Gehman Uyttendaele Lane Cloud Printing TAGA 2011


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Overview and inventory of emerging Cloud Printing technologies and platforms from Apple, Google and HP. Presented in March 2011 at the 63rd TAGA (Technical Association of the Graphic Arts) Annual Technical Conference.

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  • In early 2008, Dr. Pepper pledged to give a free soda to everyone in America if the long-delayed Guns N’Roses album “Chinese Democracy” came out that year. When the album finally appeared in the November of that year, the company announced that people could claim their coupon on On Sunday, November 23rd, very shortly after the announcement, the company’s web site crashed. How do you plan for capacity when you make a free offer to 300 million people? As a result of the outage, they extended the offer deadline, and added a phone number to massage unhappy fans. At the end of the day, the outage resulted in a lot of publicity for Dr. Pepper, albeit somewhat negative (along with a lot of hand-wringing and additional expense to support the onslaught of web traffic) Had the company deployed on a cloud platform, they likely would have avoided the negative aspects and been able to focus on the positive publicity from the campaign.
  • XMPP is an instant messaging protocol, Extensible Messaging and Presence ProtocolPubSubHubbub is a simple, open, server-to-server publish/subscribe protocol as an extension to Atom and RSS. Parties speaking the PubSubHubbub protocol can get near-instant notifications via WebHook callbacks when a feed they are interested in is updated.
  • I.e., Airprint/IOS 4.2 UIKIT, PDF Generation
  • Apps move to cloud, you need to print in the cloud
  • Private CloudDoes anyone really want to print their newspaper on their home printer?Coloring Books, anyone?
  • Currently Google seems to have the lead with a much broader platform architecture, offering, and accessibility. There is no questioning Apples dominance in the mobile market, and HP in the printer market.
  • Talk about generating PDFs
  • Talk about generating PDFs
  • All the new HP printers will be ePrint enabled
  • We have to build these interfaces with the partners
  • More in the paper
  • Gehman Uyttendaele Lane Cloud Printing TAGA 2011

    1. 1. Cloud Printing: An Inventory<br />David Uyttendaele, Kin Lane, Chuck Gehman<br /><br />TAGA ATC March 2011<br />
    2. 2. Cloud Printing: An Inventory<br />Introduction<br />Infrastructure<br />Applications<br />Technical Capabilities<br />Looking to the Future<br />References<br />
    3. 3. Cloud Printing: An Inventory<br />About the Authors<br />David Uyttendaele<br />David Uyttendaele is the Chief Technology Officer and a co-founder of David serves as the lead architect and visionary for technological development of software and services<br />Kin Lane<br />API Evangelist for, he brings unique blend of a IT, data, programming, product development, business development, online and social media marketing talent to the print industry via the Silicon Valley. He spends his days helping application developers understand what is possible with the next generation of print and publishing in the clouds<br />Chuck Gehman<br />VP, Product Management at Mimeo, leading a team responsible for the development of customer-facing web platforms, which deliver the company’s industry leading products to the Fortune 1000, SMEs, web developers & entrepreneurs, via our powerful web interfaces, or from within their own applications<br />
    4. 4. 4<br />What is “Cloud Computing”?<br />In Cloud Computing, which is named for the way the Internet is depicted in network diagrams, companies no longer need to own the physical computing infrastructure upon which their software executes. <br />Instead, they “rent” computing resources from a service provider, and only consume computing resources (and also storage and other ancillary services, if desired), when needed. It’s a shared, on demand, capability.<br />What is “Cloud Printing”?<br />“Cloud Printing”, a term coined by the world’s leading IT research and advisory firm, Gartner, Inc., represents a similar way of approaching print and distribution. Gartner has envisioned the ability for customers to order printed materials to be produced anywhere (i.e., it doesn’t matter if the print facility is down the hall or across the world), and delivered anywhere. <br />As in Cloud Computing, this is an on-demand, shared resource model in which the consumer need not own the infrastructure of printing or distribution, but “rent” from a service provider when they need it, and use it as though it is their own captive resource.<br />Introduction<br />
    5. 5. 5<br />Infrastructure<br />Cloud Computing<br />Amazon Web Services (AWS)<br />Computing (EC2), Storage(S3), Database (SimpleDB and RDS), Messaging and Content Delivery Network (Cloudfront)<br />Microsoft Azure<br />Computing (Azure Windows), Database (Azure Data, SQL and NoSQL)<br />Rackspace Cloud<br />Computing (CloudServers), Storage (CloudFiles)<br />
    6. 6. 6<br />Infrastructure<br />Cloud Printing<br />What are the building blocks that make this possible today?<br />Cloud Printer Servers (Proxies)<br />Real-Time Push Technologies (XMPP / PubSubHubbub)<br />Cloud Aware Printers<br />Application Programming Interfaces (API) <br />Mobile Devices <br />What are the capabilities today?<br />Personal Printing<br />Business Office Printing<br />Commercial Printing<br />3D Printing & Manufacturing<br />
    7. 7. 7<br />Applications<br />Cloud Printing<br />Mobile Devices<br />Generating richly formatted pages from mobile devices<br />Content resident on web sites and in Cloud-based applications<br />To hardcopy output devices<br />(without sending, downloading and using desktop software to print) <br />This could involve printing a datasheet or a training outline on a local network attached printer, such as when staying in a hotel or visiting a customer<br />It could also include “collecting” documents while working mobile, and sending them to your home/office printer for output later; or pulling them from the cloud via an interface built into the printer<br />
    8. 8. 8<br />Applications<br />Cloud Printing<br />Cloud-based Application Printing Support (Printing in the Post-PC era)<br />Cloud-based application printing support<br />Applications like Google Docs,, other SaaS (Software as a Service) and Cloud application services need to be able to print <br />This would allow those Internet-based applications to print on connected devices in an office setting, or in a home <br />In contrast to downloading the content and using the capabilities of a personal computer operating system to direct the output to a printer <br />
    9. 9. 9<br />Applications<br />Cloud Printing<br />Publishing<br />The idea of print-on-demand availability of news, books, and other content is one that has been done under contractual (“private cloud”) business models between publishers and print manufacturer/distributors for several years<br />Making content accessible for printing, like the idea of printing a newspaper on your home inkjet printer, may now make sense with new (public) infrastructure in place. <br />At least it’s technical possible, it still might not make sense for users or for publishers<br />
    10. 10. 10<br />Applications<br />Cloud Printing<br />Commercial Printing Applications<br />A Print Service Provider (PSP) is connected to the Cloud Printing infrastructure<br />Enabling:<br />Document building (from pages, graphics)<br />Production (product intent from the customer to complex finished products)<br />Distribution (submission and ordering from mobile devices and Cloud-based applications)<br />
    11. 11. 11<br />Technical Capabilities<br />Today’s Leaders and Coop-etition<br />Apple AirPrint<br />Apple Airprint provides printing on IOS and Mac platforms over a local network to HP web connected printers<br />Google Cloud Print<br />Google Cloud Print provides printing over the Internet to any local, office or commercial printer<br />HP ePrint<br />HP ePrint provides printing over the Internet to any HP web connected printer. Each printer registers itself with the HP ePrint Center and gets assigned an email address. Print jobs are delivered via email to each printer<br />
    12. 12. 12<br />Technical Capabilities<br />The Contenders and Coop-etition<br />Apple<br />iPhone, iPad are almost the definition of cloud-connected (post-PC) devices, but Airprint can only print locally at the current time<br />Apple Airprint can only print to HP web connected printers<br />HP<br />ePrintcan only print to HP printers, but is available anywhere over the Internet<br />HP is also developing integration with Google Cloud Print<br />Google<br />Android platform, Google Apps and Google Chrome OS are now on millions of devices<br />Google is accessible on the iPhone and iPad<br />Has an application on the HP ePrintplatform <br />Google provides support for any printer, new or old as well provides access to commercial printers<br />
    13. 13. 13<br />Figure 1: AirPrint uses technology added to IOS 4.2 to enable local, wireless printing to HP devices<br />Apple AirPrint<br />
    14. 14. 14<br />Figure 1a: AirPrint API consists of 8 classes and 1 protocol<br />Apple AirPrint<br />
    15. 15. 15<br />Google Cloud Print<br />Figure X: How Does Google Cloud Print work<br />Figure 2: Google Cloud Print<br />
    16. 16. 16<br />Google Cloud Print<br />Figure 2a:GCP Printer Proxy capabilities<br />
    17. 17. 17<br />Figure 2: Printers register with the HP ePrint Center<br />HP ePrint<br />
    18. 18. Today<br />Capabilities<br />HP Devices<br />SME Laserjet<br />18<br />
    19. 19. 19<br />Today<br />Capabilities<br />©2010, Inc. All Rights Reserved.<br />
    20. 20. The (not-too distant) Future<br />Building blocks for commercial print<br />Discovery<br />Finding Cloud Printers<br />Negotiation<br />Becoming a Customer (or “partnering”)<br />Communicating Intent<br />XML metadata to capture customer intent<br />Placing Orders<br />Integrating order specifics<br />Handling an e-commerce transaction<br />20<br />
    21. 21. References (partial)<br /><ul><li>Apple AirPrint
    22. 22. Consumer iPad Overview,
    23. 23. Technical 101,
    24. 24. Drawing and Printing Guide for iOS, November 15, 2010,
    25. 25. Hacks
    26. 26.;txt
    27. 27.
    28. 28. Google Cloud Print
    29. 29. Google Cloud Print Overview,
    30. 30. Google Cloud Print Services Interface,
    31. 31. Google Cloud Print Management Interface,
    32. 32. HP ePrint
    33. 33. HP ePrint Center,
    34. 34. HP Web Connected Print,</li></li></ul><li>Cloud Printing: An Inventory<br />David Uyttendaele, Kin Lane, Chuck Gehman<br /><br />TAGA ATC March 2011<br />Thank You!<br />