and this helps the point of saleas people like what they already know about unlike new things whichpeople can be curious about. This point of sale doesn’t show the priceof the product in big as it does not just sell Coca-Cola, however if youdo go up to it the price will be there under a Coca-Cola product. Eventhough this point of sale doesn’t just sell Coca-Cola does not make itbad as the other products add colour to it drawing more customers inand because the is ‘Coca-Cola’ written in large lettering at the bottommeans that the more suggestible people are more likely to pick up aCoca-Cola product because it has been shown to them, even if theyhave not noticed the sign.This point of sale was in JD. This is a quite good point of salebecause it stands tall ( if I was to guess about 6 feet) and hasan interesting design which help draw customers as theywant to look at it closely. It shows the brand well and has theproduct that they are selling on show, however it does notshow the price of the product and although the design canbee a good thing, it also stops customers from seeing theproduct if they are not at the right angle.This point of sale was in JD. This point of sale is goodbecause even though the actually unit is just white, ituses the colours of the different products to makecustomers notice it. It clearly shows the brand of theproduct, however it does not show the price apartfrom on a tad on each individual product. Also it doesnot sell a specific Lacoste product as it has twodifferent types of tops that is on display. But thepositioning of the product is good as it is very centralto the shop floor which means it can be seen becustomers nearly anywhere they stand in the shop.
  4. 4. POINT OF SALEThis point of sale was in Sports Direct. This is a good point ofsale because there is loads of bright colours that stand out aswell as a large picture (which you are unable to see all of itdue to the picture) of the product which is also in brightcolours. Also it has information on the boot as well as theprice and brand of the product. However in order to get theproduct you must check to see for your size which meansfinding a member of staff (although due to the product this isrequired but they could find a way to make to easier for thecustomer).This point of sale was in Boots. This is a good pointof sale because it shows the brand clearly, it givesyou the product that is being shown by the designof the point of sale as it is an enlarged version ofthe product (similar to a point of sale on theprevious sale) which stands tall which palls in thecustomers. However it does not show a price andalthough the colour is bright, gold normally putspeople off as it some times look tacky.This point of sale was in a shop window in the glades. Thisis a good point of sale as it clearly shows the product andhas models that would make people interested in theproduct. Also it shows prices under each product.However there is a lot of products on sale which meansthe customer would have to stand there deciding and itwas at the bottom shelf which means the customer wouldhave to keep bending over to look at the products.This point of sale was in Jack Jones. This point of saleis an example of a bad point of sale as it does notshow the brand (unless u actually pick up the productand look at it more closely), it does not show theprice on the product so you have to ask a member ofstaff. However the layout of the point of sale is quitegood as it could interest customers to look at it, plusthis display very big as it takes up the whole wall.
  5. 5. Mr Natty is aimed at older men as it is a more of a maturebrand for a man who knows what style he wants, thereforeMr Natty is the best brand for him as each product is for aspecific look or style, unlike a younger male as they mightstill be experimenting with there hair style and trying newlooks all the time. Also the web site gives you an indicationas to who it is aimed at because it is more of an older style.MR NATTYPOINT OF SALEThis point of sale was in Boots. This is a goodpoint of sale as it holds the products that theyare trying to sell, it clearly shows the brandand the size is good as it is eye level. Alsowhat is good about this point of sale is thedesign because the shape of it ensures a 180degrees view point which means the cover awide range of customers which means it hasmore of a chance of being noticed.This point of sale was in Boots. This pointof sale is good as it shows the product andgives you an opportunity to try theproduct, it holds information on theproduct as well as the cost of the productand the brand. However it doesn’t reallyhave any bright colours to drawcustomers in which means it is relying onthe customer to spot the product ratherthan the point of sale drawing thecustomer in.
  6. 6. LOreal men expert would be for a wide range of age group’s as itappeals to many different needs, for example you can get stylingproducts which would be for a younger male but you can also getproducts for older men such as a face wash or a hair product thatreduces grey hair. Also the website in terms of age group is mutual as itdoesn’t really go towards a certain age group and all the models on theweb site ranges from younger men to older men. Because of this theage group would be between early 20s to late 40s.L’OREAL MENEXPERTOld spice is a brand more for younger men as in theadverts it has strong men that look like they knowwhat they want and younger men see this and say ‘Iwant to be like that’. However the classic version ofold spice could be for 30 years old as they could lookat the adverts and think ‘I want to be young andstrong again’ and then they would go and buy thisproduct.OLD SPICE
  7. 7. Lynx’s is mainly aged at younger males because in most of theadverts there are men with attractive girls and then the moral isthat if you wear links that person in the adverts could be you. Thisthen makes the younger males want to buy it as they believe theadvert. So this would be aimed at men from the ages of 13 to 17.also when you are this age you are not worried about gettinggrooming products to help you, for example mensmoisturiser, because you just want to get things that make youlook and smell good which is what links does as many to all ofthere products are to style and give you a sent.LYNXFish is for a more younger generation because of thecolour and type of bottle that they use and also the waythey show that it is a styling product, which most of theyounger generation are concerned with. Yet the waythe web site is laid out more old fashion than the waythe product has been made which gives it a sense that itjoins the young with the old so it could also be aimed ata slightly older male but I do think that the majority ofthe consumer is of the younger generation.FISH
  8. 8. Hackett is more of a brand for a man who wants to achieve but also who wants tolook good. The style Hackett sells has got the business feel to it but also can be fora casual meet and greet which I think is that they have done with there malegrooming range. Because of this I feel that it is aimed at men between the ages of20 to 35 as those are the ages where men start undertake new opportunities in lifeand then keeping the opportunities you have gained to make a life for yourself.Also you would want a style that goes with these opportunities which is what isprovided by the Hackett grooming brand.HACKETT
  9. 9. logical Must stand out and advertise the brad. Use ergonomic consideration in the design. Reflect the brand (the theme). Braw customers in(using bright colours, size etc.). See the product. Use of testers. User friendly. USP ( unique selling point) Position in relation to foot fall.illogical To much text. Not enough information. No branding. Visual noise. To interactive ( EG the apple store when peoplego in and play on the I-pads etc. but have ointention on buying them). That u can remove the product and nothing isforcing you to put it back. To many options of products. Putting it bellow eye level. Not sustainable.need Must clearly display the product. Attract customers attention. Clearly show the brand. Hold the potential customers attention. Display important information. Give customers the ability to access + purchase theproduct from the point of sale. Allow the customer to interact (however not to much) Consider ergonomics, safety and theft.keep What do you want to keep on your point of sale. What can be used again on your point of sale.scrap Can your point of sale be recycled (think about whatmaterials you would use). Can you use parts of your point of sale again (reuse). Can it be used as a point of sale again.form vs functionWhat is more important Do you need to make your point of sale look nice and payno attention to the function. Do you need to base your idea on the function and leavehow it looks until the end. Do you need to consider both form and function whilstdesigning and making your point of sale.X-factor What makes your point of sale good. Why does a brand need your point of sale rather thansomeone elses. What is different about your point of sale.L.I.N.K.S. F.XL.I.N.K.S.F.X.
  10. 10. Function + Features Needs to hold at least 5 products. Show the brand. Attractive to customers. Eye catching.The point of sale needs to have an even blend of functionand form so that the customer gets what he needs andstays entertained while looking at it so he doesn’t walk off.Visibility + Position Eye level . stand away from other point of sales. Near the product that is being sold. A place where potential customers would walk.The point of sale needs to be put in the right positionso that it will be visible for the customer from mostpoints in the shop in order to get the highest chancesof drawing them in and making a sale.Target Market Using colours the brand promotes. Make it age appropriate. Pictures the potential customer would link to thebrand. Put in it a place where the potential customerswould be.Target marketing is important because it helps you getan understanding of the product and it also helps youto style you design.Materials durable. Robust. Suitable for the area. Have a good finish.The materials for the point of sale need to be considered asthey can reflect on the brand.Ascetics (form + branding) Must display branding features. Bright colours. Clear and easy to read information.This is very important to a point of sale as the look of thepoint of sale and the way it is shown to the public is how itgets customers to look at the product and in the long termmake a sale.Sustainability Must be able to last. Can it be recycled.This is good in a point of sale because if it has sustainabilitywhich means that it will have a long term use which meansit works as a point of sale.Safety Must not have and sharp points. Must be stable. Assemble with out injury.Safety is key in a point of sale as it is going to be in apublic place which means it can not cause harm to anyof the customers otherwise it would not be able to beused as a point of sale if it is not safe.Environment Must have suitable materials. Must be friendly to the environment. Must not look out of place.The point of sale must not look out of place otherwisepeople will notice it but mainly avoid it. Also it must beenvironmentally friendly in relation to materials used.Interactivity Must be able to use the product. Must not be able to steal the product. Must not be able to get bored with the product.The point of sale must show the product clearly so thatthe customer is able to pick it up and test it, howeverthey must not be allowed to take it to far from theproduct..Also it must hold the customers attention long enoughfor them to familiarise them selves with the product.Social networkingConstruction Must be simple to construct for the user. Must be safe to construct. Once constructed it must be able to stay constructeduntil it is no longer needed.The construction must be looked at when looking at a pointof sale so that you can see if anyone can put it up or if itneeds someone who knows what they are doing. When youknow this you can then start to look at what shops woulduse your point of sale.ErgonomicPricing Must be reasonable to the cost of production. Must affordable for the target market.The pricing of the point of sale must relate to the productand the materials used. This is important because if thepricing is wrong then the point of sale would not work.Future Must last until it is no longer needed. Would it be able to be reused or would it only be forone product. Must be able to last in the market without going out offashion.You need to think of the future of a point of sale becauseyou can think more on the cost and materials you are goingto use.TASK ANALYSIS
  11. 11. This shows all the work that I have done. Ihave been updating it every week so that Ican see my progress of my folder.
  12. 12. The situation hat Hackett has is that it does not advertise there male grooming rangewell enough. This causes the customer to steer away from Hackett and go to a brand thatis more easy to access such as links. To overcome this situation they need a point of salethat clearly shows the Hackett products to there customers so that they can access iteasier.BRIEFSITUATIONDesign a new point of sale display for Hacketts male groomingrange. The unit must display at least one of Hacketts rangesand must clearly show the Hackett brand.SITUATION & BRIEF
  13. 13. AsceticsIt must show the brand colour and the brand hisself. The shape of the design and the logo is alsoneeded as well as information. The pattern, styleand images that may link to the brand also needs tobe considered to the ascetics.CostMust look at the cost of the actual point ofsale and how much it costs to make it (thatincludes the material and manufacturingcost). Also consider if the material would bea high or low end cost.CustomersIt must target the right audience in the areaand environment that the audience wouldbe in. Also it must include ergonomics forthe customer and has the right design toattract the customer.Environmentwhere point of sale is going to be putand what is happening in theenvironment (e.g. the Olympics). Alsoyou need to look at if the point of sale isenvironmentally friendly due to thematerials used.SizeErgonomics must be considered inthe size in correlation to thecustomer as well as looking at if thesize is suitable for the function of thepoint of sale. Also look at the size inrelation with materials and the costof those materials.SafetyIt must be sturdy so it does not fall overand also it must be easy for the personto assemble the point of sale. Youwould also have to think about if youspray the product would anyone beaffected because of allergies. A mangerpart to consider is the avoidableinstances (e.g. if you are able to takethe product away from the point ofsale, someone decides to steal it, themember of staff then has to putthemselves in danger and get it back).FunctionMust be able to show thebrand of the product as well asshow the actual brand. It mustalso give information on theproduct (e.g. price etc.) andmust be able to test theproduct safely.MaterialsMust be using the materials that are relevant to thebrand like wood, metal, glass and acrylic. But onlyuse the materials if they relate to the brand.INITIAL SPECIFICATION
  14. 14. PRIMARYRESEARCH
  15. 15. 1) What colours do you think are important ina point of sale? Bright colours. Colours that link with the brand. Aspects of both.3) Do you think you should be able to holdthe product? Yes. No.2) What do you think is more important? What it looks like. Function. Equal mix of both. More look’s than Function. More Function than look’s.QUESTIONNAIRE4) Do you think a point of sale should beinteractive? Yes. No. Doesn’t matter.5) What size do you think is suitable for apoint of sale?6) How long do you spend at a point of sale if you are interested in theproduct?If the product is interactive: if the product is notinteractive: 0-10 min 11-20 min 21-30 min 31-40 min 41+ min 0-10 min 11-20 min 21-30 min 31-40 min 40+ minThese are the questions I haveasked in my questionnaire. Thesequestions will give me enoughinformation to decide whatthings I need to consider whendesigning and making my pointof sale. I have given thesequestions to a range of malesbetween the ages of 20 to 35 asthis is the age group for thebrand I have chosen, Hackett.NEXT SLIDE
  16. 16. This questionnaire was helpful as it gaveme an indication as to what I will add ortake away from my point of sale designand now I know what people prefer tosee in a point of sale.QUESTIONNAIRERESULTSThis page is the results of the questionnairethat I done. I asked 40 males between theages of 20 and 35 the set of questions thatare on this page and the results are asshown.17%22%33%18%10%2) What do you think is more important ?What the point ofsale looks likeFunctionEqual mix of bothMore looks thanfunctionMore functions thanlooks70%7%23%3) Do you think you should be able tohold the product?YesNoDoesn’t matter32%48%20%5) What size do you think is suitable for apoint of sale?1st option2nd option3rd option46%18%36%4) Do you think a point of sale should beinteractive ?YesNoDoesnt matter50%30%17%3%0%6) How long do you spend at a point of sale if you areinterested in a product and If the point of sail is interactiveIf the point of sail is interactive?0-10min11-20min21-30min31-40min40+min52%48%0%0%0%6) How long do you spend at a point of sale if youare interested in a product and If the point of sale isnot interactive?0-10min11-20min21-30min31-40min40+min10%35%55%1) What colours do you think areimportant in a point of sale?bright coloursColours that reflectthe brandAspects of both
  17. 17. Hugo Boss is a similar product to Hackett as both brands market thesame things, its target marketing is the same and the style of thereproducts is the same. Hugo Boss is a huge competitor to Hackett .The target audience is 20 to 35 year olds, the same as Hackett, butHugo Boss is more of a modern man who looks to the future un likeHackett which is still modern style but with the past in mind as thecustomer prefers old London rather than Hugo Boss ‘s customerwhich prefers new London.Hugo Boss does show off there male grooming range more thanHackett because Hugo Boss has points of sales not only all therestores, but in others as well ,such as boots. Where as Hackett onlyshows off its male grooming range in only there main stores andnot the smaller ones in London (for example the Hackett store incanary wharf does not market the male grooming range) this putsHugo Boss above Hackett because if they market the product morethen they make more sales.Dunhill is on the same page as Hugo Boss. its style is modern and itlooks to the future the same as Hugo boss but the age range is a bitdifferent to Hackett. Hackett’s targets market is 20 to 35 where asDunhills age range is more like 25 to 35 year olds as it is also a bitmore mature than Hackett as there products they sell have an oldergentlemen look to them.The way Dunhill shows its hale grooming products is better thanHackett as well as they have points of sales in therestores, however where Hacketts main selling point is both thereclothing range and there male grooming products where as Dunhillfocuses on the clothing and not much on there male groomingrange, yet they do still market it more.COMPETITIVE PRODUCTSPal Zileri is like Hackett in many ways. They both has similarage range, however Pal Zileri would be aged 25 to 35 whereas Hackett is 20 to 35 . This means that it falls down tomarketing there male grooming products.In marketing Pal Zileri does more as they advertise all ofthere male grooming range on there web site and in othershops as well as there own, where as Hacketts malegrooming range is hard to come across as they do not showit in there web site or in there shops.The only difference is they have a slight difference in thestyle. Where Hackett is modern but looks to the traditionalstyle, Pal Zileri is just modern and looks at what ishappening not and continues to do so.Ben Sherman is a competitor to Hackett as its like itsyounger brother. Ben Sherman is a slightly younger agegroup to Hackett as it is ages 18 to late 20s, this is becauseit has different ranges that appeal to a younger audience.And ,although dealing with a similar style of clothing, BenSherman is slightly more affordable then Hackett, but notas high end as Hackett, which is where the divide is.The style that is similar is there modern approach as BenSherman looks at what is modern and what is now whereas Hackett looks at modern but with a traditional look.Marketing wise Ben Sherman does more as there shopsare more local, reaching out to a lower end of the marketrather that Hackett which is mainly biased in London. AlsoBen Sherman has more advertising and gets sold in othershops as well as there own where as Hackett is moreexclusive, however the exclusiveness of Hackett is a goodthing as it makes sure that Hackett stays in the high end ofthe market.
  18. 18. This point of sale for Pal Zileri was in Harvey Nichols. Thispoint of sale sat on a counter which had other products bythe brand in (as you can see in the picture). When peoplego up to the point of sale, the first thing they do it pick upone of the bottles that is unpackaged.At this point there was a man who works for Harvey Nicholswho talks to you about the product you just picked up, theytell you the price and there opinion of the product.Then the buyer sprays the product on there wrist and thensmells it to see if they like it.Then three things can happen. There customer would etherlike the smell and then pick up one of the packaged bottlesat the back and then buys it, the customer moves on to nenext bottle till they find one they like and then they buyit, or they are not sure about the product so then theemployee encourages you to take a booklet that has theproducts and more with the prices so that you are able tolook at the product and maybe decide on it in a later date.That’s why I think that this point of sale is for the peoplewho are not very familiar with the brand as there is not ahuge variety to chose from so the customer does not feeloverwhelmedThis point of sale is for Hugo Boss and its in the Hugo Bossstore in canary wharf. When the potential customer walksin the shop they meet this point of sale on the counter. Theperson walks up to the point of sale as the light from thebottom attracts the customers in.The customer then looks at the products and sprays it onthere hand. However for most customers there is to muchof a variety to choose from and they don’t stand therelooking at all of them as they tend to stop after about the3rd bottle.However some of the customers would be the ones whohave had the product before and already know the brand.For these customers they walk into the shop, walk, straightup to the point of sale and pick up the bottle that theyknow they like and buy that one. There for this point of saleis more for the people who already know what they want.PERSON AND PRODUCTINTERACTIONThis is a point of sale for Armani which was in HarveyNichols. This point of sale was in the Armani section of theshop on a counter. When a customer see’s this they goover to it and pick one of the bottles to look at( the bottlesare in pairs so if a person is looking at one that you want tolook at as well then you can). The person then sprays it onthemselves to test it and if they like it then they willpurchase it.However there are a lot of products on display and anaverage customer would not stand there going through allof them as after the 1st two they would not be able to smellthe product as the smell of the previous bottle would bethere. Therefore the customer is more likely to know thebrand and know what product they want before going upto the point of sale as some customers went over andpicked up one of the bottles, sprayed it once and thenwalked off with the packaged product of the same one thehad smelled. So you can see that this point of sale is morefor a customer who knows the brand therefore it does notneed to have bright colours to draw the customer inbecause it targeting a customer it already has.
  19. 19. Hackett over the years has made a mark in the market. the brandHackett is know all over the country. This is its biggest strength, thefact that it is so big. Hackett has a huge clothing range which hasmany different products on offer. Also Hackett is known for its style asit is old London and for the more traditional man. This is its biggeststrength as the older styles are now coming back in to fashion which isgrate news for Hackett. There modern yet back to the past stylemakes a man look sophisticated which is why business wise they are agrate brand to go with.MARKET RESEARCHSTRENGTHWEAKNESSThe biggest weakness that Hackett has Is the marketing of there male grooming products. Wherethere competitors, such as Hugo boss and dun hill, market there male grooming products in theshops and on there website Hackett does not. On the Hackett website you are un able to purchasemale grooming products and in the shops as well you are unable to buy there male groomingproducts such as after shave. This is there huge weakness as it puts a big hole in the marketingstrategy as Hackett is all about style and looks yet you are unable to purchase anything to help youwith this. Also this puts there advertising down as well because in al the adverts the men have styledhair yet they do not allow you to by the male grooming products to allow you to do so yourself, thismeans that people will start to think that they are saying if you want to have the Hackett style thenyou need to buy another product to do so which is then feeding there competitors with thecustomers they could have if they showed off there male grooming range.
  20. 20. KEEP AND SCRAPMy first thoughts when I looked at this point of sale was that I thoughtit was good. It drew my attention very well as it was the first thing Isaw was the point of sale. It works well because it displays theproducts well and has a good range of products without beingoverwhelming to the customer. Also it clearly shows the brand whichis good because it lets the customer know what he is buying.Keep:This point of sale is good. I like the layout of it and I think it would begood to incorporate in my design. Also I think that not having largesides to the point of sale as it gives the customer more visibility fro agrater distance.Scrap:I would not use this point of sale for size because I feel it is a bit smalland the features on it arent very good. Also I would not use thematerials that has been used in this as they do not reflect on theHackett brand.My first thoughts on this point of sale was positive. It drew myattention well with the colours used and it stood out because of thesize and when it was placed as it was in the foot fall of the customers.I did think however that it was bad that there was not a product onthe point of sale which does defeat the point of the point of sale.Keep:I like the colour scheme of this point of sale and how it relates to thebrand, therefore I think I will use the Hackett brands colours in mypoint of sale so that it relates to the brand. Also I think it is a goodidea that where the product is it is light up to put emphasis on theproduct which is good because it draws the customers attention o theproduct.Scrap:I do like the size of this point of sale however I do not think that Iwould use the size of this in my design as I feel it would not beaffective for Hackett. Also I do not like the material that has beenused as it is basic and I feel that this material does not show the brandwell.
  21. 21. SECONDARYRESEARCH
  22. 22. Ascetics:This point of sale is good because it has a simple design but a good one as it shows the brand and holds the product . Also it does not have anybright colours but the lighting around the point of sale makes it stand out so that the customer is attracted to it.Cost:This point of sale wouldn’t be very expensive as it is not to big and it sits on a counter which means it does not use as much material. Also thematerial isnt very expensive and it is a simple design that is easy to construct.Customer:The customer this point of sale is aimed at are between the ages of 22 and 35 (close to that of Hackett). This would also be targeted at all peoplethat are between the ages and not just the people that know the brand. This is because there isnt loads of products on display which means thatanyone can look and decide without thinking a lot about it.Environment:This point of sale was in Harvey Nichols in the mens department. It was in the pal zileri section with the other products that they do. it was in themiddle of the counter where it is visible for customers that look around this section of the shop. This means it is more likely for the customer tomake a purchase because they can see the point of sale easily where ever they stand.Size:This point of sale is small as it does not have to stand on its own because it is on a counter. Also it only shows 4 different products which means itdoes not have to be to big to show this. Also the sides arent big which means that it gives more visibility to the customer.Safety:This point of sale is safe because it dose not have any sharp corners and the materials are not dangerous which means they can cause no harm tothe customer. Also in Harvey Nichols there is an employee in each section which means that if you was going to cause yourself any danger thenthey would step in and stop it.Function:This point of sale works well as it clearly shows the brand it is selling which is good as it tells the customer what they are buying and also it holds 4products to test as well as the same products to test but packaged but ready to buy if the customer makes a decision. This makes it easier for thecustomer to buy the product.Materials:This point of sale hasn’t been made of high end materials which means that it does not cost a lot. This point of sale look like it is made fromacrylic, this is because it comes in black which means they would not have to paint it. Also I think this because there are no curves on the point ofsale it is all square.Ascetics:This point of sale is for Armani and it Is in Harvey Nichols. this point of sale is not very good because although it does say the brand it does not show it clearly. Also it is avery basic design as it has no sides or back and bottles that are out don’t have a designated place to sit they are just placed anywhere. Also the point of sale does nothave any colour to it apart form the products themselves but what makes customers notice this point of sale is the lighting around it as it reflects off the products andthe base of the point of sale making it hard to miss.Cost:The cost of this point of sale, although small, would be a high price for what you are actually buying in relation to the size because of the material that has been used.However it still isnt an expensive point of sale because of the size and design.Customer:This point of sale is aimed at people that already know the brand Armani as it does not give a lot of information. Also it has a lot of products to choose from whichmeans that if you did not know which one you wanted then it is unlikely that a customer to go through all of the products to find one that they like.Environment:This point of sale was in Harvey Nichols in the Armani section of the shop. This point of sale sits on the edge of a counter which means you would have to walk round itto see all of the other products Armani does. This is good as it means that the customer has easy access to the products that are being shown on the point of sale.Size:This point of sale is very small and does not have a very good design because it is only got a base and nothing else. This is bad because it does not stand out very wellwhich means although it is made bright by the lights it does not look appealing to the customer which would draw them away.Safety:This point of sale it very safe because it has no sharp edges and there is not a lot of the design that the customer could be affected by because the design is so basic.Function:This point of sale is good and bad for its function. On one hand it is good because it has the product the is being sold on display for the potential customers to seeit, however it does not clearly show the brand unless you get close and look at it where as you should be able to tell the brand from a distance.Materials:This point of sale is only made of aluminium. This is good as it means that it is strong, however the design of the point of sale is bad which means that the material thatthey have used is pointless as they could of put the products on the counter and still had the same affect as the point of sale is giving.A.C.C.E.S.S F.M ON SECONDARY PRODUCTS
  23. 23. Ascetics:This point of sale was in boots and it is for Calvin Klein. This is a good point of sale because it is big and has a large picture of a man that draws youin. also it has a demanding colour to it which gets the customers attention and draws them in.Cost:The cost of this point of sale would be reasonable for the size and material of the point of sale. It is quite large which would put the price up,however it would not affect if massively as in relation to the brand and product it is reasonable.Customer:The customer that would be attracted to this point of sale are males between the ages of 25 to 30. this is good because this is the targetaudience for this product. This is a good point of sale as the target customer would be drawn in by the colours (blue for boys) and the man woulddraw them in as they would see him and think that they want to look like that.Environment:This point of sale was In boots in Bromley. It was placed at the top of an escalator which is good because it means it is in the foot fall of thepotential customers. Also its good because it means you can not miss it which means that you are almost garneted a sale every day just becauseof where it has been placed.Size:This point of sale is big. It stands about 6 feet which means it is very eye catching. The actual product that you test sits on a shelf that is waistheight. The shelf it light up where the product sits which is good because it makes the product more bold which stands out more. Also what isgood it that it is tall but not wide so it doesn’t take up much space so the customer can still move round it with ease.Safety:This point of sale is very safe. It has not got any sharp edges that could be harmful to the customer and the material that it is made out of is notdangerous as it is not very hard.Function:This point of sale works very well as it does its job well. It not only clearly shows the brad , but also shows the name of the product that is beingshown. Also it is very eye catching due to the size, colour and picture that has been put into the design of the point of sale. As well as the lightthe makes the actual product stand out more that it would already do.Materials:The material is basic on this point of sale. It is made out of cardboard and acrylic which does work well for this point of sale because it mean s It iseasy to put together and is light weight which means that it can be moved easily. Also the material is good because it means that they could printthe picture on rather than sticking it on. This is good because it means it looks like it all blends together.Ascetics:This point of sale is good because it has the brand name clearly shown and it stands out because it is bright. Also the design is simple but good because it shows off the brand but stillmaintains the good looking affect that the point of sale is giving.Cost:The cost of this product would be quite high because of the brands name and the materials that it is made of. However it would of cost even more if it was a larger point of sale butbecause it is quite small this keeps the cost down.Customer:The customer for this point of sale would reflect on the brand which would be between the ages of 20 to 35 (the same as Hackett) not only that, the customer would be someonewho knows the brand and knows which product they want which means they would not need to smell each one to find one that they like. This is because of the range of productsgiven in this point of sale.Environment:This point of sale was in the Hugo Boss shop in Canary Wharf. It was on the counter near where you pay which means it is visible buy potential customers. It was also placed at theend on the counter which means that customers would walk past it when they are walking around the shop, this means that a customer would notice it while they shop which meansthat it has been put in a good position.Size:This point of sale is quite small but only because it doe not need to be big. It sits on a counter which means it is at a good height and therefore does not need to be bigger and it canhold a good amount of products which also means it does not need to increase in size.Safety:This point of sale is safe because it has no sharp edges which means that it cant cause any harm to a customer. The only danger that you might have is that is it quite hard and heavyfor its size because of the materials that are used in the point of sale, but unless you drop it or It falls on a customer it this would not be a problem.Function:This point of sale is good because it clearly shows the brand clearly and it also holds a lot of products which you can clearly see. Also this is good because it has a big panel ,where theproducts sit, that is light up which makes the products stand out a lot more drawing the customer in.Materials:This point of sale is for a high end brand and the materials reflect that. This point of sale is made from glass and metal. These are expensive materials for a point of sale which showshow big the brand is. Not only that, but the finishing of the materials make the point of sale look better and more attractive to look at.A.C.C.E.S.S F.M ON SECONDARY PRODUCTS
  24. 24. MaterialsDesignsFinishThe materials show above are wood (oak andpine), metal, acrylic and glass. These materialsare what I feel would suit my point of sale asthey all reflect the brand and suit the targetage range.The finishes that are above are polishedglass, chrome metal and varnished wood.These are the finishes I think would work wellin my point of sale because they go with thestyle Hackett is.The designs shown above all have a style tothem what would be good to incorporate in mypoint of sale. Also the styles above all reflectthe brand style as they are all slick and eyecatching.MOOD BOARD
  25. 25. CUSTOMERPROFILINGA man who would buy Hackett would be asophisticated male who likes old London. He goes fora traditional look because of the style and colours.However it still has a modern touch to it which allowsthe customer to blend in with the modern time butwith the traditional style.He likes old traditions. He’s the man who goes downthe old style pub and socialises with the locals ratherthan just the people who he went in with. However hedoes like going out with his mates and enjoy themselves watching the racing or just having a classicgame of pool.
  26. 26. TraditionalModernHigh EndSophisticatedIntellectualLondonBusinessCasualWoodenSubtleBig NameClassicHeritageAchieveOpportunityFamily ManModernismMale GroomingPineOakSlickWEAKSTRONG STRONGER
  27. 27. Things I want to incorporate in to my final design. My final design should be a reasonable size so that it would beeasy for the customer to notice my PofS but not be overwhelmedby it. My final point of sale should reflect the brands material by usingmaterials that they have used, such as wood and metal. My final design should have simple shapes to allow the customerto understand the design more. My point of sale should have colours that refer to the brand, suchas the ones they use for there stores.Features that my design should include. My point of sale should be able to display more than 1 productthat is on sale. My design should be able to portray the brand easily so that thecustomer knows what they are buying. My design should give vital information on the product that is onsale ( however should be able to be changed if the product is), suchas price. My design should be eye catching to the customer to maximisethe chance of a sale.Things my design should not include. My point of sale should not contain any sharp edges that couldharm a potential customer. My design should not have any dull colours as that would pushcustomers away. My point of sale should not have loads of information as it couldmake the potential customer bored and put them off the point ofsale. My design should not be to complicated as it would confuse thecustomer that is looking at it.FURTHER SPECIFICATION
  28. 28. DESIGNCONCEPTS
  29. 29. Hackett has grown from a stall on London’s Portobello Road to a globalbrand, founded by Jeremy Hackett and Ashley Lloyd-Jennings in 1983. Thecompany gradually expanded over several years, increasing the number ofbranches in the UK including Jermyn Street, Regent Street, East cheap andCovent Garden.Jeremy Hackett and Ashley Lloyd-Jennings meet in the PortobelloRoad, West London both combing the market for good second-handtraditional British men’s clothing. A business partnership is soon startedwith a small stall in Portobello themselves, selling on the clothing aftercleaning and repairs.Hackett has now expanded to include several prime cities in Europe. Hackettsponsors world sporting events, organisations and companies with tailoredclothing and accessories designed and sold in connection with existingsponsorships including Aston Martin, the British Army Polo Team and theLondon Rowing Club. In 2009, Hackett became the official clothing supplierto the Oxford University and Cambridge University boat race fortifying it’sBritish heritage.
  30. 30. 50 INITIAL DESIGNS
  31. 31. 50 INITIAL DESIGNS
  32. 32. 20 DEVELOPED DESIGNSFrom 50
  33. 33. 20 DEVELOPED DESIGNSFrom 50
  34. 34. FINAL 3 CONCEPTSConcept 1
  35. 35. FINAL 3 CONCEPTSConcept 2
  36. 36. FINAL 3 CONCEPTSConcept 3
  37. 37. DEVELOPMENT
  38. 38. SpeccheckSpeccheckSpeccheckDEVELOPMENT PLAN
  39. 39. The first thing I looked at was how the base would look and how itwould reflect the brand. This is the process I went through to find thebest design.The first design idea that I had for the base was to justmake a base plate and then attach the main pole on to itusing a screw. However when I went to design it Ifound a problem. The main problem that I found wasthat using one screw is not very affective as it did nothold the main pole very well and it seemed to flimsyand would not be very well if it had got knocked.I then changed the original base design to improve it. Tomake the base more stable I added a ring around themain pole that would help to hold it in place more.Although this idea did seem to help make the pole lessunstable, it was still very unstable and was easilyknocked over. I then re-made it but made it taller so thatit supported the main pole more.To further help the problem I then re-designed it byextending the ring so that the main pole just slots in.this made it much more stable and meant that I did notneed to attach the main pole to the base as it would justslot in, making it easy to assemble when it arrives at theshop.A problem that I had with my base, after I developedit, was that the shape of the socket that the main poleslotted into did not represent the brand Hackett. I thenhad to re-think the design to do the same job but reflectthe brand that I am doing.To do this I made it so that it was more of a cone shapethat it slotted into which made the design look like it allfits together and that it flows as one constant section.(compared to the original witch just looked like shapesplaced on top of each other).The next thing I looked at was the material that I looked at for my base parts.The main material that reflects my brand is wood. Therefore I looked at thedifferent types of wood that I could use.The first wood I looked at was pine. I looked at how easy it was to work with andthought about if t reflected the brand Hackett enough. Pine was a good choice asit is a hard wood which means it is naturally strong and it also has a nice, naturalcolour to it. To test how easy it was to work with I took peace of pine and cut itdown to a square block. I then drilled two holes through it and then shaped oneof the corners so that it was curved. This was very easy to do with pine. This wasgood as it gave me an idea as to how pine is. However, it did not really have thecolour of Hackett to it, but I could always add a finish to the wood to make it lookmore like Hackett.The second wood I looked at was oak. I, again, looked at how easy it is to workwith by cutting it down, drilling it and then sanding down and shaping one ofthe edges. Oak was a bit more difficult to work with than pine but like pine it is ahard wood, which again means it has natural strength. Also oak has a grain thatdoes represent Hackett as oak it considered to be a traditional, old fashion wood.Oak its a good wood, its ok to work with and it does represent Hackett with itsgrain. However, it would still need to be finished so that it would make it slightlymore like Hackett.He final wood I looked at was American white oak (AWO). I did the same as I didwith the other woods I looked at. I cut the peace of AWO that I had, drilled it andsanded and shaped one of the corners to see how easy it was to work with. It wasabout the same, work wise, as normal oak. Again it is a hard wood so it is naturallystrong and the grain does represent Hackett very well. This wood be a good wood touse as I can work with it relatively easy as it shows the brand well. However if I wasto use this wood I would probably add a finish to maybe make it a bit darker but otherthan that it is a really good wood. Also it is a resalable cost for Hackett.Out of all the woods I have looked at I think I will use American white oak as, out of all threewoods, it shows the brand well.
  40. 40. Now that I have an idea as to what wood I am going to use to make the base parts. I now haveto look into and decide how to make each part of the base. Because of the dimensions of thewood that is available I have to join planks of wood together and then cut it out in order tomake the design.The part I thought I should think about first is how I would make the base as the design Ihad is quite large and rounded but the peaces of wood we get are in planks. I thought thatthe best way to start the process of making the base plate would be to assemble the planksof wood so that I was able to get the shape that I needed out of them.The first way I thought of doing this would be to pile the planks on top of each other to make asquare base and then attach them together. This was good as I got he size that I wanted. Howeverit was weak as all the planks of wood where going the same way which means that if it was everunder pressure that was parallel to the planks then it would more than likely brake at the joints.I then decided to join them a different way. I took my inspiration for this idea from the way plywood is setup. Plywood has lots of sheets of wood that lay on top of each other, like I am trying to achieve, but theyare placed so that the grain of the sheet of wood is crossed, this makes it stronger and less likely to warp.So for my design I thought I would do the same with the planks of wood. I will lay the planks of woodnext to each other to make up the size and then put the top layer on so that it crosses. This would makethe base stronger and it would enable me to make it to the specifications that I have. This is how I willstart the process of making the base plate of my design as it is strong and simple to make.Now that I have looked into laying out thebase plate, I am now going to focus on howto do this in the easiest way whilst makingsure that it is strong.One way of joining all of the planks together was by using a tongued joint. This would be agood joint to use as it will work well with the planks of wood and it also allows me to work onthe wood while it is joined. However when I tried to make this joint it was hard to do with thesize of the wood that I was using. So I thought I would find another way of producing the baseplate.Another way I thought of on how to join the planks of wood is to glue them together. Thiswould be a good way as the glue would mean that less work will be needed to make the squareblock which means I would have more time to shape it and make it into the shape for my base.The only thing that would make it difficult is to hold the wood in place but I could get aroundthis by making a frame or using a jig to hold it all in place while it drys. however once it alldry’s it would be slightly harder to shape as it is difficult to cut with glue that if there wasn’tany glue, but it does not hold a very big problem, therefore I think I will use glue to hold ittogether in my final design.
  41. 41. Now I am looking at making the conepart of the base.To make the cone part of the base I looked at different waysto do it. One way was to make it the same way as the baseplate and stack the wood until I have a shape which I canwork with to get my design out of it. This would be good asI already know how to do it as I would have done it for thebase plate. However it would take time to wait for the glueto dry as I would have to wait for both parts of the base todry before I can start to make them. This is a good way ofdoing it but I continued to look to see if I can make itanother way.Another way of making the cone would be to start with a solid peace ofwood and then get the cone shape from that. This would be easier thanusing glue as the process of making it would quicker as I could just startshaping and not have to wait for the glue to dry ,which makes themanufacturing process longer and therefore making the cost of the point ofsale cheaper. The only problem I would have is getting the solid block ofAmerican white oak that I need, however I am able to get a solid block ofnormal oak ,but this would mean that the two parts of the base would be adifferent material.To have the two base parts a different material wouldn’t be ideal but itwould be something to consider depending on the finishing of the woodand what they look like together. (seen on the next page)I then looked at how I was going to finish the wood for the baseparts. I looked at what reflects the brand the best and also whatlooks the base.The first way I looked at finishing the wood on the base is by painting it. Ichose to look at paint because it means that I could change the colourcompletely to make it look more like Hackett. I tried this by painting a peace ofAmerican white oak and see how it looked. I looked at how the paint stayed onthe wood after I put it under work (not that I would do work on a peace ofwood that had been painted but it was to see how long it would last), how itmakes the wood looked and if it looks good enough for the brand.The second finish I looked at was a wood varnish. Wood varnish would begood as you can get light and dark varnishs and also it adds to the propertiesof the wood (i.e. making it more resistant to water). I looked at the same thingsthat I looked at for the paint finish (such as how it looks, how it lasts and if itreflects the brand Hackett well). I did this by getting a block of the wood andapplying it to the wood.
  42. 42. I then started to think about how I would make the base plate of me design and what toolsand machines I would use.The first thing I would need to do would be to cut up the planks of wood to thesize that I need them to be. The ban saw is a good machine as it cuts throughwood fast and its big which means I am not limited to the size of wood I can use.After I cut the planks down to size, I will use a jig of a frame to hold all of thepeaces of wood together so that when the glue drys the wood is in the position Iwant it.After the glue is set I will need to cut and shape the wood into the base plate that Ihave designed. I will use the ban saw, the same as in the first stage, and thensmooth down the finishs shaping and smoothing down the wood until it resemblesmy designNow that I have decided what the base is made of and how it ismade, the next thing I looked at was how to join the base that I havedesigned with the cone.The first way of joining the two designs that I looked at was gluing them. Ithought that I could glue the two together with araldite. This is becausearaldite it very strong and it would be able to hold the two together verywell. However, using glue does not reflect the brand that I am doing as it canbe seen to be a bit tacky. Therefor I had to look at other ways to attach thetwo parts.I looked at another way of joining the two parts together. I tried to joining themlike one bid dowel joint where the actual cone has a part coming from the bottom(this would be like the dowel) and then it would slot into thee base as it wouldhave an indent so that the dowel can be slotted in. it was quite difficult to makethis as it was hard to make the dowel part under the cone and it was not verystable. I then explored other ways I could do it.I then thought of attaching them with nails. This would be like the dowel only thenails would be the dowel. This was very easy to do and it worked well as it heldthem together strongly and it was hidden as it was underneath thedesign, however you are able to tear it off if you put force into it and it would needmore than one nail to hold it firmly.Although using nails was good as it was simple and very affective. I feltthat I could find some way of joining the two a better way and thatwould be even more affective. I therefore looked at holding themtogether with screws. This had the same affect as the nails as it wasstrong and held the two together well. Also it was slightly better thanusing nails as its teeth made it more stronger and durable. I thereforethink I will use to attach the two parts.
  43. 43. Now that I have decided on all the manufacturing parts of thebase plate and the cone I will now look at size for both parts.The height of thebase is 40mm. Thatis 2 of the planks ofwood put on top ofeach otherThe width of thebase will be 600mm.This would be asuitable platform incorrelation to theheight of the design.The width of the base ofthe cone will be 250mmas it is a good size incorrelation to the baseand the height of mydesignThe width of the top part of thecone will be 75mm as that iswide enough to leave enoughspace for a whole that can fit themain pole of the design in. it isalso a good size at it can have adecent and noticeable angle to itto make it look more like thebrand.
  44. 44. I then decided to look at the torso part of my design andfocused on weather or no to stick with making it like aribcage. For this I looked at some different mannequins. Ilooked at some designs of mannequins that already exist tosee if I should base my design on one of them.The first one I am looking at is a simple design. It justconsists of one main block that is the torso and nothingelse. This is a simple design to do but it is very basicand I think that the rib cage design that I had wasbetter because it is more complex and looks better. Alsothis mannequin does not really show the brand Hackettas it is to simplistic where as Hackett is a bit more outthere.The second design I looked at was not as simplistic asthe first one. The torso is simple but then the joints thatattach the arms are good as they allow them to moveand be positioned to how you want. I think that the ribcage design I had is better suite for the brand that I amgoing to do as this design for the torso is a bit tosimplistic, however I will try to incorporate the idea ofthe arms being able to move as I think this would begood for my design.The final design I looked at was very good. It was morecomplexes than the others and it did look really good.However it is a design for a mechanical mannequinwhich I would not want to do as it does not reflect thebrand I am doing. On the other hand the design does alittle bit. However I still think that the best thing Icould do is the rib cage design that I had at thestart, but I will incorporate parts of this design (such asthe plates) as they would help bring my design togetherand it would help with the mechanism that is going tobe fitted.Now that I have decided on the rib cage design I am going to look at what shape Ishould make it and if I should incorporate the panels into the design (as I said onthe last page).The first shape I looked at for the ribcage was the one that wason my concept of the design. On the concept they where arounded design. Originally I thought that this would be good asit would be easy to make as I would only need to use one peaceoff wood for one rib and also the process that I would go throughto make it would have been easy. However I then started to thinkthat making it rounded would look to simple. I therefor went onto look at other ways I could shape it.I then looked at the ribs being more flat at the back to get more of a rib look, thiswas good as it made the bib wider which would make the suit fill out more to make itlook better. However it also made it look a bit wired as it went from a completelystraight back to then just a rounded front with no middle point. This then made islook less like the style of the brand as it did not flow where as Hackett is more abouteverything fitting together to look like one smooth shape.So I then developed it further by changing the shape of the ribdesign. I made it so that it was more sectioned so that when thesuit is on the design it would look more natural and also with itbeing in sections the rib design looked like I flowed more whichthen made it look more like the Hackett design. Also the processis not as long a the original rounded design which then makes itcheaper to manufacture.
  45. 45. Now that I had the shape of the rib, I then looked into actually making it to see how I would doit and to bring up any problems I might face.When I was looking at the shape of the design, I came across a problem. When I smootheddove the edges it was difficult to sand down the inside of the rib with the belt sander, thismeant I have to do it by hand which took much longer to do. this would then make themanufacturing cost go up as it took more time to do. I then looked into different ways I couldsolve the problem.One way I thought of to get over this problem was to make theinside of he rib stick out more so that it would be easier to sand.This would of helped my problem but then it would change theshape of my design which was not good as I had already decidedthat on the shape for the rib that most reflected the brandHackett. Therefore I had to re-think a solution to the problem.I then decided to look started to think that if the ribs are cut tolook like they are in sections then I could cut them into thosesections. That way I can make sure that each peace is right andthere is less chance for an error to occur in the making process.Also it means that it would add to the effect that each peace iscoming together to make a shape that flows smoothly. Thiswas good as it meant I could keep the new shape that I haddecided on and keep it in the style of Hackett whilst giving asolution to the problem that I was facing.So now I am going to make the rib into sections and then jointhem to make up the rib.Now that I have the idea for the rib design, I can now start to look at thematerial that I can use.There are 3 materials I looked at for the ribs, 2 woods(American white oak and oak) and acrylic. Acrylic is a goodmaterial to use as you can design something on the computerand then lazier cut that design in the lazier cutter. This wouldbe good for me as it has lots of parts to it which means it wouldmake it easier for me to make my design in acrylic. Also acrylican be easily joined together using an adhesive called araldite.However acrylic does not reflect the brand Hackett as it is nota very traditional material and it is not up market, where asHackett is.The second material I looked at was one of the twowoods. I looked at oak because it is more up market andit is a very traditional material. Oak is good to workwith and you can apply many different finishes. Alsothere are many joints that I could use with oak to jointhe different sections.The final material that I looked at was American white oak(AWO). This is very similar to normal oak but it has a differentcolour grain. This relates to Hackett more than oak as it has amore traditional look to it. Also you could add varnish to finishit. This would also be a good material as it is the same materialthat I am using for the base, this would add consistency to mydesign. I therefore think I will use this for the making for theribs of my design.
  46. 46. Now that I know how I am going to construct the ribs in the rib cage. Ithought I should look at how I would actually join each individual section ofthe rib to the other.I will design the ribs like this because it has many features to it. Forexample, with this design it make the design able to move with the suit.This then shapes it more and gives across a better affect. This howevermeans that it will take a long time to make all the sections of the rib.Therefor it would be a better idea if I use acrylic to make the ribs as all thesections can be drawn and cut out using CAD and a laser cutter. I wouldthen only have to line up and glue the sections.Because I am making the ribs out of acrylic. Ineed to make them thicker. To do this I willlayer the acrylic, this means that it is thickerand also it means that it will be easier to jointhem the way I want.The way I would join them would be to make a finger joint using thelayers of the acrylic. I would then drill a hole through the 3 sections thatlink together and then ,using an aluminium rod, I will then join themtogether. This still allows them to move.This is how I will shape one end of the rib(depending on what part it is). This shape allows itto move and pivot in one direction (this would bemoving in to make the shape of the rib). Also thisdesign means it can not be moved the wrong way asthe shape of it will not allow it.I had to think of some way toallow it to pivot and then go backto how it was, this would alsohave allow it to push out on thesuit that would be over it tomake it look more like a personschest. To do this I will make it sothat there is a grove on theoutside of the rib which I willthen put an elastic band around itto allow it to retract when thetension it taken away from it.
  47. 47. Now that I know how my rib cage it going to be consisting of, I thought Ishould look into the process of how I will make sections of the ribFirst I shall draw out the ribs using the computer and then send it to thelaser cutter to be cut out to the dimensions that I need them to be.I would then drill holes into the parts that need drilling using the pillardrill.After all the holes have been drilled I shall then glue all the peacestogether to make the different sections of the rib using araldite.I will then put an aluminium rod through the hole to secure the differentsections together. After I have done this I will attach it to the main bodyand then apply the elastic band to the design.
  48. 48. SPECIFICATION CHECK My final design should be a reasonable size so that it would beeasy for the customer to notice my PofS but not be overwhelmedby it. My point of sale should be able to display more than 1 productthat is on sale. My point of sale should not contain any sharp edges that couldharm a potential customer. My final point of sale should reflect the brands material by usingmaterials that they have used, such as wood and metal. My design should be able to portray the brand easily so that thecustomer knows what they are buying. My design should not have any dull colours as that would pushcustomers away. My final design should have simple shapes to allow the customerto understand the design more. My design should give vital information on the product that is onsale ( however should be able to be changed if the product is), suchas price. My point of sale should not have loads of information as it couldmake the potential customer bored and put them off the point ofsale. My point of sale should have colours that refer to the brand, suchas the ones they use for there stores (i.e. natural colours). My design should be eye catching to the customer to maximisethe chance of a sale. My design should not be to complicated as it would confuse thecustomer that is looking at it.Things I want to incorporate in to my final design.Things my design should not include.Features that my design should include.I have not spoken about the size of the whole design, I have onlystated each individual part of the design.I have not spoken about this specificationyet. This will be mentioned in the nextsection.I have not spoken about this specificationyet. This will be mentioned in the nextsection.
  49. 49. This will be what the customer seesfrom my point of sale as there will be asuit over the mannequin. This is goodas it will make it look more likeHackett. Also this is also the tester. Inthe top pocket of the blazer there willbe a hankie which will be scented withthe fragrance. The customer will thetake the hankie to smell it and theywill be able to take it and use it astheir own ( doing this is good as itmakes the customer like the brand asthey are getting something for free)from pulling out the hankie that is onshow, it will also pull out with it thenext hankie slightly so that it is onshow for the next customer. (this willbe like how a tissue box works in thatthe tissues are folded into eachother, this will be the same concept)To do this I will make the top pocketbigger on the inside so that it can fit alarge amount of hankies inside itwithout showing to much from theoutside.
  50. 50. I looked at how the pole would be attachedto the base plate and the cone of my design.At first I looked at glues but then I decidedthat it would be better if it just slotted in asthe height of the cone is tall enough for it todo so without falling out and it will still bestable. This it a good way of doing it as itmeans that the point of sale can be deliveredin parts and then be put together on siteeasily and allowing the shop assistant to putit together without any struggle.To make sure that it is able to be slotted inand out easily and it lands carefully when ithits the bottom I will put a peace ofacrylic, the same size radius as the base ofthe pole, in side the cone and on the base ofthe pole. These two peaces will then meetwhen the pole it put in so that it is a softertouch and it will also protect the wood if it ispushed down too violently.I looked at how the ribs would be attachedto the main pole.The most affective way of doing this wouldbe to indent the main pole (like a femalemould) and then make a bit on a section ofthe rib that sticks out (like a male mould)and then slot them together.To make it a bit more secure Ithought it would be a good ideato use small magnets. One inthe rib section and one in theindent on the main pole. Thisjust means that it is a bit moresecure than what it would be.I will put a peace oftransparent acrylic overthe magnet on the rib sothat it will make it easier soseparate yet still hold thetwo sections together well.
  51. 51. To do the elastic idea for the rib cage I will make the middle section of the ribsmaller in width. This will give the elastic a groove to go down. Also when it getsto the end point of the rib I will then leave out the curved part in the middle section.This means that the elastic band can go into this gap, then once the aluminium rodgoes in it can go through the middle of the elastic band. This will secure it andmake it so that the elastic band will move all the rib.I thought of making my rib design in the shape of the rib of a person.However this would be very time consuming as it would mean I wouldhave to make each rib differently. However with the elastic around theoutside of the rib it allows them to move and take the shape of the shirtand blazer that will go over it. This means that I can make the ribs allthe same, which will be easier in the manufacturing process, and it willstill look realistic when the shirt is on.Each rib is going to be made as a 1/3 ofits final height(this is the same heightas one sheet of acrylic). Once all 3peaces of one section of rib is made Iwill then glue them together.There are two different shapes that therib has. One has a grater angle than theother. This is because if it was all thesame it would make the rib roundwhere as I need it to be more of an ovalshape. Therefor the angle that the ribsare will be different on some of them (asyou can see on the left).I was going to put the product on the suitsome how. However I thought it would bebetter if it just sat at the top of the mainpole. For this I would then have to makesure the pole sticks out enough so that theproduct can be placed there. This is good asit means that the product will be in the eyeline of the customer as the pole will be 5ft7in tall. This will then make sure that thecustomer knows what they are testing.To finish my design Ithought I could put a peaceof black acrylic on top ofthe pole as a platform forthe product to sit on.
  52. 52. Next I looked at how the suit would sit onthe mannequin. I have thought about thechest part but not about the shoulders. Themost simplest way to do this would be tomake a hanger type design and then attach itto the main pole above the ribs. That waythe suit would sit on the hanger and the ribswould then take shape, making it look morerealistic.To do this I think it would be better if I justgot a wooden hanger and then take the hookoff of it. Then I can just attach it to mydesign through a cut that I will make goingthrough pole.As the pole is not big enough for the neck of theshirt (which is approximately 15.5” round) I willmake something that is so that is. The best wayof doing this would be to cut out a peace of acrylicwhich is that size (it will be in the shape of a ring)I will make two of them so that it is taller andfills the collar more.Using aluminium rods I will join this to themain pole. I will attach one end to the ringand then drill a hole into the pole for the rodto slot into.
  53. 53. Next I looked at displaying the product forcustomers to buy.I thought that the best way to do this is tohave a shelf on the mannequin. I thought thebest place to put this would be just under thesuit.I wanted the shelf to fit the rest of the design so Imade it in the shape of one of the rib sections butfilled in on each half. (this would again be made from3 layers of acrylic)However due to the fact that this is going tobe put under pressure as there will be thingson it I thought I could reinforce it withaluminium rods. These will go from thecurved parts at the end on the shelf to themain pole at a slight angle (going up fromthe main pole) this means that it will stopthe shelf from dropping down.After I made a model of the hanger part ofmy design I tested It out with a blazer and ashirt..After trying it out I realised that the neckpart I originally designed was not necessaryand that it wouldn’t work. However, I stillneeded something to hold the front of thecollar up a bit to make it more realistic.This new design will work in the same way.It will be out enough to make it so that thecollar looks like it is filled and it will slotinto a hole that is in the main pole. I twill beusing this design out of the 2 for the neckpart of my design.
  54. 54. SPECIFICATION CHECK My final design should be a reasonable size so that it would beeasy for the customer to notice my PofS but not be overwhelmedby it. My point of sale should be able to display more than 1 productthat is on sale. My point of sale should not contain any sharp edges that couldharm a potential customer. My final point of sale should reflect the brands material by usingmaterials that they have used, such as wood and metal. My design should be able to portray the brand easily so that thecustomer knows what they are buying. My design should not have any dull colours as that would pushcustomers away. My final design should have simple shapes to allow the customerto understand the design more. My design should give vital information on the product that is onsale ( however should be able to be changed if the product is), suchas price. My point of sale should not have loads of information as it couldmake the potential customer bored and put them off the point ofsale. My point of sale should have colours that refer to the brand, suchas the ones they use for there stores (i.e. natural colours). My design should be eye catching to the customer to maximisethe chance of a sale. My design should not be to complicated as it would confuse thecustomer that is looking at it.Things I want to incorporate in to my final design.Things my design should not include.Features that my design should include.I have covered everything in my specification during some pointof my development. I have ether explained or spoken about how Ihave kept to or going to keep to my specification at some pointduring my evaluation.
  55. 55. FINAL DESIGN
  56. 56. New Hackett mannequin displays.Showing off our mens facial careproducts. See them in your local store.Find your nearest storeMARKETING
  57. 57. PLAN OF MAKING/CUTTING LISTThis is my plan of making so that I know what week I am makingwhat part. This chart tells me when I am suppose to be making a partof my design and i am able to refer back to it to see if I am still ontrack. One of the boxes is “finishing touches”, this is where I go backover my whole design and make sure that I have covered everythingthat I needed to, put the suit over the design and add the bottle andtesters onto it.PartNumber Description Material Length (mm) Width (mm) Diameter (mm) Thickness (mm) Number Off1 Base MDF N/A N/A N/A N/A N/A2 Cone Oak N/A N/A N/A N/A N/A3 Shelf Acrylic N/A N/A N/A N/A N/A4 Ribs Acrylic 100 30 N/A 3 965 Shoulder Oak 50 280 N/A 20 16 Product holder Acrylic N/A N/A 17 Main pole Oak Start 1737 N/A 50 N/A 18 Neck Acrylic N/A N/A N/A N/A N/A12345678Some of the rows have “ N/A” in all the boxes. I have done this becausethese are the parts that I changed when it came to making my design.All of the changes made had good reason and have been mentioned inthe evaluation.
  58. 58. For my design, there where many pointswhere I had to measure out parts to makeeach bit the same. Some of these are shownin the pictures bellow.I used this jig to make sure that each hole inthe ribs where in the same place.I measured out each bend with a ruler sothat each bend was the same length.I marked out how big the cuts had to be onthe legs so that they where all the same.QUALITY CONTROLCHECKS
  59. 59. There where some problems that varioususers of my product noticed whilst it was inuse. I took all these problems and came upwith a solution so that the users andcustomers where happy with the product.One of the problems that a user had with mydesign was that where the ribbed sectionslotted into the main pole, it made the shapeof the suit look unrealistic and thought itwould be better if it was all flush with themain pole.To fix this problem I decided to make it so that the ribs did sit flush withthe main pole. To do this I had to change the design slightly, by cuttingthe main pole in sections rather than just indent them. Then I drilled ahole through the rib and the main pole where it had been cut so that Icould join them with a dowel. This worked well as it meant that it was allflush together and it also made it easier to apply the elastic, due the factthat I was able to join it to the dowel rather than drilling another hole likeI had originally planed.A problem that another user had was thatthe base of my design made it so that thedesign wasn’t very stable if there was abump in the floor of the floor was un-level.They said that because it was just a flatsurface they was unable to adjust it to aposition where it didn’t rock side to side.To fix this problem I decided to make it so that the design had legs ratherthan just a flat based. This meant I had to get two peaces of wood andmake a finger joint type design and then secure them with an aluminiumrod. Then to make it so that it can adjust easy I attached a spring on theinside of the leg so that they would adjust to make the design level. Thisfixed the problem of the design being unstable and it also made it lookmore complex.Another problem that users brought up wasthat when the suit was put on themannequin, the shoulders sat to far back andmade it look unrealistic and miss-shaped.The reason for this was because the hangerthat was built into the design sat in themiddle of the main pole, where as it shouldbe more forward so that it gives the suitmore of a realistic shape.To fix this problem that I was having, I changed it so that the hanger satmore forward on the main pole. To do this I cut out a section from thefront of the main pole. Then I got an old cut off from the main pole, cutand shaped it, and fixed it into the cut out section of the main pole, thenattach the hanger onto that part. This made the suit fit more forward, as itwas stuck out more, and made the shape of it look better and morerealistic.USER FEEDBACK ANDMODIFICATION
  60. 60. Features that my design should include. My point of sale should be able to display more than 1 product that is onsale.I have not kept to this specification. The reason is because when I came toput all of my design together I noticed that the shelf would be to low and itwould make my product less ergonomically to the user, therefor I decided toleave it out.………………………………………………………………………...... My design should be able to portray the brand easily so that the customerknows what they are buying.I have up held this specification as I have made my design so that is portraysthe brand through the use of colours and the material that I used.………………………………………………………………………...... My design should give vital information on the product that is on sale (however should be able to be changed if the product is), such as price.I feel that I have not done this specification as I havent given enoughinformation about the product that is on display on my design. however, Ihave given vital information like the price of the product.………………………………………………………………………...... My design should be eye catching to the customer to maximise thechance of a sale.I think that I have kept to this specification to make my design eye catchingbecause I have made my design life size, which people will notice, it looksinteresting in the way that it looks and the style of it. Also, because it is amannequin it can have used to show case one of the suits that Hackettsell, therefore, a customer that is interested in the suit on display will comeThings my design should not include. My point of sale should not contain any sharp edges that could harm a potentialcustomer. My design should not have any dull colours as that would push customers away. My point of sale should not have loads of information as it could make the potentialcustomer bored and put them off the point of sale. My design should not be to complicated as it would confuse the customer that islooking at it.I feel that I have kept to all the specification in the things that I did not want my designto incorporate. This is good as it means my design does not have any features that youwouldn’t want to have on a PofS. For example, my design does not have any sharp edgeswhich could harm the customer and my design is not too complicated so that thecustomer would be confused when they look at it. However, it does have some complexityto the design so that it makes it look interesting.Things I want to incorporate in to my final design. My final design should be a reasonable size so that it would be easy for thecustomer to notice my PofS but not be overwhelmed by it.I feel that I have kept to this specification as I have made my design so that the sizeit suitable for the PofS. The size it big enough to do its job as a mannequin, howevernot too big so that it overwhelms the customer who is looking at it.………………………………………………………………………...... My final point of sale should reflect the brands material by using materials thatthey have used, such as wood and metal.I feel that I have kept to the specification of the materials that I have said I woulduse as I have used wood, metal and I have also used acrylic. Also I feel that thecolouring of this material helps to reflect the brand.………………………………………………………………………...... My final design should have simple shapes to allow the customer to understandthe design more.I have kept with this specification due to the fact that I did not incorporate anycomplicated shapes. However, the ribbed section of the design could be consideredcomplicated, yet these parts are not on show to the customer so this should not be aproblem.………………………………………………………………………..... My point of sale should have colours that refer to the brand, such as the onesthey use for there stores.I have done this specification as throughout my design I have kept the coloursreflecting the colour contrast that the Hackett shops use. As well as using a similarsuit for my mannequin as they sell in their stores.EVALUATION WITHSPECIFICATION CHECK:MY EVALUSTION
  61. 61. Features that my design should include. My point of sale should be able to display more than 1 product that is onsale.Users said, “you have not done this as there is no space to put more productsother that the one that is on display”.………………………………………………………………………...... My design should be able to portray the brand easily so that the customerknows what they are buying.Some of the users that I asked said that i could of made it a bit more relatableto the product by adding in more information about the product.………………………………………………………………………...... My design should give vital information on the product that is on sale (however should be able to be changed if the product is), such as price.Users said that I have done this well but I could of put a bit more informationon the product so that they wouldn’t have to ask the staff at the store.………………………………………………………………………...... My design should be eye catching to the customer to maximise thechance of a sale.Users of my product said that they could clearly see my point of sale whenthey walked into the shop because of the size of it. However some of themsaid that It blended in a bit to much and that they only noticed it was a pointof sale for a fragrance when they walked near it.Things I want to incorporate in to my final design. My final design should be a reasonable size so that it would be easy for thecustomer to notice my PofS but not be overwhelmed by it.When I took users of my product and asked them if they thought that I hadkept to this specification they said things like “its good because its eye heightwhich helped me notice it” and “I like the height but I think it depends onwhere the shop positions it as it could get in the way whilst I am shopping.………………………………………………………………………...... My final point of sale should reflect the brands material by using materials thatthey have used, such as wood and metal.I asked the users of my product if I had kept to this specification and they saidthings like “it blends in this the whole Hackett look” and “it does look like a Hackettproduct”. However one person said “if it didn’t have the name Hackett on it, it wouldjust look like a display for any other shop.”………………………………………………………………………...... My final design should have simple shapes to allow the customer to understandthe design more.Users said that I had kept to this by saying things like, “its nice to look at becauseits not confusing” and other things like “ it is quite simple to follow”.………………………………………………………………………..... My point of sale should have colours that refer to the brand, such as the onesthey use for there stores.Users said “it fits in well with the store” and that “it is relatable to the product thatis on show”.Things my design should not include. My point of sale should not contain any sharp edges that could harm a potentialcustomer. My design should not have any dull colours as that would push customers away. My point of sale should not have loads of information as it could make the potentialcustomer bored and put them off the point of sale. My design should not be to complicated as it would confuse the customer that islooking at it.The users have answered most of these in the other specifications, such as the informationthat is on the product. However the users confirmed that the point of sale is no danger tothem as it has no sharp edges on it.EVALUATION WITHSPECIFICATION CHECK:USER EVALUSTION
  62. 62. Features that my design should include. My point of sale should be able to display more than 1 product that is onsale.My client said that to show the other products they had to put them on thecounter and was unable to put them on my point of sale. They said that wheywould of preferred it if there was a place to put other products on it. Iunderstand what they mean as I was unable to put a shelf onto my designwhich I have pointed out in my evaluation.………………………………………………………………………...... My design should be able to portray the brand easily so that the customerknows what they are buying.My client said that the majority of the customers knew what the product was.However, some of them had to ask what the product was. The client felt thatif I added more information about the product, this would no longer be anissue.………………………………………………………………………...... My design should give vital information on the product that is on sale (however should be able to be changed if the product is), such as price.My client said “ we feel that the information that is on the point of sale isgood, however there could be a bit more so that all the customers wouldknow more about what they are buying”.………………………………………………………………………...... My design should be eye catching to the customer to maximise thechance of a sale.The clients thought that my design was very eye catching as they said thatthere was a lot of customers that noticed it and looked at it more closer.Things I want to incorporate in to my final design. My final design should be a reasonable size so that it would be easy for thecustomer to notice my PofS but not be overwhelmed by it.I asked the client for my product what they thought about the size of my product.They said “it is a good size for what it is for, however to put it in the store we wouldneed to ether have the space or make space for it”/ however they did go on to say “itwould be beneficial as we could use it as a regular mannequin as well as a point ofsale, which means we would be able to replace the mannequin that is already instore”………………………………………………………………………...... My final point of sale should reflect the brands material by using materials thatthey have used, such as wood and metal.I asked my client if they agreed with the materials that I used and if it reflected thebrand that I was doing. They said “ we do agree with the materials that you haveused, however we would, perhaps, prefer it if the rib cage was made of wood as wefeel that it would better suit the brand”. Although I will take this intoconsideration, I think that this would be irrelevant as you would be unable to see therib cage once the suit is on.………………………………………………………………………...... My final design should have simple shapes to allow the customer to understandthe design more.My client said “ there isnt any complicated shapes on the design and id it simple toassemble when it is delivered”. However, they did ask more about the ribs and whythey are made the way they are. I responded by saying “they ribs are the way theyare for two reasons. One is because it makes the design look more complex, thesecond is because it allows you to change the size of he clothes on the mannequinwhich allows you to display a range of sizes”.………………………………………………………………………..... My point of sale should have colours that refer to the brand, such as the onesthey use for there stores.My client said “the colour of the point of sale did reflect the brand well” they alsowent on to say that they liked how they where able to put their own suits on thepoint of sale so fully reflect the brand.Things my design should not include. My point of sale should not contain any sharp edges that could harm a potentialcustomer. My design should not have any dull colours as that would push customers away. My point of sale should not have loads of information as it could make the potentialcustomer bored and put them off the point of sale. My design should not be to complicated as it would confuse the customer that islooking at it.My client agreed with all of these specifications. They said that they where happy withthe safety precautions that I had thought about in the making of the design.EVALUATION WITHSPECIFICATION CHECK:CLIENT EVALUSTION
  63. 63. Things I want to incorporate in to my final design. My final design should be a reasonable size so that it would beeasy for the customer to notice my PofS but not be overwhelmedby it. My final point of sale should reflect the brands material by usingmaterials that they have used, such as wood and metal. My final design should have simple shapes to allow the customerto understand the design more. My point of sale should have colours that refer to the brand, suchas the ones they use for there stores.Features that my design should include. My point of sale should be able to display more than 1 productthat is on sale. My design should be able to portray the brand easily so that thecustomer knows what they are buying. My design should give vital information on the product that is onsale ( however should be able to be changed if the product is), suchas price. My design should be eye catching to the customer to maximisethe chance of a sale.Things my design should not include. My point of sale should not contain any sharp edges that couldharm a potential customer. My design should not have any dull colours as that would pushcustomers away. My point of sale should not have loads of information as it couldmake the potential customer bored and put them off the point ofsale. My design should not be to complicated as it would confuse thecustomer that is looking at it.EVALUATION OF SPECIFICATIONPROOFThese sequences of pictures showhow customers would interact withmy point of sale.The customer walks up tothe PofS and takes thepocket hankie .The hankie is scented withthe Hackett fragrance. Whenone hankie is removedanother one appearsThe customer is then ableto walk off with the hankieand keep it, this means theywill always have the smellwith them.

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