LinkedIn For College StudentsPresentation Transcript
LinkedIn for College Students Charles Garrett Charles.Garrett.Linkedin@gmail.com
What is Linkedin?LinkedIn is the world’s largest professional network with over120 million members and growing rapidly.LinkedIn connects you to your trusted contacts and helps youexchange knowledge, ideas, and opportunities with a broadernetwork of professionals.
How Can it Benefit Me?Linkedin provides you with the opportunity to market yourselfonline for FREE.Helps you to keep your online presence professional.Help you to find jobs when you graduate.Meet professionals in your field of interest.
Before You Set Up a Profile…Focus in on what field you are studying.(IT, Nursing, Business, and etc.)Brainstorm what kind of job you would want when yougraduate, what industry, and the geographical location of whereyou want to work.Ensure to develop a “target audience”.A “target audience” consists of titles of people with ability tohire you and companies you would like to work for.
Create Your Account!Visit http://www.linkedin.comFill out your current information that includes workhistory, education, and other extracurricularactivities such as clubs and organizations.Ensure that you provide a professional picture likethe one provided to the right .Ensure that you create a vanity URL like this one.www.linkedin.com/in/YOURNAMEHERE
A Few Things to Remember….Make sure you use as many keywords for your specific field. Thiswill help with search engine optimization (SEO). Keeps you onthe top of the list in search results.Linkedin is about quality and quantity with contacts andconnections.Linkedin is not a single solution to professional development andis not a replacement for an actual resume.
Optimize Your Profile: Headline Think of your headline as an “elevator pitch” a way to sell yourself to prospective recruiters. Ensure that is something really do. It can be derived from extracurricular activities like student organizations or nonprofit volunteer opportunities. Ex. Helping nonprofits to educate the local community about digital citizenship and identity theft prevention.
Optimize Your Profile: Headline Part Two Realize you have a 150 character limit. Like Twitter, you have to be creative. Make sure to update it from time to time to keep it fresh. Make sure it flows seamlessly with the rest with your summary and other information that you add to your profile.
Optimizing Your Profile: Summary Your summary is spaced used for you to describe who you are “professionally”, what you do “professionally” and what you have done “professionally”. In our case this is our studies and activities we participated in while studying. Make sure the first sentence has punch. I live in breath using technology as a tool to create efficiencies and increase productivity. Use keywords as much as possible.
Optimizing Your Profile: Summary Cont’d Ensure that your summary is free of grammatical and spelling errors. Write it as if you were writing a cover letter for a job application. Ensure your profile tells your “target audience”: who you are, what you have done, and your goals are for the future. Use examples from other Linkedin profiles or advice from Blue Sky Resumes.
Optimizing Your Profile: Experience & Education List your experiences in chronological order. Make sure are clear about what you did and present it as if you were marketing yourself. QUANTIFY!!!! Ex. created professional development opportunities for students that raised student involvement by 50%. Even if it does not relate to your field put your volunteer experience down. It shows your character!
Optimizing Your Profile: Applications Make sure to use appropriate applications that will help you to market yourself to potential employers. Box.net is a internet based program that will let you store files that can be viewed publically. Add a professional twitter account so you can update your followers on what you are doing “professionally”. Add a WordPress blog to blog about your career field and your “professional experiences”.
Optimizing Your Profile: RecommendationsMake sure keep positive professional relationships with yourprofessors and other professionals throughout your collegiateendeavors.Ask for recommendations as you come closer to graduation.Make sure to diversify them. A few professors, professionals outin the field, nonprofit professionals, and etc.Make sure they really know you and can vouch for your workethic and or character. Ask them to talk about a particularproject or aspect of your character that will help to marketyourself.
Developing a Professional Network The best and easiest way to meet people on LinkedIn is to provide meaningful and thoughtful posts in Linkedin Groups. There are hundreds of groups for any career field. Ask appropriate and relevant questions. If you are looking for a job, be tactful and not broadcast it to the world. Connections can be your ticket to where the jobs are when you are transitioning from collegiate to corporate.
Rules of the Linkedin Road.Make sure you do not randomly connect with people you do notknow. You will be banded if keep trying to connect with peopleyou do not know.Have connections come to you.Have your contacts introduce you to their set of contacts “2nddegree”.REMEBER QUALITY OVER QUANITITY.
Insight From a Linkedin Networker Realize that professionals are busy and may or may not respond to you in what you define a timely manner. They also can sometimes be bombarded random requests. Try to give more than ask. Remember Linkedin is a marketing tool. Become friends with marketing majors. The best way to network is to talk to people in your chosen career field in the specific geographical area you want to work in.
Other Suggestions/InsightsIf someone does something for you add the “personal touch” bysending them a thank you card. It speaks a lot in the onlineworld we live in. People will bend over backwards for yousometimes.Also, if you are not a good “sales writer” you can ask help fromyour friends. Make sure that it is still you and who you are.When you become a senior make business cards and do not putSTUDENT on them BE CREATIVE!