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YPO/WPO Joint Chapters Meeting, October 15, 2008

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Speech on how social media is impacting enterprises.

Speech on how social media is impacting enterprises.

Published in: Technology, Health & Medicine
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    • 1. Succeeding With Social Technologies Charlene Li Altimeter Group
    • 2. Is this what social media is about? Source: Wordle.net
    • 3. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
    • 4. Process and goals lead to strategy
    • 5. This is radical listening
    • 6. Dell used blogs to start a dialog
    • 7. Helping users support themselves
    • 8. Starbucks innovates with the groundswell
    • 9. Everyone becomes a marketer
    • 10. Org charts become less relevant
    • 11. BlueShirtNation.com supports Best Buy’s front line employees
    • 12. Firewalls will disappear
    • 13. Getting Started
    • 14. #1: Start small Experiment Listen first
    • 15. #2: Develop relationships, not campaigns
    • 16. #3: Set free the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block
    • 17. #4: Get the help you need See a list at wiki.altimetergroup.com
    • 18. How to find good help
      • Focuses on relationships, not campaigns.
      • Uses social media successfully themselves.
      • Commits resources to learning and training.
      • Has learned from their mistakes.
      • Respects and is humbled by the medium.
    • 19. #5 Prepare for failure
    • 20. The biggest challenge Photo: Kantor, http://www.flickr.com/photos/kantor
    • 21. Develop intestinal fortitude
    • 22. Summary
      • Determine the kind of relationship you want to have with your audience.
      • Start with one simple goal.
      • Create an environment to quickly learn from the mistakes you’ll be making.
    • 23. May the groundswell always be with you. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright © 2008 Altimeter Group

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