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Building One Way Backlinks Has
Backlink Building Evolved and Changed, Have You?
SEO Department Search Engine Optimization and Backlinking Experts
How To Backlink Building links used to be all
about just getting a backlink
and that was it. It didn't
One Way Backlinks really matter how or from
where, so long as you were
getting them, you were
SEO and Backlinks golden. That was a long
time ago, and as with
Anchor Text & Keywords
everything on the internet,
Writing Content things quickly evolved. A
few years ago, link farms
"Fast" Backlink Services?
were all the rage, of course
Social Media Optimisation - they were not called link
SMO farms back then. They worked fine, until webmasters found a way to abuse the system
and get thousands of links from them overnight. After that came the link directories, which
Internal Link Structure
unlike link farms were a little more sophisticated and organized.
Link directories are a great way to get your homepage spidered quickly, maybe even grab
4 Advantages of Backlinking
a visitor or two if the Directory is of high quality and your link is very attractive. The
Social Networking effectiveness of link directories has dwindled dramatically due to the many automated
software systems and sites that'll submit your link to thousands of them overnight. It's just
Tracking Your Backlinks
not what SE's would call a high quality link...
Just recently, link exchanges or reciprocal link building sites and programs were all the
Link Strength Explained rage. Give me a link and I'll give you one right back. When the SE's caught on to them,
they evolved into 3 way link exchanges, I'll give you a link, you give them a link and they'll
Viral Marketing Tactics
give me a link. Seemed like the perfect solution, and to this day still works quite well to
Link Building Strategies get links to your Homepage...
Backlink Discussion All of these systems have
Backlink Building Blog three inherent problems in
the eyes of the Search
Ultimate Online Marketing 1. They create links to your
2. They are systems easily
manipulated by the
3. They provide very little
value, if any, to the end
user, in this case the visitor
It was inevitable that, eventually, the Search Engine's would have to do something about
this, they would have to find a better way to qualify, justify and rank backlinks. After all,
links are the backbone of the internet. The result of this, changed the way the Major
Search Engines look at the links on your pages and more importantly, the backlinks
pointing to your pages.
2. They took a 180 degree turn alltogether!
Instead of looking at the way the webmaster had optimized their site or what links were
coming and going, the Search Engine's turned their focus to what the end users' behavior
was when clicking on or following those links!
The main indicator of quality, relevancy and validity of the links now lies in the end users
behavior. When looked at from the Search Engines' point of view, this makes perfect
Here's the logic behind the madness and why the SE's trust this information far more :)
A visitor is on your site, maybe the homepage or maybe an inner page, they are
interested in the content on your site and they spy a link which catches their eye they
click on the link and it takes them to another page...
Here is where it get's interesting!
There's only two things they can do:
1. Stay on that site
2. Leave that site
Based on this behavior, the SE's can tell instantly if the link was good or bad.
If the visitor immediately closes the new page or backspaces away, the Search Engines
can make certain assumptions. For example they might assume the link was irrelevant to
the page it pointed to, they might assume that the anchor text used in the link was
deceitful. One way or the other, that particular visitor was not happy with that link, so the
SE may not give that link any weight.
However, if the visitor decided to stay on the page after following the link, the picture is
entirely different. Now the SE starts to analyze why they may have stayed on the page.
They will look first at the page the link was on and compare it to the anchor text of the link
for relevancy. Then they will look at the page the link was pointing to - the page the user is
currently on - and compare that to both the link anchor text and the previous page.
Next they will look at the users behavior while on the new page, how long they stay on the
page, if they go back to the previous page, or if they follow a link within the current page,
and if so, is it an internal link or an external link...
When all is said and done, the result from this extensive research will ultimately
determing whether or not this link is valid and what weight it should be given. The more
weight the link is given, the higher overall ranking the page will receive in the search
engine for the terms researched. You may ask, "How can the SE's possibly get all of this
Easy, there's several tools that Google and other SE's use to follow you around the web,
like Toolbars, certain Browsers and of course, Google Analytics. As of this writing, it is
estimated that almost 60% of all webmasters are using Google Analytics to gather user
specific data on their sites.
Does this mean you should not use Google Analytics?
Of course not! As a matter of fact, we strongly recommend that you DO use it. It's a great
way to see what your visitors are doing on your site :) The very valuable data! But at the
same time, you should know how to use this data and tool to your advantage.
The take away lesson from this article should be:
When building links, always think like your visitor and not like a webmaster trying to get
pagerank. Build high quality, relevant backlinks that point to content on pages that will be
useful to your visitor and will make you look like an authority for providing it. These are
called "Deep Links" and they go from an inner page on your site to the inner page of a