Ferrari Team Risi Sponsorship Overview

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Mythos Idea Works represents the Ferrari Team Risi racing organization for worldwide sponsorship and partnership. Please contact Charles Ward, charles@ideasUSA.com for a category exclusive, multi-year partnership program.

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Ferrari Team Risi Sponsorship Overview

  1. 1. R I S IC O M P E TI Z I O N E
  2. 2. 12 Hours of Sebring . L ong Beach Grand PrixUtah Grand Prix . 2 4 Hours of Le MansPetit Le Mans . Acura Grand Prix . MosportGrand Prix . Time Warner Grand P rix . NewEngland Grand P rix . Monterey Sports CarChampionships . 12 Hours of Sebring . Long
  3. 3. R I S IGentlemen Sta r t Your Engines C O M P E T A Proposal from Risi Competizione I Z I O N E
  4. 4. I S I RGentlemen Sta r M O C T E P t Your Engines A Proposal from Risi Competizione E N O I Z I
  5. 5. RISI COMPETIZIONE A Program for Market Dominance via GT Racing Today’s m ar ketp l ace i s d i f fi cu l t an d com p eti ti ve . Compel l i ng mar keti ng and pr omotional ini ti ati ves w i th th e r i gh t b r an d val u es an d excl u si vi ty ar e tou gh to p r od u ce . R i si Competizion e i s th e N u m b er 1 GT R aci n g Team i n th e Wor l d . F er r ar i is the m ost r ecogn i zed b r an d n am e i n al l of m otor sp or ts. I t’s ti m e to com b i n e , com p ete , an d d om i n ate .
  6. 6. RISI COMPETIZIONE Building the Future of GT Racing Together T he S t r a t e g y : A t hre e ye a r, int e r na t io na l p ro g r a m o f t e s t ing , s p o ns o r s hip, a nd c o m p et i t i o n. Using the Fer rar i F430GT race car in 2010 for the ALMS ser ies and the 24 Hour s of Le Mans . Using the Fer rar i F458GT race car in 2011 and 2012 for the ALMS ser ies and the 24 Hour s of Le Mans .
  7. 7. Ferrari • Risi Competizione Brand ValuesTe ch n olog y - Te ch n ologia I n dividu ality - Un icita E x clu sive n e ss - E sclu sivita Italian - Italianita’S ha r ing t he p a s s io n fo r t e chno lo gy Ta king o ur ow n p a t h/ fo llow ing no o ne O p e ning do o r s fo r clie nt s t ha t a r e Representing authentic Italian taste and clo s e d t o o t he r s c u l tu r eE x ce lle n ce - E cce lle n z a Pe rforman ce - Pe rforman ceS t r iv ing fo r p e rfe ct io n in ev e r y de t a il Pur s uing re s ult s a nd im p rov e m e nt s , Pe rson aliz ation - Pe rson aliz z a zi o n e C o m p e t i t i o n - C o m p e t i zi o n e co m p e t ing w it h o t he r s Recognizing each client as part of the Team Always seeking to compete at the highestI n n ovation - I n n ovaz ion e possible levelS e e king new wa y s a ll t he t im e Style & D e sign - Stile e D e sign Legend & Tradition - Leggenda e Tradizione E xp re s s ing s e ns it iv it y t o a r t a nd de s ign H o n o r i n g t h e l eg e n d s a n d t ra d i t i o n s o f F e r ra r i s p o r t s ca r ra cing
  8. 8. 430GTT h e P ro g r a m : 2010 . Year 1 . Racecar : 430GT . The Risi Competizione Winter Tests, Sebring, 2009 . Private Testing, Sebring, Febr uar y 2010 . Additional testing as requested/required/budgeted Full ALMS Series Program (US) . 24 Hours of Le Mans (France) . G o a l : D e f e n d S e b r i n g , L e M a n s , a n d Pe t i t L e m a n s T i t l e s . Te s t a n d P r e p f o r 2 0 1 1 S e a s o n
  9. 9. T he P rogram : 2011-2012 . Year 2+3 . Racecar : 458GT . Winter Tests, Sebring, December 2010 . Pre-Race Testing, Sebring, Februar y 2011 . Additional testing as requested/required/budgeted 458GT Full ALMS Series Program (US) . 24 Hours of Le Mans (France) . The Risi Competizione Goal: Win the majors (Sebring, Le Mans, Petit Le Mans). Win the ALMS GT Championship. Set a new paradigm for branding and dynamic marketing
  10. 10. E N G I N E E R I N G & D E Full time technical, engineering, logistics and suppor t staff Risi Competizione . C o m p l e t e l y e q u i p p e d f a c i l i t i e s l o c a t e d i n t h e F e r r a r i o f H o u s t o n c o m p o u n d i n H o u s t o n , Te x a s V E L O P M E N T T h r e e R a c i n g Tr a n s p o r t e r s . F o u r ( 4 ) Ye a r s o f d a t a o n t h e 4 3 0 G T . A S S E T S To p L e v e l M e d i a a n d R a c i n g P u b l i c R e l a t i o n s O p e r a t i o n s
  11. 11. A Full Scale Development ProgramD e ve l opm e n t a nd t e s t in g wit h t o p Fe r r ar i GT team i n the wor ld. VI P Hos p i tal i ty an d F actor y Tou r s.R ac i n g Te a m B r a n de d in Yo u r (Spo n s o r ) Col or s. O n-Tr ack D r i vi n g E xp er i en ces.M e rc h a n di si n g a n d pro mo t io n a l c lo t h ing and gear. Benchma r k agai n st 4 year s of F 4 3 0 GT D ata. T h i s P r ogr am I n cl u d es F u l l Sp on sor sh i p B en efi ts. A Full Featured Sponsorship Program C a r in S p o ns o r C o lo r s . U nifo r m s in S p o ns o r C o lo r s . S p o ns o r Fe a t ure d o n R is i C o m p Web si t e a nd i n a l l P R a nd M ed i a Rel ea ses. Tr a ns p o r t e r in S p o ns o r C o lo r s . Eq uip m e nt in S p o ns o r C o lo r s .
  12. 12. The Ultimate Race Track ExperienceFu ll season of ALMS sponsor shi p plus the 24 Hou r s of Le M an s ( w i th 2 0 0 8 , 2 0 0 9 2 4 Hou r s of Le M an s W i n n er R i si Com p eti z i on e) . Top Level PR Cover age , p h otogr ap hy, web si te , an d m ed i a d i r ecti on . VI P Al l - Access r ace ti ckets. Multi p l e ch an n el b r an d i n g op p or tu n i ti es. & I ntegr ated ass oci ati on w i th top F er r ar i GT team i n th e wor l d . P h oto an d m ed i a op s. The Ultimate On-Track Experience Hospitality pr ogr am for Sponsor E xecu ti ves, D i str i bu tor s, D eal er s, Sal es M an ager s, an d Gu ests. Special dr ivi ng events using R i si Com p eti z i on e F er r ar i R ace Car ( s) an d Sp on sor ’s p r od u ct. Dr i ving i nstr uction pr ovi d ed by R i si Com p eti z i on e r ace d r i ver s an d r ace coach es. B r an d i n g i n Sp on sor Col or s.
  13. 13. RISI COMPETIZIONE The Number 1 Private Ferrari Team in The World
  14. 14. Ris i C o mpetizione has been one of the most consisten t, w i n n i n g or gan i z ati on s i n wor l d - cl ass p r ofessi on al m otor sp or ts over i ts 1 0 - year h i stor y. Founded i n 1997 by Giuseppe R isi, ow ner of F er r ar i of Hou ston , on e of th e wor l d ’s p r em i er e au th or i zed F er r ar i d eal er sh i p s. T he most successf u l p r i vate F er r ar i r aci n g team i n th e m od er n er a.RISI COMPETIZIONE Success in Ever y Type of Race, on Ever y Type of Track T he wor ld’s to p sp or ts car d r i ver s d r i ve for R i si Com p eti z i on e: Ja ime M e lo, Mika Salo, Pi er r e Kaffer, Mar k Gene’, Gi anmar i a B r u n i , An th ony Laz z ar o, R al f K el l en er s, Al l en M cN i sh , D avi d B r ab h am , Stef an J oh an sso n, E r ic van de Poel e , Fer mi n Vel ez, J ohnny Mow l em , E r i c Hel ar y, N i c J on sson , Patr i ck F r i esach er, Ter r y B ou r ch el l er, Step h an e O r tel l i . Complete r ace shop and devel opmen t f aci l i ty l ocated at F er r ar i of Hou ston d eal er sh i p, i n Hou ston , Texas. Ful l - T i me ( not seasonal) pr ofessi onal r aci n g staf f i n cl u d i n g m an agem en t, en gi n eer s, tech s, b od ywor k, l ogi sti cs. Speci al mer chand i si n g op p or tu n i ti es at th e tr ack an d i n th e stor e .
  15. 15. An Outstanding Record of Achievement: W i n n e r : 24 H o u r s o f Le Man s , 1998 . W i n n e r : Wo r ld Sp o r t s Car Ch am p io n sh ip, 1 9 9 8 . W i n n e r : Pe t i t L e M a n s 1 9 9 8 ( f i r s t r u n n i n g ) W i n n e r : 2 4 H o ur s o f L e M a ns , 2 0 0 8 . W i n n e r : 2 4 H o ur s o f L e M a ns , 2 0 0 9 . W i n n e r : 8 o ut o f 1 2 ra c e s i n A L M S i n 2 0 0 7 . W i n n e r : IM S A C up, 2 0 0 4 W i n n e r : 12 H o u r s o f Se br in g, 2007 . W i n n e r : 12 H ou r s o f Se br in g, 2 0 0 9 . W i n n e r : Pe t it Le Man s , 2 0 0 8 . W i n n e r : Pe t it Le Man s , 2 0 0 9 T e a m C h a m p i o n : A L M S GT2 , 2 0 0 6 . T e a m C h a m p i o n : A L M S GT2 , 2 0 0 7 . D r i v e r s C h a m p i o n s h i p : A L M S GT2 , 2 0 0 7 . M a n u fa ct u r e r s C h a m p i o n s h i p : GT2 , 2 0 0 7
  16. 16. 57% Making Histor y with Histor y’s Greatest 83% The Risi Competizione Record: A R i s i Co m p e ti z i o n e ca r w i l l cap tu re th e q u a l i f yi n g p o l e i n ove r o n e o u t o f eve r y two r a c es . N u mb e rs b as e d on th e p e ri od 2 0 0 6 - 2 0 0 8 , A me ri c an Le M an s Se ri e s Podium ( 1st , 2nd, or 3 rd ) p lac em en t r at e for Ris i C om p et izion e r ac e c ar s . an d 2 4 H ou rs of Le M an s .“To race a Ferrari is to enter into a partnership with histor y and legend.” “The standards are so high that commitment must be total and complete.” 43% W i n i n g p e rce n ta g e fo r R i s i Co m p e ti z i o n e .
  17. 17. MARKETING+RISICOMPETIZIONE An integrated Sponsorship, Branding, Racing, and Promotion Program T he p ro g r a m o ut line d is a g g re s s ive a nd t ho ro ug h, d e s ig ne d fo r e ffe c t ive ne s s in b o t h t he s ho r t a nd lo ng t e r m . It is ful ly i nt eg r a t ed fo r o p t i mum effi c i enc y. It is d e s ig ne d t o d e live r p o s it ive , m e a s ur a ble re s ult s in t he ke y a re a s o f m a r ke t ing , b r a nd ing, na m e rec o g ni t i o n, m e d ia c ove r a g e , e ve nt p ro m o t io n/ho s p it a lit y a nd r a c ing p e rfo r m a nc e .
  18. 18. RISI COMPETIZIONE Relentless, Innovative Media Direction First Team in ALMS to p u t u p d i gi tal p h otos w h i l e even ts wer e sti l l i n p r ogr ess. First Team in ALMS to bl og events, i .e . 1 2 Hou r s of Seb r i n g, 2 4 Hou r s of Le M an s, w h i l e th ey wer e i n p r ogr ess. First Tea m i n ALM S to u se Tw i tter for f an u p d ates. First Team in ALMS to h ave Team E n gi n eer ’s col u m n featu r ed on ALM S web si te . Wor ldw i de distr ibuti on of P u bl i c R el ati on s r el eases to excl u si ve m ed i a l i st.
  19. 19. 1 9 5 3 6 2 4 1. Hood 2. Doors (2) 3. Bumpers (4) 4. Top Rear Quarter Panel 5. Roof 6. Wing 7. Mid-Section (2) 8. Wing Cross Section (2) 9. Spoiler, Front Middle 10. Bottom Quarter Panel All sponsors are featured on the Risi Competizione website and in all literature. Additional media coverage & 3 2 7 10 4 3 8 opportunities for corporate VIP hospitality are available.
  20. 20. RISI COMPETIZIONE One. Perfect. Season. In 2 0 0 2 , a R is i C o m p e t iz io ne e nt e re d , e ng ine e re d , a nd m a na g e d L o la -N is s a n wo n t he G r a nd -A m S er i es wi t h a p erfec t rec o rd . 11 Races • 11 Poles • 11 Wins T ha t c a r a ls o wo n t he 2 4 H o ur s o f Day t o na . “ I n a w o r l d i n w h i c h s u c c e s s i s e a s i l y m e a s u r e d b y o n - t ra c k p e r f o r m a n c e , R i s i C o m p e t i z i o n e i s c l e a r l y a h e a d o f t h e p a c k .”
  21. 21. Developed w ith M i ch ael Sch u m ach er, 7 ti m e F or mu l a 1 Ch am p i on . Designed for aer od yn am i c ef fi ci en cy, d ow n for ce of 1 4 0 K G at 2 0 0 K M / h . New 4499CC V8, d i r ect i n j ecti on 4 cam en gi n e w i th 4 val ves/ cyl i n d er. THE FERRARI 458 Hitting the Track in 2011, 2012 F e r r a r i 4 5 8 I ta l i a . T e c h n i c a l S p e c i f i c at i o n sDimensions Engine Tyres G e a r b oxL e ngth 4527 mm (178.2 in .) D i s pl a c e m e n t 4 4 9 9 c c (2 7 4 . 5 c u i n . ) Front 235/35 ZR20 8.5” Dual-clutch, 7-speed F1W i dth 1937 m m (76.3 in .) Ma x i mu m powe r 5 7 0 C V (4 2 5 k W) @ 9 0 0 0 r p m Rear 295/35 ZR20 10.5”H e i ght 1213 mm (47.8 in .) Ma x i mu m t o rqu e 5 4 0 N m (3 9 8 l bs /ft ) @ 6 0 0 0 r p m E l e ct ro n i c sW heel base 2650 mm (104.3 in .) S pe c i fi c powe r o u t pu t 1 2 7 C V /l Performance E - D i f f 3 , F 1 - Tr a c , h i g h - p e r fo r ma nce AB SD r y wei ght 380 kg (3042 lb s) C o m pre s s i o n r a t i o 1 2 . 5 : 1 M a x i mu m s p e e d > 3 2 5 k m / h ( > 2 0 2 m p h )We i ght/ power r atio 2,42 kg/CV (7.16 lbs/k W) 5 7 0 C V (h o r se powe r) a t 9 0 0 0 R PM 0-100 km/h (sec) <3.4We i ght di str i bu tio n f r/r 42%/58% 5 4 0 N M (t o rqu e ) a t 6 0 0 0 R PM
  22. 22. ALMSAmerican LeMans Series
  23. 23. ALMS The Place to RaceFounded in 1998. P 1 , P ro t o t y p e C ha lle ng e , G T, G T C ha l l eng e .9 Plus r aces each year. R a c e s a c ro s s t he wid t h a nd b re a d t h of A m er i c a , st a r t i ng a t Seb r i ng , end i ng a t Pet i t Le M a ns.Includes the prestigious 12 Hour s of Sebr ing. S e a s o n r uns fro m Ma rc h t o O c t o b e r.Racing under identical r ules of ACO (Automobile Club De L’Ouest), the club that stages and controls the 24 Hour s of Le Mans.Four different classes of r acing on the same tr ack, at the same time .
  24. 24. ALMS Increasing Viewership ALMS Increasing Viewership Up 20% in 2009 Up 18% in 2009 on SpeedTV Average Network Viewership (HH) 2007-2009 Average Speed Television Viewership (HH) 2007-2009 0 200,000 400,000 600,000 800,000 0 40,000 80,000 120,000 160,000 200,0002007 548,200 2007 125,5712008 623,750 2008 143,8572009 750,000 2009 170,000 < 20% > < 18% >
  25. 25. The Most Desired Fan in Motorsports H ig hly e d uc a t e d (4 4 % have Ba c he lo r’s De g re e s ), wit h 2 2 % ho ld ing Ma s t e r s , Do c t o r a t e , a nd P ro fessi o na l Deg rees. T his m a r ke t love s A L MS r a c ing : a t t e nd a nc e g re w 4 5 % b e t we e n 2 0 0 6 a nd 2 007. T he s e a re b r a nd -d is c e r ning c us t o m e r s : m o re like ly t o s e le c t p ro d uc t s o r s e r v ic e s b a s e d o n b r a nd i ng v s. p r i c e . ALMS The Whole World Is Watching P ro g r a m m ing d e live re d t o ne a r ly 6 2 5 Millio n ho us e ho ld s wo r ld wid e . L ive P ro g r a m m ing d e live re d t o 9 5 m illio n Euro p e a n H o us e ho ld s . L a t in A m e r ic a n C ove r a g e by Fox , S p e e d T V, a nd G re e nlig ht re a c he s 1 5 m illio n ho useho l d s. Dis t r ibut io n in A s ia v ia P la ne t S p e e d a nd ES P N s t a r re a c he s 2 2 1 m illio n ho us eho l d s.In N o r t h A m e r ic a , N ie ls o n re p o r t e d 2 0 0 8 V ie we r s hip num b e r s o f 4 . 3 m illio n ho us e ho ld s wit h c ove r a g e by A B C , N B C Sp o r t s, a nd Sp eed TV.
  26. 26. • M os por t R a cew ay, Bow ma nv i l l e , Ont a ri o, C a na da - M ospor t Gran Pr i x • R o a d A m e r i ca, Elkhar t Lake , WI - T ime Wa rn er Gran Pr i x • Li me R ock Pa rk , La kev i l l e , C T • - N ew E ng l and Grand Pr i x • M i d-Ohi o, Lex i ng t on, OH ALMS M i l l e r M o to r s po r ts Par k - A c ura Grand Pr i x • To o e l e , U T - U ta h G ra n d P r ixExposure in Ever y Major American Market M az da R ac eway Lag una S e c a M o nte rey, C A • - Mo n terey Spo r ts C a r C h a mpio n s h ips Long Beach , CA - L o n g B ea c h G ra n d P r ix T he most desi r ed sp or ts f an i n th e wor l d i s atten d i n g ALM S r aces. M ed i a h ou seh ol d i n com e: $ 1 2 5 ,0 0 0 . • R oa d A t l a nt a , Bra s e l t on, G A - Pe t i t L e M ans 5 0 % h ave i n com es over $ 1 0 0 ,0 0 0 . • • Mar r ied, Mal e d eci si on m aker s ( 4 4 % b etween 2 5 - 5 9 ) . Le M ans , Fr anc e O ver hal f ( 54.2% ) ar e p r ofessi on al s, m an ager s, or tech n i cal wor ker s. - 2 4 H o u r s o f L e Ma n s Sebring International Raceway Se bri ng , FL - 1 2 Hour s of Se br i ng
  27. 27. This p ro p o s a l o ut line s a t hre e -ye a r p ro g r a m o f m a r ket i ng , r a c ing , a nd s p o ns o r s hip d e s ig ne d t o g ive yo ur c o m p a ny a nd m a r ke t ing p ro g r a m a p ro p r ie t a r y a d v a nt a g e in t o d ay ’s ul t r a - c o m p et i t i ve m a r ket p l a c e . R is i C o m p e t iz io ne a nd Fe r r a r i t o g e t he r e m b o d y t he b r a nd v a lue s t ha t a re m o s t d e s ir a ble in t o d ay ’s ve r y c ha l l eng i ng busi ness wo r l d . Im p o r t a nt ly, R is i C o m p e t iz io ne ha s t he b a c k g ro und , p e r s o nne l, int e r na l s t r uc t ure , p e rfo r m a nc e hi st o r y, RISI COMPETIZIONE a nd c o ns is t e nc y in re s ult s t o b e a m a jo r m a r ke t ing p a r t ne r fo r t ho s e c o m p a nie s t ha t s e e k t o o p e r at e a t t he wo r l d c l a ss l evel , re q uire e x c lus ive ne s s a nd up s c a le v a lue s , a nd who wa nt t o s e p a r a t e fro m t he ir c o mp et i t i o n.An Invitation from Giuseppe Risi I per sonally invite fur ther inquir ies regarding our r acing progr am and its’ integr ation into your mar keting and promotional progr ams and would welcome the oppor tunity to meet at your headquar ter s in the United States or abroad to discuss the str ucture , potential, timing, and budget elements. Please advise me at your convenience of a time and place to fur ther discuss this exceptional oppor tunity. T ha nk yo u, in a d v a nc e , fo r yo ur c o ns id e r a t io n. Gi u s e p p e R i s i Ma na g ing Dire c t o r . R is i C o m p e t iz io ne 6100 Southwest F reeway . Houston, TX 77057 . Tel ep hone: 713- 772- 3868 . F acsi m i l e: 713- 772-1472 . Cel l : 713- 829- 7680 . Emai l : gr i s i @fe r r ar i o fho us to n.c o m
  28. 28. COMBINE & DOMINATE Creative Direction/Writing: Donald Pierce . Ar t Direction/Design: Michael Brock, MBD, www.mbrockdesign.com . Photographic Illustration: Anne Ellen GeigerEntire contents © Risi Competizione, 2009. All rights reserved. . All photos copyright © Regis Lefebure, except for pages 15 & 36 (pit stop) © Jimmy Sykes, Used by Permission and Photo of Lola BK40 © Shelly Schmidt, Used by Permission. . The trademarks and service marks depicted in this book are owned by their respective rights holders.

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