Does Print Complement Mobile Computing? Uyttendaele & Gehman
ANNUAL TAGA CONFERENCE 2012Functional Areas Printing from mobile devices Marketing applications Photo products Commercial printing
ANNUAL TAGA CONFERENCE 2012Questions Is mobile print useful? Will it be more or less useful in the future? Are these applications novelties? Do applications make money for those deploying them?
ANNUAL TAGA CONFERENCE 2012Questions Do mobile applications result in net new printing occurring? Do they in some way prevent print from losing market share to e-delivery? Who are consumers of mobile print?
ANNUAL TAGA CONFERENCE 2012Printing from Mobile DevicesPrinting documents from a post-pc devicelike a smartphone or a tablet to a network-or cloud-connected output device
ANNUAL TAGA CONFERENCE 2012Local Network Printing Apple AirPrint, Google Cloud Print and HP ePrint Print a Boarding Pass? Print to your photo printer from a tablet? Does internet capability sell HP printers? Consumables?
ANNUAL TAGA CONFERENCE 2012Printing to the cloud Services like Google Cloud Print, Printme, PrinterOn Too much of a hassle to print boarding passes Printing when you are visiting someone’s office? Printing documents by a Print Service Provider
ANNUAL TAGA CONFERENCE 2012Marketing Applications QR Codes While 88% of smartphones have cameras, apparently only about 13% have software installed to allow them to read QR Codes. Marketers need to create truly compelling campaigns
ANNUAL TAGA CONFERENCE 2012Marketing Applications Non-code Recognition methods that do not require a code Google Goggles “should” do this “someday”, “Might” be built into Android OS Using a smart phone to point at a print piece and receive info may continue. Seventeen Magazine August 2012 edition
ANNUAL TAGA CONFERENCE 2012Marketing Applications Augmented Reality Aurasma (HP/Autonomy) Voice Recognition – Speaking Words to Siri (Voice Response Ads)
ANNUAL TAGA CONFERENCE 2012Photo Apple Cards Sincerely Postagram, Popbooth, Dotti Also work with Quiption, Waddle, Picsicle, ShipMate, Filtermania, Interlacer, Lonely Planet, I Am Awesome, Pregnancy Progress, Pic Collage, Color Effects, Storyboarder, and Path Gopostal Postcardontherun Touchnote Pixyme – adds personalizationInstagram has 27… no, 50… no, 80+ million users!
ANNUAL TAGA CONFERENCE 2012Commercial Printing What needs does a buyer have for mobile print? Does a commercial printer need a mobile app? Web2Print applications Storefront/Catalog Re-ordering
ANNUAL TAGA CONFERENCE 2012Commercial Printing Wrap it with technology Expose your capability with APIs Applications will change
ANNUAL TAGA CONFERENCE 2012Who are the Consumers? Countries where print is growing, relevant Developing countries where people are more likely to have a cell phone than a PC Brazil, Mexico, other Latin America India, China?
ANNUAL TAGA CONFERENCE 2012Trends Mobile is exploding Facebook appx 500M mobile users
ANNUAL TAGA CONFERENCE 2012Trends iPhone– > 1 billion, 37 million new in Q4 2011 Not to mention iPads - about 50 million will be sold in 2012
ANNUAL TAGA CONFERENCE 2012Trends Google Android – 300 480 million units, 850,000 1.3m activations per day Including Amazon Kindle Fire? Apps ecosystem a focus for Google Only recently got Chrome browser Nexus 7 tablet, a winner
ANNUAL TAGA CONFERENCE 2012Trends “Think mobile first” Increasingly, applications are being developed for mobile, then for the desktop browsers Focus on what the user really needs Critical to get the user experience right Employ mobile device features
ANNUAL TAGA CONFERENCE 2012Mobile = Social How is print social? Does a printer need to have a social strategy? Print is local, social is local? Is Print Personalization dead? Gamification?
ANNUAL TAGA CONFERENCE 2012Summary Print can complement mobile But not necessarily the way it is today Mobile and print combination more relevant in developing countries