The Future of Work: Social and Mobile Technologies That Matter

1 The Future Of Work Social and Mobile Technologies That Will MatterJune 8, 2012#futureofworkCharlene LiFounder and Principal Analyst@charleneli

9 Badges drive achievement levels Deloitte uses the program to train clients and consultants, awarding virtual badges and allowing users to “unlock” more complex courses as they advance.© 2011 Altimeter Group

10 LiveOps Inc., which runs virtual call centers, uses gamification to help improve performance of its 20,000 independent contractor call agents. LiveOps gives out virtual badges and points for tasks such as keeping calls brief and closing sales. Leaderboards let the agents compare their achievements.© 2011 Altimeter Group

11 Poll: How likely is your organization to deploy internal gamification in the next 12 months? 1. We already use gamification. Yipee! 2. We have plans to do this. Fingers are crossed. 3. We are looking into it. Fingers are double- crossed. 4. It’s not anywhere on the horizon, but there’s hope on the horizon. 5. Bah-humbug! There’s a reason why work is called “work”.© 2011 Altimeter Group

13 Enterprise Mobility Takes Various Forms Corporate Field Complex Information Collaboration Computing Access Goal: Goal: Goal: On the go access to Gathering, collection Access to a full common information. and collaboration of computing experience, information gathered from anywhere. in the field.© 2011 Altimeter Group

15 Bass Pro Shops is deploying a mobile sales learning program with iPads (via OnPoint Digital) The program is intended to replace the current online training, done on a shared workstation in the break room.© 2011 Altimeter Group

17 Chatter allows any employee to share expertise anywhere, at any time Chatter “turns the company into a meritocracy,” according to Marc Benioff, who said SalesForce is “changing the compensation systems to reflect the folks who are really making a difference.”© 2011 Altimeter Group

26 Performance reviews in the future “Looking at your activity, “Yes, and you can see it appears youve really that at first they didnt gained the support of the back in October.” IT team for our plan.”© 2011 Altimeter Group

29 Control Is The Foundation Of Mobile Business Corporate Field Complex Information Collaboration Computing Access Need: Need: Need: Content Collaboration Consumption Mobile Control Plane Governance Technology Mobile Device Service Policy Ownership Management Management Data Identity & Access Synchronization Management© 2011 Altimeter Group

30 #2 Assess your Social Business Maturity 5. Holistic • Enterprise goals 4. Strategic • Chief Social Business Officer • Business unit 3. Formalized goals • Multiple hub & • Department spoke 2. goals Engagement • Hub and spoke 1. Presence • Two-way • # of fans and conversations followers • Dept specialists • Corp comm or agency Poll: Where are you in terms of social business maturity?© 2011 Altimeter Group

31 #3 Create a coherent social business strategy 3. 1. 2. Strategy Organizational Discovery Development Development Determine goals and objectives Establish three year Hub & Spoke vision creation Assess readiness Develop and Listening roadmap prioritize initiatives Competitive and opportunity analysis Lay out the three Understand dynamic Training roadmap year roadmap customer journey© 2011 Altimeter Group

http://www.scoop.it	1388
http://www.socialmediasocialmedia.nl	105
http://eae.blackboard.com	65
http://www.linkedin.com	39
http://www.handboekmobilemarketing.nl	17
http://www.twylah.com	7
https://si0.twimg.com	2
http://www.memonic.com	2
http://translate.googleusercontent.com	2
http://webcache.googleusercontent.com	1
http://us-w1.rockmelt.com	1
http://www.schoox.com	1
http://bottlenose.com	1
http://wiki.ocmw-roeselare.be	1

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The Future of Work: Social and Mobile Technologies That Matter

by Charlene Li

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