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SSATB Keynote on Open Leadership in Secondary Schools

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Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social …

Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.

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  • From Twitter – many accounts share articles helping people with links to articles about financial topics and adviceFrom Facebook – people ask their friends on Facebook for help on picking financial advisorsYoutubeSearch on SAT testingAdmissions collegeStressParents college paying
  • #Add data
  • http://twitter.com/#!/NMHschool
  • http://www.nmhschool.org/nmhbook
  • http://www.hopkins-interactive.com/
  • https://twitter.com/#!/seemakalia/status/57417207495409664
  • http://www.facebook.com/SewickleyAcademy?sk=wall
  • http://www.facebook.com/NMHschool?sk=wall
  • Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
  • http://www.ratemyteachers.com/miles-billings/1924805-t
  • Define how open well.
  • Transcript

    • 1. Using Social Media In Schools
      Charlene Li
      Altimeter Group
      Twitter: @charleneli
      Email: charlene@altimetergroup.com
      1
    • 2. 2
    • 3. OUT ofCONTROL?
      © 2011 Altimeter Group
    • 4. 4
      © 2011 Altimeter Group
    • 5. 5
      © 2011 Altimeter Group
    • 6. 6
      How to give up control
      but still be in command
      © 2011 Altimeter Group
    • 7. It’s about
      RELATIONSHIPS
      © 2011 Altimeter Group
    • 8. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2011 Altimeter Group
    • 9. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2011 Altimeter Group
    • 10. 10
      Four goals define your Open Strategy
    • 11. What you can learn from social media
      11
    • 12. Engagement Pyramid
      12
      <1%
      26%
      34%
      63%
      78%
    • 13. Define Your Strategy With Goals
      13
    • 14. Conversations, not messages
      Human, not corporate
      Continuous, not episodic
      The New Normal
      14
    • 15. Use Twitter to engage in conversation
      15
    • 16. Northfield Mount Hermon talks with prospective students, alums, students etc.
      16
    • 17. Blogs provide a starting point for dialog
      17
    • 18. 18
      Pull your social media into one place
      http://www.nmhschool.org/nmhbook
    • 19. The “award” winning Hopkins social media site is run by students
      19
      http://www.hopkins-interactive.com/
    • 20. But what do you do about unseemly conversations?
      20
    • 21. Define Your Strategy With Goals
      21
    • 22. Facebook supports Q&A
      22
    • 23. Use “The Wall” for updates
      23
    • 24. Use hashtags to find discussions
      24
      #isedchat
      #collegebound
      #collegechat
      #higheredchat
      List of Twitter Chat: https://bitly.com/hashtagchat
    • 25. Define Your Strategy With Goals
      25
    • 26. Starbucks involves 50 people around the organization in innovation
      Over 100 ideas have been implemented
    • 27. Use ratings to find out what’s working (and what’s not)
      27
    • 28. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2011 Altimeter Group
    • 29. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2011 Altimeter Group
    • 30. Leaderships means having followers
      30
      “Leadership is a relationship between those who aspire to lead and those who choose to follow.”
      - From “The Leadership Challenge”
    • 31. Open Leadership
      31
      Having the confidence and humility to give up the need to be in control,
      while inspiring commitment from people to accomplish goals
      © 2011 Altimeter Group
    • 32. 10 elements of openness
      32
    • 33. Determine how open you need to be with information to meet your goals
      33
      Visit open-leadership.com to conduct your own openness audit
    • 34. How open are you?
      34
      Workshop at 10:30am will conduct the audit
    • 35. Traits of Open Leaders
      35
      Authenticity
      Transparency
    • 36. Transparency as an imperative
      36
    • 37. How Best Buy created Open Leaders
      37
      © 2011 Altimeter Group
    • 38. Barry’s first post
      38
    • 39. Retailer Best Buy has 2,500 employees providing support via Twitter
      39
    • 40. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2011 Altimeter Group
    • 41. STRATEGY
      LEADERSHIP
      PREPAREDNESS
      © 2011 Altimeter Group
    • 42. Social Business Hierarchy of Needs
      42
      Source: Altimeter Group (August 2011)
    • 43. #1 Align social with key Strategic Goals
      43
      Examine your 2011 & 2012 goals
      Pick ones where social will have an impact
      Start small, but now
    • 44. #2 Create a Culture of Sharing
      44
    • 45. #3 Discipline is Needed to Succeed
      45
      Take reasonable action to fix issue and let customer know action taken
      Negative
      Positive
      Yes
      Yes
      No
      Assess the message
      Evaluate the purpose
      Do you want to respond?
      Does customer need/deserve more info?
      Unhappy Customer?
      No Response
      Yes
      Are the facts correct?
      Gently correct the facts
      Yes
      No
      No
      No
      Can you add value?
      DedicatedComplainer?
      Are the facts correct?
      Yes
      Yes
      No
      No
      Yes
      Respond in kind & share
      Thank the person
      Comedian Want-to-Be?
      Explain what is being done to correct the issue.
      Is the problem being fixed?
      Yes
      No
      Yes
      Adapted from US Air Force Comment Policy
      Let post stand and monitor.
      © 2011 Altimeter Group
    • 46. No relationships are perfect
      Google’s mantra:“Fail fast, fail smart”
      #4 Master the Art of Failure
      46
      © 2011 Altimeter Group
    • 47. 47
      Create
      Sandbox
      Covenants
      © 2011 Altimeter Group
    • 48. It’s about
      RELATIONSHIPS
      © 2011 Altimeter Group
    • 49. Charlene Li
      charlene@altimetergroup.com
      charleneli.com/blog
      Twitter: charleneli
      For slides, send an email to slides@altimetergroup.com
      For more information & to buy the book
      visit open-leadership.com
      © 2011 Altimeter Group
    • 50. 50
      Open Leadership Workshop
      Charlene Li
      Altimeter Group
      Twitter: @charleneli
      Email: charlene@altimetergroup.com
    • 51. 51
      It’s aboutrelationships
    • 52. What kind of relationship do you want?
      52
    • 53. 53
      Why is social hard?
      Because realrelationships require that you give up control
    • 54. Open Leadership
      54
      Having the confidence and humility to give up the need to be in control,
      while inspiring commitment from people to accomplish goals
      How to give up control, and be in command
    • 55. 10 elements of openness
      55
    • 56. Explaining strategic decisions
      56
      Open book management
      Managing leaks
    • 57. 57
      Updating with every day stuff
    • 58. Conversing: John Deere on Facebook
      58
    • 59. Open Mic: When people contribute
      59
    • 60. Crowdsourcing new content
      60
    • 61. Open platforms make it easy to partner and share
      61
      Open architecture
      Open data access
    • 62. 62
      Centralized
      Democratic
      Distributed
      Consensus
      Decision making models
    • 63. Determine how open you need to be with information to meet your goals
      63
      Visit open-leadership.com to conduct your own openness audit
    • 64. How do you currently make decisions?
      Acquisitions, partnerships
      Product development, branding/positioning
      Budgeting, hiring
      How effective is it?
      How would involving different/more people have an impact?
      How would greater information sharing improve decision making?
      Evaluate your decision making process
      64
    • 65. Assessment - How open is your organization?
      65
      What kind of relationship do you want?
      Determine how open you need to be to get that relationship.
      Conduct an openness audit of your information sharing and decision making processes.
      Identify and understand where you have the biggest concerns about giving up control.
    • 66. 66
      66
      Thank you
      Charlene Li
      charlene@altimetergroup.com
      charleneli.com/blog
      Twitter: charleneli
      For slides, send an email to slides@altimetergroup.com
      Visit open-leadership.com

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