Developing a Remarkable Brand (Charles Lee)
Upcoming SlideShare
Loading in...5
×
 

Developing a Remarkable Brand (Charles Lee)

on

  • 512 views

Slides from a seminar about brand innovation. Unfortunately, videos that were shown are not included.

Slides from a seminar about brand innovation. Unfortunately, videos that were shown are not included.

Statistics

Views

Total Views
512
Views on SlideShare
484
Embed Views
28

Actions

Likes
0
Downloads
21
Comments
0

2 Embeds 28

https://twitter.com 21
http://192.168.6.179 7

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Developing a Remarkable Brand (Charles Lee) Developing a Remarkable Brand (Charles Lee) Presentation Transcript

  • DEVELOPING A REMARKABLE BRAND & ROI ! @charlestlee
  • Why  Brand?
  • Products & Features Clutter Information Clutter Your Brand Marketing Clutter Social Clutter
  • Airline Search Engine Education Smartphone Non-Profit Computer Bookstore Apparel Coffee
  • Your brand is the gut feeling someone has about your product, service, or organization. It’s Not What YOU Say It Is. It’s What THEY Say It Is.
  • Brick & Mortar Factories Financial Capital Barriers to Competition Brands Intellectual Property
  • A charismatic brand is a product, service, or organization for which people believe there’s no substitute. - Marty Neumeier
  • Charismatic Brands Integrate
  • Why How What
  • ORGANIZATION BRAND EXPERIENCE VISION THROUGH DIVERSIFIED TOUCHPOINTS VALUES MISSION OBJECTIVES KEY AUDIENCE WEB PRINT SOCIAL MEDIA KEY AUDIENCE EVENTS VIDEO ENVIRONMENT KEY AUDIENCE
  • ORGANIZATION BRAND FILTER CAMPAIGN FILTER BRAND EXPERIENCE VISION BRAND ATTRIBUTES MARKETING OBJECTIVES THROUGH DIVERSIFIED TOUCHPOINTS VALUES MISSION OBJECTIVES IDENTITY STATEMENT VOICE VISUAL IDENTITY CULTURE MARKETING STRATEGY RESEARCH MESSAGING KEY AUDIENCE WEB PRINT SOCIAL MEDIA KEY AUDIENCE EVENTS VIDEO ENVIRONMENT KEY AUDIENCE
  • Q’s for Brand Clarity: Who Are You? What Do You Do? Why Does It Matter?
  •  Who  Are  You  &     Who/What  Are  You  Leading?
  • Brand  Attributes
  • Approachable Missional Sarcastic Inclusive Sensory Fun Personal Experiential Warm Holistic Humble Holistic Unique Inviting Friendly Open Healthy Embracing Resourceful Respectful Awareness Humble Open to Ideas Honest Relevant Relational NLC Brand Attributes Refreshing Equipping Caring Non-Judgmental / Grace Environment Empowering Respected Artistic Fluid Family Togetherness Community Intentional Creative Musical Adventurous Entrepreneurial Fellowship Energetic Strategic Experimental Supportive Serving Passionate Seeing Potential Daring Inclusive Hospitable Training Releasing Welcoming Tribal Multi-Cultural Diverse Innovative Worshipful Multi-Generational
  • Marketing  Objectives Quantitative  &  Qualitative
  • Who Are Your Key Audiences?
  • INFLUENCERS ATHLETES & CELEBRITIES DECISION MAKERS FAMILY & FRIENDS END USER/CONSUMER PATIENT
  • Key Audience(s) Motivation ! Distinguishing Feature(s) Benefits to Client(s) Affiliation(s) to Note
  • CAMPAIGN MESSAGE GENERAL AUDIENCE TARGETED AUDIENCE
  • HELPFUL HINDRANCE TO ACHIEVING OBJECTIVES TO ACHIEVING OBJECTIVES INTERNAL ORIGIN WEAKNESSES OPPORTUNITIES EXTERNAL ORIGIN STRENGTHS THREATS
  • Contact  Info www.charlestlee.com charles@theideation.com
  • DEVELOPING A REMARKABLE BRAND & ROI ! @charlestlee