SSATB Keynote on Open Leadership in Secondary Schools
 

SSATB Keynote on Open Leadership in Secondary Schools

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Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social ...

Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.

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  • From Twitter – many accounts share articles helping people with links to articles about financial topics and adviceFrom Facebook – people ask their friends on Facebook for help on picking financial advisorsYoutubeSearch on SAT testingAdmissions collegeStressParents college paying
  • #Add data
  • http://twitter.com/#!/NMHschool
  • http://www.nmhschool.org/nmhbook
  • http://www.hopkins-interactive.com/
  • https://twitter.com/#!/seemakalia/status/57417207495409664
  • http://www.facebook.com/SewickleyAcademy?sk=wall
  • http://www.facebook.com/NMHschool?sk=wall
  • Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
  • http://www.ratemyteachers.com/miles-billings/1924805-t
  • Define how open well.

SSATB Keynote on Open Leadership in Secondary Schools SSATB Keynote on Open Leadership in Secondary Schools Presentation Transcript

  • Using Social Media In Schools
    Charlene Li
    Altimeter Group
    Twitter: @charleneli
    Email: charlene@altimetergroup.com
    1
  • 2
  • OUT ofCONTROL?
    © 2011 Altimeter Group
  • 4
    © 2011 Altimeter Group
  • 5
    © 2011 Altimeter Group
  • 6
    How to give up control
    but still be in command
    © 2011 Altimeter Group
  • It’s about
    RELATIONSHIPS
    © 2011 Altimeter Group
  • STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2011 Altimeter Group
  • STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2011 Altimeter Group
  • 10
    Four goals define your Open Strategy
  • What you can learn from social media
    11
  • Engagement Pyramid
    12
    <1%
    26%
    34%
    63%
    78%
  • Define Your Strategy With Goals
    13
  • Conversations, not messages
    Human, not corporate
    Continuous, not episodic
    The New Normal
    14
  • Use Twitter to engage in conversation
    15
  • Northfield Mount Hermon talks with prospective students, alums, students etc.
    16
  • Blogs provide a starting point for dialog
    17
  • 18
    Pull your social media into one place
    http://www.nmhschool.org/nmhbook
  • The “award” winning Hopkins social media site is run by students
    19
    http://www.hopkins-interactive.com/
  • But what do you do about unseemly conversations?
    20
  • Define Your Strategy With Goals
    21
  • Facebook supports Q&A
    22
  • Use “The Wall” for updates
    23
  • Use hashtags to find discussions
    24
    #isedchat
    #collegebound
    #collegechat
    #higheredchat
    List of Twitter Chat: https://bitly.com/hashtagchat
  • Define Your Strategy With Goals
    25
  • Starbucks involves 50 people around the organization in innovation
    Over 100 ideas have been implemented
  • Use ratings to find out what’s working (and what’s not)
    27
  • STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2011 Altimeter Group
  • STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2011 Altimeter Group
  • Leaderships means having followers
    30
    “Leadership is a relationship between those who aspire to lead and those who choose to follow.”
    - From “The Leadership Challenge”
  • Open Leadership
    31
    Having the confidence and humility to give up the need to be in control,
    while inspiring commitment from people to accomplish goals
    © 2011 Altimeter Group
  • 10 elements of openness
    32
  • Determine how open you need to be with information to meet your goals
    33
    Visit open-leadership.com to conduct your own openness audit
  • How open are you?
    34
    Workshop at 10:30am will conduct the audit
  • Traits of Open Leaders
    35
    Authenticity
    Transparency
  • Transparency as an imperative
    36
  • How Best Buy created Open Leaders
    37
    © 2011 Altimeter Group
  • Barry’s first post
    38
  • Retailer Best Buy has 2,500 employees providing support via Twitter
    39
  • STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2011 Altimeter Group
  • STRATEGY
    LEADERSHIP
    PREPAREDNESS
    © 2011 Altimeter Group
  • Social Business Hierarchy of Needs
    42
    Source: Altimeter Group (August 2011)
  • #1 Align social with key Strategic Goals
    43
    Examine your 2011 & 2012 goals
    Pick ones where social will have an impact
    Start small, but now
  • #2 Create a Culture of Sharing
    44
  • #3 Discipline is Needed to Succeed
    45
    Take reasonable action to fix issue and let customer know action taken
    Negative
    Positive
    Yes
    Yes
    No
    Assess the message
    Evaluate the purpose
    Do you want to respond?
    Does customer need/deserve more info?
    Unhappy Customer?
    No Response
    Yes
    Are the facts correct?
    Gently correct the facts
    Yes
    No
    No
    No
    Can you add value?
    DedicatedComplainer?
    Are the facts correct?
    Yes
    Yes
    No
    No
    Yes
    Respond in kind & share
    Thank the person
    Comedian Want-to-Be?
    Explain what is being done to correct the issue.
    Is the problem being fixed?
    Yes
    No
    Yes
    Adapted from US Air Force Comment Policy
    Let post stand and monitor.
    © 2011 Altimeter Group
  • No relationships are perfect
    Google’s mantra:“Fail fast, fail smart”
    #4 Master the Art of Failure
    46
    © 2011 Altimeter Group
  • 47
    Create
    Sandbox
    Covenants
    © 2011 Altimeter Group
  • It’s about
    RELATIONSHIPS
    © 2011 Altimeter Group
  • Charlene Li
    charlene@altimetergroup.com
    charleneli.com/blog
    Twitter: charleneli
    For slides, send an email to slides@altimetergroup.com
    For more information & to buy the book
    visit open-leadership.com
    © 2011 Altimeter Group
  • 50
    Open Leadership Workshop
    Charlene Li
    Altimeter Group
    Twitter: @charleneli
    Email: charlene@altimetergroup.com
  • 51
    It’s aboutrelationships
  • What kind of relationship do you want?
    52
  • 53
    Why is social hard?
    Because realrelationships require that you give up control
  • Open Leadership
    54
    Having the confidence and humility to give up the need to be in control,
    while inspiring commitment from people to accomplish goals
    How to give up control, and be in command
  • 10 elements of openness
    55
  • Explaining strategic decisions
    56
    Open book management
    Managing leaks
  • 57
    Updating with every day stuff
  • Conversing: John Deere on Facebook
    58
  • Open Mic: When people contribute
    59
  • Crowdsourcing new content
    60
  • Open platforms make it easy to partner and share
    61
    Open architecture
    Open data access
  • 62
    Centralized
    Democratic
    Distributed
    Consensus
    Decision making models
  • Determine how open you need to be with information to meet your goals
    63
    Visit open-leadership.com to conduct your own openness audit
  • How do you currently make decisions?
    Acquisitions, partnerships
    Product development, branding/positioning
    Budgeting, hiring
    How effective is it?
    How would involving different/more people have an impact?
    How would greater information sharing improve decision making?
    Evaluate your decision making process
    64
  • Assessment - How open is your organization?
    65
    What kind of relationship do you want?
    Determine how open you need to be to get that relationship.
    Conduct an openness audit of your information sharing and decision making processes.
    Identify and understand where you have the biggest concerns about giving up control.
  • 66
    66
    Thank you
    Charlene Li
    charlene@altimetergroup.com
    charleneli.com/blog
    Twitter: charleneli
    For slides, send an email to slides@altimetergroup.com
    Visit open-leadership.com