A Facebook group generated more than a half a million followers in support of her appearance on SNL.
With so many potential customers using social media, you have the opportunity to expose you business to millions of people.
Understand the importance of these three tools and you will have a good understanding of 90% of everything you need to be successful using social media in your marketing strategy.
Fundamental shift in power.There is a shift from pontification to two-way communication.Control is being taken out of the hands of business/corporate and put into the hands of consumers. Build relationships and customers w/social media.
Connection after the sale encourages existing customers to purchase again.
Password-protected websites and direct SMS text messaging for the content and freely distribute the rest.
To give employee updates on benefits, promotions, trainings etc.
SM-is a new set of technologies and concepts that we need to add to existing marketing plans
5.Needed adjustments and successes.
Social Media Savvy: How & Why of Social Media
SOCIAL MEDIA SAVVYSERIESCharlene Y. DunnInfinity Educatorscharleneydunn@infinityeducators.comwww.infinityeducators.com919-830-3639 Part 1 What is Social Media?
ObjectiveThe Learner will: Define Social Media Identify how today’s society is influenced by social media. Recognize why businesses should be familiar with social media. Share social media tools & tactics for businesses can incorporate into their marketing plan.
Essential Questions What is social media? Why should I use social media in my marketing plan? Which social media tools can I use to grow my business?
Social + Media Social-The intrinsic need for humans to connect with other humans. Media-Tools we use to connect with other humans. Social Media-Using technology tools to: Effectivelyreach/connect with other humans. Create relationships and build trust.
15 Categories of Social Media• Social media is so broad with many categories.• Difficult to be an expert in general Social Media.• Can be an expert in a social media category.Social Networking Publishing Photo SharingAudio Video MicrobloggingLivecasting Virtual Worlds Productivity ApplicationsAggregators RSS SearchMobile Interpersonal Gaming
Influences of Social MediaSocial media is influencing serious and not-so- serious issues: President Obamas 2008 victory. 88-year old Betty White to host "Saturday Night Live“ .
Social Media Usage Facebook- 500 million active users. YouTube-100 million viewers. Twitter - 75 million visitors. MySpace- 100 million active users.How are you getting yourbusiness in front of these millions of users?
Questions for Thought Should I use social media to market my business? Is there a ROI in social media for marketing? Remove the term “social media” and ask those questions again.
Outcomes From Social MediaUsage More effectively connect and build relationships with our customers and prospects. We can be present when people in those relationships are ready to buy.
15 Categories of Social MediaTaticsSocial Networking Publishing Photo SharingAudio Video MicrobloggingLivecasting Virtual Worlds Productivity ApplicationsAggregators RSS SearchMobile Interpersonal Gaming• Social media is so broad with many categories.• Difficult to be an expert in Social Media.• Can be an expert in a social media
The Social Media Trinity1. Blogging2. Microblogging3. Social Networking
Blogging AKA, web log-online journal Maintained by an individual with regular entries or post. Includes commentary, thoughts and ideas. May contain photos, graphics, audio or video. Can be personal or business related. Business blogs uses: Internal communication to employees. Public view
Microblogging Users send and receive brief (140 character or less) text instant messages. Less effort and less complication than conventional blogs. Quick way to send updates on news, products and services. Create a following amongst your customers and potential clients. Twitter –most popular microblog platform.
Social Networking Goal of SN is to build trust in a given community. Virtual community/online community. A group who interacts through: blogs, comments, IM, photographs etc. Social, professional and education purposes.
Tactics & Tools SOCIAL MEDIA Blogging Microblogging Social TOOLS Newtorking 5 tools for each Blogger Twitter Facebook social media BlogSpot Posterous MySpace tactic. Edublog Friendfeed LinkedIn Webblog Tumblr Ning Indoblogger Dailybooth Friendster• Some SM tools will change.• The technique, strategies and concepts will never be out dated or become obsolete.
WHY USE SOCIAL MEDIA More effective than conventional marketing. Two-way communication and not pontification. Use for: Business Relationships Customers Personal Entertainment Social
Build RelationshipsSocial Media allows you to build more lasting trusted relationships that will result: More Sales Fewer Returns Greater Word of Mouth
Relationship Statistics It cost 5xs as much to get a new customer than it does to keep an existing 1. Customers will spend up to 105 more for the same product if they have an existing relationship. Satisfied customers share good experiences with 9-12 people. Angry customers will tell up to 20 other people about a bad experience. With social media(Facebook, Twitter, blogs etc.) the 20 people can quickly become 20,000 or 200,000. This is called, “Word of Mouth at the Speed of Light”.
CUSTOMERSSM tools can be used effectively for: Customer Relations/Service Business-to-Business (b2b) Internal communication
Customer RelationsSocial Media is can be used for: Public Relations Communications Marketing Sales Staying connected with customers after the sale.
B2B CustomersSome information should be only be shared between you and your resellers: Pricing Training Customer Support
Internal CustomersSM allows you to communicate directly to and with your employees. Yammer Jott Podcasting
How Fortune 100 CompaniesUse Social Media 79% use at least of one of the main social platforms to communicate with their customers. 50% have a YouTube account and upload 10 videos on average a month. On average post 3.6 wall posts to their Facebook page per week. 82% update and engage with customers on their Twitter account per week. 20% use all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
Integrate SM into your existing marketing strategies. Develop a social media marketing plan.
SOCIAL MEDIA MARKETING PLAN5 Steps to Social Media Success 1. Analyze your existing media. 2. Familiarize your self with Social Media Trinity Blogging Microblogging Social networking 3. Integrate strategies 4. Resources 5. Implement and Measure
Contact Information Charlene Y. Dunn Senior Educator Infinity Educators firstname.lastname@example.org www.infinityeducators.com 919-830-3639
Sources http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/ http://www.bnet.com/blog/sterling-performance/making-the-most-of-the-social-media-boom-in-2010/4589 Use for statistics- massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage- achievements-accomplishments/ (slide 2) http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202458254607&slreturn=1&hbxlogin=1