Succeeding With Social Technologies Charlene Li Altimeter Group

Is this what social media is about? Source: Wordle.net

What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies

Process and goals lead to strategy

This is radical listening

Dell used blogs to start a dialog

Helping users support themselves

Starbucks innovates with the groundswell

Everyone becomes a marketer

Org charts become less relevant

BlueShirtNation.com supports Best Buy’s front line employees

Firewalls will disappear

Getting Started

#1: Start small Experiment Listen first

#2: Develop relationships, not campaigns

#3: Set free the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block

#4: Get the help you need See a list at wiki.altimetergroup.com

How to find good help Focuses on relationships, not campaigns. Uses social media successfully themselves. Commits resources to learning and training. Has learned from their mistakes. Respects and is humbled by the medium.

Focuses on relationships, not campaigns.

Uses social media successfully themselves.

Commits resources to learning and training.

Has learned from their mistakes.

Respects and is humbled by the medium.

#5 Prepare for failure

The biggest challenge Photo: Kantor, http://www.flickr.com/photos/kantor

Develop intestinal fortitude

Summary Determine the kind of relationship you want to have with your audience. Start with one simple goal. Create an environment to quickly learn from the mistakes you’ll be making.

Determine the kind of relationship you want to have with your audience.

Start with one simple goal.

Create an environment to quickly learn from the mistakes you’ll be making.

May the groundswell always be with you. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright © 2008 Altimeter Group