Social Media Marketing (Week 1)

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Copy of presentation for Week 1 of Social Media Marketing Course at Biola University (Spring 2011). The blank slides are for the videos to be shown in class.

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Social Media Marketing (Week 1)

  1. 1. social  media  marketing biola  university charles  lee
  2. 2.  Who  Are  You  &Why  Are  You  Here?
  3. 3. Contact  Info www.charlestlee.com facebook.com/charlestlee@charlestlee
  4. 4. www.thefreezeproject.com
  5. 5. www.theideacamp.com
  6. 6. social  media  marketing biola  university charles  lee
  7. 7. Class  Networks www.BiolaSM.com facebook.com/BiolaSM@BiolaSM #BiolaSM
  8. 8. Overwhelmed?
  9. 9. Q:  What  is/are  Social  Media?A:  Media  for  Social  Interaction
  10. 10. photo from jonathansblog.net
  11. 11. www.cioinnervoice.wordpress.com
  12. 12. Will You Adapt?
  13. 13. Social  Media:Communication Platform or  Tribal Development?
  14. 14. photo by fred eerdekens
  15. 15. Where  Are  You?
  16. 16. @groundswell
  17. 17. Unfamiliar, Familiar, Or Used? Category 1: Social Networking• Bebo• Facebook• Friendster• LinkedIn• Myspace• Ning
  18. 18. Unfamiliar, Familiar, Or Used? Category 2: Publish & Blog• Blogger.com• WordPress• Constant Contact• MailChimp• SlideShare• Wiki______• Twitter• TypePad
  19. 19. Unfamiliar, Familiar, Or Used? Category 3: Photo Sharing• Flickr• Photobucket• Shutterfly• Picasa• SmugMug• Facebook
  20. 20. Unfamiliar, Familiar, Or Used? Category 4: Audio• iTunes• Podcast.net• BlogTalkRadio• Rhapsody• Pandora
  21. 21. Unfamiliar, Familiar, Or Used? Category 5: Video• YouTube• Vimeo• Metacafe• Viddler• UStream• LiveStream• Justin.tv
  22. 22. Unfamiliar, Familiar, Or Used? Category 6: Aggregators & Info Storers• RSS / RSS Readers• Feedburner• FriendFeed• Digg• Reddit• iGoogle / My Yahoo!• Evernote
  23. 23. Unfamiliar, Familiar, Or Used? Category 7: IM & Meetings• Skype• AIM / iChat• Meebo• WebEx• Adobe Connect• AOL• Go to Meeting
  24. 24. Score Sheet for Familiarity • 0-5 >> Below Average Knowledge • 6-15 >> Average Knowledge • 15-30 >> Above Average Knowledge • 30+ >> You’re In the Know
  25. 25. Score Sheet for Usage • 0-5 >> Nominal Usage • 5-10 >> Above Average Usage • 11-20 >> Strongly Engaged Online • 20+ >> You’re Incredibly Connected, Working in Social Media, and/or Addicted
  26. 26. Is  Social  Media  the  Solution  to  Marketing?
  27. 27. What  are  the  Objectives  &  What’s  the  Plan?
  28. 28. http://beth.typepad.com/beths_blog/2008/10/ how-much-time-d.html
  29. 29. www.ideationconference.com
  30. 30. www.i2i.theideation.com
  31. 31. social  media  marketing biola  university charles  lee

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