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Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
Address Work Group March 10 Brussels
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Address Work Group March 10 Brussels

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Why do we need an Address Association? Concrete plan to move unite in a common effort, reasons why, and next steps.

Why do we need an Address Association? Concrete plan to move unite in a common effort, reasons why, and next steps.

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  • A MAILER’S DREAM CC project for GAS April. Private sector and data needs for the direct mail value chain UPU has obtained support for a “public sector” initiative to begin next Fall with a major conference, to be followed a year later. That will advance the cause of getting everyone an address – Hernando do Soto – Mystery of Capital. 10 or so UN agencies have signed on: WHO, UNDP, World Bank, ITU, UNESCO, UN Habitat and others.
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    • 1. International Address Data Advisory Working Group Web Meeting March 10, 2010 March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com THE FUTURE OF (POSTAL?) DATA IN A GLOBALIZING ONLINE WORLD Convenor, Charles Prescott Editor, The Prescott Report Facilities courtesy of FEDMA
    • 2. Purpose <ul><li>First, a thank you to FEDMA. </li></ul><ul><li>Second, a disclaimer. </li></ul><ul><li>Explore issues identified through many conversations and much research. </li></ul><ul><li>Articulate and concentrate concern and interest in the issues </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 3. Purpose -2 <ul><li>Is there interest in combining our resources and energies in an association? </li></ul><ul><li>To present a unified and uniform face to the posts, regulators, policy-makers and businesses. </li></ul><ul><li>  </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 4. Overall <ul><li>The goal is to improve our businesses, the posts’ results, and the results of our clients through bigger, better and more accessible postal databases. </li></ul><ul><li>Expand out from that to all data? </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 5. Long awakening <ul><li>RDA and DMA experience </li></ul><ul><li>Consultative Committee work </li></ul><ul><li>Standards Board </li></ul><ul><li>POC Address Work Group </li></ul><ul><li>Frustrations with simply information </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 6. March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com And then?....
    • 7. CC and UPU: The Vision <ul><li>Addressing the World-An Address for Everyone IN ONE PLACE </li></ul><ul><li>Every delivery point </li></ul><ul><li>Every change of address </li></ul><ul><li>Worldwide </li></ul><ul><li>All the time </li></ul><ul><li>Accessible by any mailer </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 8. Next Steps <ul><li>CC Global Address Summit April 23, 2010 </li></ul><ul><li>The importance of the address to the private sector. Developments in technology. </li></ul><ul><li>UN – UPU-led “Addressing the World – An Address For Everyone-2011 </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 9. March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 10. March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 11. Deaf and Blind <ul><li>Business Needs Ignored-driven out by privacy considerations. </li></ul><ul><li>What will you do with the data? </li></ul><ul><li>Who will have access? </li></ul><ul><li>To how much of it? </li></ul><ul><li>At what price? </li></ul><ul><li>In what form? </li></ul><ul><li>How will it be maintained? </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 12. E-commerce brings more high value traffic March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com Courtesy: Adrenale
    • 13. Export and Import Promotion March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com <ul><li>Exporta Facil – Brazil, Guatemala </li></ul><ul><li>USPS and Commerce – NEI </li></ul><ul><li>Shopping portals – Singapore, Hong Kong Post, Netherlands Antilles Post </li></ul><ul><li>Google UK </li></ul><ul><li>Saudi Arabia Post </li></ul><ul><li>Wishabi- Canada Post </li></ul><ul><li>Etc. </li></ul>
    • 14. Biggest Issues <ul><li>Unfair license terms </li></ul><ul><li>Change of address files </li></ul><ul><li>Physical and email address link </li></ul><ul><li>… and also… </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 15. And also… <ul><li>Databases world-wide- inaccessible or nonexistent </li></ul><ul><li>Businesses don’t understand importance of list hygiene-elevate the issue </li></ul><ul><li>Policy-makers have not heard of the issue- and they will-need to capture </li></ul><ul><li>Directive 11a…what does it mean? </li></ul><ul><li>And in addition…… </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 16. Strategies to consider <ul><li>Awareness-building </li></ul><ul><li>Position papers and research </li></ul><ul><li>Partnerships </li></ul><ul><li>Press and conferences </li></ul><ul><li>Education, certification. </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 17. Questions/ Comments? March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 18. Next Steps <ul><li>1. Steering committee volunteers </li></ul><ul><li>2. Articulate general mission </li></ul><ul><li>3. Articulate specific goals for next 6 months </li></ul><ul><li>4. Articulate action plan to realize concrete goals. </li></ul><ul><li>5. Consider funding. </li></ul><ul><li>6. What do you need to support discussion within your company of a possible investment in this effort? </li></ul><ul><li>  </li></ul>March 28, 2010 © 2009 The Prescott Report . For permissions-Editor@PrescottReport.com
    • 19. Thank You <ul><li>Charles A.Prescott </li></ul><ul><li>Oak Knoll LLC </li></ul><ul><li>7 Hastings Court </li></ul><ul><li>South Salem, NY </li></ul><ul><li>10590 USA </li></ul><ul><li>+1.914.533.0208 </li></ul><ul><li>[email_address] </li></ul>

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