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Télémétrie partie 2
 

Télémétrie partie 2

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Voici la deuxième partie des slides de télémétrie

Voici la deuxième partie des slides de télémétrie

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  • Directives pour la réalisation de votre présentation Layout Cover: voir exemple ci-dessus: logos Instima,titre de la formation (au dessus), titre de la session (au milieu), nom cu chargé de cours, date Slides suivants: garder les logos en haut à gauche Dernier slide: logo Instima, 4 à 5 points importants à retenir En général Fond clair Lettres assez grandes Un fichier de maximum 10 MB si vous l ’ envoyez par e-mail. Si votre fichier est plus important, vous devez prévoir de l ’ envoyer sur cd-rom. Envoyez de préférence un fichier ppt. Si vous souhaitez envoyer un fichier pdf, veuillez prévoir un à deux slides maximum par page. Références et bibliographie peuvent être ajoutées à votre présentation en annexe. Nous vous demandons de ne pas placer d ’ autres logos que celui de STIMA EDUCATION et Ichec Entreprises dans la présentation. Votre présentation doit être envoyée à carolien.cools@stima.be Nous nous chargeons des copies pour les dossiers de cours. Votre présentation n ’ est pas envoyée à des tiers sauf autorisation de votre part.
  • Society2.0 brought us all together in one virtual place. Society3.0 puts the individual at the centre of their universe. It ’s not just your profile that’s linked and connected. It ’s your interactions and transactions. It will be people empowering peopl. You will be able to share finances: lending and borrowing money from a peer network. Micro-finance will extend to personal credit and lending. Your facebook network could finance your mortgage. You ’ll be able to share bandwidth and processing power which will be ubiquitous and distributed. Everyone ’s power will be your power. Co-creation will take on a new meaning with elaborate, multiple real-time and time-shifted collaborations. Wiki-power will extend to music, literature, filmmaking and art. The power of positivity will be exponentially enabled. Time shifting will give way to “space-shifting” and “face-shifting” as we move virtually from universe to universe, avatar to avatar, persona to persona. The organised individuals will be able to outsource all their work… even their education to others and lead a life of total leisure.
  • Society2.0 brought us all together in one virtual place. Society3.0 puts the individual at the centre of their universe. It ’s not just your profile that’s linked and connected. It ’s your interactions and transactions. It will be people empowering peopl. You will be able to share finances: lending and borrowing money from a peer network. Micro-finance will extend to personal credit and lending. Your facebook network could finance your mortgage. You ’ll be able to share bandwidth and processing power which will be ubiquitous and distributed. Everyone ’s power will be your power. Co-creation will take on a new meaning with elaborate, multiple real-time and time-shifted collaborations. Wiki-power will extend to music, literature, filmmaking and art. The power of positivity will be exponentially enabled. Time shifting will give way to “space-shifting” and “face-shifting” as we move virtually from universe to universe, avatar to avatar, persona to persona. The organised individuals will be able to outsource all their work… even their education to others and lead a life of total leisure.
  • Society2.0 brought us all together in one virtual place. Society3.0 puts the individual at the centre of their universe. It ’s not just your profile that’s linked and connected. It ’s your interactions and transactions. It will be people empowering peopl. You will be able to share finances: lending and borrowing money from a peer network. Micro-finance will extend to personal credit and lending. Your facebook network could finance your mortgage. You ’ll be able to share bandwidth and processing power which will be ubiquitous and distributed. Everyone ’s power will be your power. Co-creation will take on a new meaning with elaborate, multiple real-time and time-shifted collaborations. Wiki-power will extend to music, literature, filmmaking and art. The power of positivity will be exponentially enabled. Time shifting will give way to “space-shifting” and “face-shifting” as we move virtually from universe to universe, avatar to avatar, persona to persona. The organised individuals will be able to outsource all their work… even their education to others and lead a life of total leisure.
  • Society2.0 brought us all together in one virtual place. Society3.0 puts the individual at the centre of their universe. It ’s not just your profile that’s linked and connected. It ’s your interactions and transactions. It will be people empowering peopl. You will be able to share finances: lending and borrowing money from a peer network. Micro-finance will extend to personal credit and lending. Your facebook network could finance your mortgage. You ’ll be able to share bandwidth and processing power which will be ubiquitous and distributed. Everyone ’s power will be your power. Co-creation will take on a new meaning with elaborate, multiple real-time and time-shifted collaborations. Wiki-power will extend to music, literature, filmmaking and art. The power of positivity will be exponentially enabled. Time shifting will give way to “space-shifting” and “face-shifting” as we move virtually from universe to universe, avatar to avatar, persona to persona. The organised individuals will be able to outsource all their work… even their education to others and lead a life of total leisure.
  • " 70% des entreprises présentes sur Critizr répondent aux remarques dans la demi-heure qui suit celles-ci ", explique à L'Atelier Nicolas Hammer, créateur de la start-up. Selon lui, aucune des remarques n'aurait été laissée sans réponse. Critizr reprend également les codes des réseaux sociaux pour rendre plus interactive la communication entre le client et le commerce. Ainsi, à la manière de Twitter, chaque commentaire laissé par les clients abonnés est limité à 300 caractères. " Notre but était de rendre le service client facile et rapide à envoyer, mais également à traiter ", continue son créateur. Autre élément emprunté aux réseaux sociaux, la possibilité d'encourager les meilleures idées. A la manière du Like de Facebook, les abonnés sont invités à cliquer sur un onglet "encourager".

Télémétrie partie 2 Télémétrie partie 2 Presentation Transcript

  • IRIMI Social CRMFacilitate Your Business 2.0 – Digital Focus Bertrand Prignon 18/04/2012
  • IRIMI Social CRMFacilitate Your BusinessSocial Relationship Management Augmented Client Relationship 2
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business The customer is taking control of the conversation
  • IRIMI Social CRM Facilitate Your Business Benefits of social media exposureSource: 2012 Social Media Marketing Industry Report – April 2012
  • IRIMI Social CRM Facilitate Your Business Commonly used social media toolsSource: 2012 Social Media Marketing Industry Report – April 2012
  • IRIMI Social CRM Facilitate Your Business Reach of social media in Belgium • 78% REACH • 12% REACH • 4,7 MILLION USERS (ComScore) – 4,4 MILLION (Facebook) • 0,7 MILLION USERS (ComScore) • 67% REACH • 10% REACH • 0,6 MILLION USERS (ComScore) – 0,3 MILLION (estimate) • 4 MILLION USERS (ComScore) • 12% REACH • 12,5% REACH • 0,7 MILLION USERS (ComScore) • 0,7 MILLION USERS (ComScore) - 1,1 MILLION (LinkedIn)Source : ComScore December 2011
  • IRIMI Social CRM second step / understand the opportunities social networks represent Facilitate Your Business Opportunities of social media in Belgium 50% Awareness, reach of social network users are connected to brands 44% Product development is asking to take part in co-creation of products & advertising 42% Engagement, experience had a conversation with a brand via social media 36% Advocacy, recommendation posted content about a brand on social networksSource : InSites Consulting October - 2011
  • IRIMI Social CRM Facilitate Your BusinessSocial CRM encompasses a much broader spectrum of customer interaction spaces which are not controlled by the enterprise.
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRM Facilitate Your Business 5 M’s of Social CRMMonitor Map Manage Middleware Measure
  • IRIMI Social CRMFacilitate Your Business Social CRM, an evolution towards a more collaborative enterprise
  • The Best SCRM Model is… IRIMI Social CRM Facilitate Your Business YOU
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRM Facilitate Your Business Roles Social program objectives Research Listening Marketing Talking Sales Energizing Support Supporting Development EmbracingSource : Forrester Research
  • IRIMI Social CRM Facilitate Your Business Listening Learning from what (Research) your customers are sayingSource : Forrester Research
  • IRIMI Social CRM Facilitate Your Business Talking Two-way conversation, (Marketing) not just shoutingSource : Forrester Research
  • IRIMI Social CRM Facilitate Your Business Energizing Helping your best customers (Sales) to recruit othersSource : Forrester Research
  • IRIMI Social CRM Facilitate Your Business Supporting Enabling your customers (Support) to support each otherSource : Forrester Research
  • IRIMI Social CRM Facilitate Your Business fourth step / define your goals Embracing Embracing Involving customers (Development) in your product developmentSource : Forrester Research
  • IRIMI Social CRMFacilitate Your Business Example Social – Local - Mobile
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRM Facilitate Your BusinessFeatures• Integration of Foursquare• Reduce time to answer• Personalize answers
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRMFacilitate Your Business
  • IRIMI Social CRM Facilitate Your BusinessSocial CRMis a philosophy & a business strategy,supported bya technology platform,business rules, workflow, processes & socialcharacteristics,designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in atrusted & transparent business environment.It’s the companys response to the customer’sownership of the conversation. ~ Paul Greenberg, Author of CRM at the Speed of Light
  • IRIMI Social CRMFacilitate Your Business Thank You 37