Widgets, RSS, Wikis, and Blogging: What are they and why your company should care? Charlene Li Altimeter Group June 16, 2009 If you would like a copy of the slides, please leave a business card with me.

Agenda Case studies, followed by hands-on lab Wikis Blogging RSS Widgets

Case studies, followed by hands-on lab

Wikis

Blogging

RSS

Widgets

Discovery uses wikis to engage fans

T-mobile provides customer support

CA.gov shares best practices

Some wiki ideas FAQ Troubleshooting Examples Best practices Cheat sheets Lists

FAQ

Troubleshooting

Examples

Best practices

Cheat sheets

Lists

Wiki best practices Focus on a clear, specific goal Start with a structure Plant the seeds Garden your wiki – water the good stuff, pull out the weeds Promote in other channels Require sign-in

Focus on a clear, specific goal

Start with a structure

Plant the seeds

Garden your wiki – water the good stuff, pull out the weeds

Promote in other channels

Require sign-in

Hands on wiki Edit the WITI Wiki on Wetpaint Go to witiwiki.wetpaint.com Add your name to the list of attendees (Not great with Google Chrome)

Edit the WITI Wiki on Wetpaint

Go to witiwiki.wetpaint.com

Add your name to the list of attendees

(Not great with Google Chrome)

Blogging examples Great list of examples from Peter Kim http://bit.ly/OGCT3 Patagonia, The Cleanest Line http://www.thecleanestline.com/ Graco, Heart to Heart blog http://blog.gracobaby.com/ HomeGoods, Open House http://openhouse.homegoods.com/ Best Buy, Barry Judge’s Blog (CMO) http://openhouse.homegoods.com/

Great list of examples from Peter Kim

http://bit.ly/OGCT3

Patagonia, The Cleanest Line

http://www.thecleanestline.com/

Graco, Heart to Heart blog

http://blog.gracobaby.com/

HomeGoods, Open House

http://openhouse.homegoods.com/

Best Buy, Barry Judge’s Blog (CMO)

http://openhouse.homegoods.com/

Blogging best practices Determine a clear goal for a specific audience Figure out who is best able to talk Make a list of 20 blog post titles Describe what is a priority, what is off-limits Create a schedule for posting Have a plan for comments Keep the design simple

Determine a clear goal for a specific audience

Figure out who is best able to talk

Make a list of 20 blog post titles

Describe what is a priority, what is off-limits

Create a schedule for posting

Have a plan for comments

Keep the design simple

Hands-on Go to typepad.com Sign in Username: [email_address] Password: witi2009 Add a blog post Detailed instructions on in the first post

Go to typepad.com

Sign in

Username: [email_address]

Password: witi2009

Add a blog post

Detailed instructions on in the first post

What is RSS? http://commoncraft.com/rss_plain_english An easy way to move data between sites/services Pushes content to a reader or another site E.g. Yahoo News

http://commoncraft.com/rss_plain_english

An easy way to move data between sites/services

Pushes content to a reader or another site

E.g. Yahoo News

RSS best practices Make sure the feed you create is user-friendly Use Feedburner Make a “movable” feed and to get aggregated Get statistics Publicize easily (email subscribers, widgets) If you ever move your blog, you don’t want to lose your RSS subscribers Add the new Feedburner feed to your Typepad blog (how to at http://bit.ly/Bs1Co ) Publicize it with chicklets and widgets

Make sure the feed you create is user-friendly

Use Feedburner

Make a “movable” feed and to get aggregated

Get statistics

Publicize easily (email subscribers, widgets)

If you ever move your blog, you don’t want to lose your RSS subscribers

Add the new Feedburner feed to your Typepad blog (how to at http://bit.ly/Bs1Co )

Publicize it with chicklets and widgets

Widgets RSS-based graphical “pods” that you can easily insert into your blog or Website Easily updates content Maintains design integrity Go to Typepad>Weblog>Design>Content>Widgets Add RSS feed from another blog Add Twitter feed Go to www.sixapart.com/typepad/widgets/ for even more widgets

RSS-based graphical “pods” that you can easily insert into your blog or Website

Easily updates content

Maintains design integrity

Go to Typepad>Weblog>Design>Content>Widgets

Add RSS feed from another blog

Add Twitter feed

Go to www.sixapart.com/typepad/widgets/ for even more widgets

Thank You Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Twitter: @charleneli If you would like a copy of the slides, please leave a business card with me. Copyright © 2009 Altimeter Group