Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, ...
Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, and activities, as well as new business models.
tonvourthanxx from all of us at www.horos.com.gr www.carpet-stock.gr www.drossos-carpets.gr2 years ago
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Antony William, Speaker at HomeI totally agree. The presentation is a good job. A. William http://www.theteethwhitening.co.uk http://www.anorexia-nervosa.org.uk3 years ago
Czarek77Good presentation, thanks for posting it.3 years ago
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Michelle Chen, Sales Manager at BestWise International Computing CompanyVery interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.3 years ago
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hessiej.com at hessiej.comThanks Charlene! Interesting to note how many still don't understand and are sitting and waiting for the 'wave' to catch on when it's already here. Iwill help spread it.4 years ago
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Mercenario de lo socialGood presentation! So clear (clara y concisa); Thanks for sharing it. I want to translate to spanish4 years ago
SXSW09: The Future Of Social NetworksWebinar Transcript
The Future Of Social Networks Charlene Li Altimeter Group March 13, 2009 Backchannel Meebo: tinyurl.com/ca2936 Twitter: #sxswfsn
Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee
Think of a social site
Social networks will be like air
Reviews from people I know Source: Razorfish Note: This is a mock-up, not an actual product
Advice from people you trust Source: Razorfish Note: This is a mock-up, not an actual product
Rethinking events
Mobile apps become social too Source: Razorfish Note: This is a mock-up, not an actual product
Even TV is getting social Current TV integrates Twitter feeds But I just want to see my friends’ tweets
Invite your friends to chat on TV Integra5 inserts chats via set top boxes
Networks move into the enterprise LinkedIn plug-in for IBM Lotus Notes integrates profiles directly into email Salesforce.com pulls Facebook profiles into its CRM tool
Three things are needed to make social networks like air
Identity – who you are
Contacts - who you know
Activities – what you do
And it’s still very early, so patience is needed
Two sets of rules/standards exist Facebook Connect includes protocols for sharing identity, contacts, and content
Consortium of players including Google, MySpace, Plaxo, and Yahoo! are following standards, for example:
MySpace ID and Data Availability
Google Friend Connect
LinkedIn Applications
Standards are still being developed – and they have a long way to go
My identity, in context Author, researcher, strategist Chauffeur, cook, play date organizer
My many, myriad identities
Friend management is tough today Filters on make friends and news feeds more manageable and valuable But it’s still laborious!
Implicit social data fills in the gaps
Google/portals provide social data Who I email the most Who I meet with Who I call What I read and share What sites I visit
A “social algorithm” will make privacy and permissions easier to manage
Context makes content privacy easier
Social signals provide a shorthand for our mental map of relationships
Suggests who might want to see it, e.g. photo sharing
Community based privacy
Suggests people like you have this type of privacy
What will get everyone to open? Most digital activity resides OUTSIDE of the top social networks and portals
Facebook Connect taps into offsite activities TheInsider.com allows users to bring in their Facebook friends Users can share/post items back into Facebook The Insider gets better targeting data for ads
Who has gone on an Earthwatch trip?
Leverage social relationships to target ads and offers Map explicit relationships Identify “Influencers” who are connected AND share Source: 33Across
Most social ads require explicit action Facebook virtual gift, social, and engagement ads BuddyMedia social app-vertisement SocialVibe profile sponsorships
Why social ads don’t work Being a Fan does not imply endorsement
Media6 identifies who is closest to you – your “network neighbor” “ Lisa” buys on NineWest.com Media6 maps “network neighbors” based on visits to profile sites via browser cookies (no PII involved) 2 1 3 NineWest ads are shown to Lisa’s closest friends, without identifying or involving Lisa
The rise of the personal CPM
Augment page CPM with social data like
- Influence
Number of friends
Influence amoung friends
Number of influential friends
How things will develop 2009 2011 2010
1) Evaluate where social makes sense
Identify where social network data and content can/should be integrated in the experience
Leverage existing identity and social graphs where your audience already is, e.g. Facebook Connect
Get your privacy and permission policies and processes aligned with an open strategy
Find your trust agents
“ In Google I trust”, or will it be Facebook?
2) Get your backend data in order Remove multiple sign-ins, registration, and profiles for people Have a single identity for customers and prospects
3) Prepare to integrate social networks into your organization Social networks will disrupt traditional information flows
Where are customers in the org? Page
Summary
Social networks will be like air
The technologies are still being put in place to make this a reality, but it is inevitable
Open networks will be the new norm, so consider how you will open your business
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2 years ago
A. William
http://www.theteethwhitening.co.uk
http://www.anorexia-nervosa.org.uk 3 years ago
This was a fascinating presentation, and I hope that more nonprfits will take heed from it.
Sincerely,
Mazarine 3 years ago
I want to translate to spanish 4 years ago