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What is hyperlocal news and can it work?
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What is hyperlocal news and can it work?

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A presentation for the Perugia International Journalism Festival in April 2013 on hyperlocal journalism - what is it? can it thrive?

A presentation for the Perugia International Journalism Festival in April 2013 on hyperlocal journalism - what is it? can it thrive?

Published in: Sports, Business

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Transcript

  • 1. London – local but size of a country
  • 2. Camden – local but 300k
  • 3. Camden quarter: Kentish Town
  • 4. Camden quarter: Kentish Town
  • 5. Hyperlocal: Le Boc
  • 6. Hyperlocal: Le Boc
  • 7. We are NOT just geographyWe already have communities: social mediaTwitter, Facebook, forums egMumsnetWe have glocal identities:North, South, East and West London + Germany,Bolivia and BirminghamWe have identities of interest:Football, archeology, sea-kayaking
  • 8. Networked HyperlocalDon’t expect hyper-local to pay – it’s acampaignMainstream media can provide infrastructurebut not contentNews organisations don’t have experience ofnetworks, they do processesMore ‘hyper’ – less ‘locale’
  • 9. Prof. Charlie BeckettDirector of PolisHead of Dept of Media and Communications atThe London School of Economics@CharlieBeckettc.h.beckett@lse.ac.ukhttp://blogs.lse.ac.uk/polis/