Innovation & Inspiration

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Adobe Max 2010 conference session featured by SoDA on how to inspire teams and promote an environment for innovation.

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Innovation & Inspiration

  1. 1. INNOVATION &INSPIRATIONTop Creative Shops Share their Passion and VisionAdobe Max 2010Charles Duncan Jr - Director of Technology, IQ
  2. 2. THE DIGITAL LANDSCAPE IS CHANGING AT ANALARMING RATE. New software services and hardware devices are shaping the way we communicate while the next generation is poised to shape how we communicate in the future. In order for organizations to effectively create within the digital mediums they need to create environments that can adapt and innovate quickly. 2
  3. 3. THE LINES ARE BLURREDThe traditional intersection between those whom formulate concepts andwhom execute the details needs to be reconsidered. Far too manyorganizations ignore the crucial collaboration that needs to take place.Bridging barriers between these two parties is the only way for organizationsto stay innovative within the changing landscape. 3
  4. 4. BRIDGE THE GAPBridging barriers between these two parties is the only way for organizationsto stay innovative within the changing landscape. 4
  5. 5. SUPPORT THE ENVIRONMENT     -Challenging technology team     -Investing in hardware to "play" with     -Utilizing down-time in an organized way     -Internal company competitions     -Bringing technologies into conversation early 5
  6. 6. OVERHEAD IS THE ENEMYInnovation is sexy. It puts you ahead of the competition because you canoffer a new tool for the marketers toolbox. It gets you meetings withprospects and new streams of funding from current clients. It excites youremployees and gets you press. In a nutshell, innovation builds agencies intodays hyper-competitive environment. And while you may disagree withhow important it is -- you likely wont disagree that it is very, very importantand a highly desirable trait for any agency to possess.- Tom Martin, Adage.com 8/23/10 6
  7. 7. CHALLENGE THE ESTABLISHMENT     -Invite yourself into meetings     -Understanding the clients brand and whom they are trying to reach     -Always offering the extra credit ideas (mobile, social, dooh) 7

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