Address Work Group March 10 Brussels

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Why do we need an Address Association? Concrete plan to move unite in a common effort, reasons why, and next steps.

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  • A MAILER’S DREAM CC project for GAS April. Private sector and data needs for the direct mail value chain UPU has obtained support for a “public sector” initiative to begin next Fall with a major conference, to be followed a year later. That will advance the cause of getting everyone an address – Hernando do Soto – Mystery of Capital. 10 or so UN agencies have signed on: WHO, UNDP, World Bank, ITU, UNESCO, UN Habitat and others.
  • Address Work Group March 10 Brussels

    1. 1. International Address Data Advisory Working Group Web Meeting March 10, 2010 March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com THE FUTURE OF (POSTAL?) DATA IN A GLOBALIZING ONLINE WORLD Convenor, Charles Prescott Editor, The Prescott Report Facilities courtesy of FEDMA
    2. 2. Purpose <ul><li>First, a thank you to FEDMA. </li></ul><ul><li>Second, a disclaimer. </li></ul><ul><li>Explore issues identified through many conversations and much research. </li></ul><ul><li>Articulate and concentrate concern and interest in the issues </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    3. 3. Purpose -2 <ul><li>Is there interest in combining our resources and energies in an association? </li></ul><ul><li>To present a unified and uniform face to the posts, regulators, policy-makers and businesses. </li></ul><ul><li>  </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    4. 4. Overall <ul><li>The goal is to improve our businesses, the posts’ results, and the results of our clients through bigger, better and more accessible postal databases. </li></ul><ul><li>Expand out from that to all data? </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    5. 5. Long awakening <ul><li>RDA and DMA experience </li></ul><ul><li>Consultative Committee work </li></ul><ul><li>Standards Board </li></ul><ul><li>POC Address Work Group </li></ul><ul><li>Frustrations with simply information </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    6. 6. March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com And then?....
    7. 7. CC and UPU: The Vision <ul><li>Addressing the World-An Address for Everyone IN ONE PLACE </li></ul><ul><li>Every delivery point </li></ul><ul><li>Every change of address </li></ul><ul><li>Worldwide </li></ul><ul><li>All the time </li></ul><ul><li>Accessible by any mailer </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    8. 8. Next Steps <ul><li>CC Global Address Summit April 23, 2010 </li></ul><ul><li>The importance of the address to the private sector. Developments in technology. </li></ul><ul><li>UN – UPU-led “Addressing the World – An Address For Everyone-2011 </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    9. 9. March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    10. 10. March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    11. 11. Deaf and Blind <ul><li>Business Needs Ignored-driven out by privacy considerations. </li></ul><ul><li>What will you do with the data? </li></ul><ul><li>Who will have access? </li></ul><ul><li>To how much of it? </li></ul><ul><li>At what price? </li></ul><ul><li>In what form? </li></ul><ul><li>How will it be maintained? </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    12. 12. E-commerce brings more high value traffic March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com Courtesy: Adrenale
    13. 13. Export and Import Promotion March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com <ul><li>Exporta Facil – Brazil, Guatemala </li></ul><ul><li>USPS and Commerce – NEI </li></ul><ul><li>Shopping portals – Singapore, Hong Kong Post, Netherlands Antilles Post </li></ul><ul><li>Google UK </li></ul><ul><li>Saudi Arabia Post </li></ul><ul><li>Wishabi- Canada Post </li></ul><ul><li>Etc. </li></ul>
    14. 14. Biggest Issues <ul><li>Unfair license terms </li></ul><ul><li>Change of address files </li></ul><ul><li>Physical and email address link </li></ul><ul><li>… and also… </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    15. 15. And also… <ul><li>Databases world-wide- inaccessible or nonexistent </li></ul><ul><li>Businesses don’t understand importance of list hygiene-elevate the issue </li></ul><ul><li>Policy-makers have not heard of the issue- and they will-need to capture </li></ul><ul><li>Directive 11a…what does it mean? </li></ul><ul><li>And in addition…… </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    16. 16. Strategies to consider <ul><li>Awareness-building </li></ul><ul><li>Position papers and research </li></ul><ul><li>Partnerships </li></ul><ul><li>Press and conferences </li></ul><ul><li>Education, certification. </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    17. 17. Questions/ Comments? March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    18. 18. Next Steps <ul><li>1. Steering committee volunteers </li></ul><ul><li>2. Articulate general mission </li></ul><ul><li>3. Articulate specific goals for next 6 months </li></ul><ul><li>4. Articulate action plan to realize concrete goals. </li></ul><ul><li>5. Consider funding. </li></ul><ul><li>6. What do you need to support discussion within your company of a possible investment in this effort? </li></ul><ul><li>  </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    19. 19. Thank You <ul><li>Charles A.Prescott </li></ul><ul><li>Oak Knoll LLC </li></ul><ul><li>7 Hastings Court </li></ul><ul><li>South Salem, NY </li></ul><ul><li>10590 USA </li></ul><ul><li>+1.914.533.0208 </li></ul><ul><li>[email_address] </li></ul>

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