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Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
Social Media Marketing Research - Driving Insights
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Social Media Marketing Research - Driving Insights

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February 14, 2011 (Toronto, ON): Leveraging social media into analytical market research insights has never been more powerful. Describing a step-by-step approach to driving insights through various …

February 14, 2011 (Toronto, ON): Leveraging social media into analytical market research insights has never been more powerful. Describing a step-by-step approach to driving insights through various social media platforms, marketers can finally cut through the clutter to find valuable commentary and drill down to understand the insights being offered at every junction.

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  • 1. Social Media Marketing Research<br />C h a r l e s M o r g a n<br />@SchulichSMM<br />
  • 2. Participation<br />Log onto the FB page (facebook.com/SchulichSMM) and click LIKE so the content will be displayed<br />Please browse thru to the uStream where we will be streaming live, feel free to comment on there and in the FB group throughout the presentation or on Twitter @SchulichSMM<br />We will be fielding questions through the live chat function at the end <br />
  • 3. Overview<br /><ul><li>Aggregate Content
  • 4. Outlets
  • 5. Technique
  • 6. Attributes
  • 7. Validity Parameters (Context)
  • 8. Qualitative  Quantitative
  • 9. Verbatim
  • 10. Records
  • 11. Aggregated Data
  • 12. Results
  • 13. Insights</li></li></ul><li>Aggregated Content<br /><ul><li>Outlets
  • 14. Web 1.0  Web 2.0
  • 15. Technique
  • 16. Software
  • 17. Attributes
  • 18. Number Codes</li></li></ul><li>Validity Parameters (Context)<br /><ul><li>Relevance
  • 19. Ignores
  • 20. – Date, Sales Biased, Log-In Required, Foreign Language, No Sentiments</li></li></ul><li>Qualitative to Quantitative<br /><ul><li>Researcher role
  • 21. Qualitative  Quantitative
  • 22. Verbatims
  • 23. Records
  • 24. Aggregated Attribute Data</li></li></ul><li>Reminder<br /><ul><li>Input questions through Facebook page, Twitter, uStream chat</li></li></ul><li>Results<br /><ul><li>Product vs Competitors
  • 25. Attribute vs Attribute
  • 26. SWOT Analysis</li></li></ul><li>Insights<br /><ul><li>Adjustments
  • 27. Film, games, television
  • 28. Feedback loop
  • 29. Suggestions</li></li></ul><li>Questions?<br />

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