Widgets, RSS, Wikis, and Blogging: What are they and why your company should care? Charlene Li Altimeter Group June 16, 20...
Agenda <ul><li>Case studies, followed by hands-on lab </li></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Blogging </li...
Discovery uses wikis to engage fans
 
 
T-mobile provides customer support
CA.gov shares best practices
Some wiki ideas <ul><li>FAQ </li></ul><ul><li>Troubleshooting </li></ul><ul><li>Examples </li></ul><ul><li>Best practices ...
Wiki best practices <ul><li>Focus on a clear, specific goal </li></ul><ul><li>Start with a structure </li></ul><ul><li>Pla...
Hands on wiki <ul><li>Edit the WITI Wiki on Wetpaint </li></ul><ul><li>Go to witiwiki.wetpaint.com </li></ul><ul><li>Add y...
Blogging examples <ul><li>Great list of examples from Peter Kim </li></ul><ul><ul><li>http://bit.ly/OGCT3 </li></ul></ul><...
Blogging best practices <ul><li>Determine a clear goal for a specific audience </li></ul><ul><li>Figure out who is best ab...
Hands-on <ul><li>Go to typepad.com </li></ul><ul><li>Sign in </li></ul><ul><ul><li>Username:  [email_address] </li></ul></...
What is RSS? <ul><li>http://commoncraft.com/rss_plain_english </li></ul><ul><li>An easy way to move data between sites/ser...
RSS best practices <ul><li>Make sure the feed you create is user-friendly </li></ul><ul><li>Use Feedburner </li></ul><ul><...
 
Widgets <ul><li>RSS-based graphical “pods” that you can easily insert into your blog or Website </li></ul><ul><ul><li>Easi...
Thank You Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Twitter: @charleneli If you would like a cop...
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WITI: RSS, Wikis and Blogging Social Media Cafe Hands On Training

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Presentation given at the WITI 09 conference on June 16, 2009 in Santa Clara, CA. A social media cafe and hands-on training.

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WITI: RSS, Wikis and Blogging Social Media Cafe Hands On Training

  1. Widgets, RSS, Wikis, and Blogging: What are they and why your company should care? Charlene Li Altimeter Group June 16, 2009 If you would like a copy of the slides, please leave a business card with me.
  2. Agenda <ul><li>Case studies, followed by hands-on lab </li></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Widgets </li></ul></ul>
  3. Discovery uses wikis to engage fans
  4.  
  5.  
  6. T-mobile provides customer support
  7. CA.gov shares best practices
  8. Some wiki ideas <ul><li>FAQ </li></ul><ul><li>Troubleshooting </li></ul><ul><li>Examples </li></ul><ul><li>Best practices </li></ul><ul><li>Cheat sheets </li></ul><ul><li>Lists </li></ul>
  9. Wiki best practices <ul><li>Focus on a clear, specific goal </li></ul><ul><li>Start with a structure </li></ul><ul><li>Plant the seeds </li></ul><ul><li>Garden your wiki – water the good stuff, pull out the weeds </li></ul><ul><li>Promote in other channels </li></ul><ul><li>Require sign-in </li></ul>
  10. Hands on wiki <ul><li>Edit the WITI Wiki on Wetpaint </li></ul><ul><li>Go to witiwiki.wetpaint.com </li></ul><ul><li>Add your name to the list of attendees </li></ul><ul><li>(Not great with Google Chrome) </li></ul>
  11. Blogging examples <ul><li>Great list of examples from Peter Kim </li></ul><ul><ul><li>http://bit.ly/OGCT3 </li></ul></ul><ul><li>Patagonia, The Cleanest Line </li></ul><ul><ul><li>http://www.thecleanestline.com/ </li></ul></ul><ul><li>Graco, Heart to Heart blog </li></ul><ul><ul><li>http://blog.gracobaby.com/ </li></ul></ul><ul><li>HomeGoods, Open House </li></ul><ul><ul><li>http://openhouse.homegoods.com/ </li></ul></ul><ul><li>Best Buy, Barry Judge’s Blog (CMO) </li></ul><ul><ul><li>http://openhouse.homegoods.com/ </li></ul></ul>
  12. Blogging best practices <ul><li>Determine a clear goal for a specific audience </li></ul><ul><li>Figure out who is best able to talk </li></ul><ul><li>Make a list of 20 blog post titles </li></ul><ul><ul><li>Describe what is a priority, what is off-limits </li></ul></ul><ul><li>Create a schedule for posting </li></ul><ul><li>Have a plan for comments </li></ul><ul><li>Keep the design simple </li></ul>
  13. Hands-on <ul><li>Go to typepad.com </li></ul><ul><li>Sign in </li></ul><ul><ul><li>Username: [email_address] </li></ul></ul><ul><ul><li>Password: witi2009 </li></ul></ul><ul><li>Add a blog post </li></ul><ul><ul><li>Detailed instructions on in the first post </li></ul></ul>
  14. What is RSS? <ul><li>http://commoncraft.com/rss_plain_english </li></ul><ul><li>An easy way to move data between sites/services </li></ul><ul><ul><li>Pushes content to a reader or another site </li></ul></ul><ul><ul><li>E.g. Yahoo News </li></ul></ul>
  15. RSS best practices <ul><li>Make sure the feed you create is user-friendly </li></ul><ul><li>Use Feedburner </li></ul><ul><ul><li>Make a “movable” feed and to get aggregated </li></ul></ul><ul><ul><li>Get statistics </li></ul></ul><ul><ul><li>Publicize easily (email subscribers, widgets) </li></ul></ul><ul><ul><li>If you ever move your blog, you don’t want to lose your RSS subscribers </li></ul></ul><ul><li>Add the new Feedburner feed to your Typepad blog (how to at http://bit.ly/Bs1Co ) </li></ul><ul><li>Publicize it with chicklets and widgets </li></ul>
  16.  
  17. Widgets <ul><li>RSS-based graphical “pods” that you can easily insert into your blog or Website </li></ul><ul><ul><li>Easily updates content </li></ul></ul><ul><ul><li>Maintains design integrity </li></ul></ul><ul><li>Go to Typepad>Weblog>Design>Content>Widgets </li></ul><ul><ul><li>Add RSS feed from another blog </li></ul></ul><ul><ul><li>Add Twitter feed </li></ul></ul><ul><li>Go to www.sixapart.com/typepad/widgets/ for even more widgets </li></ul>
  18. Thank You Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Twitter: @charleneli If you would like a copy of the slides, please leave a business card with me. Copyright © 2009 Altimeter Group

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