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4. How effective is the combination
of your main products and ancillary
               texts?
          By Charles Ballard
When devising my horror trailer, my magazine front cover and horror poster, I
wanted to create a clear link between the three products that the audience
would be able to pick up on. The main link between my three products is the
use of the woods, for example the woods is used as the main setting in my
horror trailer and in the background of my horror poster and magazine front
cover.
I believed that the woods are an integral link between my three
products as the woods are where the dead bodies, who are
victims of the antagonist, keep being found.


I wanted to portray this
common link in all three
of my horror products as
I wanted to ensure that
the audience was able to
establish that my
products were of the
horror genre.
I believe that the woods were representative of the horror genre for many reasons.
Firstly, the woods provide plenty of low key lighting which is a convention of the
horror genre. I ensured that this convention was visible in all three of my products. For
example, low key lighting is visible in my trailer, magazine front cover and horror
poster. What is more, woods appeal to a primal fear that humans have, as woods are
surrounded in mystery. It is this mystery which often generates fear, and it is this fear
that I used to my advantage when creating my horror products.



Another reason using the
woods as a common link for
all of my media products is
that the woods conjure up
many enigmas which is a
convention of the horror
genre. This presents the
audience with enigmas such
as, ‘what relevance does the
woods have?’
Another way in which I tried to establish links between both my main task
and ancillary tasks was through the use of typography. In both my poster,
magazine front cover and horror trailer, I used the same typography for my
film’s title, Relic. I implemented this as I wanted audience members to be
able to establish a common link between all of my products and so that they
were all instantly recognisable.

I also wanted the audience to be
able to make a link between the
typography and the horror genre in
all of my horror products. For this, I
used typography which looks similar
to dead tree branches as this
represents the woods that I filmed
at. Trees and haunted spirits often
feature in horror films as they are
surrounded with an aura of mystery.
I believe that my two ancillary tasks add a further dimension of mystery
and horror to my main horror task which may provoke the audience to
want to go and see the film to understand and solve the mystery
surrounding the woods, the amulet and the dead bodies that keep
appearing.
I believe the amalgamation of all three media products is very effective in
attracting my target audience and I believe that I used the right amount of horror
conventions to make the audience feel unsettled and scared by the horror aspects
of all three while encouraging them to either purchase or view my media
products.
Thank you for viewing this presentation

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A2 Media Studies - Unit G324: Advanced Production - Evaluation Question 4

  • 1. 4. How effective is the combination of your main products and ancillary texts? By Charles Ballard
  • 2. When devising my horror trailer, my magazine front cover and horror poster, I wanted to create a clear link between the three products that the audience would be able to pick up on. The main link between my three products is the use of the woods, for example the woods is used as the main setting in my horror trailer and in the background of my horror poster and magazine front cover.
  • 3. I believed that the woods are an integral link between my three products as the woods are where the dead bodies, who are victims of the antagonist, keep being found. I wanted to portray this common link in all three of my horror products as I wanted to ensure that the audience was able to establish that my products were of the horror genre.
  • 4. I believe that the woods were representative of the horror genre for many reasons. Firstly, the woods provide plenty of low key lighting which is a convention of the horror genre. I ensured that this convention was visible in all three of my products. For example, low key lighting is visible in my trailer, magazine front cover and horror poster. What is more, woods appeal to a primal fear that humans have, as woods are surrounded in mystery. It is this mystery which often generates fear, and it is this fear that I used to my advantage when creating my horror products. Another reason using the woods as a common link for all of my media products is that the woods conjure up many enigmas which is a convention of the horror genre. This presents the audience with enigmas such as, ‘what relevance does the woods have?’
  • 5. Another way in which I tried to establish links between both my main task and ancillary tasks was through the use of typography. In both my poster, magazine front cover and horror trailer, I used the same typography for my film’s title, Relic. I implemented this as I wanted audience members to be able to establish a common link between all of my products and so that they were all instantly recognisable. I also wanted the audience to be able to make a link between the typography and the horror genre in all of my horror products. For this, I used typography which looks similar to dead tree branches as this represents the woods that I filmed at. Trees and haunted spirits often feature in horror films as they are surrounded with an aura of mystery.
  • 6. I believe that my two ancillary tasks add a further dimension of mystery and horror to my main horror task which may provoke the audience to want to go and see the film to understand and solve the mystery surrounding the woods, the amulet and the dead bodies that keep appearing.
  • 7. I believe the amalgamation of all three media products is very effective in attracting my target audience and I believe that I used the right amount of horror conventions to make the audience feel unsettled and scared by the horror aspects of all three while encouraging them to either purchase or view my media products.
  • 8. Thank you for viewing this presentation