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The Future Of Social Networks

by Partner, Altimeter Group & Author of "Open Leadership" at Altimeter Group on Jan 13, 2010

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Presentation at SFAMA, January 12, 2010. Includes new concepts of social context providing relevancy, how to measure social technology benefit using lifetime value.

Presentation at SFAMA, January 12, 2010. Includes new concepts of social context providing relevancy, how to measure social technology benefit using lifetime value.

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  • devica6gems devica6gems Great Job!
    Check out Taggle Up!-Coming Soon
    www.taggleup.com
    meet.share.tag.-Social Networking with a Twist
    youtube-taggleup
    2 years ago
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  • pallabrath Pallab Rath, Senior Member of Technical Staff at Oracle people like to do same thing in social networking site (virtual world) what they were doing in real world. If look at the evolution of social site and features it is quite evident. Normally people’s have their own group they hang out they look at hoarding and walls for information and to put advertisement.
    http://java-pallab.blogspot.com/2011/08/my-wall-is-my-hoarding.html
    2 years ago
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  • seretuaccidente Xurxo Martínez, Product Manager at Bitban Technologies I love the 'Fail fast, fail smart' slide. I completely agree with that 4 years ago
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  • ereteog guillaume ereteo, Semantic Web developer at Mnemotix nice to pursue this conversation :)
    Dell has probably one of the success stories of sales generated through social networks: http://mashable.com/2009/12/08/dell-twitter-sales/.
    Effectively you don't spend your time talking about brand on facebook. But if you are happy of a product you can recommand it and inversely you can condamn it online and share permanently your experience. And even if it is not applicable to all products and brand, it is for many ones. As an example, consider films. If you like or hate a film you will probably share it online and you will have an influence on your friend on going to see it or not (example: http://mashable.com/2009/08/24/twitter-inglourious-basterds/). Then many customers are looking for online opinions or reading commentaries on products before purchasing it or to make a choice between different products.
    4 years ago
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  • way2goGreece Dr Dimitrios Thanassas, CEO and Owner at Intron Ltd 'online conversation about its products', 'links with its customers': nice concepts in theory, great Ph.D topics, but extremely scarce in real life. Bear in mind: social networks are flooded with sales offers, not purchase interests. When I 'hang around' with my friends in Facebook, we don't talk about products. Of course, there are business-minded social networks, alas flooded with sellers instead of buyers. My comments stem from many years of social networking: not a single sales lead was generated through it 4 years ago
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  • ereteog guillaume ereteo, Semantic Web developer at Mnemotix Effectively, people don’t want to be sold upon. But online social network are not about it, it is an opportunity to change the way brands are communicating and selling to customers. Social networks are a way to maintain weak relationships, to transform potential ties in effective ties and to enable complete strangers to connect. Consequently brands don’t fully control their reputation and their image anymore. The online conversation about its products and activities is now part of it, and engaging in it is a way to participate and build links with its customers. These links are the value that can be gained online by preventing the losses coming from bad buzz, increasing sales with good buzz, new opportunities and more visibility.
    In 1973 Granovetter explained the opportunities that were only accessible through weak ties (http://tinyurl.com/33c6ym). The social web offers to dramatically increased the creation of weak ties and to facilitate their maintenance.
    I am a ’social network enthousiast’ :)
    4 years ago
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  • way2goGreece Dr Dimitrios Thanassas, CEO and Owner at Intron Ltd Social networks are exactly that: bunches of people who want to socialise, exchange ideas/comments, be together (virtually). They don't want to be sold upon. I have yet to come accross a successful case study of a commercial enterprise which generated meaningful and constant sales leads using social networks. You log into Facebook in order to hang around, not purchase something. Building 'brand awareness' and 'engaging customers' through social networks, is just evangelical wishfull thinking: it never translates into robust customer demand. Sorry, but I'm a 'social network cynic'. 4 years ago
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The Future Of Social Networks The Future Of Social Networks Presentation Transcript