Presentation to American students about the state of media and especially journalism in the UK and in particular London. In terms of state of the industry and the influence of journalism on society and politics.

1. London Calling:
A media city in the
digital era
Professor Charlie Beckett
Director, Polis, LSE
@CharlieBeckett

3. What is media for?

4. What is media for?
• Society: useful information about life
• Politics: a forum for debate about how to live
• Pleasure: something to help make life worth
living
• Economy: to make a living

5. Mapping media history

6. Small country, big state

7. Britain and media change

8. Britain and media change

9. Britain and media change

12. Similar demography & user trends
• Personalisation
• User-centric
• Diverse & connected sources & platforms
• Mobile

16. Various solutions:
The Times Paywall

17. Various solutions:
• Mass readership (Mail)
• ‘Freemium’ subscriptions (FT)
• Free online, paid papers (D Tel)
• Free papers (Standard)
• Cover price/subscriptions – no online (P Eye)
• Bundling – papers, TV channel, broadband
(Express)

18. Various solutions:
The Guardian Open Model

19. Various solutions:
The Guardian Open Model

20. Various solutions:
The Guardian Open Model

21. Various solutions:
The Guardian Open Model

22. Various solutions:
The Guardian Open Model

23. Political and cultural influence

24. End of fortress media
• Interactive
• Engagement
• Communities
• Media as environmental
• Networked, not linear or top down
• Old roles: reporter, editor, performer,
watchdog
• New roles: curator, collaborator, advocate

25. London Calling:
A media city in the digital era
Professor Charlie Beckett
Director, Polis, LSE
@CharlieBeckett