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SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
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SSATB Keynote on Open Leadership in Secondary Schools

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Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social …

Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.

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  • From Twitter – many accounts share articles helping people with links to articles about financial topics and adviceFrom Facebook – people ask their friends on Facebook for help on picking financial advisorsYoutubeSearch on SAT testingAdmissions collegeStressParents college paying
  • #Add data
  • http://twitter.com/#!/NMHschool
  • http://www.nmhschool.org/nmhbook
  • http://www.hopkins-interactive.com/
  • https://twitter.com/#!/seemakalia/status/57417207495409664
  • http://www.facebook.com/SewickleyAcademy?sk=wall
  • http://www.facebook.com/NMHschool?sk=wall
  • Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
  • http://www.ratemyteachers.com/miles-billings/1924805-t
  • Define how open well.
  • Transcript

    • 1. Using Social Media In Schools<br />Charlene Li<br />Altimeter Group<br />Twitter: @charleneli<br />Email: charlene@altimetergroup.com<br />1<br />
    • 2. 2<br />
    • 3. OUT ofCONTROL?<br />© 2011 Altimeter Group<br />
    • 4. 4<br />© 2011 Altimeter Group<br />
    • 5. 5<br />© 2011 Altimeter Group<br />
    • 6. 6<br />How to give up control<br />but still be in command<br />© 2011 Altimeter Group<br />
    • 7. It’s about<br />RELATIONSHIPS<br />© 2011 Altimeter Group<br />
    • 8. STRATEGY<br />LEADERSHIP<br />PREPAREDNESS<br />© 2011 Altimeter Group<br />
    • 9. STRATEGY<br />LEADERSHIP<br />PREPAREDNESS<br />© 2011 Altimeter Group<br />
    • 10. 10<br />Four goals define your Open Strategy<br />
    • 11. What you can learn from social media<br />11<br />
    • 12. Engagement Pyramid<br />12<br />&lt;1%<br />26%<br />34%<br />63%<br />78%<br />
    • 13. Define Your Strategy With Goals<br />13<br />
    • 14. Conversations, not messages<br />Human, not corporate<br />Continuous, not episodic<br />The New Normal<br />14<br />
    • 15. Use Twitter to engage in conversation<br />15<br />
    • 16. Northfield Mount Hermon talks with prospective students, alums, students etc.<br />16<br />
    • 17. Blogs provide a starting point for dialog<br />17<br />
    • 18. 18<br />Pull your social media into one place<br />http://www.nmhschool.org/nmhbook<br />
    • 19. The “award” winning Hopkins social media site is run by students <br />19<br />http://www.hopkins-interactive.com/<br />
    • 20. But what do you do about unseemly conversations?<br />20<br />
    • 21. Define Your Strategy With Goals<br />21<br />
    • 22. Facebook supports Q&amp;A<br />22<br />
    • 23. Use “The Wall” for updates<br />23<br />
    • 24. Use hashtags to find discussions<br />24<br />#isedchat<br />#collegebound<br />#collegechat<br />#higheredchat<br />List of Twitter Chat: https://bitly.com/hashtagchat<br />
    • 25. Define Your Strategy With Goals<br />25<br />
    • 26. Starbucks involves 50 people around the organization in innovation<br />Over 100 ideas have been implemented<br />
    • 27. Use ratings to find out what’s working (and what’s not)<br />27<br />
    • 28. STRATEGY<br />LEADERSHIP<br />PREPAREDNESS<br />© 2011 Altimeter Group<br />
    • 29. STRATEGY<br />LEADERSHIP <br />PREPAREDNESS<br />© 2011 Altimeter Group<br />
    • 30. Leaderships means having followers<br />30<br />“Leadership is a relationship between those who aspire to lead and those who choose to follow.”<br />- From “The Leadership Challenge”<br />
    • 31. Open Leadership<br />31<br />Having the confidence and humility to give up the need to be in control,<br />while inspiring commitment from people to accomplish goals<br />© 2011 Altimeter Group<br />
    • 32. 10 elements of openness<br />32<br />
    • 33. Determine how open you need to be with information to meet your goals<br />33<br />Visit open-leadership.com to conduct your own openness audit<br />
    • 34. How open are you?<br />34<br />Workshop at 10:30am will conduct the audit<br />
    • 35. Traits of Open Leaders<br />35<br />Authenticity<br />Transparency<br />
    • 36. Transparency as an imperative<br />36<br />
    • 37. How Best Buy created Open Leaders<br />37<br />© 2011 Altimeter Group<br />
    • 38. Barry’s first post<br />38<br />
    • 39. Retailer Best Buy has 2,500 employees providing support via Twitter<br />39<br />
    • 40. STRATEGY<br />LEADERSHIP<br />PREPAREDNESS<br />© 2011 Altimeter Group<br />
    • 41. STRATEGY<br />LEADERSHIP<br />PREPAREDNESS<br />© 2011 Altimeter Group<br />
    • 42. Social Business Hierarchy of Needs<br />42<br />Source: Altimeter Group (August 2011)<br />
    • 43. #1 Align social with key Strategic Goals<br />43<br />Examine your 2011 &amp; 2012 goals<br />Pick ones where social will have an impact <br />Start small, but now<br />
    • 44. #2 Create a Culture of Sharing<br />44<br />
    • 45. #3 Discipline is Needed to Succeed<br />45<br />Take reasonable action to fix issue and let customer know action taken<br />Negative<br />Positive<br />Yes<br />Yes<br />No<br />Assess the message<br />Evaluate the purpose<br />Do you want to respond?<br />Does customer need/deserve more info?<br />Unhappy Customer?<br />No Response<br />Yes<br />Are the facts correct?<br />Gently correct the facts<br />Yes<br />No<br />No<br />No<br />Can you add value?<br />DedicatedComplainer?<br />Are the facts correct?<br />Yes<br />Yes<br />No<br />No<br />Yes<br />Respond in kind &amp; share<br />Thank the person<br />Comedian Want-to-Be?<br />Explain what is being done to correct the issue.<br />Is the problem being fixed?<br />Yes<br />No<br />Yes<br />Adapted from US Air Force Comment Policy<br />Let post stand and monitor.<br />© 2011 Altimeter Group<br />
    • 46. No relationships are perfect<br />Google’s mantra:“Fail fast, fail smart”<br />#4 Master the Art of Failure<br />46<br />© 2011 Altimeter Group<br />
    • 47. 47<br />Create <br />Sandbox <br />Covenants<br />© 2011 Altimeter Group<br />
    • 48. It’s about<br />RELATIONSHIPS<br />© 2011 Altimeter Group<br />
    • 49. Charlene Li<br />charlene@altimetergroup.com<br />charleneli.com/blog<br />Twitter: charleneli<br />For slides, send an email to slides@altimetergroup.com<br />For more information &amp; to buy the book<br />visit open-leadership.com<br />© 2011 Altimeter Group<br />
    • 50. 50<br />Open Leadership Workshop<br />Charlene Li<br />Altimeter Group<br />Twitter: @charleneli<br />Email: charlene@altimetergroup.com<br />
    • 51. 51<br />It’s aboutrelationships<br />
    • 52. What kind of relationship do you want?<br />52<br />
    • 53. 53<br />Why is social hard?<br />Because realrelationships require that you give up control <br />
    • 54. Open Leadership<br />54<br />Having the confidence and humility to give up the need to be in control,<br />while inspiring commitment from people to accomplish goals<br />How to give up control, and be in command<br />
    • 55. 10 elements of openness<br />55<br />
    • 56. Explaining strategic decisions<br />56<br />Open book management<br />Managing leaks<br />
    • 57. 57<br />Updating with every day stuff<br />
    • 58. Conversing: John Deere on Facebook<br />58<br />
    • 59. Open Mic: When people contribute<br />59<br />
    • 60. Crowdsourcing new content<br />60<br />
    • 61. Open platforms make it easy to partner and share<br />61<br />Open architecture<br />Open data access<br />
    • 62. 62<br />Centralized<br />Democratic<br />Distributed<br />Consensus<br />Decision making models<br />
    • 63. Determine how open you need to be with information to meet your goals<br />63<br />Visit open-leadership.com to conduct your own openness audit<br />
    • 64. How do you currently make decisions?<br />Acquisitions, partnerships<br />Product development, branding/positioning<br />Budgeting, hiring<br />How effective is it?<br />How would involving different/more people have an impact?<br />How would greater information sharing improve decision making?<br />Evaluate your decision making process<br />64<br />
    • 65. Assessment - How open is your organization?<br />65<br />What kind of relationship do you want?<br />Determine how open you need to be to get that relationship.<br />Conduct an openness audit of your information sharing and decision making processes.<br />Identify and understand where you have the biggest concerns about giving up control. <br />
    • 66. 66<br />66<br />Thank you<br />Charlene Li<br />charlene@altimetergroup.com<br />charleneli.com/blog<br />Twitter: charleneli<br />For slides, send an email to slides@altimetergroup.com<br />Visit open-leadership.com<br />

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