Corporate social responsibilty a case study of pw c


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Corporate social responsibilty a case study of pw c

  1. 1. A Case Study of PricewaterhouseCooper (PwC) Charles John C. Echavia
  2. 2. CSR! Is that really for me? So technical, very expensive!! I’m overwhelmed What is Corporate Social Responsibility ?
  3. 3. Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)is a form of corporate self-regulation Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.
  4. 4. The responsibility of business towards the society Corporate Social Responsibility
  5. 5. Myth Surrounding CSR CSR is not for small businesses It is too complicated and technical It is too expensive It is a market gimmick
  6. 6. Legislative Framework  Senate Bill No. 1239 – An Act Institutionalizing Corporate Social Responsibility, Providing Incentives Therefore, and for Other Purpose (Corporate Social Responsibility Act)
  7. 7. Why CSR ? Benefits of CSR Enhancing your influence in the industry Attracting, Retaining and Maintaining a happy workforce Increase in customer retention Long Term Goal Media interest and good reputation Saving money on energy and operating cost
  8. 8. PricewaterhouseCooper (PwC) One of the largest auditing and consulting firm in the world and is operating in 150 countries, It is a multinational professional services firm headquartered in London, United Kingdom. It is the world's largest professional services firm and the largest of the "Big Four" accountancy firms measured by 2012 revenues.
  9. 9. Research Problem  Why do companies engage in CSR?  How do Companies apply CSR, and  What is the correlation between the use of the CSR and financial performance?
  10. 10.  The thesis follows exploratory and descriptive research purpose since it aims to gain a deeper understanding of CSR and it aims to find the answers to questions on how companies engage in CSR. It has also an explanatory approach as it investigates the cause and effect when it answers the question on the correlation between CSR engagement and financial performance. Furthermore, the thesis is based on qualitative research approach as it focuses on words rather that numbers.
  11. 11. PwC Engagement in CSR  Expressing support in human rights and to avoid participating in activities that violates human rights.  Acting in a socially responsible manner, within the law, customs, and tradition of the country where they operate.  Encourage supports in charitable, educational and community activities.  Supports international efforts to prevent corruption and financial crime.
  12. 12.  Subsequently, it was hard to explain how companies in general apply CSR, as they do it in so many ways. However, in this study, it was noted that PwC participates in CSR within the areas of Environmental Protection, Charity Works and Sponsorship.
  13. 13.  Lastly, the researchers was not able to investigate the correlation between the CSR and Financial Performance since CSR has been implemented in the company most recently. Nonetheless, the researchers believe that the company’s CSR engagement will bring positive result into its financial performance in the long run.
  14. 14. Critique 1 . Subject of the Study 2 . Timing 3 . Duration of CSR engagement
  15. 15. Insights  CSR as pressure and cash outlay  CSR as Part of Filipino Culture  Senate Bill No. 1239