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Speeding Up Your Website
   to improve search engine rankings
We’re Taking Notes

OpenSourceMarketer.com/replay
Google’s Need For Speed
“Speeding up websites is important — not just
to site owners, but to all Internet users. Faster si...
Google’s Need For Speed
“While site speed is a new signal, it doesn't carry as
much weight as the relevance of a page.
Cur...
Our Goals
Understand the WordPress environment

Discover some analysis and caching tools

Familiarize you with recommended...
Moving Parts

            Web Server
             WordPress    External
Visitors       PLUGINS     Sites

                ...
Environment
Hosting - shared, virtual private, or dedicated

Plugins - quantity versus quality

Caching - turning dynamic ...
Analysis Tools
Pagespeed Firefox Addon to analyze page speed

YSlow Firefox Addon to recommend actions

Google Webmaster T...
W3 Total Cache Plugin
   Sets Cache Control Headers

   Turn on Gzip Compression

   Adjust Minify Settings

   Enable Dat...
Recommended Actions
Use W3 Total Cache or WP Super Cache

Use file based code over inline code

Hardcode values in theme in...
Recommended Actions

Reduce the number of plugins you use to essentials

Scrutinize plugins for efficiency

Optimize images...
Recommended Actions
Upgrade to a Virtual Private Server if necessary

Use LiteSpeed or Nginx instead of Apache

Avoid call...
Questions

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How To Speed Up Your WordPress Website To Improve Search Engine Rankings

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Learn how to optimize your WordPress website to improve website performance, increase search engine rankings, and enhance the user experience for your website visitors. Analyzing, caching, and optimizing your WordPress site is something that anyone can do and this presentation shows you how.

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Transcript of "How To Speed Up Your WordPress Website To Improve Search Engine Rankings"

  1. 1. Speeding Up Your Website to improve search engine rankings
  2. 2. We’re Taking Notes OpenSourceMarketer.com/replay
  3. 3. Google’s Need For Speed “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there.” Google Webmaster Central, Dated: April 10, 2010
  4. 4. Google’s Need For Speed “While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.” Google Webmaster Central, Dated: April 10, 2010
  5. 5. Our Goals Understand the WordPress environment Discover some analysis and caching tools Familiarize you with recommended actions
  6. 6. Moving Parts Web Server WordPress External Visitors PLUGINS Sites DB
  7. 7. Environment Hosting - shared, virtual private, or dedicated Plugins - quantity versus quality Caching - turning dynamic pages into static pages External script calls - plugins and widgets
  8. 8. Analysis Tools Pagespeed Firefox Addon to analyze page speed YSlow Firefox Addon to recommend actions Google Webmaster Tools > Labs > Site Performance Debug Queries plugin to analyze database queries
  9. 9. W3 Total Cache Plugin Sets Cache Control Headers Turn on Gzip Compression Adjust Minify Settings Enable Database Query Caching
  10. 10. Recommended Actions Use W3 Total Cache or WP Super Cache Use file based code over inline code Hardcode values in theme instead of using code
  11. 11. Recommended Actions Reduce the number of plugins you use to essentials Scrutinize plugins for efficiency Optimize images using Smush.It plugin
  12. 12. Recommended Actions Upgrade to a Virtual Private Server if necessary Use LiteSpeed or Nginx instead of Apache Avoid calls to external resources when possible
  13. 13. Questions Facebook.com/OpenSourceMarketer Twitter.com/OSMarketer
  14. 14. Thank you!
  15. 15. 30 Day Risk Free Trial OpenSourceMarketer.com/osm10 Weekly Webinars Private Member Forums 320+ Self Paced Training Videos $10
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