CBLT_DDC12_Digital_Journey
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CBLT_DDC12_Digital_Journey

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Cobalt presentation of the "Digital Shopping Journey" for the 12th Digital Dealer Conference, Orlando, FL. April 5, 2012. Presented by Max Steckler and David Winter. ...

Cobalt presentation of the "Digital Shopping Journey" for the 12th Digital Dealer Conference, Orlando, FL. April 5, 2012. Presented by Max Steckler and David Winter.

Before they drive home in their new vehicle, every shopper takes a "digital journey" from inspiration to ownership. Much of that journey takes place online. The breadth of the Cobalt network provides an unprecedented view of that journey and insights into shopping behavior, segmentation analysis, and perspective on consumer engagement across Brand, regional and local dealer advertising channels.

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CBLT_DDC12_Digital_Journey CBLT_DDC12_Digital_Journey Presentation Transcript

  • Win Every MomentSelling Across the Entire Digital Consumer Journey
  • A new decision Stimulus First Second Moment of Moment of Truth Truth 6 Confidential and Proprietary
  • 21 © ADP Dealer Services, Inc. All Rights Reserved. Confidential and Proprietary. View slide
  • 22 © ADP Dealer Services, Inc. All Rights Reserved. Confidential and Proprietary. View slide
  • 23 © ADP Dealer Services, Inc. All Rights Reserved. Confidential and Proprietary.
  • Measure Success Differently 25 © ADP Dealer Services, Inc. All Rights Reserved. Confidential and Proprietary.
  • WALKING THE LOTGREETING TEST SHOWROOM DRIVE TOUR BE BACK
  • What shopping activities aremost predictive of sales? Email Leads
  • Keep 30 © ADP Dealer Services, Inc. All Rights Reserved. Confidential and Proprietary.
  • Sources (ReTargeter, FetchBack, AdRoll)31 © ADP Dealer Services, Inc. All Rights Reserved. Confidential and Proprietary.
  • •••
  • How many ads did I appear in?How many people looked at me online?How long did they spend looking at me?Can you predict when I’m going to sell?
  • David WinterVice President, CobaltBusiness IntelligenceMax StecklerVice President, CobaltAdvertising Solutions