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Advertising powerpoint Advertising powerpoint Presentation Transcript

  • By Charlie Blackmore
  • What is it ?A sales display is a chance for people to be inventive to create an area of space which displays an object. In which peoplecould interact with and have a taste of what they are looking at and maybe considering buying the brands product. Thisallows customers to view products for mens aftershave in a simple but effective manor that customer are able o access theproduct easily and safely.Why is it a good display ?This in my opinion is the best display as it is able to allow the customers to view the objects easy also they can touch themwhich can have a effect on the selling costs. The stand should be a reasonable height also the objects are big enough tosee detail clearly on them. The colouring of the products reflect the lighting in the store which stands out to customers.Why is it a bad display ?This is a bad design as there is too many products on the stall which can confuse customers on what they are looking at.The sale display isn’t clear to what it is selling also a brands name for the products aren’t clear. Also the stall has a shelfand safety aspect as the products could fall and injury customers.This sales display is simple but effective as thecolours are vibrant which engages the buyer. Thetrays that they are displayed in are easy to get to apen to view. The prices are also easy to see at thebottom of each tray. The brands name is clearlydisplayed above the compartments. Animprovement needed would be that the height ofthe display for pens could be higher which can bemore visible.This is different as the fragrances arebehind a glass door with lots oflighting around them whichpersuades the buyer to go over andlook at the products they are selling.The colours of the products sold byindividual owners make the displayeven stand out more with the use oflighting. The height of the display isgood as it is accessible to products.I really like this display as the woods are therefor you to view yourself and see if they aredamaged or smooth. The sizes are visible alsothe cost. The frame of the sales display ismodern which has a influence to peopleviewing the product. The height of the displayis good as the wood is accessible. The display isdefinitely interactive for the customer to viewthe products.
  • This display unit is a vivid orangewhich stands out. The products areeasily accessible to touch and theprices are clear. I think this is a gooddisplay unit. Also the sizes of the traysare good ranging from the smallest atthe top and the largest at the bottomthis and influence the buyer to bemore interested to what they arelooking at. Also it can make them buyother things rather than just what theycame in for.This display unit is different as thecolour influences the buyer to buy theproduct. Also in this display imagesfrom whsmith they have there stickynotes next to another brand post itwhich are more expensive so buyersare more likely to but the whsmithsticky notes. Also the display is simpleas the cost is visible and the notes arevivid colours which stand out fromthe background they use for theredisplay.This display is vivid which sells theproducts very well to customerswho walk in as its eye catchy..These are candles that have beenplaced together as a group by theshop maybe to try and sell morethan one item at a time. Also thedisplay is simple meaning its not tohard to get to the products.The display unit haslights which areeffective. Thefragrances are on theoutside of the glass soyou can have a tasteof what the productsmells like. This isgood as it interactswith the customerhopefully wanting tobuy the product. Thedisplay is safe up to acertain way as theproduct can bedropped and smashas it’s glass. But thefragrances are out theway of children’sreach.This is a basic display buteffective as the curtainsare displayed high whichis seen by the human eye.The colour of the curtainsstand out also they haveadded the pillows belowmaybe to show you whatselse is in the range so youmay but it or just to fillthe display unit up.This is a good and bad displayunit as the good thing is thatits got lots of customerchoices also it interactive sothey can take them off thehook and see them. The baddisplay about this is thatthere may be to much on thedisplay which could confusepeople.
  • This display is clever as if you walked into theshop the word ‘ SALE ’ in big red letters iseffective also having the products hanging in theair can introduce the range to the customers.Also having the curtains in the backgroundwhich allow the customer to interact with is agood way to sell the product.I really like this displays the products inthis case locks and door numbers arevisible as the background, is dark and dullwhich can allow the products which aregold and silver to stand out. he hooksthat they are on can allow the customerto feel and see the cut of object.This display is uniqueas you can touch thecurtain rails and see theshapes . The stand issimple but effective forthe customer to viewthe objects they arelooking at. Also theprices are visible next tothe product.This is a charity shop display which iseffective as it displays the products theyare selling very well in the window. In myopinion I’m not bothered to what theyare selling. To me it is the display itselfthe shape of it how it has a open view. Bythis I mean you can see through it toother products in the shop.This is brilliant display unit as it represents the keys in a waythat the colour of the display background can show theproducts to the customer in a way that they would want owalk up and touch the keys and see the styles they wouldwant. The display is basic but effective as the hooks displaythe keys with an area where the are stored underneath.
  • Old spice use different advertisement posters and speeches such as ‘MANO A MANO’ this canencourage younger people to realize if they use this product they may turn into a man.I think that the old spice is encourages younger people from the start of there forties until aboutthere twentys when they are a man. I think that the customer range for this product is about 30-40 yrs old.Mr Natty uses different methods to advertise such as using old fashionedmoustaches to represent there logo this can engage people to see different butmodern looks they can have with there facial hair.. The new advert for Mr Nattyhas a difference in the nationality of person. Maybe the industry is trying to sellthere product more so there looking at the different age groups and cultures ofpeople. I think Mr Natty is aimed for men around 20-30 yrs old as they may belooking for different styles for there facial hair.Lynx have many different advertising skills such as creating videos which canmake people think that if they use lynx they could get women chasing them asshown in the photograph. Lynx create videos that they sell to the TV industrywhich go on national TV. This has an effect on the selling costs.Lynx is a powerful brand which is based around men between 12-30 yrs, thatare trying to attract. Also certain images, that Lynx use can make people thinkthat, that could be me.Fish are a old and new fashion hairdressers which style men and women hairs. Inopinion they are a hairdressers for middle age people that like to have differenthair styles beside the normal trim at the barbers.They use famous people to advertise there name so they can get business. I thinkfish are used by men around 16-40 yrs.
  • Point of SalesHackett are a old company that advertise in mens grooming. The company uses old fashionphotographs which are mainly business people. The company in my opinion is trying to advertise topeople that go to work in a suit. The age group for this company grooming I would say is peoplearound 20-40 yr olds.L ‘ Oreal use different advertising methods such as TV adverts andimages in there shops which talk about age concern. This appeals to oldaged Men and Women which have bad skin care. The adverts pullspeople in as they explain that they are professional people that cancontrol problems with skin care. I think that L ‘oreal is aimed for menaged 16-40 as they have sensitive products for older peoples skin care.Jeremy Hackett and Ashley Lloyd-Jennings met in the Portobello Road, West London both combing the marketfor good second-hand traditional British men’s clothing. A business partnership soon started with a small stall inPortobello themselves, selling on the clothing after cleaning and repairs.Hacketts foundation happened in 1983 and is still selling, creating loads of stores world wide in 15 differentcountries such as, Great Britain, Germany and France for business.Hackett has a lot of history behind its name and has been created clothes for men and women and accessories.My chosen brand : HackettHackett today now sell a childrens wear. Which from their advertisement can persuade familys to dress their little kids in Hackettwear. The advert ‘Little Britons’ can appeal to familys that there are maybe big business men inside there little sons waiting to growup.Hackett, the British upmarket gentlemens clothing store with branches around the world is known to be organised and have a chain of business.Why Wear Hackett?Men may wear Hackett because they either find it a good menswear shop for clothes and fragrances or that it’s a good make for if you worked in abusiness making them feel smart and intelligent.Who Wear Hackett ?I think Hackett are mainly worn by men that are people that wear suits that work for a business mainly aged around 20-35yrs
  • Brief:Design a new point of sale display unit for a male grooming company. The unit must display atleast 1 product from their range and must clearly identify the brand. Possible brands are Oldspice, Fish, L’Oreal men expert, Mr Natty and Hackett.Situation :Hackett has a high price range that may be excessive for people. But Hackett have brought out anew childrens clothing range which this shows they are trying to change there target audience.Also on TV you don’t see a lot of advertisement for Hackett men aftershaves or other products.Solution :In my opinion to create a sales display should still resemble the old fashioned antique lookHackett try to show pride in when selling there product. But, there point of sale still shows andresembles the old style of Hackett in black and white.
  • Position of product / Environment :I think that Hackett would use a differentangle of positioning their product such ashaving the sales display either facing towardsthe customer as they walk towards it or sothat the product is at an angle that mayinterest the customer. Also if the product iscoloured the positioning of the product hasgot to be laid out carefully such as the lightfrom the shop could make the glass bottlestwinkle which stands out more.Manufacturing :The sales display could be easy to make as it could come asa kit so that it save packaging so the store has to build itthemselves. Also the amount of time it takes to producethe stand for the product has got to show a profit on theresales effect.Purpose :I think that Hackett have a more distinctive classicstyle approach to selling there products. There saledisplays should show the old classic appearancebut with a modern touch to them ever so slightly.Also the purpose of the sale display is to attract thecustomer either that being that the area of the saledisplay has a slight aroma of the fragrance or thatit stands out more than other displays.Cost :The cost of the item that the sales display holdsshould resemble the prices of priced Hackett menfragrances. But what I think that the sale displayshould show is an expensive classy look so that itappeals to the nature of the product.Sustainability :The sales display materials must be recyclable sothat its good for the environment. Also thematerials must be long lasting because of the useof the sales display containing the product whichwill be touched regularly. The sales display mustbe sustainable for people touching it meaning thatit doesn’t break during use.User-friendly :The sales display must be easy to use so that theproduct can be easy to get to and stored in a safeplace so it doesn’t fall and break. Also to make surethe sale display has a simple but effective design thatcontains the product that the customer can accesswell.Social media :Hackett have different types of social media adverts.First they use adverts on TV which resemble mainlymiddle aged men around 20-30 yrs which can havean impact on the viewers at home. Also differentplaces for advertisement are areas such as,Facebook, sides of a website such as eBay .Size :A point of sale display unit needs to large and different tostand out from all the other brands on the market. Alsothe size should be all used for the product use only eitherwith shelfs, stands or a tester station to one side on theproduct.Material :Hackett is a high class brand which should display a highquality of materials. I would think Hackett would use highclass wood and glass as they are a expensive brand thathave a quality to there designs. I would of thought that thematerials should be bio-degradable. Also the materialsshould look expensive but not cost !Functions :On the display unit it could have aninteractive display such as you have to twistthe handles to open up little doors whichhave the fragrance in them. Or it could have aspray that you have to press yourself. Also itcould have a lighting system that could be eyecatchy on the display also on the product thebottle could be glow in the dark material.which sprays it onto your clothes, but it has tobe under eye level for health and safetyreasons. Hackett mainly use a simple display.Safety :I think this Is the most important as the display should beeye level to stand out but not have any parts of it stickingout. Al so when the user trys and touches the stand theyshouldn’t injury themselves in anyway possible. Thedisplay should be solid so if it got pushed it wouldn’t fallover and hurt anyone.The past :The look of the company for every company that sellsmens fragrance change over time. Meaning that the styleof there sale displays change due to the look and style ofthe products shape. Also the target audience has been formen around 30 years old as the adverts always show menwith beards or facial hair.The future :The future for Hackett mens fragrances are very bright Ibelieve. The target audience can change so that the agefor advertisement for men could be for 20-30 years ofage. This could be created by adverts using younger menmodels to influence a younger generation. Also theproducts could become more affordable but don’t defeatthe objective of Hackett being a high classy Londonbrand.
  • EnvironmentHow itworksDifferencefrom otherdisplaysSuitable forhumans useSocialnetworksitesAdvertsQRreaderscanSides ofwebsiteAngletoattractTowards thecustomersInjuryfreeSmoothNosharpedgesRecyclableStore ( Men )SimpledesignEasy tooperateSell theproductEngagesWaterFireSpraycardsTwisthandlesDisplayfits withProductsizePurpose+ SaleBio-degradableAcrylicGlassWoodAppearanceThemeWordplayColourModernManufacturepriceAffordableExpensiveReadybuiltTimeEasy tomakeMaterialRecyclableAdvertisingProductAudienceTargetAudienceLook ofcompanyProductHackettDisplayUnitSizeMaterialsAestheticsSafetyPurposeFutureUser-friendlySustainabilityFunctionsManufacturingCostPast EnvironmentErgonomicsPosition ofproductSocial media
  • L – logical / reasons for it. ( design + use )I – illogical / position of the display to be clearN- need / PurposeK- keep / DecisionS- scrap / DecisionF- form vs. function / look nice and work wellX- x factor / differenceBasically the link fx effect is establishing a need for thepoint of sale unit. I found relevant information on all ofthe links fx effects which I have used in my research tofind out specific details on work works well and doesn’twork well in a men’s sales display.Logical :: The brand of the product should be clearly displayed so that the customer knows what he or she is looking exactly at.:A example of the product should be clearly represented in the display to show the customer what they are looking at i.e. the shape of the bottle and name. Somaybe they can go home and research it.: The price of the product must be clearly presented either in front of the display so it stands out. But, sometimes the price being near the product display canput customers off viewing it.: The position of the display should be represented clearly. But in a store if you want that product to stand out but needs to be near the fragrance mens elseyou could position it on the aisle facing the customers walking through. But if its around the particular brand Hackett clothing the fragrance needs to bedifferent colours to stand out from the clothing parts.: The sales display in general needs to be clearly represented as one of the main points of selling.: The sale point needs to be eye level meaning the actual product needs to be eye level. But the stand could be higher to stand out above other sale pointsdisplaying other products.: Also the sales display could be near the tills which could persuade customers today the product whilst waiting to pay for others.: The sales display must be clearly labelled the brand so customers know hat they are looking at.: Also samples that customers can try and take can persuade them to buy the [product. On the sale display pieces of paper could be laid out with scentedfragrance covered on them for the customer to take with the brand name on the paper so they can remember what hey tried.: The sample product must be attached or linked to the display just if someone decides to walk off with the fragrance. But, it could be alarmed in the productitself with a meter alarm so, so many metres the fragrance sends a alarm.:The display should be 100 % honest as if the customer was to buy the product it must be the brand that’s on the display and the correct price not beingovercharged.:The sales display must have some sort of interactivity for the customers as easy as a simple spray tester. This can persuade the customer to buy the product.llogical :The sales display must be put somewhere the customer can see it clearly.The size of the display should be big enough so that it stands out. But also make sure that the display isn’t to big for the product that you are trying to sell. Aspeople may be distracted by the sale display design rather than the product your trying to sell.Where you sell the item should be either related to what the item is so a mens fragrance should be sold in a store either with mens clothing or fragrances.Expecting the unexpecting meaning that the display could be unique and much different in the way that it presented to the customer either being eye catchy orbold and stylish.Different interactive techniques such as spray onto a piece of paper isn’t a good sale technique as it is not what you will smell like. The customer would need tospray it onto themselves to get the full smell of the fragrance.Samples can be a bad idea as people could just take one for the sake of it and never use it. I you do have samples on your display the paper or sticks could havethe company name on them so the customer could still remember what the fragrance was.Being interactive can lead to you selling to much of the product rather than selling little hints of it so the customer may be persuaded to go back.
  • Need :: The sales display must have the brand on it so that the customer knows what he or she is looking at. This is a simple but effective and main piece ofinformation that must be added to the sales display unit.: The stand must be eye catchy to persuade the customer to look and see that sales display exists. Also that customers acknowledge the brands name clearlydisplayed either on the top of the sales display or around the sides. Lights can be used to be more eye catchy.: Also the sale display should attract men as they are the target audience. But women buy mens fragrances normally so the sale display should be both unisexdisplay.: Also different images can attract people such as male or women models displaying the product on the display mainly around the top of the display or the sides.: The stand must resemble and reflect the product which is mens fragrance.: The product must be safe meaning the materials used to create the display must be either smooth if there wood or if its glass it can have a protective layer ontop of it.: Lastly, security can be a issue as if the products attached to the display it can put people off of the display.Keep :I would probably keep the simple old fashioned look that Hackett try to represent there work as. I would use glass and wood. But to make it even better I couldcreate a rusty effect created by using metals or stones or even a waterfall.Scrap :I would probably scrap the price range of their products to make it more affordable. Also parts of their sale techniques such as the interactive parts. I wouldprobably create a new vision for sale display units. Certain materials such as glass and wood I may consider scraping as they area heavy dense look. Also theydon’t allow the stand to stand out to customers.Form Vs Function :The design must engage the customers by looking well presented and work well if it had an interactive design. Such as a light or a music stand to engage thecustomer.Something that you like must be liked by others because at the end of the day it will be you selling to the customers not the other way around. It should beinventive but it will not defeat the classic Hackett look.X factor :What can it do differently than other sale display units ?The sale display could have a water technique added to it. Or it could have a light instalment which can have an interest to customers views. This would all havean effect on the interactive features that the display will have,
  • Access FMAesthetics : What will the product look like ?The point of sale display should modern but resemble the classic look of Hackett. Also it should show the brand of the product clearly represented. The shapes canbe an inventive approach as you can changed the display unit to match the product or make it completely different so the product stands out more than thedisplay. The style of the point of sale should have the colours of Hackett which are grey, black and white. The material can be material that absorbs the smell alsothe design of the display could consume different shapes that appeal to the theme of the product. The material can be different throughout the display as the basewhere the display main unit is could be glass or wood where the frame of the display could be metal or aluminium to save on money and covered in table clothdesign that resemble Hackett.Cost :The cost of the design should resemble the price of the product but shouldn’t be so expensive that the materials coast hundreds. The display should in a way outperform the product colours and style, The display should be eye catchy for the customer so the material needs to stand out. Hackett don’t use vibrant colours forthere display so my display needs to stand out without being vivid. Also the material should be recyclable as this can reduce the cost of manufacturing. Thematerials used should make customers that have a obsession either with fashion or with style should look at it straight away.Customer :The sales display must make the customer feel that, that product for men aftershave they must have. The sales point must engage the customer pulling them overto view the display and try the product on their skin. The sales display should be looking to engage women as well as Men as usually women buy meansaftershaves. The display should stand out to the customer. I can do this buy either by design a multi coloured display using colours that Hackett use such as grey,black and white and pout them together to create a unique background on the display unit.Environment :Where the sale display is placed in a shop technically decides whether you sell the product. The display should come to life which engages the customer. Certainshops such as John Lewis are a great place to display the product as they are a trended classic shop. Shops such as Next, don’t give out the vibrant classic feel inthere display unit as where John Lewis do. The product should be clearly displayed also the display could be accessible as a 360 angle display so it opens a wideangle of the shop up for customers to see it.Safety :The display should and always be safe for the customer as when they go to handle the product to touch it on they should get caught or injured by the display. Sothe set out i.e. layout of the display needs to be thought out extremely carefully as people could accidently touch something and get a injury. Also the sales displayshouldn’t be a height so that children can reach in and try the aftershave as it can damage there skin also they could destroy the display. After , all the brandHackett is only and mainly for men around 20-30 yrs. Also the product should or can be attached to a wire so that it doesn’t get robbed. If the product did getrobbed the display could get damaged so you may needed to reconsider the materials so that if they break they wont harm any other customers.A- AestheticsC- CostC- CustomerE- EnvironmentS- SafetyS- SizeF- FunctionM-Material.
  • Access FMSize :The height of the display should be eye level to the customer age you are trying sell to. This doesn’t encourage children to try and look at the display as they maynot be able to see it. Also the display could be massive or small it depends on the product size. But, in a shop you don’t see massive display units for products,normally they are simple but modern effective display. The display should stand out to the customer, also it should be made suitable for the human body. (Anthropartmetrics. ) So the display should be suitable for a human to view the product in the display without injury.Function :The display should show and relate to the product its selling this shows how good the product looks. Also you could have a tester station where they can try outthe product. Or it could have lights that are underneath the product and the rest of the product is dull so it stands out more than the display. Also the differencebetween other displays make a huge difference in your selling costs as more people like the look of your product sop they buy it rather than looking at other saledisplay selling products that may be the same as yours but it was your display that took an eye catchy approach to them.Material :The way the display is laid out can be used using different materials such as the base of the display could be wood and the top of it could be covered in velvet togive an classy approach. After all Hackett are a classic classy brand. Also the cost of the materials should be expensive as it can decrease your total profit. Also thedisplay could have materials that absorb the scent of the product so it can spread through the store. Also the tester strips could be made from velvet or anothercloth material that can absorb the smell so when the customer takes it way they can still smell the product and think I really like that and buy it. If they werentable to remember the brand the name Hackett can be placed on the material. Materials allow display to be unique and tell a story of how there mens fragrance isthe best smell around.
  • Research Plan DesignTime planQuestionnaire :I am going to conduct a research onwhat makes a good sales display. I amgoing document information fromcustormers,shops and companys tofind out what they think makes a goodsale display. The relevant informationwill be displayed in a bar chart or linegraph. I will conduct my researcheither up London in Bond Street wherethere are expensive shops as Hackett isa expensive brand. There I will askcustomers that go into shops such asCalvin Klein and Armani.Market Research :My market research will be analysed byfinding information from relevantbrands that sell high class mensfragrance. I will want to know whatbrands are doing what in there saledisplay that are enabling them to sellmore and where my brand is on themarket and other brands that matchmine. My research will be of, Pricerange. Customer age, Interaction parts,Product advertisement.Competitive products :To find out this specific informationabout other brands displays I amgoing to conduct a research tablethat shows 10 brands that I feel havegood sale display materials,advertisement, customer age andFragrance cost range. I will speak toshop owner to find out thisinformation.Person and productinteraction:This I am able to what differentdisplay do different jobs. Wheresome may have a spray tester oranother may have a button youhave to press to smell the product.These can all be shown on adisplay unit that can have an effecton the customer to engage them.The colour of the display couldmake them stay longer at thedisplay interacting with thefragrance,Environmental snapshots :My research for this topic will bespecific to find what safetyaspects the sales display is placedin, in its environment. Such as, Iwant to find out whether thefloors are slippery so just in casethe display fell over I can addedrubber feet to the bottom of thedisplay to make sure its doesntmove. Also the height of thedisplay compared to other shopsdisplay needs to compatibleagainst them. Also where thedisplay is placed in the shopneeds to be facing towards thecustomers to be eye catchy.Customer Profiling :It is important that I find out everything I need to know about my customersuch as , how much money they have, where do they shop, hats there aspectson display techniques, what job they have, what car they have, how old theyare, what fashion clothes do they wear. All this research can provide me withanswers about howBrand Profiling :I need to research my brands Hackett that I am going to produce a sales display.In which I will find out history of the company and relevant information of,colours,custormer age,advertsing and represent this in a timeline prices. Thisinformation will help me to get an overall aspect of the company when I go todevelop the look and style of the men’s sale display.Moodboard :The mood board will consist of imagesthat relate to different colours , shapes, materials and products that relate towhat brand I have chosen i.e. Hackett.This will consist of different colourssuch as blacks ,browns ,grey andwhite. Also different material texturesthat will show the classic style lookthat Hackett show in there displayedwork.First Handling Design Analysis :This is important as it shows me what display look like on the market and Iam able to gather information from customers that visit the display andaccess FM them to see which display works best for mens fragrance.
  • MoodboardMaterials Shapes Colours ProductsElementsThis shows me what different materials,shapes,colours and products I could use to create a sales display. This mood board allows me to see differentmaterials that customers are attracted by. Also the shape of the display and its interactivity with the products. I think that this research opens up a widerange ideas that can be put together and developed to create a new design for sale displays. From the research I will most likely use glass, acrylic and metal.The shapes that I would use will consist of circles,traingles and rectangles. The colours need to be vivid to engage customers but don’t over style the look ofHackett. I would like to use water in my display as it would be different and could make my display be more engaging and interactive for customers.Top three findings that I foundrelevant is that the shapes could becircular and rectangle, the coloursneed to be black, grey and white.Also the materials can be wood, glassand acrylic but still show theHackett classy look.
  • I am going to find out Hackett’s company information from when they first started advertising till todays date where theyhave changed there colour,displays,custormer aims of advertising.Jeremy Hackett and Ashley Lloyd-Jennings meet in thePortobello Road, West London both combing the market forgood second-hand traditional British men’s clothing. Abusiness partnership is soon started with a small stall inPortobello themselves, selling on the clothing after cleaningand repairs.1983Jeremy and Ashley open up there first store called ‘Hackett.They now start to sell British classic clothing andaccessories.1985Jeremy finds that it is time to manufacture from new insteadof using second hand clothing. The range they haveproduced was to create new bold uses of colours, patternsand presenting a new fresh design on British fashion.1986In 1986 they open up other shops for styles such as, shirtsand ties,tailoring,formalwear shop and a sportswear shop.Known as ‘Hackett Cross’1987Hackett become involved in Polo. This is where therecasual polo shirts and t-shirts get developed and thecolours soon appear of,red,blue,green,yellow and pink.19791989Hackett start to attract Spanishcustomers as they a open a shop inMadrid. This provides Hackett with apositive attitude to there brand.1988Hackett start to advertise in two small waysby displaying images of there products onLondon buses and advertising in shopwindows.1992They attract a man called AlfredDunhill who buys a majority ofthe shares and supports Hackettto stay open.1993Become the first sponsor ofGoodwood festival speed.1994‘Le style anglais’ becomes thenest step in Paris, Franceopening a new tailoring shop.1995When customer start to ask abouta childrens range Hackett firstproduct there first childrens rangecalled ‘Essential British1997Hackket embark on a long termsponsorship of the England RugbyFootball creating a special first everteams suit.1999Hackett start to make tweed clothesand advertise in a magazine called‘Horse and Hound’2000Hackett then use a spaniel rescuedfrom batterseas dog home whichmodels and make a campaign ofintroducing Hacketts clothing2002Jonny Wilkinson becomes thenew face of Hackett advertisingthere sportswear.2003England win the rugby worldcup and appear on a Londonbus displaying their Hackketsuits to the nation.2005They become sponsors ofAston martin racing.2006Investors gather in Sloanesquare to review the progressof Hackett Company.2009Hackett expand into Parisdisplaying a new range oninternational tennis and finallysnow polo.2011Hackett then open two stores inGermany.As you can from the timeline that Hackket created a new fashion and British style. They created different colours which I can use in my display. Also advertising techniques which allowedthem to create there business in other countries such as using Johnny English as there sponsor when they created there sports range.. Today I still think that they are trying to change the wayfashion is represented and displayed in stores.
  • These are some samples that I picked up in John Lewis and boots of test strips thatcompanys produce for there customer when trying a fragrance. As you can that all ofthe test strips have the brand on them. Also these are well known brands as you can seethat the colouring is mainly black, gold and white. Apart from Hugo,calivn Klein andTom Ford their test strips are either shaped or coloured differently which appeals andstands out more to the customer.This is my favourite test strip which Ifound interesting as the image is a darkgreen blue colour. Where theforeground is a light blue it enhancesthe image of the product to be clearly.Also the products name is clear which isan important feature of creating a salesdisplay. The material of the test stripwas made from card this is a great teststrip as the image of the product reallystands out also the brand name is clear.From this page I have found that the tester strips aren’t the mostimportant parts of the display but can be eye catchy for the customerwhen looking at the fragrance and trying it out. I found that they hadgood colouring, shape and all displayed the brands name on them foradvertising.
  • The mood board shows the type of customer that I think maybe interested in the Hackett range. The customer could either beinterested in money,watches,cars,houses,fashion as it describes the customer well as a classic person that links well with Hackett.The customer must like classy classic clothes and like to look smart and intelligent. This informations is relevant as it will help mewith further research .From this information I found that my customer would be interested in watches,cars,phone and suits. Thebrand Hackett isn’t just a brand it is an art work that has been developing since the day it opened in 1979 . Ithat changes it colours and styles making them more bold. For this information that I found makes me believethat the customer must be a classic classy man.
  • First Hand Existing Design AnalysisFrom this research I will be able to find different styles of mens engage displays that interact with the customer. This will show mewhich designs work best. To find out this data I have taken 10 images and access FM this will give me an influence to what designswork best in stores.This display has good range of colours. You see this by the product colours.The display is a vivid light effect which works as the actual display is dull.The glass used reflects the product well into the store. The cost of thedisplay is probably quite expensive as the display is large. Also the displayprobably interests younger people than its actually target audience as ofthe bright light and the tester easily to reach. The function of the display Ito get the customer to interact with the product tester. The display ingeneral is rather safe as there is no where that the customer could injurythemselves. The customer age f0r this display would be around 16-30This display has good colourscheme. This is a weird andcompletely different design.As you can see that thedisplay is not that clear. But,then again the sale displaydoes interact extremely betterthan other displays. The costof the display would be verycheap as the fragrance iseasily stored in thealuminium tubes. Thefragrance is easily accessible.This display mainly interestpeople that are walkingaround other fragrances. Themain function purpose of thisdisplay is too get thecustomer interacting with it.The display is safe as thereare no edges that a customercould injury themselves on.The customer age f0r thisdisplay would be around 16-25This display has good range of vivid colours. The displayshows the brand name extremely clear also the logo helps acustomer to notice the brand. The display is a small unit buteffective. The cost of the display is extremely cheap as itsmade of plastic so its probably vacuum formed. The targetrange customer is probably around 20-30 yrs. The display isnot so interactive. The cost of the display is probably around20-40 pounds to build as its easy to manufacture in avacuum former. The display has no function in reality butsimple design by holding the products is simple buteffective. The display is safe but the products could be heldonto the tray display better.This display has no vibrant colours but the image on the wall engages the customersto look at the sale display and interact with the fragrance. Also the brand name is clearabove the image that allows customers to know what brand it is. The cost of thedisplay looks quite expensive as it is a black vinyl colour over the wall. With displaycabinets on each side. The customers age for this is probably around 20-30 yrs. TheDisplay has an interactive function that the products can touch and use the product.The display is extremely safe as the products are on shelves. The display is organisedvery neatly as the lighting on the shelves engages the customer and the products areeasy to reach .I found that the display needs tohave a good range of colours. Alsothe brands name clearly displayed.Lastly, it will need to have some sortof interactive function for thecustomer.
  • This display has no vibrant colours. The colourscheme is mainly gold, and black. The brand nameand logo is displayed extremely clear. The gold on theblack really stands out. The cost of the display isprobably expensive as it is big and the materials usedcost money. The display engages men around 20-30yrs. The function is to allow customers to view theimages on the back wall and engage them to try theproducts on the table. The display for the products isbasic but in my opinion has a lot of objects in oneplace at a time. The display is rather safe as the tableis stable and the floor is not slippery.This display has mainly red and greencolours that engage the customers.The brand name is displayed clearlyabove the products. The lighting helpsto shows the name and the productsotherwise the display could be quitedull. It would probably engage malecustomers around 18-30 yrs. Thedisplay is safe as it has no sharpmaterials also the sale display is in eyeline for the customer. The display isbased around other brands. Supposingthat the display stands out more thanthe other displays.This display engages very well with thecustomer as it has vibrant colours and thebrand name is highlighted around lightextremely clear. I would think that as it isRalph the display probably looks expensivebut doesnt cost so much. The displaymaterials are glass and metal. Thesematerials fit in well with Ralph designs ofthere products. The products show moredetail which the colours serve the engaginginteractive part of this display. The customerage for this display would be around 17-30.The display has a good sale approach tocustomers. The display is on the islevisible for customer sight. The colours asvivid. The colour scheme bleb and blackworks well. The display clearly showswhich products are for men and women.The image also interests the customer asthe brand name is clearly represented on itin white on a black background. Thematerials are safe for customer use. Thecustomer age for this display would bearound 18-35.This display revels different brands in a row in the menssection in House of Fraser. The display is laid out clearlywith the brand names up top in the view sight of customerswalking around the shop. This display is great as I havedifferent brands in a row and I can see that Ralph have themost colour brightness. Where the others have used suitecolours that don’t stand out so much but still for fill displaypurpose. The materials are safe as they have used smoothcut glass only. The customer age would be about 20-30.This display has its brand name clearly on theimage up the to. The colours which are purpleand black are dark which link with the image.The light function in the background enablesthe products to shine out from the display.Also the customer age for this band would bearound 20-30 yrs as the image shows a youngage couple. The materials which are mainlyglass and acrylic suite this design very well asthe products are spaced along the shelveswhich engages the customers to look alongshelf to shelf.First Hand Existing Design Analysis
  • Person and product interactionThis research shows what customers look for when looking for fragrance. Theycould choose a display that is vivid or large. After, they would have chosen thedisplay to interact with they investigate how to operate the display to smell thefragrance. Normally of displays today they are either a tester spray or touchsomething to get the smell or even turn a button on and off to operate a systemthat allows the fragrance to spray.From what I saw at certain shops such as, John Lewis a large department storefor fragrances. I was able to se that mainly Women buy mens fragrances. Buthow they try the smell is all different. Some spray it into the air, some spray itonto there skin. Also some use the tester stick and some look at the display first.Tester spray paperSpray in the airSpray onto own skin Look at display before interactivityInteractive buttonsPeople that spray on thepaperMaleFemaleOtherAs you can see that 10 %of male and 35 % femalespray it on paper. But,around half sad thatthey would use anothermethod of testing thepaper.People that spray ontothere skinMaleFemaleOtherAs you can see thataround 40 % male and18 % female spray itonto there own skinwhen trying afragrance. The rest isaround 42 % thatchoose anothermethod.Do you enjoy interactivebuttonsWomenMenOtherAs you can see that 15 % ofWomen and 35 % of men enjoyinteractive buttons. Where as50 % said they wouldn’t bebothered by them or they don’tlike them at all.Look at the displaybefore using theproductMenWomenOtherAs you can see that 45 % of Menlook at the display before use and 50% of Women. While 5 % chooseotherwise. So from this I can seethat the display sells the productfirst rather than the product beforedisplay.Spray product into the airWomenMenOtherFrom this data I amable to see that 25 % ofwomen and 20 % ofMen spray the productinto the air before use.Around 55 % say otheruse for display.Conclusion :As you can see that more men and women look at the display before the product. This tells me that the sale display needs to be eyecatchy this will be made through the access FM data that I have collected on customer and brand profiling. Also that people enjoyinteractive points that they can try the product but in a different way rather than spraying the product on there skin or in the air.I found that the men seem to be the most interactive lot. Where women like tolook at the display and brands name before interaction.
  • Yes No Yes NoYes No Yes YesYes No Yes YesYes No Yes NoYes No Yes NoNo No Yes YesYes No Yes YesYes No Yes NoNo Yes Yes NoYes No Yes YesPaco Rabanne 20-30 yrsThere are only about half that have lighting orsound effects on there display. This research ishelpful as I am able to see that interactivebuttons have not been created on a display assuch and I need to think about where I candevelop my designs of a sales display from.This table shows me what different brands choose to engage customer ages. As you can se that all the brands are aimingfor over 20yrs as they are trying to appeal for middle aged men. These brands are expensive so maybe having a highcustomer age makes the public think that the brand is expensive and trendy. Also this market research allows me to seewhat brands aim for customer ages, this helps me with the design of my further development of making a sales displaychoosing colours and materials.Market ResearchI will create charts and tables that shows at least 10 brands including Hackket London which shows the price range, where they place there brandsadvertisement , what different interaction parts they have, also what customer age they target for and last where they display there brand.. This researchwill be conducted in graph’s and table which will display the information clearly and will be easier for me to conduct relevant information that I can usefor my own sales display.Price Range of most expensive FragrencecomparisonRalph LaurenViktor and RolfPaco RabanneTom FordOld SpiceBen ShermanGantHackett LondonPaul SmithTed BakerRalph Lauren £45-60Viktor and Rolf £20-40Paco Rabanne £30-45Tom Ford £15-30Old Spice £30-60Ben Sherman £10-30Gant £20-45Hackett London £25-50Paul Smith £15-30Ted Baker £20-35This pie chart shows me the 10 brands that I picked.I have researched what branded mens fragrancecost more and completed a pie chart to show thedata. I have done this to find out what brands havemore expensive products and why in my furtherresearch is it that they have a better, interactivequality maybe it is that they have a better customerselling point of view. As you can see that RalphLauren have the most expensive fragrance andHackett is around middle class for price range. Thistells me that maybe Hackett show more pride inthere clothing range rather than there fragrancesale displays.Ralph Lauren 20-30yrsViktor and Rolf 20-30yrsTom Ford 20-40yrsOld Spice 25-40yrsBen Sherman 20-40yrsGant 20-40yrsHackett London 20yrsPaul Smith 20yrsTed Baker 20yrsTester spray paperCustormerSprayin the airInteractive buttons Sound/ lighting Visual effectRalph LaurenViktor and RolfPaco RabanneTom FordOld SpiceBen ShermanGantHackett LondonPaul SmithTed BakerThis table shows me that certain brands have different advertisement. I am able to see that only ted Baker has a glasscabinet that the products are displayed in. Where everyone has a piece of paper for the customer to spray onto the smellthe fragrance.
  • Market ResearchBrandsWhere is a men’s display for aftershave is available from ?Mens clothing section Men’s fragrances department Near Tills in astore Entrance of storeRalphLaurenViktorand RolfPacoRabanneTom FordOld SpiceBenShermanGantHackettPaulSmithTed BakerThis table shows me data of where certain brands display there fragrances in a shop. I am able to see that most brands advertsie a sales display fora mens fragrance near the clothing section. Maybe this is done to make the customer feel they need to but the aftershave as well as the clothing.Also, every brand apart from old spice has a advertisement for a mens aftershave in the fragrance department. From my other research I found outis that most of these brands have put there mens and womens fragrances together to advertise more and make more profit. Also, there are only acouple of brands that sell there fragrance near the tills in the store. This is a great advertisement as it means that when it comes to sales the queueswill be waiting in line and the fragrances will be some of the products they see. This can persuade them to buy the product. Only, Ralph, BenSherman and Hackett advertsie mens fragrances at the entrance of there stores. This a good selling technique as it can introduce the product tothe customer before entering the store. Every brand has a online advertisement for mens fragrances this is a good selling technique as it shows thedifferent availability of products they sell over a wide range of stores. This can also be used as a selling opportunity of selling other products suchas clothing and accessories.Yes Yes No Yes YesYes Yes Yes No YesYes Yes No No YesNo Yes No No YesNo No No No YesYes Yes No Yes YesNo Yes Yes No YesOnline advertisementNo Yes No Yes YesNo Yes Yes No YesNo Yes Yes No Yes
  • Market ResearchThis table will show me what different advertisement each brand has on marketing ranging from, Magazines, Websites, TV and Newspapers. I haveconducted a research table of the same ten brands that I have researched all my data on and represented in tables and charts.Magazines Internet TVNewspapersBrands1) Ralph Lauren2) Viktor and Rolf3) Tom Ford4) Old Spice5) Ben Sherman6) Gant7) Hackett London8) Paul Smith9) Ted Baker10) Paco RabanneNo No Yes YesYes No Yes NoNo No Yes NoNo No Yes NoYes No Yes NoNo No Yes NoYes Yes Yes NoYes No Yes NoYes Yes Yes NoThis is the table of results shows me different brands including my own Hackett. I have gathered information of where these brands advertise there companymainly only looking for men’s fragrance. As you can see that only Ralph Lauren advertise on TV this shows that they have a different strategy ofadvertisement compared with other companies. Also all brands can be found on the internet advertising there products. All of these brands had a mensfragrance and all had different colours and shapes and backgrounds on there website for advertisement. Newspapers have rarely any fashion advertisementbut normally around certain holidays brands put adverts in sometimes 1 -2 pages that advertise there brand either selling clothing or fragrance. Magazines is amajor aspect for men fragrances as there are certain fashion magazines for men such as ‘GQ’ mens fashion. I know that this magazine displays anadvertisement for fragrances as certain brands have decorated pages filled with samples of the fragrance and information about there product and brands.This information has been helpful as it has helped me conduct a positive research about other brands and explain why certain brands do better in the market.Yes No Yes NoOverall, form the research Ifound that from each researchpart that the cost of thefragrance can engage customers.Also the sales display needs tobe eye catchy for 20-30 year oldcustomers. Also that the displaymust have some interactivefunctions that the customer cantouch to try the fragrance. Thisseems to help with the profit ofthat brand when selling.Next, the display is usuallyfound in the men’s section ofclothing, near the tills andonline. When I did my researchnot many brands had theirdisplay by the entrance and exitof the store. Last, theadvertisement of brands mensfragrance s where displayedmainly in magazines, internet.Not many where advertised onTV and newspapers.
  • Competitive ProductsThese are some companys that I feel have a good sale display, market advertising, product shape and customer age appeal. I willresearch materials, advertising, customer age and product shape to find out what works best on customers.1 ) Ralph LaurenSale Display Materials Market Advertising Customer age Fragrance cost2) Viktor and RolfMetal and Glass 20-30 £45-603 ) Paco Rabanne Metal Men magazines 20-30 £ 40-754) Tom Ford Metal and Glass Magazines Men 20-30 £50-755 ) Old Spice Plastic and Wood TV adverts 30-40 £206) Ben Sherman Wood and Glass TV and Magazines 20 -40 £ 20-407) Gant Wood and Glass Magazines 20-40 £20-408) Hackett London9 ) Paul Smith10) Ted BakerWood, glass and acrylic Side of websites and Magazines 20 + £ 20-40Metal and GlassGlass Magazines 20 + £15-40As you can see that most brands have a wooden and glass effect to there display. Also there adverts show the products mainly on TV and website andmagazines. Their main customer age is around mid twentys and the product costs are £ 20-50 . All this information will help me process a sales display. Theprice of the fragrance is important as I do and dont want to make the display stand out more than the product they are trying to sell.Wood and glass Magazines and side of websites 20+ £10-45Adverts on TV , magazines Mid Twenty’s £30-40MagazinesFrom this tables research I saw that mainly glass, wood and plastic where used as materialsin a display. Also that the advertising was mainly in Magazines and TV. The customer agefor each brands seemed to aimed for 20-30 year olds.
  • Environmental snapshotsThis will be photographs of area where mens fragrance displays are placed in shops and what shops sell certain expensive brandsthat help me to see what type of customers goes to which shops to find a mens fragrance.This display ‘ Jean Paul’ is in a great position in asshop as it can interact with the customer as thewalk past. The display safe as its been placedaround non-slippery floor. Also the display has asolid base fixed to the ground. The height of thedisplay is eye level but the materials used aresmooth so it stops customer injury. This display iscompatible against other displays as it is facingcustomers walking around where as other displaysare in corners surrounded by other brandedproducts.This photo shows different brands such as, FredPerry and Ralph Lauren on the isle in customereye sight. The displays are safe as they are stableand on a non-slippery floor. The height of thedisplays range from some being eye level andbelow and some being over eye level. I really likethe displays that are over eye level with the brandname above clearly displayed.This is a range of displays of brands inBoots that are in there own littlecontainer doors. The way they aredisplayed is mainly in a row that is easyto access and see them. Also they are ina safe environment as they are closeddoors none of the products can fall outand break. The brands of the productsare also displayed visible above eachdoor to tell the customer which door iswhat brand. This display of mensfragrances are all equal to each other.This display by ‘D AND G’ is in a cornerposition in the shop which also is on theisle this engages the customers as theyare walking along. The display is placedon a stable floor and the materials of thedisplay are strong that hold the productswell on the shelves The height of thedisplay is over eye level with the brandname up the top to engage people.Conclusion :This information that I have conducted will help me to see where branded mens fragrances are displayed. It will help me to consider the size and the heightof the display. This tells me what sale display engages with the customers and where it is placed in the shop. The environmental images how mainly saledisplays on the isle of a corner or a row of brands with the branded name clearly labelled on the top of the display. The images I have taken I can use myknowledge of ACCESS FM to evaluate what brands build the best displays and why they do so well in the market. In my market research I will go into furtherdepth of what brands have a better selling point of view to the public.The sales displays where mainly advertised around the rest of the mens fragrance. Butsome where around the brands clothing sections.Safety : As you can see that all the actual products have a stand to sit . So in my evaluationagainst specification I will say that I researched this after looking at it and found that my displayhad no thought of product placement positing which is the main priority.
  • Questionnaire1 ) When you go into a mens store is the product sales display for a mens fragrance clear or not ?2 ) What colours do you think suite Hackett London well ?3) What stores do you expect Hackett aftershave to be sold in out of these ?4) Should it be advertised to Men or Women ?5) Where do you think Hackett advertise ?6) What type of display materials do you expect Hackett to use ?7) What type of customer is Hackett advertising to ?8) What price range do you think Hackett cover ?9) What look do you expect to achieve when wearing items from the Hackett range.10) Would you buy Hackett ?YES NOGreyBlackHarrodsJohnLewisWomenHouse ofFraserBothMenTVMagazines WebsitePlasticMetalWoodSelfridgesCinemaBrownWhite10-20 20-30 30-40 50 +£0-100 £100-200 £200-300 £300 +Classic Modern PrepYesTown and countryNoCasualFrom this page where I asked the questions I asked relevant questions that showed a understanding of what a sales display shouldbe created from, where its placed and who could buy the brand Hackett. I used Hackett’s website to create the questions as youwill see with the questions such as, What look are Hackett trying to achieve. I used the styles they had on their website.
  • The 5 Questionnaire Results that I found most important1) As you can see from the chart that at least 55 % said that a sales display for men was clear.Where 45% said that it wasn’t. The 45% that said it wasn’t said that there where no coloursthat stick out also that the brand name wasn’t clear when looking at the produce in a store.From this I can see that making a display with the product name and colours is a major partof customer sales. This research for finding out if the product is clear is important as it helpsme to look at other displays in the mean time and investigate where my display should befor. So I can find out the size and height of the display for storing the products on it in atore.Is the product clear ?YESNOWhat materials work best ?WoodMetalPlastic2) As you can see from the chart that more people found that wood and plastic works best forHackett. As they are a high class brand. 40 % people said that wood works well and 20 % metaland last 40 % plastic. So from this I can see that wood and plastic would be good materials to useon the sales display. This research helps me to see what materials work and how I can apply themto a sales display making them safe and secure for the customer to use. Wood and plastic can begood materials used together if they are the correct colouring. But, metal can be used for theframe of the display as it will be stronger and more stable on the floor of a shop.3) The chart show what colours the public suite Hackket London better for a sales display.White and Grey seem to be the best colours that would suite Hackett best for displaying anfragrance display. 30% said black and 30% said grey. 30% white and 10% brown. These resultsshow me that researching colour schemes will helps me with the overall sale display of selling aproduct. Colouring is another important factor as it engages the customer to come over a viewthe display and product. The display should not over do the product so that all the customer cansee is the display and not clearly see the product. This research will allow me to understanddifferent colour textures I can use to apply to the materials I will use to create a design a men’ssale display.What colours suite HackettLondonWhiteGreyBlackBrown
  • The 5 Questionnaire Results that I found most importantWhere Hackett is advertised ?MagezinesTVWebsiteCinema4) This chart tells us what the public think where Hackett are advertised. They only saidfour options such as, Cinema, TV, website s and mainly magazines. This chart shows thatmuch more people said that it would be advertised in magazines 45% and 5% said TVadvertisement . I would have thought as Hackett’s is a classic brand they would reallyadvertise in Magazines. 55% said website and 35% said cinema. This research will help meto find out now that they think that magazines are more of a advertisement place formens fragrances.5) The pie chart shows the public voting on sale displays for mens fragrance eitherbeing liked only by men or women or even both. As you can see that the public thoughtthat the idea of a sale display was to interact both men and women. This is informationallows me to see which customer gender the display should be advertised towards. Asyou cab see that most of the public said it should be more women and men engage atthe same time. As women tend to but mens products.Should it be advertisedtowards men and women ?YesNoBothOverall conclusion:This questionnaire is able to show me answers to questions that have problems when building a sales display for the market. From the pie chart theproduct must be clear as at least 55% said it was clear but 45% said it wasn’t so I must make it clear. People said that wood works best for Hackett Londonwith a plastic framing. But some people did say metal but I would mainly use metal for the structure and cover it over with another material. Colours suchas grey, white and black were voted by the public being eye catchy for Hackett London displays for a mens fragrance. This can be made clearer by usinglight from the display. Where the product can be advertised can be created on mainly men magazines. This is better advertisement as men buy magazineson fashion clothing and normally mens fragrances are displayed in the mag. The sale display should always be advertised towards both parties men andwomen. As I know that it is a mans display Im developing. But, more women buy mens fragrances. From my research In john Lewis for takingenvironmental photographs I found out that mens displays are advertised by womens so if a man or women goes to buy themselves a fragrance they maythink I may get that for my partner.This research has been very helpful and I will consider these changes towards the planning and development of my sales display for a mens fragranceHackett London.
  • As you can see from the first page of my research I gathered information and displayed it in a mood board. I found out differentmaterials,shapes,colors,element and products. The information I found out is that the materials need to be relevant to colours of Hackettso, Black, grey and white. The shapes can be a different but still need to be formal as Hackett are a classy British brand. I was wondering about anelement put it may be a safety hazard.Next , I researched the brand Hackett. I found out that they change they changed there colour scheme to make a brand new British style on themarket. Also they discovered different advertising techniques such as having images of their products on London buses and shop windows.Lastly, for the brand research I picked up different branded test strips and looked at the shape, size and colours scheme this will help me with thesales display.The customer profiling is research where I find out what my customer may be interested in. I provided this information in a picture board. Ishowed images like modern classy cars, business suits and watches. These objects describe my customer well as a highly classy man.For first hand design analysis I took pictures of 10 displays in shops such as, John Lewis and House of Fraser. I found out relevant information byusing access FM which I found out that most brands use brightly coloured colours and modernised shapes. The sale displays have many differentfunctions that interact with the public such as tester strips, interactive buttons, a spray that they can use to test. But, also I found out that mostcustomers are interested by the brand name and the colours of the displays. Also that customers don’t exactly think about the safety side of adisplay they are just interested in the brand and what new product is being advertised.Next, research I found out was what different interaction parts a display has this basically covered but I found out a percentage of men and womenwho prefer certain interaction qualitys to a fragrance display . As I know that women buy mens aftershave more than men buying it forthemselves. Overall my research I found out that more people prefer to spray it onto there skin.My market research was basic information on 10 brands I researched. I found out price range, customer age,advertsing in store and outside of thestore, lastly interactivity advertisement. The information led me to believe that a sales display need to be different and must display the brandsname clearly.After, I found competitive brands that appeal to Hacketts quality I found out what price range, customer age, sale display materials andadvertisement. This backed up my information from the market research. I found that most displays used wood, glass and acrylic and showed off ahigh quality look.I also took some environmental snapshots of sale display in shops on where they are placed wither by a till, on the hall or around the brandssection in the shop. This gave me an incite to the size and height and style of a sales display when advertising in a shop.Last of my research I produced an questionaries that men and women answered questions about sales display such as the materials, colours andcustomers. I produced 5 tables that I thought had the best information and analysed them to find that them to find out answers to what makes agood sales display.All this research I gathered has given me information that will allows me to create a sale display that will fit all these categories of where some salesdisplays go wrong and go correct.Summary Of Research :Safety and modification and results: After producing this information I realized that my design needed more purposeto it. By how it functions and exactly how it displays the product and interactivity.
  • Summary Of Research :SummaryResearchShapes /InteractivityColoursBrandFirst designanalysisTest stripsAdvertisingColourSchemeBrandProfilingCustomerProfilingWatchesMoneyClassycarsBlackGrey /WhiteWood /GlassCirclesSquaresExpensivecarsSuitsSunglassesWatches/moneyHousesMagazinesGrey/whiteSun glassesWatches/moneyTest stripsAs you can see that black, white and grey are best suitedfor colour schemes for Hackett. Also that squares andcircles would be great shapes for the sale display. Lastwood and glass would be good materials for Hackett.A person who has a passion forExpensive cars and sunglasses, moneyand watches, houses and business suitsall resemble I believe a customer thatwould like Hackett. From my moodboard I presented in the research itshows that I have related the images tothe Hackett website.MoodboardMaterialsColoursShapesCircles andrectanglesBlack, Greyand WhiteTester SpraysInteractiveButtonsBrand name isclearlydisplayedAs you can see that circles and rectangles are shapesused in other displays. Grey, white and black are mainlyused as they are bold colours. The brand name isdisplayed clearly visible for custormers.Interactive spraysand buttons engage the customers very well.InteractionPartsCustomerInteractiveButtonsSafetyAspectsTesterStripsExamplefragranceSafe edgesInteractiveButtonsCustomerAs you can see that black, white and grey arebest suited for colour schemes for Hackett.Also that squares and circles would be greatshapes for the sale display. Last wood andglass would be good materials for Hackett.This diagram shows that the advertisement ofMens fragrances are displayed in magazines andwebsites the most. The colour Scheme of thebrand is mainly grey, black and white. I haveresearched this a found that they use black andwhite for advertising their products mainlyclothing and accessories. Lastly, every brand Ispotted in John Lewis had a spray tester paperwith their brand name advertised at the top of it.T6he colour scheme for the test strips weremainly white with a bold black or gold or whitefont of the brands name.
  • Summary Of Research :Customers andadvertisementColours andShapesMaterialsQuestionnaireSizeAdvertisingColour SchemeEnvironmentalSnapshotsCompetitiveBrandsPrice range ofproductsCustomer age /AdvertisingMarketResearchPrice ofProductsCustomerAdvertisingSummaryResearch£ 20-4520-30 yrs.Mainly Storesand WebsitesInteractiveButtonsSpray TesterMagazinesand WebsitesPosition ofDisplayGreyBlack andwhiteSize andHeight£ 20-60GlassPlastic20-30 year oldmenWebsites andMagazinesInteractivityMainly, £20-45 pounds is the average price that brands selltheir products at. Also the customer age is usually aimedfor 20-30 year olds men. The market research showed thatinteractive buttons and spray tester worked the best for amens fragrance display.Sales Displaymaterials.The materials for the display wouldmost likely to be wood, plastic andglass. The price range of products arearound £20-60 this is what the saledisplay would target to look like toback up the products looks. Mostbrands advertise for 20-30 year old menas a target audience. Most brandsadvertise in Magazines and Websitesides.For the environmental snapshots Ifound that the display always were eyelevel with the customer. Also the colourschemes of display had vibrant lightingwith an black, white or greybackground. The positiio0n of theproducts was either near tills or by themens section or at the entrance of thestore. I saw these all in differentpositions and the size of the displayvaried.Circles andrectangles20-30 yrsWebsitesMen’sMagazinesGrey. Whiteand BlackThe diagram shows that from my questionnaire that I researched.Before, it I had looked at sale display and made a little moodboardon paper of what customers want when they experience a Men’ssales display for fragrance. Customers thought that glass, woodand acrylic suited Hackett London best as they said it was a highclassy brand.Overall the research hasshowed me how to start tocreate a sales display. From allthe research I think that theEnvironmentalsnapshots, Questionnaire, interaction parts, first designanalysis and lastly the mostimportant Market research.These are the research partsthat I think gave me the mostinfluence on ideas and thoughtabout how the display shouldbe made. The others, such asMoodboard, Competitivebrands, Brandprofiling, Customer Profilingweren’t the most important asthey didn’t provide me withhelpful information that linksto designing a sales display for amen’s fragrance.
  • Further Specification :I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. Also I am still going to display the brandsname clearly for customers to see. I have decided to use; circles, triangles, squares and rectangles to make this display. As I feel it would a modernbut classic finish to the end design. I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if usedat the correct tones. The material will be wood, plastic and a possibility of glass. The glass could be the catchy material that can reflect light ontothe display. Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. The display will have arange of colour tones only including colours, black, white and grey which will over perform the look of the product. As I think that it wouldbe much that the customer is only being engage by the sale display. The material will be recyclable and can be re-used material in themanufacturing process. The display will have materials that customers find modern and traditional at the same time.The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. The idea ofunisex sale display is a good idea and I believe can still be created using colours,black,white and grey. Shapes can also persuade customers tolook at the display. Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed.From my research I am going to decide that the display will be placed around the mens fragrance section. As it will be on the isle around thestore which will engage customers walking past. The display must show at least a 180 degree angle that can been seen from different angleswhen walking towards the men’s fragrance section. As I believe that the display should be accessible at any angle the customer walks towardsthe area that it is displayed in. The back of the display will have the brands name showing this engage customer from other areas to come andview the product.Aesthetics :Cost :CustomerEnvironment :
  • Further Specification :Size :Material :Function :The displays height will be eye level with the customer to engage them in the product that’s being sold. An advantage is that children won’t be able totouch the display by damaging it in any way. The size of the product is quite small so the display should not be massive in case it over looks the product. SoIve decided it should be medium size but built wide and high so it’s engaging. The display should considerer ergonomic issues which include how thedisplay is built, how it is safe for humans and also how the size is suitable.The display will relate to what the products name is called and what it looks like meaning colour tones. I am going to have a supply of tester strips with thebrands name on them this is another method I have learnt from brands for advertisements. Also I will be using L.E.D’S underneath the product where itwill be standing so it stands out. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. Thesefunctions will make the display eye catchy and engage customers to view the product.I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. The materials used willshow an expensive and classy look that shows that the display is expensive and extraordinary. The fabric could be sprayed with the fragrance in order toattract customers to the display unit. The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. Iwill use materials such as wood, acrylic and metal.The materials that the display will be made out of will be smooth so there will be no customer injury. Also the product will be a stable display just encase itwas to get knocked and fall and injury someone. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. Iwon’t be using an security wire which is attached to the product. The materials such as glass can be dangerous if the sale display got knocked as it could causeinjury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety.Safety :
  • These are my first quick design sketches, of which I believe that an Hackett fragrance sales display could look like. In thesedrawings I inspired myself by shapes mainly in which I shoed in my mood board. I found the shapes from the Hackett websitein which I was inspired by Aston martin as one of their linked companies.I made sure that all of these sketches made my further specification lists. In which they all did while using shapes suchas, triangles,rectangles,circles. Also I made sure that they were all a safe standing sales display. As their isn’t much pointdesigning an display that’s unsafe for the customer to interact with.
  • These are the first 6 designs that I made into ideas, of which I was inspiredby all of my research that I found out. In which works best in a store. As youcan see that the ideas made my start of development occur. My basic quicksketches were able to be transformed into a design idea. With the ideadevelopment I transformed the quick sketchesusing, size,material,views,joints,function. As you see that each design had anew feature that resembled Hackett.In these next 6 design Ialso developed thequick sketchs into anidea in which couldbecome a visible salesdisplay in a store. Ithought about, lighting, sounds and mainlyinteraction in thesketches. As in myresearch that it what Ifound that all of thesales displays in storehave no interactionfeature on the saledisplay.These were my last 6 design ideas in which from already creating ideas for othersale display’s. I though of different interaction parts that I could use such aspress buttons, lighting that dimed on and off. As you can see that these ideas allused my specification that I created for Hackett. I also created different designsfrom the ones before. I am proud that most of the ideas don’t use box shapes tocreate the display as I think boxes are dull and not entertaining.
  • This is my first concept in which I picked from my 20 idea designs. I felt that the shapes and design resembled Hackett extremely well. For this concept I talkedabout, height,materials,where it would go in a shop,interaction,where the fragrance sits, joints. Using the cylinders as either acrylic or aluminium relates to myfurther specification of that it should still resemble the old classic Hackett look. The name of the product is called splash that is why I am going to design an acrylicwave on the top of the display. As acrylic can easily be shaped and you can use different colours. I also thought of safety that’s why rubber feet will be applied tothe bottom of the display. I also designed a shelf for where stock of the fragrance can be placed easily for customer to reach. The shelf where the products will beplaced can be made from oak or mahogany, which gives a classier wooden finish. A veneer can be applied to make it look more expensive. In this concept I appliedall of the points that ere need for designing a sale display.The interactionis the mostimportant partof the displayas I usually findthat you gointo a shop andyou just pickup a tester cardwithout anyinterestingfeature. Hereyou have topress a buttonand the testercard will dropfrom inside thecylinder downthe pipe out forthe customerto take. Themiddle of thedisplay willhave a sponsorimage of AstonMartin and aTV screenadvertisingother Hackettproducts.Modifications:Thewavessupportallowsthisdesignto havemoredevelopment inthedesignprocessandallowsmorespace tobecreated.
  • This is my second concept of which I was inspired by the lively beach feel Hackett have in some of their advertisement images. For this concept I once againdecided to create an interaction feature as I felt that this is the way forward into sale displays. Materials such as, wood for the base could be made fromMahogany. Also the tubes holding the top of the simply made from glass as this would make the display look high quality. Also having an wooden top probablymade from pine as it’s light weight. The fragrance name is splash so the feature for this is a water fountain on the back of the displays base which will containthe sales display interactivity. Which is that the tester cards will be attached to a hook that the customers will have to take off. Also the safety of the displaywill contain rubber feet to stop it from moving about on slippery surfaces. A veneer can be applied to the wood to make it look classic. Also having l.e.d’s alongthe glass cylinders can engage customers more.
  • This is my third and final concept in which I designed around the Aston Martin car parts. As you can see that the cylinder shapes are based around carcylinders. Also the top are based from headlight shapes. I used materials such as, aluminum,wood and glass. The cylinder tubes would be made fromaluminium and the tops of where the fragrance would be supported would be glass and the wave at the back would be wood. The tubes would be supportstruts that hold the design together. Also the interactivity feature would be that the customer would have to un hook the test card from the display. Thebrands name will be clearly visible on the front and back this gives a better appearance in a shop of a 360 degree angle. Also L.E.D’S would be used tobrighten the design up so it’s more visible. Last the bottom cylinders will have rubber feet so that it is solid on a surface.
  • This is my design ofwhich I have chosenfrom my best 3concepts. During mydevelopment processI am going to changethis design slightly.These will beimportant changes inwhich I will lo0ok atusability, materials, components andother importantfeatures.Materials:I am going to look atthree different materialsin which I find arecompatible to thisproduct design. I willlook at how resistant thematerial is. Also howeasy it is to cut.These are the following:: Aluminium: Acrylic: ChromeAluminium Acrylic ChromeAluminium iseasily shapedunder heat. I canmake the cylinderseasily hollow.Also aluminiumcan be colouredusing a processcalled anodising.Examples: Useddrinks cans forman inexpensivesource ofaluminiumsheet, in whichthey get anodisedto be coloured.Acrylic is easily shapedusing a manufactureprocess called lasercutting. Also anadvantage is that thesheet of plastic canalready be coloured.It’s also lightweight, but doesntlook as expensive assome materials. Thismay be not as good asHackett are anexpensive brand. Butthe acrylic may begreat for another partof the display.As you can see chrome, acrylic and aluminium can be shaped into acylinder.Chrome is easilycut using anhacksaw.To bend thematerial you woulduse heat pressure.Sometimes theyfill the tube withsand so that itdoesn’t kink.This materialwould beencouraged fromthe design AstonMartin.
  • Manufacture process of materials:This will show me how easy it is tomanufacture these materials into cylindershapes. I will look at how they are able tobe made into cylinder shapes. Also howthey are shaped to create cylindersMaterials Processes Aluminium ismanufactured in a steelmill. First, the ores aremelted together in aliquefied way. Thentheir poured intomoulds depending onwhat may bemanufactured. theprocess starts by rollingthe aluminium into flatsheets. Then they coolthey are cut into certainstrips and rolled to forma cylinder in a jig. Thejig creates a cylindershape in which theythen use a machinecalled a press punch.The press punch isforced against the solidaluminium mould andpushes the centre out.Leaving the cylindershape to be produced.Chrome is manufacturedby starting with a processcalled electroplating whicha thin layer of chromium isplaced on a metal orplastic object. Thechromed layer can bedecorative, which canprovide corrosionresistance. First theprocess starts withdegreasing to removeheavy soiling. Thenmanual cleaning to removeall the surface impurities.After certain pre-treatments are placed onthe chrome depending onthe substrate. After, aapplication of platingcurrent, under which thecomponent is left for therequired time to attain thethickness. Last, it is heatedand bent to producedcertain shapes such ashollow cylinders.Construction of aluminium CylindersAcrylic ismanufactured using aprocess calledinjection moulding.This is where plasticcoil balls are placed ina hopper. Which arepushed down into theArchimedes screw.The screw then heatsup and compresses themelted plastic alongthe screw. Until theend where a mouldhas been specialcreated i.e. a cylinderin which the liquid isforced into and createsa solid cylinder shape.After, its cools you usea ram to push thecentre out and create ahollow cylinder.I have chosen aluminium to be my solid structure.The reason for this choice is that it easilymanufactured and made. Also it is cheap andproduces an expensive look. Also the aluminium isused in car parts and I have decided that the designis going to look around the car parts of an AstonMartin.Aluminium, cylinders are created using a jig inwhich hot liquefied metal is poured into a chamberinside a jig template. Then its poured into sheetforms and rolled into a cylinder form. From which itis shaped. To, get the centre out a press punchpushes the centre out leaving the cylinder behind.
  • Aluminium Cylinders :I have shown that I have selected chromecylinders to create the structure of the design.Research :These cylinders will be 60 mm diameter of .The reason for this is that it will be easier forthe customer to access the display. Also thethickness of it will be 3mm. I will also makethe length of the tubes 50cm. (Anthropometrics )Size / Usability :These chromecylinders have a shinyfinish which is helpfulto me as they are moreable to stand out in thestore and reflectnatural light.How they will stand up:A big issue that I never thought about was how the chrome cylinders will stand up ontheir own. Before having no stability, a customer could have had just touched them andthey could have fallen.My solution:I have taken the idea of having a wave at the top of the display displaying the name ofthe fragrance ‘ Splash’. I have decided to create back and side supports that look likewave. This will help my problem with the stability. Also the waves will be smooth sothat no customer can injury themselves.Usability / Anthropometrics :The reason for the cylinders being a certain height is that thedisplay will be on an table. The average height of a table in a store isaround 80cm. By the time the display of a height of 60cm is addedto the 80cm the height will be around 140cm.In research I have found that the average height of a male 20-30 yrsis around 5’’10. This shows that the height of the display being130cm is a perfect height for a male to be in contact with thedisplay.An important feature of the display isthe safety of the display. Rubber ringsfit to be 60mm fit onto the bottom ofthe cylinders to stop the display movingabout when the customer interacts withit. I can purchase these from amazon anonline storeSafety :60mm x 3mm FluorineRubber O Ring Oil SealsCoffee Colour
  • This shows the new stabilitydesign that I have made. Thissupport will be made frompine wood as it is cheap andcan be cut easily. Also as Iwant the colour to be blueacrylic is a material that canbe coloured easily.Manufacture of supportive waves:Research :The cut and size of these stabilizers. Both of themwill be the same length of 50cm same as thelength of the cylinders. But the height will be30cm and decrease in 5 waves until the bottom ofthe cylinders. The thickness of the wood will be22mm roughly.Size and cut :I will cut a shelving of wood around22mm in which will support thecylinders. The wood can be cut andlayered together to create the 22mmthickness roughly.Pine can be manufactured in schoolin which I can make measurementsthat will show the exact dimensionsof the cut of pine.As you can see that pine can bebought from companies online at ahigh cost.I have researched where I can buypineSize and cut 2 :Attachment of stabilizer to cylinder:I am going to have 2 screws in each wooden waves having a gap of25cm between. After, I will leave the screw head out and create 2 holesin the aluminium. The holes in the aluminium will be 30cm apart fromone another big enough for the screw head to be fitted onto on theinside. Then, last I create a small 5cm drop down on both of them sothat when the join of these connect they will drop 5 cm to create thesame length between being 25cm originally.To make the wood look like a splash colour Iwill be painting it light blue in which I candraw on the name Splash.Colouring of waves:Material:The material of the wooden waves are going to be pine aspine is easily cut. I have researched where pine can bebought from and found that a length of 100cm + for bothsides at a width of 30cm will be around £15.Testing: As one the model it showed hoe to jointhe waves by using a nail. Using acrylic as thewaves allows a neat hole to be drilled throughprecisely on the wave and cylinder to join together.
  • Manufacture Process:To advertise who is advertising a fragrance. I amgoing to make the name Hackett London extremelyclear. Before I was going to create a sign that went in-between the cylinders. But after, consideration Idecided with other features going to represented inthe middle that it was going to be to much to look at.So I have decided to put Hackett London on thecylinders facing the customer.Sand Blasting : Etching: Stencilling:After applying a stencilto a material (i.e. coverthe parts of thematerial you don’twant sand blasted ).The material is placedinto an air tight unit.When the unit is airtight you put yourhands through theprotective gloves anduse the high pressuresand blasting gun andgently pull the triggerand direct at stencil onthe material you wantto be sand blasted. Thesand blast effect can bethickened by the usersdesire by spraying overand over again on theselected area.Etching is theprocess of usingan acid and aresist to createshallowmarkings in thematerial. It is agreat way ofadding patternsor text and alsocan be seenundertransparentenamels.Etching is anprocess whenyou create atemplate overthe selectedmaterialBasically thisprocess is theeasiest. Youcreate antemplate to goover the material.After you markthe letters ontothe material. Youthen use a drill tomake holesthrough thetemplate.After, you applyan coping saw inwhich you gentlymake the lettersa fine graze cut.Each of these processes create a different effect ofthe name so it depends on the manufacturingprocesses I can access.Electro-Chemical Metal Marking :Electrochemical etching starts by first creating an image on a stencil.The image is then transferred to the metal surface with electrolyteand electric current. Electrochemical marking can be used to markhardened, thin, or already assembled metal parts. On mostmetals, you can create either a black or dark mark on AC or a deeperwhite or frosted mark on DC. This process creates a clean cut an highclass finish.After, the research of different manufacture process I have decided that stencilling theletters onto the aluminium would be the best process. As it is simple, you would create atemplate for each cylinder. The template would be able to stay on the cylinders without itmoving by taping it on. After, use a marker pen and draw the outline of the letters usingthe template. I would then drill holes into the outline of the letters, after using a juniorhacksaw I will saw the letters out.To be safe using this tool I will need toconsider wearing, goggles, gloves andapron.Stencilling my chosen manufacture process: Safety:Results: An easy process that produces the same quality is laser cuttingthe words in vinyl then placing on the cylinder in a straight line.
  • What I will want to be stencilled ?I am going to stencil on each cylinder first ‘cylinder’ 1 being Hackett and cylinder 2 ‘London’. The size ofthe letters consider to fit in with the other parts of the interaction in the design. This image shows howthe lettering will look on the cylinders.Research :I researched the font Hackett use toadvertise their brand. I will talk aboutthe cut and dimensions of thelettering.Size of lettering :The left cylinder will say Hackett, as the right will say London. The sizes differ on bothcylinders as one cylinder has one more letter. Cylinder Hackett, will have size for allletters of 5cm height and 6cm width. So will cylinder 2 so they both look the same. Asthe cylinders are 50cm I am going to need 10cm at the bottom. So both cylinders willhave just 40cm to space the letters. The spaces between each letter both differ oneach cylinder.HeightWidthSpaceCylinder 1 Measurements 1 Measurements 2 Cylinder 2 Measurement 1 Measurement 25 cm 5 x 5 letters = 25cm 40cm – 25cm = 15cm 5 cm 5 x 7 letters = 35cm 40cm – 35cm = 5cm6 cm 6 cm3 cm 15cm left for spacing = 15 divided by 5 letters = 3cm spacing 1.4 cmWhich leaves 10 cm for hole.5cm left for spacing = 5 divided by 7 letters = 1.4 spacing.Which leaves 10 cm for hole at bottom.Finalizing table of Stencilling lettering :I worked out using the measurements from the cylinders how bigthe lettering will be. I managed to leave 10cm at each cylinder atthe bottom. The table shows clearly the height , width and spacefor each letter on each cylinder. At the bottom of eachmeasurement it shows an formula on how I found the shapingsize out by leaving 10cm available to cut a hole into the chrome.
  • I am still going to decide to keep the sales display looking modern but havethe classic style of Hackett.Also I am still going to display the brands name clearly for customers to see.I have decided to use; circles, triangles, squares and rectangles to make thisdisplay. As I feel it would a modern but classic finish to the end design.I am still going to use the colours grey, black and white and blue for thedisplay as they are eye catchy if used at the correct tones.The material will be wood, plastic and a possibility of glass.The glass could be the catchy material that can reflect light onto the display.Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to usematerials that have a strong, classy look.The display will have a range of colour tones only includingcolours, black, white and grey which will over perform the look of the product.As I think that it would be much that the customer is only being engage bythe sale display.The material will be recyclable and can be re-used material in themanufacturing process.The display will have materials that customers find modern and traditional atthe same time.The display will show an engaging feature most likely an interactive onewhich will persuade the customer to buy the product.The idea of unisex sale display is a good idea and I believe can still becreated using colours,black,white and grey.The Shapes will also persuade customers to look at the display.Also an background of images of Men can persuade both Men andWomen to look at the fragrance being displayed.From my research I am going to decide that the display will be placedaround the mens fragrance section.As it will be on the isle around the store which will engage customerswalking past. The display must show at least a 180 degree angle that canbeen seen from different angles when walking towards the men’sfragrance section.As I believe that the display should be accessible at any angle thecustomer walks towards the area that it is displayed in.The back of the display will have the brands name showing this engagecustomer from other areas to come and view the product.Aesthetics :Cost :CustomerEnvironmentI have shown that the materials I have used already and will be doing that further indevelopment. I have used the materials of an Aston Martin and combined them to createa modern by classy sale display.I have shown a development process of where the name will be display. The name hasbeen created to be visible.I have talked about using the colours in certain parts of the design already but manymore toned colours are to come.I have talked about using plastic acrylic for the manufacture of the waves, also I haveadded a material such as aluminium for the cylinders as it is easily manufactured thanthe other materials I suggested.I have decide that this is a optional opinion at the moment as certain material Isuggested I have priced them. But still I have other materials to go through indevelopment.I discussed a range of colours for materials that may cost more than standard colourtones.I have discussed different colours and materials that may be more attractive tocustomers.The materials that I have suggested are able to be recycled.I have created modern materials that I have been inspired by Aston but they still allowthe display to look traditional, but with a hint of technology.I have only mentioned one part of the display that has an interaction feature in whichwhere the test cards will be placed. But, there is another important interaction feature tobe added.I have so far in my development made sure that the display sticks to the original colourscheme that suits women and men.The shapes so far are interesting and are persuading people.The cylinders are a unusual shape to see in a shop so customers should be intrigued.I haven’t created a development staged for this yet.I have looked at where this can be placed in the shop at the first design analysis of thedisplay. But , I will be developing this further.The development shows that the display is a visibility from 180 degree for customers tofocus on, but as before I will develop this stage more.The display will only accessible from the front of the display as that can reduce theft.I haven’t changed the displacement of the name Hackett from the back of the display tothe front on the cylinders as I believe that the display will be on a table back facing awall.
  • Size :Material :Function :The displays height will be eye level with the customer to engage them in the productthat’s being sold.An advantage is that children won’t be able to touch the display by damaging it In anyway.The size of the product is quite small so the display should not be massive in case it overlooks the product.So Ive decided it should be medium size but built wide and high so it’s engaging.The display should considerer ergonomic issues which include how the display isbuilt, how it is safe for humans and also how the size is suitable.The display will relate to what the products name is called and what it looks like meaningcolour tones.I am going to have a supply of tester strips with the brands name on them this is anothermethod I have learnt from brands for advertisements.Also I will be using L.E.D’S underneath the product where it will be standing so it standsout.I may also consider an motored turn table where the product can be sat on that capturesthe eye’ of an customer.These functions will make the display eye catchy and engage customers to view theproduct.I would like to incorporate a luxury fabric such as velvet to highlight the displayproduct to make it stand out on the display unit.The materials used will show an expensive and classy look that shows that the displayis expensive and extraordinary.The fabric could be sprayed with the fragrance in order to attract customers to thedisplay unit.The materials will always allow the display to look unique, tell and show a story ofHackett’s aftershave for Men.I will use materials such as wood, acrylic and metal.The materials that the display will be made out of will be smooth so there will be nocustomer injury.Also the product will be a stable display just encase it was to get knocked and fall andinjury someone.The display should be unreachable for little children as the design is to aim for Menaround 20-30 year.I won’t be using an security wire which is attached to the product.The materials such as glass can be dangerous if the sale display got knocked as it couldcause injury but the idea of the display will be in the middle a display table so that itreduces the risk of damage and safety. I will use safety glass instead.Safety :I have mentioned so far that the materials are going to be safe but, furtherdevelopment will be added.I have completed the safety aspect of the products stability such as thewaves and rubber feet.I have motioned that the display will be 60cm height but a further tableheight will be added onto the height. So this means it is unreachable forlittle children.I am not going to have a security wire but further security measures willbe taken place in the design.The display will be using different glass such as safety glass which will; besafer. Also other materials will have safety measures.I have talked about anthropometrics and how they work with the averageman and woman body.I have concluded that a child will not be able to reach the display forhealth and safety regulations.I have changed the specification of this. In which the display is large butthe fragrance will be easily visible.The display so far has been built around humans but more developmentwill be considered.The colour scheme will relate to Aston Martin and he advertising ofHackett London.I have display my development of tester cards for the display.I haven’t talked about this development yet.This is another development process to come.As above I will be discussing further development into the sales display.This is another develo0pmetn to discuss in which can be anotherinteraction opportunity.The materials that I have chosen are classy and suite Hackett extremelywell.I haven’t talked about any fabric yet but can be a different interactionpoint.I have used my research of my timeline and used materials that representHackett and Aston.I have used some of these materials but, new materials have been added tomeet my specifications.
  • This is what thedesign of the saledisplay looks likeafter developmentstage 1. I have shownwhat parts of thedisplay I have talkedabout and onlydrawn them.In the next stageyour be able to seethe improvement.This image showsthe wood joining butin the nextdevelopment Isuggest how itworks.
  • Manufacture Process for cutting holes :From the last manufacture page you were able to see that Icompleted the cutting, sizing and manufacture process of thelettering. I left 10cm on each cylinders for the test strips to beplaced in for the customer to access.Where I have left 10cm at the bottom I will cut into it leaving 2cm at the bottom cutting an 7 cm gap upwards into thecylinder. This also leaves a gap of 1cm from the lettering. Thecut will be oval going up. This is where the test cards will beplaced for customer use.Size and cut : I will create a template to create the holes in which I will cut. To cutthe aluminium I will use a hacksaw that I will use to cut the holes to.I will also use a flat file and a half rounded file to smooth thealuminium.At the bottom of the cylinder I will create a base in which theirthe tester cards will be displayed the base of the cylinders willbe 60mm diameter. This will create a tight fit also I will gluethe base to the inside of the cylinder.Cutting and measurement :The material of the base circles will be made from scrapaluminium that is a flat circle shape. I can use a hacksaw to cutthe bases. But, I can use a template to do this.Material of circular base :Test cards design / User ability:The test cards will be made from card. I have decided that thecolour scheme for the test cards should include, white ,blackand blue. The test cards will be the shape of a Aston Martinbadge that will include the name ‘Hackett’.Size and cutting of test cards:Material of test card and manufacture process:The material of the test card will be white card and I can draw a template diagramonto the card. This will enable me to cut the test strip and colour the certain parts in.The length of the test card will be 8cm length. Also the width of the test cardwill be 5cm. This is a perfect size of test cards that suites the human body. Thecut will be created for a mans hand, so that it fit’s neatly into his hand.Test cards design / User ability 2:An0ther idea for test cards is to create a Aston Martinwheel shape that will display the name Hackett and animage of model for Hackett.Cutting and measurement 2 :These will be placed in the side of the cylinders. The cuts will consist of 5 eachon both cylinders. The cut is a thin slice into the aluminium that the test cardwill be placed in and the customer will push them in and fall down to the holein the bottom. These test cards will already be scented with the fragrance.The size of the test cards are going to be 5cm in circumference so the slice intothe aluminium will need to be roughly 5 and a half to ensure a smooth slidethrough,Testing and decision: Cutting theholes with a hacksaw is a very long processwhere using a hedergsaw to cut themwouldn’t take that long as it will produce abetter smoother cut finish to the design.
  • Manufacture of creating Exhausts:To create the exhausts I will be bending the aluminium back. Also I willbe creating a cut in the bend about 3 lines that look like grills on anexhausts pipe. The bend of the exhausts will be at 50cmwhich will have an height of a 10cm bend onthe top of the cylinders.Bending the aluminium:Manufacture Process :Aluminium bending :Using an oxy-acetylene torch, light it using only acetylene on, hold the flame on the aluminium where you want tobend it, it will blacken the aluminium with soot. Now, add oxygen as you normally would to heat steel, move the flameback and forth on the aluminium until the black soot disappears, try not to hold it stationary for more than asecond, this is when the aluminium is hot enough to bend. This method keeps you from melting the aluminiumAesthetics:Originally I was thinking to buy exhauststhat would fit into the cylinder and bebolted in. I will be discussing this ideafurther. But, I have decide that bending thealuminium is a easy process and may makethe display look better than havingunattractive bolts facing the customer.Cost of Product:This is a very cheap metal in whichwill combine with the aluminium tomake it look as stylish as AstonMartins do.Stainless Steel Bend Pipe Elbow Tube -Exhaust Mandrel 45 Degree£12.0045 Degree - 150mm Long (Per Leg )I have researched where I can buy exhaust pipes from. I was able tofind that a seller on eBay was selling stainless steel piping at 45degree and a length of 150mm. Also this meant that I was able tochoose sizing on the pipe in which the nearest size for 60mmdiameter was 57mm. I will be talking about how I will join the fitof these together.Research :
  • Chosen exhaust material:I have chosen to buy the stainless steel exhausts, as they will beeasy to fit into the aluminium cylinders. Also the colour ofstainless steel and Aluminium are very similar and would matchthe idea of a Aston Martin car parts.Joining of the stainless steel to aluminium inside the cylinders:57mm diameter 60mm diameterAs the diameter of the aluminium cylinders are60mm, the 57mm diameter stainless steel will easilyslot into the cylinder.The thickness of aluminium cylinder is 3mm and thediameter of the exhausts are 57mm so adding the3mm makes 60mm diameter that would make a tightfit into the cylinder..Attachment:As you can see thatthe exhaust wouldfit into the cylinderhaving a bend in itthat enhances thereason for havingthe exhaust andstyling the designof the cylindersaround AstonMartin parts.Aesthetic change of exhaust design:Originally I was going to consider having to bend theAluminium but tis could have led to destroying parts of thecolouring and making the material weak.Attachment Ideas Construction :The exhausts will be a tight fit into the cylinders. But there are some differentways for fitting it in. The first that I will be discussing is that I could make thestainless steel slippery by Appling a lubricant that can allow the metal to slide ineasily. Or I can create a ring on CAD CAM that will fit the size of 60mm diameterbut making the size diameter 59mm will ensure a tight fit. The idea of the designis to create a outer ring of 59mm and then create a smaller ring inside that theexhausts can fit into a stay there without movement. Either by gluing them to theacrylic ring or bolting them.
  • Attachment Construction 1 :The first idea is to create a acrylic ring on CAD CAM. This is easy to create a cansecure a tight fit. The idea of this is to create a ring the size of 60mm in which willfit the aluminium cylinder. After create a smaller ring of 57mm o that the exhaustwill fit into it.CAD CAM Creation Idea:On CAD CAM I can create a cylinder the diameter of 59mm inwhich will fit onto the Aluminium cylinder. I will then create a1mm inward position in which I will then create another ring ofdiameter 57mm. This means that the exhaust pipe will fit into theacrylic ring. The depth of the inner ring can be at 2cm. All togetherthis creates a cylinder ring that is a diameter of 59mm that fits thealuminium cylinder. After, creating inner ring of 57mm. The firstring will have a height of 2cm in which then the 57mm ringattaches to.Attachment Idea 2:The idea of this creations is that I will apply a lubricant in whichwill make the stainless steal slippery and can slide into thealuminium cylinder. This will be a easy process.But, from the original idea o sliding them into one another andbolting them in can still be a suggesting. But, as I go to create mydisplay this will be one of the changes that I ,made in my designand could lead to a different idea if the idea attachments don’twork.Testing: Having acrylic as the ring gives a veryweak support for holding the exhaust to the top.Whereas rubber can be glued or tightly wrappedaround the cylinder to stop movement.
  • I am still going to decide to keep the sales display looking modern but havethe classic style of Hackett.Also I am still going to display the brands name clearly for customers to see.I have decided to use; circles, triangles, squares and rectangles to make thisdisplay. As I feel it would a modern but classic finish to the end design.I am still going to use the colours grey, black and white and blue for thedisplay as they are eye catchy if used at the correct tones.The material will be wood, plastic and a possibility of glass.The glass could be the catchy material that can reflect light onto the display.Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to usematerials that have a strong, classy look.The display will have a range of colour tones only includingcolours, black, white and grey which will over perform the look of the product.As I think that it would be much that the customer is only being engage bythe sale display.The material will be recyclable and can be re-used material in themanufacturing process.The display will have materials that customers find modern and traditional atthe same time.The display will show an engaging feature most likely an interactive onewhich will persuade the customer to buy the product.The idea of unisex sale display is a good idea and I believe can still becreated using colours,black,white and grey.The Shapes will also persuade customers to look at the display.Also an background of images of Men can persuade both Men andWomen to look at the fragrance being displayed.From my research I am going to decide that the display will be placedaround the mens fragrance section.As it will be on the isle around the store which will engage customerswalking past. The display must show at least a 180 degree angle that canbeen seen from different angles when walking towards the men’sfragrance section.As I believe that the display should be accessible at any angle thecustomer walks towards the area that it is displayed in.The back of the display will have the brands name showing this engagecustomer from other areas to come and view the product.Aesthetics :Cost :CustomerEnvironmentI have shown that the materials I have used already and will be doing that further indevelopment. I have used the materials of an Aston Martin and combined them to createa modern by classy sale display.I have used circles to create the circular base at the bottom of the cylinders, also infurther development I am using more shapes.The colours that have been used at the moment are styled on car parts. So mainly silverthat can reflect shop light.I have talked about using plastic acrylic for the manufacture of the waves, also I haveadded a material such as aluminium for the cylinders as it is easily manufactured thanthe other materials I suggested.So far the cost of the design is still medium price as the materials can be re used from olddisplay and also recycled material.I discussed a range of colours for materials that may cost more than standard colourtones.I have discussed different colours and materials that may be more attractive tocustomers.The materials that I have suggested are able to be recycled.I have created modern materials that I have been inspired by Aston but they still allowthe display to look traditional, but with a hint of technology.I have created a feature of the tester strips that are styled of the Aston Martin car badgeso that the customer may believe and feel posh. And classy.I have so far in my development made sure that the display sticks to the original colourscheme that suits women and men.The shapes are still interesting people.I am not going to use this feature as it doesn’t link well with the display design.I believe that I have created a masculine feel to the display as it is based on Aston Martincar parts.The development shows that the display is a visibility from 180 degree for customers tofocus on, but as before I will develop this stage more.The display can be accessed from the front and back but mainly the front as that’s wherethe main view of the sale will be..I have decided to have the name on the back of the display that can attract peoplewalking past.
  • Size :Material :Function :The displays height will be eye level with the customer to engage them in the productthat’s being sold.An advantage is that children won’t be able to touch the display by damaging it In anyway.The size of the product is quite small so the display should not be massive in case it overlooks the product.So Ive decided it should be medium size but built wide and high so it’s engaging.The display should considerer ergonomic issues which include how the display isbuilt, how it is safe for humans and also how the size is suitable.The display will relate to what the products name is called and what it looks like meaningcolour tones.I am going to have a supply of tester strips with the brands name on them this is anothermethod I have learnt from brands for advertisements.Also I will be using L.E.D’S underneath the product where it will be standing so it standsout.I may also consider an motored turn table where the product can be sat on that capturesthe eye’ of an customer.These functions will make the display eye catchy and engage customers to view theproduct.I would like to incorporate a luxury fabric such as velvet to highlight the displayproduct to make it stand out on the display unit.The materials used will show an expensive and classy look that shows that the displayis expensive and extraordinary.The fabric could be sprayed with the fragrance in order to attract customers to thedisplay unit.The materials will always allow the display to look unique, tell and show a story ofHackett’s aftershave for Men.I will use materials such as wood, acrylic and metal.The materials that the display will be made out of will be smooth so there will be nocustomer injury.Also the product will be a stable display just encase it was to get knocked and fall andinjury someone.The display should be unreachable for little children as the design is to aim for Menaround 20-30 year.I won’t be using an security wire which is attached to the product.The materials such as glass can be dangerous if the sale display got knocked as it couldcause injury but the idea of the display will be in the middle a display table so that itreduces the risk of damage and safety. I will use safety glass instead.Safety :I have mentioned so far that the materials are going to be safe but, furtherdevelopment will be added.I have completed the safety aspect of the products stability such as thewaves and rubber feet.I have motioned that the display will be 60cm height but a further tableheight will be added onto the height. So this means it is unreachable forlittle children.I have decided I am going to use a security measure that will be answeredin the next development stage.The display will be using different glass such as safety glass which will; besafer. Also other materials will have safety measures.I have talked about anthropometrics and how they work with the averageman and woman body.I have concluded that a child will not be able to reach the display forhealth and safety regulations.I have changed the specification of this. In which the display is large butthe fragrance will be easily visible.The display so far has been built around humans but more developmentwill be considered.The colour scheme will relate to Aston Martin and he advertising ofHackett London.I have display my development of tester cards for the display.I am not going to use lighting as the display will reflect it but also delaysdevelopment timings.This is another feature that has still to come in development.As above I will be discussing further development into the sales display.I am not using any fabrics on the display as they don’t link well to AstonMartínThe materials that I have chosen are classy and suite Hackett extremelywell.As above.I have used my research of my timeline and used materials that representHackett and Aston.I have used some of these materials but, new materials have been added tomeet my specifications.
  • This is what thedesign of the saledisplay looks likeafter developmentstage 2. I have shownwhat parts of thedisplay I have talkedabout and onlydrawn them.In the next stageyour be able to seethe lastimprovements.From this drawingyour able to see theother parts that Ihave talked about inthe developmentstage 2.
  • Material/ Manufacture of Woods :Pine Beech White oakThe chosen material I have chosen is White Oak asit has a high classy finish. Also White Oak is easy tocut into shapes.Chosen Material :Aesthetics of Beech :Originally I was thinking to use Oak as the base but afterconsideration beech still gives of a classy look finish also it isvery cheap and can be cut and shaped easily for the base.Construction of beech onto wooden waves:The wood will be glued onto the side of the wave. The wood will start from the top ofthe wave that is touching the cylinder joint. The beech will be glued onto the woodensupports in which will support the design of the sales display. More for the cylinders.Size of beech :The wooden base will need to be 25cm in width and lengthat 45cm. The reason for why it is 5 cm less than the lengthof the wave is that the 5cm is the attachment space roughlyof the cylinder and acrylic wave. The reason for this is thatthe stock will need to be placed on it.Cost of beech :I have researched that I can buy the pine from b and qwhich is a DIY store. The price is £9.49 for a length of100cm by 25cm and 15mm thickness which is absolutelycorrect for my design.It is first cut down in apine(trees)forest thentaken to a saw mill andcut intoboards,dried,and sold.Pine can be used forthe manufactureprocess of furnitureand interior designing.Pine is a cheap woodand is used for cheapfurniture.Beech is also cut from abeech forest and taken toa mill sawn down andcut into boards and driedout. The beech is thensold and can beproduced andmanufactured intofurniture interiordesigns. Also beech is agolden colour that canbe used for high classfurniture.White oakcan be used for themanufacture processof furniture andinterior designing.White Oak is a classywood that was usedin arts and craftsmovement infurniture building.I would use epoxy resin to glue themtogether.This is the model beech that I used as you can see that the grainhas great texture detail in which makes it look expensive.Modifications: Maybe using woodfor the waves is a good idea as its heavy andwould be more supportive. But in the mean timeacrylic would be easy to produce a wave shapealso easier for transportation.
  • Digital Photo Frame :The photo frame idea is that it will be able to create the interactionfeature with the customer. By this I mean that It can show images ofadvertisement of Hackett, ranging from clothing, grooming and sportfragrances to advertising Aston Martin as they are linked with Hackett.The photo frame fits into the design as it will be featured in the middleof the cylinders directly for the customer to see at eye level.Where it will be placed in the display :I can purchase a digital photo frame from any superstore suchas Argos. In which I will be paying a fee of £16 in which is arelatively cheap photo display.Where can I buy a Photo Frame :Security design 1 :First I could create a acrylic box that could attach to thesides of the cylinders in which can store the frame. Thiswould also have a pad lock box on the back that a keywould be able to open and close it.The battery power could also be stored inside the box.Where as at the moment the digital photo frame is a 3pin plug in which I could change the plug to a batterythat could be attached to two wires that can be pulledapart from one another that turns the digital photoframe on..Security design 2 :The next Idea in which I could create is that I could create ajoin that joins onto the cylinders. This can be attached to adrop in box that the frame can slide into. This also couldhave a pad lock on the back in which can secure the product..Chosen Security design :I have chosen to create the drop in box that can support theframe. This can be manufactured easily using acrylic that I candraw out on CAD CAM that can fit together with a gap in the topwide enough for frame to slide in. On the back I can fit a doorthat can be either pad locked or that can be covered over so thatthe customer wouldn’t know that I isn’t secure.But, I am going to try to create the pad lock design back to theacrylic box so that the customer can see the screen extremelyclosely.Measurements acrylic drop box :The photo frame is 19cm width and the wooden base will be30cm wide. So I will have a 5.5cm gap each side of the frame.The drop box will be accessible from the back to put the framein. The height of the frame is 15.5cm so the height of the box willneed to be 16cm that will create a tight fit. Inside the box I cancreate stand that It can be supported by. The width of the boxwill be 6cm wide that will curve around the aluminium cylinder.Decisions: This was where I thought that the most problems would happen. But over lookingand testing on tech soft and my model I decided that if I had the display screen in the middlethat back of the box wouldn’t need to be glued this allowed a simple modification decision tobe produced. Whereas having the box contained in the middle of the display a security lock tothe customers would be suspicion that the item could be taken away.
  • Digital Photo Frame support box :HeightThis is a design template that shows how the box will be created. As you can see that they jointogether like a castle. The sides join together using glue. This will be made in the laser cuttermade from acrylic.The top of the acrylic box will have a cut that I can make using a knife that will create the dropbox. The back will be able to slide on and off to get to the control panel of the digital frame.Material acrylic drop box :The material of the drop box will be made from acrylic that willbe clear. This supports the digital frame from being stolen. Alsoit allows the customer to clearly see what is being advertised.How it will be powered.:At the moment the digital photo frame has a 3 pin plug that I canstill use but the customer would be able to see the power sourcelead. This isn’t a strategy of showing high class.I can create a little battery supply that fits behind the frame. Thiscan be created by using the two wires from the frame and connectto a battery and soldered together.What will be advertised on the frame :I will be advertising certain images such as Hackett clothing andaftershaves also Aston Martin cars.Safety of Digital Photo Frame support box :The design of the acrylic box around the frame will ensure that thedesign is still safe for customers to view at. The box ensures a security ifthe digital photo frame as well as intended.Modifications: To allows bettersupport and safety to the digital photoframe in the box I should create a betterstand for inside the box itself so itdoesn’t fall forwards.
  • Wooden stand for fragrance to sit on:The reason for why I am using wood such as pine as it is easy to cut and shape and is a classy material that can linkwell with the design if the sale display advertising Hackett and Aston Martin. The wood will slot into the sides ofthe cylinders. This will be created by creating a thickness measurement of the glass and creating a slice into thecylinder just how the test cards will be placed on both cylinders. So when they join together the wood will create atight fit and will not move this will create the material to be safe to use around customers.Another reason for having glass is that it highlights the product.Measurements:The wood will be supported by the acrylic frame that will hold the digital photo frame asthis creates a much safer aspect of that material as it is breakable.The measurements of the pine will need to be exactly the width of the base but includingat least 2 cm both ways to stick into the cylinder so that it doesn’t wobble about . Thewidth of the base at the moment is 25cm so the glass will need to 29cm in length leaving2cm each side into the cylinder. The width of the glass will need to be smaller than thediameter of 60mm of the cylinder so the width needs to be 6cm. The thickness of thewood will need to be thin at 1cm.Attachment into cylinder :The wood will slot into the side of thecylinders that will create a straight steadysupport for the fragrance to stand on. Alsothe wood will be resting on the acrylic as asupport.Hackett Fragrance Bottle size:The size of the fragrance bottle is a thickness ofbottle is 3cm that is why the glass is going to be5cm wide to allow space each side for a support.As you can see that the acrylic box is supporting theglass that the fragrance is sitting on.Where will the bottle be placed safety aspects:The bottle will be placed in the middle of the wood in which either a supportive holder willbe created that is glued onto the wood to hold the fragrance bottle in their. Or the wood willbe shaped into the same shape of the product and I can use a drill that I can shape the designof the fragrance bottle at a thickness of 0.5cm. Measurements:Fabric or Leather stapled onto the wood :I can create a fashion classy look of style to where the fragrance sits, I can use either fabricsuch as black or black leather to go around the top support that shows off a classy Hackettlook finish to end design of the sales display.
  • I am still going to decide to keep the sales display looking modern but havethe classic style of Hackett.Also I am still going to display the brands name clearly for customers to see.I have decided to use; circles, triangles, squares and rectangles to make thisdisplay. As I feel it would a modern but classic finish to the end design.I am still going to use the colours grey, black and white and blue for thedisplay as they are eye catchy if used at the correct tones.The material will be wood, plastic and a possibility of glass.The glass could be the catchy material that can reflect light onto the display.Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to usematerials that have a strong, classy look.The display will have a range of colour tones only includingcolours, black, white and grey which will over perform the look of the product.As I think that it would be much that the customer is only being engage bythe sale display.The material will be recyclable and can be re-used material in themanufacturing process.The display will have materials that customers find modern and traditional atthe same time.The display will show an engaging feature most likely an interactive onewhich will persuade the customer to buy the product.The idea of unisex sale display is a good idea and I believe can still becreated using colours,black,white and grey.The Shapes will also persuade customers to look at the display.Also an background of images of Men can persuade both Men andWomen to look at the fragrance being displayed.From my research I am going to decide that the display will be placedaround the mens fragrance section.As it will be on the isle around the store which will engage customerswalking past. The display must show at least a 180 degree angle that canbeen seen from different angles when walking towards the men’sfragrance section.As I believe that the display should be accessible at any angle thecustomer walks towards the area that it is displayed in.The back of the display will have the brands name showing this engagecustomer from other areas to come and view the product.Aesthetics :Cost :CustomerEnvironmentI have shown that the materials I have used already and will be doing that further indevelopment. I have used the materials of an Aston Martin and combined them to createa modern by classy sale display.I have used circles to create the circular base at the bottom of the cylinders, also infurther development I am using more shapes.The colours that have been used at the moment are styled on car parts. So mainly silverthat can reflect shop light.I have talked about using plastic acrylic for the manufacture of the waves, also I haveadded a material such as aluminium for the cylinders as it is easily manufactured thanthe other materials I suggested.So far the cost of the design is still medium price as the materials can be re used from olddisplay and also recycled material.I discussed a range of colours for materials that may cost more than standard colourtones.I have discussed different colours and materials that may be more attractive tocustomers.The materials that I have suggested are able to be recycled.I have created modern materials that I have been inspired by Aston but they still allowthe display to look traditional, but with a hint of technology.I have created a feature of the tester strips that are styled of the Aston Martin car badgeso that the customer may believe and feel posh. And classy.I have so far in my development made sure that the display sticks to the original colourscheme that suits women and men.The shapes are still interesting people.I have created a digital photo frame to fit in with the design that displays Hackett andAston Martin.I believe that I have created a masculine feel to the display as it is based on Aston Martincar parts.The development shows that the display is a visibility from 180 degree for customers tofocus on, but as before I will develop this stage more.The display can be accessed from the front and back but mainly the front as that’s wherethe main view of the sale will be..I have decided to have the name on the back of the display that can attract peoplewalking past.This is another feature in which I may add into eh making and design of the display.
  • Size :Material :Function :The displays height will be eye level with the customer to engage them in the productthat’s being sold.An advantage is that children won’t be able to touch the display by damaging it In anyway.The size of the product is quite small so the display should not be massive in case it overlooks the product.So Ive decided it should be medium size but built wide and high so it’s engaging.The display should considerer ergonomic issues which include how the display isbuilt, how it is safe for humans and also how the size is suitable.The display will relate to what the products name is called and what it looks like meaningcolour tones.I am going to have a supply of tester strips with the brands name on them this is anothermethod I have learnt from brands for advertisements.Also I will be using L.E.D’S underneath the product where it will be standing so it standsout.I may also consider an motored turn table where the product can be sat on that capturesthe eye’ of an customer.These functions will make the display eye catchy and engage customers to view theproduct.I would like to incorporate a luxury fabric such as velvet to highlight the displayproduct to make it stand out on the display unit.The materials used will show an expensive and classy look that shows that the displayis expensive and extraordinary.The fabric could be sprayed with the fragrance in order to attract customers to thedisplay unit.The materials will always allow the display to look unique, tell and show a story ofHackett’s aftershave for Men.I will use materials such as wood, acrylic and metal.The materials that the display will be made out of will be smooth so there will be nocustomer injury.Also the product will be a stable display just encase it was to get knocked and fall andinjury someone.The display should be unreachable for little children as the design is to aim for Menaround 20-30 year.I won’t be using an security wire which is attached to the product.The materials such as glass can be dangerous if the sale display got knocked as it couldcause injury but the idea of the display will be in the middle a display table so that itreduces the risk of damage and safety. I will use safety glass instead.Safety :I have mentioned so far that the materials are going to be safe but, furtherdevelopment will be added.I have completed the safety aspect of the products stability such as thewaves and rubber feet.I have motioned that the display will be 60cm height but a further tableheight will be added onto the height. So this means it is unreachable forlittle children.I won’t be using a security wire as the digital frame will safety be lockedand the fragrance will sit on the top for the store to see if it has beentaken.I am going to use wood as the top of the display for the fragrance is it onas it is stronger than wood and less fragile.I have talked about anthropometrics and how they work with the averageman and woman body.I have concluded that a child will not be able to reach the display forhealth and safety regulations.I have changed the specification of this. In which the display is large butthe fragrance will be easily visible.The display so far has been built around humans but more developmentwill be considered.The colour scheme will relate to Aston Martin and he advertising ofHackett London.I have display my development of tester cards for the display.I am not going to use lighting as the display will reflect it but also delaysdevelopment timings.I am not going top use the turntable as it is a complicated part also couldtake up valuable space.I am going to cover the wood shelf with either fabric or leather to give offa classy finish.The materials that I have chosen are classy and suite Hackett extremelywell.As above.I have used my research of my timeline and used materials that representHackett and Aston.I have used some of these materials but, new materials have been added tomeet my specifications.
  • As you can see that I haveincreased the waves heightto make it more stable as adesign. Also I have shownhow the join of the cylindersand wooden wave supportsconnect by using 2 nails oneach side and having a dropdown feature on thecylinders that interlocks thewaves safety together to thecylinder.This is what the original design looked like as amodel. Also you are able to see the differentchanges made to the model.
  • From all of my development I have finally finished a design that resembles Hackett in a classy design. This is good news as thishas meant that I have stuck to my original main focus to keep the design looking classy. This design should not offend anyoneone as there is no racial remarks or relations to other objects or people. The design is also based around Aston Martin in whichcould offend people as they feel the product isn’t for them as they don’t have a fast car so the fragrance doesn’t fit in with therelifestyle. This design shows a honest story about Hackett and how they are linked to Aston Martin. The design shows the classof Hackett because of the materials such as aluminium and stainless steel and wood. These materials resemble a expensive lookand decide the branding of the fragrance. This design resembles Hackett as the brands name is going to be placed on thealuminium cylinders on the front. Also on the back of the acrylic box that’s holds the digital photo frame safety in the display.The environment of this display can be placed either on its own stable as the height is medium. Or it could sit next to the tillsas it could attract customers very well their. The display can be recycled as the materials are recyclable. But, the design could beused over and over again.These are some of the images of my final design in pro desktop, in which I made the dimensions exactly the same as what Ihave mentioned in the development process. These images are able to show us what the design looks like from every corner.Certain parts of the design have not been added such as the name . But, we can visualise that the cylinders will have the nameHackett London imprinted on it.These images showdifferent views ofthe display from abirds eye view to aunderneath image.The front and sidesview shows thedetail of the display.
  • Construction of aluminium CylindersAluminium, cylinders are created using a jig in which hot liquefiedmetal is poured into a chamber inside a jig template. Then itspoured into sheet forms and rolled into a cylinder form. Fromwhich it is shaped. To, get the centre out a press punch pushes thecentre out leaving the cylinder behind.Usability / Anthropometrics :The reason for the cylinders being a certain height is that thedisplay will be on an table.How they will stand up:A big issue that I never thought about was how the chrome cylinderswill stand up on their own. Before having no stability, a customer couldhave had just touched them and they could have fallen.An important feature of the display is the safety of the display.Rubber rings fit to be 60mm fit onto the bottom of the cylindersto stop the display moving about when the customer interactswith it. I can purchase these from amazon an online storeSafety :Attachment of stabiliser to cylinder:I am going to have 2 screws in each wooden waves having a gap of25cm between. After, I will leave the screw head out and create 2 holesin the aluminium. The holes in the aluminium will be 30cm apart fromone another big enough for the screw head to be fitted onto on theinside. Then, last I create a small 5cm drop down on both of them sothat when the join of these connect they will drop 5 cm to create thesame length between being 25cm originally.After, use a marker pen and draw the outline of the letters using the template. I wouldthen drill holes into the outline of the letters, after using a junior hacksaw I will saw theletters out.Stencilling my chosen manufacture process:Manufacture Process for cutting holes :I will create a template to create the holes in which I will cut. To cut thealuminium I will use a hacksaw that I will use to cut the holes to. I will alsouse a flat file and a half rounded file to smooth the aluminium.Manufacture Process :Aluminium bending :Using an oxy-acetylene torch, light it using only acetyleneon, hold the flame on the aluminium where you want to bendit, it will blacken the aluminium with soot. Now, add oxygen asyou normally would to heat steel, move the flame back and forthon the aluminium until the black soot disappears, try not to holdit stationary for more than a second, this is when the aluminiumis hot enough to bend. This method keeps you from melting thealuminiumAttachment into cylinder :The wood will slot into the side of thecylinders that will create a straight steadysupport for the fragrance to stand on. Alsothe wood will be resting on the acrylic as asupport.Attachment Idea 2:The idea of this creations is that I will apply a lubricant in which willmake the stainless steal slippery and can slide into the aluminiumcylinder. This will be a easy process.Construction of beech onto woodenwaves:The wood will be glued onto the side of the wave. Thewood will start from the top of the wave that is touchingthe cylinder joint. The beech will be glued onto thewooden supports in which will support the design of thesales display. More for the cylinders.Attachment into cylinder :The wood will slot into the side of thecylinders that will create a straight steadysupport for the fragrance to stand on. Alsothe wood will be resting on the acrylic as asupport.This page shows what all of my manufacture parts were to produce my final
  • 60mm widthand lengthleaving a 70mmheight gapLength 1000mm andwidth of 22mm anda height of 300mm.I will be layeringtwo wooden sidestogether to createthe thickness.This page shows the labelled parts together of each parts measurement. The design ofpro desktop allows us to see a clear image of what the sale display could look like whenit actually gets created using each measurement step.Length of 290mmand a width o 6mmand a height of15mm allows theshelf to fit tightlyinto the design asafety be secure.The top arrow shows aheight of 30cm and thebottom arrow shows aheight of 5cm. The gap is25cm between after theydrop down the gapreturns to 30cmThe width is 60mmand the length is250mm and theheight is 160mm.This is createdaround 4 of the longsides with 2 shortsides of a width of60mmThe cut into the cylinders where the test cars go are alength of 60mm and a width of 60mm and lastly a heightof 1mm. The design doesn’t show this feature but the ideais simple on the side of the cylinders a cut is made thatthe test card half hang in for the customer to push themin to fall to the hole eventually.
  • Cutting List :This is my cutting list that includes all of thedifferent cut and dimension so the materialsthat I will need to cut to piece together thedesign.Part No: Description: Material: Length: Width: Height: Unit cost: Quantity:1234567AluminiumcylinderThis is the part for cuttingthe measurements of theholes for the test cards to falldown into.60mm 60mm 70mm £ 18.00 1The wooden base is for thestorage of the productsboxes to fit onto. Also itsupports the frame of thedisplay.BeechPinePinePine drilledholes andaluminiumholes drilledAcrylic clearAluminium450mm 250mm 15mm £ 9.49 1Wooden wave supportWooden shelf for fragranceThe cut for the attachment isa gap of 30cm with a 5cmdrop from the top and bottomthat creates a 25cm distanceafter dropping creates theoriginal 30cm, This allows thepine and aluminium to join.Acrylic box that holds thedigital photo frame in placesafety and securely.The cut on the sides of thecylinders for tester cards.1000mm 22mm 300mm £ 10.00 2290mm 6mm 15mm £ 5.73 1290mm 6mm 15mm250mm 60 mm 160mm60mm 60mm 10mmAll together I will have 4 long sidesand 2 small sides.The cuts are going to be 5 each sidewith a equal distance between them.The measurements are going to fit inwith the size of the cylinders.14352 76
  • Share WithHacketts New Point of sale DisplayThis is the new display that has exploded into out stores. Thenew fragrance is called ‘ Splash’. This displays the new andimproved range of men’s aftershaves. Which still involves theClassic British Tradition that has inspired a nation.As the company ism linked with Aston Martin they havesponsored certain materials from there cars to build this display.Come to our stores today and try a taster of the new fragrance.Advertisement of Hackett DisplayThis is what my display would look like if advertised on Hackett. The design of the page is simple but effective as such itincluded everything that you need on a web page linked with a company.
  • Images of final point of sales display:This the final result of my display. As you can see from the angles I have taken images the Aston Martin and Hackett finish hascontacted with one another and combined a fragrance display. The digital photo frame allows a style of images of Hackett andAston Martin to influence, the customer. The test cards idea does a massive job of interactivity which involves the audience Theangles allow a view of every part of the display to be seen at every angle. Also the images show that the display is 180 degree view.The back of the photo display shows how the frame sits in their and the plug end coming out of the holes in the back of the acrylicbox. The box is supports the fragrance in the centre. Also the base allows more stock to be placed on and a range of different testcards for the customer to interact with.
  • Evaluation against specification :I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. The display stilllooks modern out of the final outcome because of the exhaust I feel on the top given a shiny aspect to the design.Also I am still going to display the brands name clearly for customers to see. The brands name is clearly visible from the front andthe name of the fragrance from the side for the customer to view easily.I have decided to use; circles, triangles, squares and rectangles to make this display. I have used all of these shapes to produce thedesign. By using these shapes it gives off a classy Hackett approach to the design.I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used at the correct tones.Having the colours black, white and blue stands out to the customer walking around. The main idea of the se colours where togive a eye catchy approach. But I also used chrome to spray the cylinder so it blends in with the colour of the exhaust.The material will be wood, plastic and a possibility of glass. I didn’t use glass as it is a heavy material also the design of fitting itwouldn’t work. Instead I used acrylic mainly as it is easy to produce into shapes by the laser cutter. I also didnt use wood. Usingmainly acrylic didn’t destroy the modern classy Hackett look that I was aiming for.The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. Overall, the cost of thedisplay was medium priced as the only cost that was expensive was the exhaust and the cost of the spray paints for the waves and cylinders.The display will have a range of colour tones only including colours, black, white and grey which will over perform the look of the product.The ending display had a range of colours of , white,black,chrome and blue. These colours are dark but also engage easy.The material will be recyclable and can be re-used material in the manufacturing process. I am pleased to say that all these materials can berecycled by melting down.The display will have materials that customers find modern and traditional at the same time. The material that I used are modern mainly as Ifocused around Aston Martin and Hackett together. I wouldn’t change the way of making it look more traditional as the final result is verypleasing.The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. There is aninteractive test card feature.The idea of unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. The colours of white greyand black have all been included that persuades a unisex design.Shapes can also persuade customers to look at the display. Having different shapes such as, cylinders and exhaust and squares creates aobscure look for the design that engages customers.Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed. I didn’t do this but I sortof the done the opposite by using materials and objects to create a classic classy look to the design for the customer to feel when they use thedisplay to test the aftershave.Aesthetics:Cost:Customer:
  • Evaluation against specification :As it will be on the isle around the store which will engage customers walking past. As the display has been photographed before it showsthat it can stand on a end of a table in a large area.The display must show at least a 180 degree angle that can been seen from different angles when walking towards the men’s fragrancesection. The reason why I say this is because of the waves stabilizers are vivid blue that can be seen from behind the actual product ofaftershave on the shelf.As I believe that the display should be accessible at any angle the customer walks towards the area that it is displayed in. The display is ableto be contacted from every angle by if that meant picking up a package product on the base or stand at the front, or lastly the sideinteracting with the test cards.The back of the display will have the brands name showing this engage customer from other areas to come and view the product. I decidenot to put this feature in as having the name on the front Cleary is more than enough. From research of images of other sale displays I sawthat the name was only visible once as otherwise it seems to be too overseeing of pressure.Environment:The materials that the display will be made out of will be smooth so there will be no customer injury. All the materials have a smooth surface finish, thisdoesn’t just give it a safety aspect but a final class finish.Also the product will be a stable display just encase it was to get knocked and fall and injury someone. I have created a hold for the fragrance to stand in that Inever thought of creating before hand.The display should be unreachable for little children as the design is to aim for Men around 20-30 year. The height of the display on a table is unreachable forchildren.I won’t be using an security wire which is attached to the product. I havent used any security aspect as the photo frame looks like the box is all glued togetherso it cannot be taken.The materials such as glass can be dangerous if the sale display got knocked as it could cause injury but the idea of the display will be in the middle a displaytable so that it reduces the risk of damage and safety. I never used any glass, only acrylic as it was cheaper and if it fell it would be a major safety hazard sowhere someone cannot be cut.Safety:The displays height will be eye level with the customer to engage them in the product that’s being sold. The height of the display for the fragrance bottle iseye height.An advantage is that children won’t be able to touch the display by damaging it in any way. Children will not be able to reach the design as it was meantfor an average height of a male 20-30 yrs.The size of the product is quite small so the display should not be massive in case it over looks the product. The size of the display ended up being tall andwide. But this was a better idea as there is more room for stock, also the fragrance is the highest point of the display for engaging with the customer.So Ive decided it should be medium size but built wide and high so it’s engaging. I ended up exactly creating this by using height and width to have anadvantage over other sale displays as they are usually quite small and not engaging or interactive.The display should considerer ergonomic issues which include how the display is built, how it is safe for humans and also how the size is suitable. I createda whole development page for exactly how humans would touch and interact with the display.Size:
  • The display will relate to what the products name is called and what it looks like meaning colour tones. The displayexactly relates as I created a waves stability feature and the colour tones fit in well with the glass bottle.I am going to have a supply of tester strips with the brands name on them this is another method I have learntfrom brands for advertisements. I did this exactly the way I wanted by created test cars with the logo on one sidefor the customer to know exactly who this fragrance was by.Also I will be using L.E.D’S underneath the product where it will be standing so it stands out. I never used L.E.D’sas they are a struggle to fit in with the design. But using natural light from the shop still allows my materials toreflect the light and shine for the customer to see.I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. Inever created this feature due to s[ace also the wires would have been visible by the customer.These functions will make the display eye catchy and engage customers to view the product. All of the interactionfeatures ended up exactly how they should by being visible and clearly touchable for the customer.I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. I neverused any fabric to incorporate with design as Hackett don’t use fabric materials in their advertising for fragrances also it would class with theacrylic materials.The materials used will show an expensive and classy look that shows that the display is expensive and extraordinary. The materials do giveoff a high class expensive finish extremely the exhaust pipes at the top that allows more height to the design and a Aston Martin sense toevaporate.The fabric could be sprayed with the fragrance in order to attract customers to the display unit. I never used fabric but now looking over thedesign it would have been good to incorporate it in with the design.The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I will use materials such aswood, acrylic and metal. The materials of Acrylic that I used have a unique sense to them for the shapes that where created and thetechniques of joining them all together.Function:Material:Evaluation against specification :
  • From my specification I included most objectives that I set out to do when making this design. I didn’t manage to tick offevery one as some of them where to do with the cost of material. But, the other reason was sometimes mainly to do withsafety for the customer.Overall, the start of my developing the drawings I never considered a main part which was stability. After, research indevelopment for each part of my design of materials, joints, attachments I finally made a design in Pro desktop. Thisaloud my to see a visual 3d design of the display. After, I started to make the project. I came across parts in the displaywhere ergonicms where considered which was best for the user. I looked at wood and acrylic to make the waves out ofWood which would of taken a huge time scale up where acrylic would took around 1 day to produce. I felt that usingacrylic made the design cheap and not a classic Hackett feel.The cylinders where made from acrylic in the end rather than chrome. Chrome would of cost a huge budget but acrylicaloud my to create cuts into the cylinder. Such as, the holes and the slices in the side for the test cards to fit into. The spraythat coated the design protected the acrylic shell.As developing the display went on the idea of blending Hackett and Aston Martin appeared. The design ended upbecoming a little taller than I suspected. But, I knew that the imagination of creativity in interaction concluded the userto enjoy using the sale display.Furthermore, the colours of the materials ended up becoming bright and vivid for the customer. This was a maindevelopment that I highlighted through my design for the customers to be able to notice the display on a table. Thismanage to justify the interaction in the fragrance display that other display in which I researched that I found boring.The base of the display was meant to be attached to the waves. I was going to create rods that would of lifted the base upto attach to the display. But , I then decide that not to attach the base for transportation reason and production of thepart.Lastly, I thought that the overall aspect of the cylinders joining to the middle box that held the photo frame in by potriveting. This aloud a strong hold for the design to the cylinders. Also, the holes in the back of the acrylic box aloud air tofilter through so the photo frame will not over heat. I also considered using black vinyl to go around the front up until theedge of the photo frame. The circular ring that fit the bottle in was measured into the laser cutter and tripled up toprovided a strong grip for the bottle.The test cards, ended up becoming a last hazard and a key objective. I enjoyed creating this as I used images from theinternet of Hackett London to create small test cards to fit into the slits in the cylinder and large ones to fit on the base.My Evaluation:
  • Final Specification:Aesthetics Highlight:The final outcome of my point of sale became very modern looking. In which enabled the featuresto see through as being eye catchy and engaging than other sale displays for aftershaves.The brands name was highlighted very clearly on the front of the display. I liked this feature as ithad a better start for a sale in the market. Where most displays have the name small printed on theside of the display or even just on the bottle of aftershave.Lastly of the positives is the waves being a dark but colourful blue that shinned in the lightengaged people.The only thing that I would of liked to changed is the colours. But Hackett are a very dark and greycoloured company so for it too work the company would need to introduce something very vivid.Safety Highlight:My Design is safe in nearly aspect for stability and smoothness. The material are all smooth.As using Acrylic as mainly a huge factor of material helped with the process of safety. As it madeeverything more safe for the public.The only fault that I cannot exactly change is if the top of the waves where they bend become incontact with anyone they maybe sharp.Also if the display got knocked over of moved with a huge force the exhausts at the top coulddamage objects and people.Size Highlight :The height of the design is just above the average height of a man that I based on 5 ft. 6’’.Also the design of the display was made so that children wouldnt be able to reach the display on atable. This was because of a safety reason not because they couldn’t try the product.Function Highlight:The function became very realistic to of which I imagined it to be. I was very happy with thefeature.The design of the test cards being circular aloud customers a large space to spray the fragranceonto.Also allowed more advertisement to be displayed.The only problem of which during making I found, was that they went straight to the bottom ofthe cylinder. In which was hard to get out.So I created a circular base that meant they would slide out to the customer.Environment Highlight :The design is accessible from mainly the front not a complete 180 degree rule.This doesn’t mean that the whole design failed. As you could still get to the back ofthe design on a table base to the product.I never put an advertisement of Hackett on the back as I thought it may be to overpowering. As the design of the sale display would go in front of an entrance of aisle.Cost Highlight:The cost of materials where very cheap as theywhere acrylic that had been recycled.The only problem was the exhaust and the spraypaint that cost.But that was the most importance for features andascetics.Customer Highlight:I never put any images on the display but thedigital photo frame made and influence.This created a unisex of images of Men andWomen to advertise the fragrance too.Material Highlight:I never used fabric as it made the display looktatty not classy.This didn’t stop the feature of class beingintroduced and displayed through the display.The exhaust and the photo frame made a moderninfluence to the unisex idea of the display.Also the material choice of the waves made thefeature of the waves look very classy andshiny, which engaged people.
  • Final Specification from client:This letter is from Jeremy Hackett. Thisshows his mind over the sales display forHackett Splash fragrance. It shows themain points of which he thought workedextremely well. Also it shows his viewson the exhausts and why they are goodbut also why it may disrupt there safetyhazards policy.
  • The design does the most important feature which is interactivity. If the design of a sales display has nointeractivity it automatically creates dull sense to it. Also the link between Aston Martin and Hackett is veryclearly bonded between the fragrance and the exhausts also the photo frame images.The idea of having exhaust automatically creates a engaging idea for the customer to see exactly what thedisplay is advertising. It creates a height to the display in which the customer can see over sale boards instores. Also having the waves blue with Splash clearly visible allows another advertisement to the customerto see exactly what fragrance bottle it is. This is also a clever stability method.The design of the sale display is easily accessible from a 180 degree turn. In which was the objective designerspecification. Furthermore, the test cards are accessible each side also from the base of the design by thepackages of fragrance.The test cards have a simple creative design of the Hackett Logo on them which when the customer usesthem they are able to see which brand that smell of fragrance came from. This is good for a marketing pointof view. The marketing for this for design was very clearly explained through the display.The stencil of London Hackett on the cylinders as cleaver as I see that a laser cutting process has beencreated to cut the letters exactly a Hackett finish style and stuck on the cylinder and sprayed over to give avarnish finish to the cylinder instead of see through.The base of the design is clever as it can be removed and a new coloured base could be put in. Also havingthe stock just below the sale display still but having it very clear gives an impression to that this display ismeant to be seen.As mentioned before about the waves having a great link. But also the simple effective design of them beingable to be taken off of the cylinders as it provides a good transportation method for your design.Overall, the aesthetics, customer, function, materials and environment have all been considered in thisdesign of a sales fragrance display for a store. The design ticks off all the important parts of a designershould be making for a new invention.Final Specification from User :
  • Comments from other people:Hackett London:Stability of waves:After the start of developing my drawing, a question came about the stability of the design from my initial drawingdesign. From there I have analysed every possible movement and dimensions of the design and slowly processed wavesstabilitys. This below shows the process of the drawings of what the design looked liked and where I improved thefeature.This evaluation makes a difference from another designer to a another designer. Analysing eachothers work and design allows us to see other ideas and corrections or ideas of the same feature tocome across and combine together to create a complete final design.This shows my development by creating the original of without a stability and production models and dimensions of cutting lists.And producing it on Pro Desktop and finally creating it for real.From the start of fixing the stability I made measurements of the height of the cylinders against the wave stabilisers. This wasproduced by drawings first of all. They aloud me to see a 3-d design. After, I created a join for the waves and started to see howthey would attach to the cylinders. I am happy with the process of which the waves where developed as it was quick and simple. Idrew lots of images of how they would be produced and how they join and height of them to stabilisers the cylinders in the bestpossible way.
  • Comments from other people:John Lewis:Join of the cylinder to Exhaust:In the middle of development during the past materials that I had already created for parts in my design. I looked at allowing thissales display to be placed in a shop. I looked at the safety of the exhaust on the cylinder attachment. I started to investigate differentmethods of joining and eventually I found a simple method that involved a bit of rubber.As you can see through development of the cylinder join. I looked at different methods such as, bending and creating a plate thatbolts around the cylinder. After, looking at these options I found that using bolts would make the design look less classy. Alsocreating a bend in the cylinder created more work for myself in which could crack the material in the process.So overall, this development I found that a 60mm rubber ring x3 would fit around the top of the cylinder and the exhaust wouldslide down and stop the exhaust falling. Also created a strong hold using araldite glue that glued the metal to metal as well.
  • Designer :Comments from other people:Box for photo frame too be able to reopened:I was asked about how the digital photo frame would be able to be released from the acrylic box withoutdamaging the display. I researched various security measures. But, only found locks that would have madethe display look to eye catchy in words for that their was something valuable their to be stolen.I started by looking at how the box would be created and the height and thickness to allow the photo frame inside their.After, I decided not to put a massive lock or code on the design as it would give off the reason for having class within thedesign. I finally created a simple technique using glue to glue the top of the acrylic to the top bar of acrylic where thefragrance sat.After, I created two large holes that I was able to get my fingers through to open the back off. Also this allowed air to thephoto frame.
  • Modification for mass market :I would say that the fragrance for men aftershave for Hackett London is a batch. Where this meansthat there are a limited number of fragrance released per 1 design of fragrance. This makes theirfragrance become more classy and expensive as there is a little amount of them around in the worldscompany.Problem:The problem with this part of the design was how they wouldattach to the cylinder for support. I looked through examples onthe internet as for how attachment of acrylic and metal work. Ifound examples of using glue mainly such as, Epoxy Resin.I also thought in my development that to create a acrylic ringthat holds the cylinder as a supportive for the exhaust. But, aftertesting this the ring was to weak to hold the metal. I thensuggested, looking at a rubber ring a simple but effectiveproduct that manage to hold up the exhaust. This also could beglued to allow more support.Modify:I modified this by creating two holes in the cylinder and thewaves to connect to one another. This aloud a good process forwhen the production and transportation of the display to amanufacture company.The too screws were easily attached . I thought just before aboutgluing to the cylinder. But, then the idea of transportationevolved that would the size of the cylinders and the waves be toomuch.The part of the display would definitely be able to be produced bymass production. They are a cheap lightweight material acrylic.Also the attachment join of the laving aluminium between them iseasily produced. This is good for the design as it helps with sellingthe design.Production:
  • Problem:The problem with this design was the attachmentof the exhaust to the cylinder as it caused safetyhazards and manufacture decisions. I foundthrough my development I started to look atattachment ideas. I found that glue wouldn’t workwell as it would not be strong enough to gluemetal to acrylic.I found that if I created a acrylic ring to fit thecylinder that may stop the exhaust slipping.But, this idea fell short and broke as the weight ofthe exhaust pushed the acrylic down to much.Lastly, I found that a simple idea of rubber wouldstop the exhaust slipping.Modify:The final outcome of modifying this attachment Ifound that the ring of acrylic after testing wasextremely weak. Where a 690mm rubber ring aroundthe cylinder held tightly to the cylinder.I put the exhaust onto the cylinder with the rubber andthe exhaust had no movement at all. I evening includeda extra hold of glue to go around the rubber ring tohold it together to the exhaust. The exhaust is still unattachable for packaging.Production:The production of this part would be great forbatch production as the rubber ring is verycheap to produce. Also the distribution of thiscan be packed extremely well.Modification for mass market :
  • Problem:The problem with this part of the design was howto photo frame box would work. Originally I neverthought of a strong attachment for the box to thecylinders.I Said before to glue to the cylinder. But I soonfound that pot riveting the design made astronger hold. Also how the photo frame wouldbe inserted in and out of the display withoutshowing any security lock.Modify:When I found that pot riveting would provide astrong bonded hold to the cylinder. I had easewith the weight of the display.But, the main problem was showing anysecurity lock. The reason why I did not want alock as it can be seen by the customer as thereis something here to be stolen Also it takes theindividual classic Hackett London look away. Ifound that just gluing the top of the back of thebase would provide a bracket to allow it to bereopened every time if needed.Production:The production of this box is a simple laser cutjob, where designing the size measurementson tech soft and sending it to the laser cutterwhich could be cut out in different colour s ifneeded.This would be a mass production if the designwent to stores to be tested as a New sales mensfragrance display.Modification for mass market :
  • Problem:The fault on this part of the design was todo with the holes in the cylinders exactlyhow they would have been made.Originally I said that a hacksaw wouldhave been used when measurements weretaken. But after, consideration I thoughtthat I needed a finer cut and the gerblecutter would of provided a strong circularcut. In which it did. And also probablysaved me time.Modify:The modification for this was the manufacture tool in which Iused to cut and finish the circle in both cylinders to allow thetest cards to be taken out of . Also I included a circular base ateh bottom to stop the test card falling all the way to the bottomso It was easy for the customer to get them out.I used the gerble cutter and etched a template for the circularcut and after, started to cut into the acrylic softly. After, I useda file to smoothen the surface so the customer would notinjury themselves.Production:The production for this part of the cylinderwould be a mass as it is a quick and easyprocess of etching a template cuttingmeasurement.After, starting to cut into the acrylic and thenusing the file to smoothen the acrylic encase ofinjury.Modification for mass market :
  • Modification for mass market :Problem:The problem with this part of cutting theslices for the test cards to fit was theprecision of the measurements of thethickness of the slices.Also the spacing for each slit I used a rulerand a template of etching a mark on thecylinder before spraying them toconfigure the spacing between them sothat it wouldnt look confusing to thecustomer having one higher then theother.Modify:The modification for this would have hadthe acrylic length of the cylinder cut out inthe laser cutter with the spacing betweenthe slices correct.After, I could of stuck the plastic vinyl onand used that as a guide to mark the slicesalso the thickness could have been thethickness of the lines that were printed inthe laser cutter as drawn in tehc soft. Thiswould have saved time .Production:This part of using the gerble cutter todesign the slices for test cards to fit canbe made on anything.That is able to be cut by a gerble cutterin which this feature I would say be amass production feature.