Mobile print taga atc 2012 final

554 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
554
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile print taga atc 2012 final

  1. 1. Does Print Complement Mobile Computing? Uyttendaele & Gehman
  2. 2. ANNUAL TAGA CONFERENCE 2012Functional Areas Printing from mobile devices Marketing applications Photo products Commercial printing
  3. 3. ANNUAL TAGA CONFERENCE 2012Questions Is mobile print useful? Will it be more or less useful in the future? Are these applications novelties? Do applications make money for those deploying them?
  4. 4. ANNUAL TAGA CONFERENCE 2012Questions Do mobile applications result in net new printing occurring? Do they in some way prevent print from losing market share to e-delivery? Who are consumers of mobile print?
  5. 5. ANNUAL TAGA CONFERENCE 2012Printing from Mobile DevicesPrinting documents from a post-pc devicelike a smartphone or a tablet to a network-or cloud-connected output device
  6. 6. ANNUAL TAGA CONFERENCE 2012Local Network Printing Apple AirPrint, Google Cloud Print and HP ePrint  Print a Boarding Pass?  Print to your photo printer from a tablet?  Does internet capability sell HP printers?  Consumables?
  7. 7. ANNUAL TAGA CONFERENCE 2012Printing to the cloud Services like Google Cloud Print, Printme, PrinterOn  Too much of a hassle to print boarding passes  Printing when you are visiting someone’s office?  Printing documents by a Print Service Provider
  8. 8. ANNUAL TAGA CONFERENCE 2012Marketing Applications QR Codes  While 88% of smartphones have cameras, apparently only about 13% have software installed to allow them to read QR Codes.  Marketers need to create truly compelling campaigns
  9. 9. ANNUAL TAGA CONFERENCE 2012Marketing Applications Non-code  Recognition methods that do not require a code  Google Goggles “should” do this “someday”, “Might” be built into Android OS  Using a smart phone to point at a print piece and receive info may continue.  Seventeen Magazine August 2012 edition
  10. 10. ANNUAL TAGA CONFERENCE 2012Marketing Applications Augmented Reality  Aurasma (HP/Autonomy) Voice Recognition – Speaking Words to Siri (Voice Response Ads)
  11. 11. ANNUAL TAGA CONFERENCE 2012Photo Apple Cards Sincerely  Postagram, Popbooth, Dotti  Also work with Quiption, Waddle, Picsicle, ShipMate, Filtermania, Interlacer, Lonely Planet, I Am Awesome, Pregnancy Progress, Pic Collage, Color Effects, Storyboarder, and Path Gopostal Postcardontherun Touchnote Pixyme – adds personalizationInstagram has 27… no, 50… no, 80+ million users!
  12. 12. ANNUAL TAGA CONFERENCE 2012
  13. 13. ANNUAL TAGA CONFERENCE 2012
  14. 14. ANNUAL TAGA CONFERENCE 2012Commercial Printing What needs does a buyer have for mobile print? Does a commercial printer need a mobile app? Web2Print applications  Storefront/Catalog  Re-ordering
  15. 15. ANNUAL TAGA CONFERENCE 2012Commercial Printing Wrap it with technology Expose your capability with APIs Applications will change
  16. 16. ANNUAL TAGA CONFERENCE 2012Who are the Consumers? Countries where print is growing, relevant  Developing countries where people are more likely to have a cell phone than a PC Brazil, Mexico, other Latin America India, China?
  17. 17. ANNUAL TAGA CONFERENCE 2012Trends Mobile is exploding Facebook appx 500M mobile users
  18. 18. ANNUAL TAGA CONFERENCE 2012Trends iPhone– > 1 billion, 37 million new in Q4 2011 Not to mention iPads - about 50 million will be sold in 2012
  19. 19. ANNUAL TAGA CONFERENCE 2012Trends Google Android – 300 480 million units, 850,000 1.3m activations per day  Including Amazon Kindle Fire?  Apps ecosystem a focus for Google  Only recently got Chrome browser  Nexus 7 tablet, a winner
  20. 20. ANNUAL TAGA CONFERENCE 2012Trends “Think mobile first”  Increasingly, applications are being developed for mobile, then for the desktop browsers  Focus on what the user really needs  Critical to get the user experience right  Employ mobile device features
  21. 21. ANNUAL TAGA CONFERENCE 2012Mobile = Social How is print social? Does a printer need to have a social strategy? Print is local, social is local? Is Print Personalization dead? Gamification?
  22. 22. ANNUAL TAGA CONFERENCE 2012Summary Print can complement mobile  But not necessarily the way it is today Mobile and print combination more relevant in developing countries

×