Charles Atkinson 1102Claremont Fan Court School 64680 OCR Media Studies J526 Individual Media Studies Portfolio B321 Planning and Evaluation: Commentary
Fragrance advert 1:Target audience for Le Sectuer Formel • Le Sectuer Formel targets men: it promises the alpha male lifestyle, elegance & romance as well as a irresistible attraction to the opposite sex, seen in the beautiful dancing partner who wears a long midnight blue satin gown. • My target audience is likely to be young male adults aged 18 to 35+ , especially men looking for romance , who enjoy elegant living, sophisticated evenings and formality As it shows a formal romantic dance. • The target audience for le secteur formal are likely to be for traditional serfisticated men who espire to have the dream female and have this wealthy grand lifestyle. • I would place my campaign on billboards and magazines. Magazines profile reader and make claims about the readers life. It would be categorize readers into groups relating to sport , income , fitness and social status. My target audience is mid twenty males .
How advert 1 targetsmy audience: codes & conventions •Prominent product placed centrally, perfume band name is clearly displayed in black bold stencil writing and in very masculine colours, the font it straight and bold. •The slogan offers a very romantic speech partly as its in French which a misterous langue. •The image features an idealized target audience of attraction to a formal lifestyle full of romance with a formal dance, suggesting a promise towards wealth and romance. •They are in very expensive formal clothing, a dazzling blue statin dress and elegant tux. •The woman is the ideal catch she is very pretty , expensively dressed , adoring and devoted to the man. The woman shows her bare arms which is a sex appeal and her long hair draping down.
Fragrance advert 2:Target audience forApres minuit The target audience for my second advertisement is for men in their prime who are young, free and single. •They probably have good jobs but value quality leisure time. They like their own lifestyle to be consistent e.g. the formal events regularly. A typical young male looking for love. •The are interested in their image, clothing, leisure, music, films and seeking a woman. •I would place my campaigns on billboards and in magazines. Magazines profile readers and make claims about the importance of the magazine in the readers life. They categorize readers into groups relating interest, income & social status. My target audience is 18-25 males who are single businessmen looking for romance.
How advert 2 targets • As in most modern fragrance adverts, the product is placed prominently in the foreground. The curly fontmy audience: codes is a different font with connotations to being free and & convections different it speaks about anything goes and being original. • My brand name is Apres minuit connotes after midnight , which is exactly what this advert shows the after party the passion and love side. This expressed the mysterious wonders of the perfume advert. • The name pour homme means male perfume to ensure it is targeted at right market. • The image takes most of the space, as in most modern adverts, it features the type of person that consumer identifies with: confident, successful man who is relaxing after the party bow tie undone, top button undone and represented after the party has happened. • He is staring into the ladies eyes and repressing the passion between each other. • He has very a country stately home life maybe a city man in the weeks: he has an important job in the city.
Research into magazine industry as a vehicle for my advertisements • The reason these relate to my advert as they typical target the middle class male which what I am targeting which means that they both relate. • Target audience: Sophisticated males aged 25-39 with a desire for style. Success with style has always been the ethos around which GQ was created, a provocative mix of the very best writing, strong visuals and an unrivalled sense of achievement, intelligence and irreverence, the ultimate urban mens tip-sheet. Its the pinnacle of the premium mens lifestyle magazine market and covers style, culture, entertainment, tech, health, sport, luxury and life. • Mens health target audience is The content of the magazine is skewed towards males between the ages of 25 and 35. The audience skew is mostly professionals, managers, executives and businessmen (PMEBs).
Institution: the advertising industry: my research • Firstly researched soft drink advertising using coca cola and Lucozade adverts from the 1950’s through to the present day. I studied representations of men, woman and young people and how the companys conveyed their messages and values • Example in the coke advert featured Duffy and she is represented a singer and the advert is about being free and indulging in the coke and that will give you that escape. • For the example the early adverts had lots of text eg the tooth paste advert. • I also looked the BA advert “fly to serve” and the Virgin Atlantic advert , these adverts both represented about how they are both keeping original values to the airlines.
• This the original and decisions that I made for Advert 1 : my originalphotograph, my decisions this photo was to lighten the mans hair in this and revisions photo and lighten the womans hair. I also decided to lengthen the females hair to let it drape down the dress. I also did the make up for her on Photoshop instead of doing it in real life as the photo shoot was quicker than I expect and did not have as much time. I added the font along the top to bring it on to be big and bold and placed the fragrance bottle in bottom left corner which I used a other fragrance Bootle and changed the name on it on. Which I did all in photo shop the name on the bottle and tile. • I wanted to be a formal advert that had a male in very formal fancy clothing which I have captured in my photo and wanted the female to be in elegant smart clothing and I captured that to with the blue satin dress. I compared mine to keep in with the theme of sophistication and elegance and wealth so I looked at the Paco Robanne One Million advert and got some ideas for that.
• This the original and decisions that I made for Advert 2:my original this photo was to remove any spots or marks on photograph, my the male and female , I left there hair as it is. I also did the make up for her on Photoshopdecisions and revisions instead of doing it in real life as the photo shoot was quicker than I expect and did not have as much time I only added some colour to the females face. I added the font along the bottom to make sure it wasnt all focused to the text. the fragrance bottle in bottom left corner which I used a other fragrance Bootle and changed the name on it on. Which I did all in photo shop the name on the bottle and tile. • I wanted my second advert to be a formal but not as formal as the first advert. I had a male in very formal fancy clothing which I have captured in my photo and wanted the female to be in elegant smart clothing and I captured that to with the blue satin dress. But the way I made them different this was the after party capturing them at the casual look but still smart and sophisticated. I compared mine to keep in with the theme of sophistication and elegance and wealth so I looked at the Paco Robanne One Million advert and got some ideas for that. He is represented as formal in his but casual with bow tie undone at one point and shirt un done which I used those ideas in mine to create this .
Evaluation of the strengths and weaknesses of my advertising campaign • I found my weaknesses were that I wasnt very experienced on Photoshop and that I had to seek help to ensure I was doing the correct thing this meant the adverts slowed down a lot. I only new the very basic parts of photo shop which made this very chanellenging but now I feel I havent learn more about it from others and now am more confident on it. • The strengths were that I did my photo very early as we did in a lesson and I even did it at school so I could start to work on it sooner that I expected . Also I had access to some good equipment such as the camera was very professional and I wouldnt of had that at home.